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Discover Trends in Skin Care

We surface rapidly growing trends in Skin Care before they take off.

Silicone Loofah

12,100 vol/mo
415%
(5y)
-23%
(1y)
33%
(3mo)

Silicone loofahs are durable, non porous, and easy to clean bath scrubbers that have gained traction as a hygienic alternative to traditi...

Cream Mist

90 vol/mo
407%
(5y)
507%
(1y)
716%
(3mo)

Cream Mist is a, converging category in skincare and beauty/sensory products, centered on lightweight, sprayable emollient mists often fo...

Silicone Scar Tape

22,200 vol/mo
406%
(5y)
27%
(1y)
77%
(3mo)

Silicone Scar Tape is a consumer and medical product category used to manage and improve the appearance of scars through transdermal sili...

Wonderskin

40,500 vol/mo
402%
(5y)
47%
(1y)
-6%
(3mo)

Wonderskin is a beauty brand known for its viral Wonder Blading peel off lip stains and expanding product line into skincare hybrids and ...

402%
(5y)
381%
(1y)
0%
(3mo)

Natural skincare products are skincare items formulated with fewer synthetic chemicals and more plant based, ethically sourced ingredient...

Skincare Wand

390 vol/mo
398%
(5y)
315%
(1y)
258%
(3mo)

Skincare Wand is a consumer electronics device category focused on facial care, using technologies such as sonic vibrations, LED light th...

Rice Water Toner

1,900 vol/mo
390%
(5y)
56%
(1y)
110%
(3mo)

Rice Water Toner is a skincare trend centered on toners formulated with rice water or rice fermentation products, popularized for purport...

Round Lab

14,800 vol/mo
380%
(5y)
170%
(1y)
261%
(3mo)

Round Lab is a Korean skincare brand recognized for its simple, effective formulations targeting hydration and barrier support, gaining i...

Peptide Skincare

40,500 vol/mo
374%
(5y)
300%
(1y)
52%
(3mo)

Peptide skincare is a and established approach in cosmetics that uses signaling peptides and peptide complexes to support skin functions ...

Blemish Pads

880 vol/mo
370%
(5y)
121%
(1y)
115%
(3mo)

Glutathione Cream

1,600 vol/mo
365%
(5y)
214%
(1y)
109%
(3mo)

Glutathione Cream is a skincare product popular for purported skin brightening and antioxidant benefits, widely discussed in beauty circl...

Azelaic Acid Serum

14,800 vol/mo
361%
(5y)
285%
(1y)
150%
(3mo)

Azelaic Acid Serum refers to cosmetic formulations containing azelaic acid marketed for skincare benefits such as reducing blemishes, red...

Cica Toner

260 vol/mo
354%
(5y)
65%
(1y)
309%
(3mo)

Cica toner is a skincare product featuring centella asiatica (cica) extract, popular in Korean beauty routines for soothing and skin barr...

347%
(5y)
381%
(1y)
265%
(3mo)

Medik8

40,500 vol/mo
346%
(5y)
164%
(1y)
47%
(3mo)

Medik8 is a premium skincare brand recognized for science led formulations and innovative antioxidant and vitamin based products, with gr...

345%
(5y)
685%
(1y)
665%
(3mo)

Daily Foaming Cleanser is a skincare trend centered on lightweight, gentle foaming cleansers intended for daily use to remove oil, makeup...

Argireline Serum

4,400 vol/mo
345%
(5y)
82%
(1y)
449%
(3mo)

Argireline Serum is a cosmetic trend centered on using serums that contain the acetyl hexapeptide 8 (Argireline) peptide as a less invasi...

344%
(5y)
168%
(1y)
121%
(3mo)

Microcurrent facial devices are at home skincare tools that deliver low level electrical currents to facial muscles and skin to promote t...

Carroten

165,000 vol/mo
338%
(5y)
-15%
(1y)
1096%
(3mo)

Carroten is a sunscreen brand known for sun care products. The topic centers on consumer interest around sun protection, SPF formulations...

335%
(5y)
155%
(1y)
316%
(3mo)

Brightening Soap is a consumer goods category focused on skin brightening or whitening via cleansers. It encompasses products using ingre...

330%
(5y)
89%
(1y)
342%
(3mo)

Birch Juice Sunscreen is a skincare product category centered on Birch sap (birch juice) as a hydrating base in sunscreens, notably popul...

328%
(5y)
198%
(1y)
106%
(3mo)

Tranexamic Acid Serum is a skincare product that uses tranexamic acid to address hyperpigmentation and uneven skin tone by inhibiting mel...

Collagen Stick

1,600 vol/mo
326%
(5y)
344%
(1y)
441%
(3mo)

Collagen sticks are portable, stick pack dietary supplements that deliver collagen peptide powder in a convenient, ready to mix format, a...

Face Sculptor

10 vol/mo
325%
(5y)
-28%
(1y)
7%
(3mo)

Face Sculptor refers to a broad category of at home facial sculpting tools and devices marketed to lift, firm, and contour the face using...

Kojic Acid Serum

5,400 vol/mo
321%
(5y)
161%
(1y)
155%
(3mo)

Kojic Acid Serum is a skincare product used for skin brightening and reducing hyperpigmentation by inhibiting melanin production. It has ...

Multi Balm

170 vol/mo
319%
(5y)
389%
(1y)
323%
(3mo)

Multi Balm refers to a growing category of versatile, multi use balms designed to moisturize, protect, and treat skin across multiple are...

Allies of Skin

22,200 vol/mo
317%
(5y)
107%
(1y)
84%
(3mo)

Allies of Skin is a recognized skincare brand known for science forward, peptide focused formulations and multi step routines that gained...

313%
(5y)
310%
(1y)
481%
(3mo)

Lip Treatment Oil is a beauty trend focused on nourishing, high shine lip oils that deliver hydration, color, and a glossy finish, often ...

Soothing Serum

260 vol/mo
312%
(5y)
193%
(1y)
391%
(3mo)

Soothing Serum is a skincare trend focusing on lightweight, calming serums designed to reduce irritation, redness, and inflammation while...

Serum Stick

480 vol/mo
310%
(5y)
222%
(1y)
422%
(3mo)

Serum Stick is a skincare format combining a concentrated serum in a solid or balm like stick, offering portable, mess free application w...

310%
(5y)
287%
(1y)
0%
(3mo)

Good Skin Days refers to the skincare brand Good (Skin) Days created by Soko Glam as an affordable, entry level K beauty line, illustrati...

Tocobo

6,600 vol/mo
309%
(5y)
37%
(1y)
95%
(3mo)
301%
(5y)
408%
(1y)
210%
(3mo)

Skin tightening devices are non invasive aesthetic tools that use energy based modalities such as radiofrequency, ultrasound, lasers, or ...

Peach & Lily

3,600 vol/mo
289%
(5y)
490%
(1y)
813%
(3mo)

Peach & Lily is a recognized skincare brand known for its Korean inspired formulations and emphasis on clean, effective ingredients. The ...

Rhode Skin

12,100 vol/mo
289%
(5y)
40%
(1y)
27%
(3mo)

Rhode Skin is a celebrity founded skincare brand launched by Hailey Bieber that grew rapidly through direct to consumer and retail channe...

288%
(5y)
53%
(1y)
27%
(3mo)

Non Toxic Body Wash refers to skincare cleansers formulated without potentially harmful ingredients (such as certain sulfates, parabens, ...

277%
(5y)
115%
(1y)
178%
(3mo)

Bakuchiol Cream refers to skincare products that use bakuchiol, a plant derived compound touted as a natural alternative to retinol. It h...

Face Taping

12,100 vol/mo
273%
(5y)
-30%
(1y)
-1%
(3mo)

Face Taping is a consumer trend where individuals apply specialized facial tapes to lift, slim, or reduce the appearance of features temp...

LED Face Mask

27,100 vol/mo
269%
(5y)
197%
(1y)
61%
(3mo)

LED Face Mask is a consumer skincare device offering light therapy primarily red and near infrared LEDs to address concerns like fine lin...

Illiyoon

6,600 vol/mo
266%
(5y)
155%
(1y)
129%
(3mo)

Illiyoon is a Korean skincare brand known for ceramide rich and barrier supportive products, often positioned as accessible, hydrating sk...

Dirty Labs

9,900 vol/mo
265%
(5y)
61%
(1y)
54%
(3mo)

Dirty Labs is a brand known for its enzyme based, plant derived laundry detergents and cleaning products focused on eco friendliness and ...

264%
(5y)
292%
(1y)
433%
(3mo)

Beauty of Joseon

110,000 vol/mo
263%
(5y)
44%
(1y)
105%
(3mo)

Beauty of Joseon is a recognized Korean skincare brand known for its hanbang inspired formulations and visually distinctive packaging, ga...

Blooming Gel

12,100 vol/mo
263%
(5y)
51%
(1y)
30%
(3mo)

Blooming Gel is a nail art trend where a translucent gel base is used to cause pigment to 'bloom' or spread outward when colored gel is a...

262%
(5y)
156%
(1y)
64%
(3mo)

Alpha arbutin serum is a skin brightening product that uses alpha arbutin to reduce hyperpigmentation and even skin tone. It has gained t...

261%
(5y)
41%
(1y)
105%
(3mo)

Snail mucin masks are a skincare trend within the beauty category that leverages snail mucus filtrate (mucin) for hydration, barrier supp...

258%
(5y)
509%
(1y)
1233%
(3mo)

Strawberry Serum refers to a category of skincare serums that incorporate strawberry derived ingredients (such as strawberry extract or s...

258%
(5y)
367%
(1y)
760%
(3mo)

Body Glow Cream is a skincare trend focused on moisturizers that enhance skin radiance, even tone, and a dewy finish. It emphasizes ingre...

Primally Pure

90,500 vol/mo
257%
(5y)
18%
(1y)
11%
(3mo)

Primally Pure is a clean beauty brand known for natural, toxin free personal care products such as deodorants and skincare, reflecting th...

Magnetic Mask

210 vol/mo
254%
(5y)
330%
(1y)
428%
(3mo)

Magnetic Mask is a beauty product category that uses iron oxide in a mask paired with a magnet to attract and remove impurities from the ...

Glass Skin Serum

1,000 vol/mo
253%
(5y)
331%
(1y)
411%
(3mo)

Glass Skin Serum is a skincare trend focused on achieving luminous, poreless, and almost translucent skin texture often associated with K...

Dermaplaner

90,500 vol/mo
252%
(5y)
35%
(1y)
107%
(3mo)

Dermaplaner refers to both the procedure and the tools used to perform dermaplaning, a cosmetic exfoliation technique that removes dead s...

250%
(5y)
432%
(1y)
734%
(3mo)

Hypoallergenic Body Wash is a and established category focused on gentle, irritant free cleansers designed for sensitive or reactive skin...

Rice Toner

6,600 vol/mo
250%
(5y)
75%
(1y)
122%
(3mo)

Rice Toner is a skincare trend centered on toners formulated with rice derived extracts, including rice water, rice bran, or fermented ri...

Rice Scrub

140 vol/mo
248%
(5y)
216%
(1y)
227%
(3mo)

Rice scrub is a skincare trend centered on exfoliating products that use rice derived ingredients (such as rice powder, rice bran, or fer...

244%
(5y)
66%
(1y)
103%
(3mo)

Light Therapy Wand is a consumer device that uses LED/low level light therapy to target skin health, pain relief, and wellness benefits a...

Hydration Drops

1,000 vol/mo
240%
(5y)
98%
(1y)
239%
(3mo)

Hydration Drops are electrolyte enhanced water products designed to boost hydration quickly, often marketed for rapid rehydration, athlet...

Jet Lag Mask

2,900 vol/mo
235%
(5y)
42%
(1y)
-10%
(3mo)

Jet Lag Mask is a renowned overnight hydrating facial mask popularized by Summer Fridays, marketed as a restorative treatment to revive s...

OneSkin

27,100 vol/mo
230%
(5y)
83%
(1y)
47%
(3mo)

OneSkin is an anti aging skincare and biotech company developing peptide based therapeutics and consumer products aimed at skin aging and...

Body Glow Oil

1,000 vol/mo
230%
(5y)
168%
(1y)
504%
(3mo)

Body Glow Oil is a skincare product category featuring lightweight oils designed to hydrate the skin and impart a radiant, dewy finish. I...

Seed Oils

49,500 vol/mo
230%
(5y)
-21%
(1y)
11%
(3mo)

Seed Oils refer to oils extracted from seeds such as sunflower, canola, soybean, and other oilseeds. They are widely used in food product...

228%
(5y)
169%
(1y)
130%
(3mo)

Azelaic Acid Cream is a dermatologist friendly topical treatment used for acne and rosacea, increasingly marketed in consumer skincare li...

Exfoliating Toner

12,100 vol/mo
226%
(5y)
143%
(1y)
336%
(3mo)

Exfoliating toner is a skincare product category that uses alpha hydroxy acids (AHAs) or beta hydroxy acids (BHAs) in a toner format to c...

Urea Lotion

2,400 vol/mo
222%
(5y)
110%
(1y)
88%
(3mo)

Urea lotion refers to topical moisturizers formulated with urea, a keratolytic and humectant, used to treat dry skin conditions such as x...

Peptide Serum

9,900 vol/mo
219%
(5y)
196%
(1y)
131%
(3mo)

Peptide serum is a skincare product category that leverages short chains of amino acids (peptides) to signal skin cells for improved coll...

219%
(5y)
143%
(1y)
123%
(3mo)

Skin Barrier Cream refers to skincare products designed to support and restore the skin's protective barrier, addressing issues like dryn...

Mugwort Essence

2,900 vol/mo
218%
(5y)
286%
(1y)
23%
(3mo)

Mugwort Essence is a skincare trend centered on products that use mugwort (Artemisia) extract as the primary ingredient to calm irritated...

Bubble Skincare

90,500 vol/mo
210%
(5y)
-33%
(1y)
21%
(3mo)

Bubble Skincare is a Gen Z–leaning skincare brand and movement that emphasizes approachable, transparent, ingredient conscious products...

Mediheal

12,100 vol/mo
208%
(5y)
35%
(1y)
93%
(3mo)

Mediheal is a South Korean skincare brand best known for its innovative sheet masks and accessible, dermatologist friendly products, repr...

Body Serum

3,600 vol/mo
205%
(5y)
233%
(1y)
382%
(3mo)

Body serum is a skincare category gaining traction for targeted body care, offering lightweight, fast absorbing formulations with actives...

Biotin Cream

210 vol/mo
203%
(5y)
606%
(1y)
693%
(3mo)

Biotin Cream is a cosmetic product category featuring creams formulated with biotin (vitamin B7) marketed to support hair, nail, and skin...

Korean Eye Cream

3,600 vol/mo
202%
(5y)
88%
(1y)
80%
(3mo)

Korean Eye Cream is a well established category within K beauty, emphasizing hydrating, brightening, and anti aging benefits for the deli...

Magic Serum

480 vol/mo
200%
(5y)
284%
(1y)
272%
(3mo)

Magic Serum is a, widely marketed skincare (and haircare) concept centered on high efficacy serums marketed as transformative, sometimes ...

Just Ingredients

110,000 vol/mo
199%
(5y)
58%
(1y)
42%
(3mo)

Just Ingredients is a health and wellness brand focused on transparent, real ingredient products, expanding into mainstream retail channe...

Face Tightener

260 vol/mo
199%
(5y)
-56%
(1y)
150%
(3mo)

Face Tightener refers to a category of at home cosmetic devices that aim to temporarily tighten and firm facial skin using technologies l...

Clean & Clear

880 vol/mo
197%
(5y)
457%
(1y)
786%
(3mo)

Clean & Clear is a longstanding skincare brand focusing on affordable, oil control products for teens and young adults, shaping trends ar...

Peptides

3,600 vol/mo
196%
(5y)
225%
(1y)
71%
(3mo)

Numbuzin

9,900 vol/mo
196%
(5y)
50%
(1y)
71%
(3mo)

Numbuzin is a Korean beauty brand known for its skincare innovations and distinctive, playful product packaging, reflecting the growing g...

Turmeric Soap

40,500 vol/mo
193%
(5y)
-9%
(1y)
68%
(3mo)

Turmeric Soap is a wellness forward skincare trend that leverages turmeric's reputed anti inflammatory and antioxidant properties to mark...

Vanilla Lotion

5,400 vol/mo
192%
(5y)
51%
(1y)
89%
(3mo)

TheraFace

6,600 vol/mo
191%
(5y)
123%
(1y)
-3%
(3mo)

TheraFace is a at home facial wellness device ecosystem by Therabody, including TheraFace PRO, TheraFace Mask, and related attachments an...

Saltair

74,000 vol/mo
190%
(5y)
77%
(1y)
125%
(3mo)

Saltair refers to the historic Saltair Pavilion on the shores of the Great Salt Lake in Utah. Recently, conversations have resurfaced aro...

Bakuchiol Oil

4,400 vol/mo
190%
(5y)
31%
(1y)
106%
(3mo)

Bakuchiol oil is trending as a natural, plant based alternative to retinol in skincare, offering anti aging and anti inflammatory benefit...

Cleansing Powder

1,600 vol/mo
188%
(5y)
321%
(1y)
832%
(3mo)

Cleansing Powder refers to skincare cleansers formulated as powders that activate into a cleansing lather when mixed with water. The form...

Kojic Acid Cream

2,400 vol/mo
186%
(5y)
136%
(1y)
122%
(3mo)

Kojic Acid Cream is a skincare product used for lightening hyperpigmentation and evening skin tone through topical application of kojic a...

Tanning Serum

320 vol/mo
181%
(5y)
363%
(1y)
570%
(3mo)

Tanning Serum refers to self tanning products in serum form designed to deliver a gradual, controllable tan with ingredients that promote...

Mucin Serum

140 vol/mo
180%
(5y)
18%
(1y)
59%
(3mo)

Mucin Serum refers to skincare products that use snail mucin (glycolic rich secretions from snails) as a key soothing and hydrating ingre...

UBeauty

14,800 vol/mo
178%
(5y)
7%
(1y)
26%
(3mo)

U Beauty is a science driven luxury skincare brand founded in 2019 by Tina Chen Craig and Katie Borghese. It popularized a minimalist, mu...

Ceramide Cream

1,900 vol/mo
173%
(5y)
216%
(1y)
195%
(3mo)

Ceramide Cream refers to skincare products formulated with ceramides, lipid molecules that help restore and protect the skin barrier. The...

172%
(5y)
129%
(1y)
73%
(3mo)

Skin barrier repair is a, established concept in dermatology and skincare focused on restoring the skin’s protective outer layer (the s...