Trends is free while in Beta

Discover Trends in Skin Care

We surface rapidly growing trends in Skin Care before they take off.

Liquid Paraffin

1,600 vol/mo
32%
(5y)
92%
(1y)
92%
(3mo)

Liquid paraffin is a mineral oil derived from petroleum. It is used across cosmetics, pharmaceuticals, and industrial applications for lu...

Almond Clear

1,300 vol/mo
31%
(5y)
52%
(1y)
64%
(3mo)

Almond Clear is a skincare brand that markets mandelic acid–based products marketed for fungal acne treatment, balancing exfoliation wi...

Eltamd

60,500 vol/mo
31%
(5y)
43%
(1y)
57%
(3mo)

EltaMD is a recognized skincare brand primarily known for its broad spectrum sunscreens and dermatologist recommended skincare products, ...

Proven

9,900 vol/mo
30%
(5y)
30%
(1y)
19%
(3mo)

Proven is a, multi entity trend name encompassing AI powered personalization companies and a consumer skincare brand that gained attentio...

Male Beauty

320 vol/mo
30%
(5y)
98%
(1y)
53%
(3mo)

Male beauty refers to the growing diversification and adoption of skincare, grooming, and cosmetic products by men, driven by shifting no...

Solawave

18,100 vol/mo
30%
(5y)
-13%
(1y)
15%
(3mo)

Solawave is a skincare device brand known for its handheld, LED/low level light therapy and microcurrent facial devices marketed to impro...

29%
(5y)
83%
(1y)
52%
(3mo)

Veet Hair Removal Cream is a, longstanding consumer brand line offering depilatory creams for at‑home hair removal, manufactured by Rec...

Sensitive Skin

8,100 vol/mo
29%
(5y)
43%
(1y)
40%
(3mo)

Sensitive skin is a and growing category in skincare, driven by consumer demand for gentler, fragrance free, and dermatologist tested pro...

Mastic Gum

33,100 vol/mo
28%
(5y)
-4%
(1y)
16%
(3mo)

Mastic Gum is a resin obtained from the Pistacia lentiscus tree, primarily produced on the Greek island of Chios. It has historical and c...

Cocokind

33,100 vol/mo
25%
(5y)
53%
(1y)
42%
(3mo)

Cocokind is a skincare brand known for its clean, plant based formulations and sustainable packaging, reflecting a broader trend toward a...

24%
(5y)
4%
(1y)
20%
(3mo)

Discoloration Serum refers to skincare serums designed to reduce hyperpigmentation and even skin tone, popularized by active ingredients ...

24%
(5y)
13%
(1y)
24%
(3mo)

Niacinamide Drops refer to topical niacinamide based serums or drops used for skin benefits such as reducing redness, minimizing pores, a...

Micellar Water

90,500 vol/mo
24%
(5y)
9%
(1y)
8%
(3mo)

Micellar water is a gentle, multitask cleansing product consisting of micelles in a water based solution that attract oils and dirt. It h...

Skin Serum

5,400 vol/mo
24%
(5y)
39%
(1y)
26%
(3mo)

Skin serum has evolved from a basic moisturizing product to a premium, targeted skincare category featuring actives like vitamin C, hyalu...

Liquid Exfoliant

1,900 vol/mo
24%
(5y)
57%
(1y)
19%
(3mo)

Liquid exfoliants are skincare products that use liquid formulations of active acids (commonly AHAs like glycolic or lactic, and/or BHAs ...

E Cream

170 vol/mo
24%
(5y)
41%
(1y)
31%
(3mo)

E Cream refers to vitamin E enriched facial moisturizers and balms that have been prominent in skincare, marketed as antioxidant, hydrati...

Elemis

40,500 vol/mo
23%
(5y)
10%
(1y)
25%
(3mo)

Elemis is a premium skincare brand known for its spa inspired formulations and luxury consumer appeal. The topic reflects ongoing interes...

Vitamin C Cream

3,600 vol/mo
23%
(5y)
27%
(1y)
27%
(3mo)

Vitamin C Cream is a widely recognized skincare trend centered on topical products containing stabilized vitamin C (ascorbic acid or deri...

22%
(5y)
15%
(1y)
15%
(3mo)

Retinol Face Serum is a widely recognized skincare trend centered on using retinoids, especially retinol, to promote collagen production,...

22%
(5y)
19%
(1y)
24%
(3mo)

Vitamin C Cleanser is a skincare trend where cleansers are formulated with vitamin C to combine cleansing with brightening, antioxidant p...

22%
(5y)
108%
(1y)
18%
(3mo)

Oil Free Moisturizer is a skincare product category featuring lightweight, non greasy hydration formulated without added oils, often usin...