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Discover Trends in Skin Care

We surface rapidly growing trends in Skin Care before they take off.

Rice Water Toner

1,900 vol/mo
392%
(5y)
19%
(1y)
46%
(3mo)

Rice Water Toner is a skincare trend centered on toners formulated with rice water or rice fermentation products, popularized for purport...

Ginseng Serum

480 vol/mo
379%
(5y)
67%
(1y)
36%
(3mo)

Ginseng Serum is a skincare product category featuring serums formulated with ginseng extract, marketed for antioxidant, anti inflammator...

Cica Serum

480 vol/mo
368%
(5y)
63%
(1y)
30%
(3mo)

Cica Serum is a skincare product centered on centella asiatica (Cica) extract, marketed for soothing irritation, boosting barrier functio...

Face Sculptor

10 vol/mo
367%
(5y)
-31%
(1y)
35%
(3mo)

Face Sculptor refers to a broad category of at home facial sculpting tools and devices marketed to lift, firm, and contour the face using...

349%
(5y)
50%
(1y)
14%
(3mo)

Non Toxic Body Wash refers to skincare cleansers formulated without potentially harmful ingredients (such as certain sulfates, parabens, ...

344%
(5y)
0%
(1y)
38%
(3mo)

Snail mucin masks are a skincare trend within the beauty category that leverages snail mucus filtrate (mucin) for hydration, barrier supp...

Tocobo

6,600 vol/mo
337%
(5y)
26%
(1y)
6%
(3mo)

Skincare Wand

390 vol/mo
331%
(5y)
103%
(1y)
47%
(3mo)

Skincare Wand is a consumer electronics device category focused on facial care, using technologies such as sonic vibrations, LED light th...

Bio Retinol

20 vol/mo
316%
(5y)
204%
(1y)
10%
(3mo)

Bio Retinol is a marketed skincare term describing botanically derived or bioengineered retinol like actives positioned as natural or gen...

313%
(5y)
13%
(1y)
-5%
(3mo)

Peptide lip treatments are cosmetic products that use peptide compounds to support lip hydration, smoothness, and minor plumpness, often ...

Medik8

33,100 vol/mo
307%
(5y)
129%
(1y)
34%
(3mo)

Medik8 is a premium skincare brand recognized for science led formulations and innovative antioxidant and vitamin based products, with gr...

306%
(5y)
156%
(1y)
76%
(3mo)

Copper peptide serum is a skincare trend centered on formulations containing copper peptides (often copper tripeptide 1) touted for suppo...

303%
(5y)
426%
(1y)
61%
(3mo)

Natural skincare products are skincare items formulated with fewer synthetic chemicals and more plant based, ethically sourced ingredient...

Argireline Serum

4,400 vol/mo
302%
(5y)
-4%
(1y)
41%
(3mo)

Argireline Serum is a cosmetic trend centered on using serums that contain the acetyl hexapeptide 8 (Argireline) peptide as a less invasi...

Peptide Skincare

33,100 vol/mo
296%
(5y)
199%
(1y)
69%
(3mo)

Peptide skincare is a and established approach in cosmetics that uses signaling peptides and peptide complexes to support skin functions ...

Copper Peptide

14,800 vol/mo
294%
(5y)
180%
(1y)
92%
(3mo)

Copper peptide (GHK Cu) is a well established skincare ingredient touted for signaling collagen synthesis, wound healing, and anti inflam...

Cos De Baha

1,900 vol/mo
293%
(5y)
62%
(1y)
2%
(3mo)

Cos De Baha is a Korean skincare brand known for high potency serums such as 10% Niacinamide with Zinc PCA and Tranexamic Acid formulatio...

Gopure

22,200 vol/mo
291%
(5y)
54%
(1y)
33%
(3mo)

GoPure is a brand/story lineage spanning skincare (GoPure Beauty), water purification (GOpure Pod), and other verticals; it represents co...

291%
(5y)
119%
(1y)
47%
(3mo)

Tranexamic Acid Serum is a skincare product that uses tranexamic acid to address hyperpigmentation and uneven skin tone by inhibiting mel...

Rhode Skin

14,800 vol/mo
289%
(5y)
21%
(1y)
-6%
(3mo)

Rhode Skin is a celebrity founded skincare brand launched by Hailey Bieber that grew rapidly through direct to consumer and retail channe...

Bubble Skincare

90,500 vol/mo
289%
(5y)
-44%
(1y)
-24%
(3mo)

Bubble Skincare is a Gen Z–leaning skincare brand and movement that emphasizes approachable, transparent, ingredient conscious products...

Rice Serum

880 vol/mo
285%
(5y)
81%
(1y)
52%
(3mo)

Rice serum is a skincare serum that leverages rice derived ingredients (such as rice bran or rice extract) to target hydration, brighteni...

Face Taping

12,100 vol/mo
284%
(5y)
-30%
(1y)
17%
(3mo)

Face Taping is a consumer trend where individuals apply specialized facial tapes to lift, slim, or reduce the appearance of features temp...

Glutathione Cream

1,600 vol/mo
275%
(5y)
123%
(1y)
24%
(3mo)

Glutathione Cream is a skincare product popular for purported skin brightening and antioxidant benefits, widely discussed in beauty circl...

Mugwort Essence

2,900 vol/mo
271%
(5y)
245%
(1y)
22%
(3mo)

Mugwort Essence is a skincare trend centered on products that use mugwort (Artemisia) extract as the primary ingredient to calm irritated...

Allies of Skin

22,200 vol/mo
268%
(5y)
84%
(1y)
0%
(3mo)

Allies of Skin is a recognized skincare brand known for science forward, peptide focused formulations and multi step routines that gained...

268%
(5y)
54%
(1y)
17%
(3mo)

Bakuchiol Cream refers to skincare products that use bakuchiol, a plant derived compound touted as a natural alternative to retinol. It h...

266%
(5y)
86%
(1y)
37%
(3mo)
263%
(5y)
6%
(1y)
105%
(3mo)

Birch Juice Sunscreen is a skincare product category centered on Birch sap (birch juice) as a hydrating base in sunscreens, notably popul...

Dirty Labs

9,900 vol/mo
256%
(5y)
39%
(1y)
24%
(3mo)

Dirty Labs is a brand known for its enzyme based, plant derived laundry detergents and cleaning products focused on eco friendliness and ...

Men Face Serum

1,300 vol/mo
252%
(5y)
81%
(1y)
5%
(3mo)

Men Face Serum is a recognized skincare product category targeting male consumers, featuring serums designed to address common concerns s...

Blooming Gel

12,100 vol/mo
250%
(5y)
62%
(1y)
27%
(3mo)

Blooming Gel is a nail art trend where a translucent gel base is used to cause pigment to 'bloom' or spread outward when colored gel is a...

Azelaic Acid Serum

12,100 vol/mo
248%
(5y)
181%
(1y)
42%
(3mo)

Azelaic Acid Serum refers to cosmetic formulations containing azelaic acid marketed for skincare benefits such as reducing blemishes, red...

Cica Toner

320 vol/mo
245%
(5y)
-6%
(1y)
41%
(3mo)

Cica toner is a skincare product featuring centella asiatica (cica) extract, popular in Korean beauty routines for soothing and skin barr...

Beauty of Joseon

110,000 vol/mo
245%
(5y)
19%
(1y)
15%
(3mo)

Beauty of Joseon is a recognized Korean skincare brand known for its hanbang inspired formulations and visually distinctive packaging, ga...

Seed Oils

60,500 vol/mo
237%
(5y)
-15%
(1y)
30%
(3mo)

Seed Oils refer to oils extracted from seeds such as sunflower, canola, soybean, and other oilseeds. They are widely used in food product...

Illiyoon

6,600 vol/mo
236%
(5y)
66%
(1y)
25%
(3mo)

Illiyoon is a Korean skincare brand known for ceramide rich and barrier supportive products, often positioned as accessible, hydrating sk...

Mucin Serum

140 vol/mo
235%
(5y)
-5%
(1y)
2%
(3mo)

Mucin Serum refers to skincare products that use snail mucin (glycolic rich secretions from snails) as a key soothing and hydrating ingre...

Sud Scrub

8,100 vol/mo
234%
(5y)
-33%
(1y)
16%
(3mo)

Sud Scrub is a eco conscious silicone body scrubber brand known for antimicrobial silver and zinc infused scrubbers that resist bacteria...

OneSkin

27,100 vol/mo
233%
(5y)
70%
(1y)
-18%
(3mo)

OneSkin is an anti aging skincare and biotech company developing peptide based therapeutics and consumer products aimed at skin aging and...

227%
(5y)
48%
(1y)
39%
(3mo)

Brightening Soap is a consumer goods category focused on skin brightening or whitening via cleansers. It encompasses products using ingre...

Man Moisturizer

5,400 vol/mo
222%
(5y)
343%
(1y)
19%
(3mo)

Man moisturizer refers to skincare products formulated for men, reflecting growing adoption of routine facial care and gender inclusive b...

Bakuchiol Oil

4,400 vol/mo
218%
(5y)
-3%
(1y)
33%
(3mo)

Bakuchiol oil is trending as a natural, plant based alternative to retinol in skincare, offering anti aging and anti inflammatory benefit...

Mediheal

12,100 vol/mo
218%
(5y)
4%
(1y)
10%
(3mo)

Mediheal is a South Korean skincare brand best known for its innovative sheet masks and accessible, dermatologist friendly products, repr...

Kojic Acid Serum

5,400 vol/mo
218%
(5y)
84%
(1y)
42%
(3mo)

Kojic Acid Serum is a skincare product used for skin brightening and reducing hyperpigmentation by inhibiting melanin production. It has ...

Snail Mucin Serum

22,200 vol/mo
217%
(5y)
-23%
(1y)
0%
(3mo)

Snail Mucin Serum is a skincare trend centered on serums formulated with snail secretion filtrate, touted for hydration, barrier repair, ...

Jet Lag Mask

3,600 vol/mo
210%
(5y)
56%
(1y)
-21%
(3mo)

Jet Lag Mask is a renowned overnight hydrating facial mask popularized by Summer Fridays, marketed as a restorative treatment to revive s...

Rice Toner

6,600 vol/mo
209%
(5y)
28%
(1y)
26%
(3mo)

Rice Toner is a skincare trend centered on toners formulated with rice derived extracts, including rice water, rice bran, or fermented ri...

Peptide

2,900 vol/mo
209%
(5y)
180%
(1y)
69%
(3mo)

Peptide technology represents a sustained area of interest in biotechnology and pharmaceuticals, encompassing synthetic peptides, peptide...

208%
(5y)
127%
(1y)
29%
(3mo)

Alpha arbutin serum is a skin brightening product that uses alpha arbutin to reduce hyperpigmentation and even skin tone. It has gained t...

205%
(5y)
283%
(1y)
29%
(3mo)

Good Skin Days refers to the skincare brand Good (Skin) Days created by Soko Glam as an affordable, entry level K beauty line, illustrati...

Numbuzin

9,900 vol/mo
194%
(5y)
13%
(1y)
62%
(3mo)

Numbuzin is a Korean beauty brand known for its skincare innovations and distinctive, playful product packaging, reflecting the growing g...

Turmeric Soap

49,500 vol/mo
194%
(5y)
-15%
(1y)
13%
(3mo)

Turmeric Soap is a wellness forward skincare trend that leverages turmeric's reputed anti inflammatory and antioxidant properties to mark...

UBeauty

12,100 vol/mo
192%
(5y)
5%
(1y)
81%
(3mo)

U Beauty is a science driven luxury skincare brand founded in 2019 by Tina Chen Craig and Katie Borghese. It popularized a minimalist, mu...

Soothing Serum

260 vol/mo
184%
(5y)
38%
(1y)
29%
(3mo)

Soothing Serum is a skincare trend focusing on lightweight, calming serums designed to reduce irritation, redness, and inflammation while...

Face Tightener

260 vol/mo
183%
(5y)
-58%
(1y)
9999%+
(3mo)

Face Tightener refers to a category of at home cosmetic devices that aim to temporarily tighten and firm facial skin using technologies l...

LED Face Mask

27,100 vol/mo
183%
(5y)
104%
(1y)
-1%
(3mo)

LED Face Mask is a consumer skincare device offering light therapy primarily red and near infrared LEDs to address concerns like fine lin...

Hydration Drops

1,000 vol/mo
182%
(5y)
31%
(1y)
43%
(3mo)

Hydration Drops are electrolyte enhanced water products designed to boost hydration quickly, often marketed for rapid rehydration, athlet...

Korean Eye Cream

3,600 vol/mo
179%
(5y)
42%
(1y)
34%
(3mo)

Korean Eye Cream is a well established category within K beauty, emphasizing hydrating, brightening, and anti aging benefits for the deli...

169%
(5y)
100%
(1y)
43%
(3mo)

Azelaic Acid Cream is a dermatologist friendly topical treatment used for acne and rosacea, increasingly marketed in consumer skincare li...