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Discover Trends in Skin Care

We surface rapidly growing trends in Skin Care before they take off.

Mugwort Essence

2,900 vol/mo
271%
(5y)
245%
(1y)
22%
(3mo)

Mugwort Essence is a skincare trend centered on products that use mugwort (Artemisia) extract as the primary ingredient to calm irritated...

Allies of Skin

22,200 vol/mo
268%
(5y)
84%
(1y)
0%
(3mo)

Allies of Skin is a recognized skincare brand known for science forward, peptide focused formulations and multi step routines that gained...

268%
(5y)
54%
(1y)
17%
(3mo)

Bakuchiol Cream refers to skincare products that use bakuchiol, a plant derived compound touted as a natural alternative to retinol. It h...

266%
(5y)
86%
(1y)
37%
(3mo)
263%
(5y)
6%
(1y)
105%
(3mo)

Birch Juice Sunscreen is a skincare product category centered on Birch sap (birch juice) as a hydrating base in sunscreens, notably popul...

Primally Pure

90,500 vol/mo
262%
(5y)
16%
(1y)
-6%
(3mo)

Primally Pure is a clean beauty brand known for natural, toxin free personal care products such as deodorants and skincare, reflecting th...

Dirty Labs

9,900 vol/mo
256%
(5y)
39%
(1y)
24%
(3mo)

Dirty Labs is a brand known for its enzyme based, plant derived laundry detergents and cleaning products focused on eco friendliness and ...

Round Lab

14,800 vol/mo
254%
(5y)
54%
(1y)
63%
(3mo)

Round Lab is a Korean skincare brand recognized for its simple, effective formulations targeting hydration and barrier support, gaining i...

Men Face Serum

1,300 vol/mo
252%
(5y)
81%
(1y)
5%
(3mo)

Men Face Serum is a recognized skincare product category targeting male consumers, featuring serums designed to address common concerns s...

Blooming Gel

14,800 vol/mo
250%
(5y)
62%
(1y)
27%
(3mo)

Blooming Gel is a nail art trend where a translucent gel base is used to cause pigment to 'bloom' or spread outward when colored gel is a...

Azelaic Acid Serum

14,800 vol/mo
248%
(5y)
181%
(1y)
42%
(3mo)

Azelaic Acid Serum refers to cosmetic formulations containing azelaic acid marketed for skincare benefits such as reducing blemishes, red...

Cica Toner

260 vol/mo
245%
(5y)
-6%
(1y)
41%
(3mo)

Cica toner is a skincare product featuring centella asiatica (cica) extract, popular in Korean beauty routines for soothing and skin barr...

Beauty of Joseon

110,000 vol/mo
245%
(5y)
19%
(1y)
15%
(3mo)

Beauty of Joseon is a recognized Korean skincare brand known for its hanbang inspired formulations and visually distinctive packaging, ga...

Seed Oils

49,500 vol/mo
237%
(5y)
-15%
(1y)
30%
(3mo)

Seed Oils refer to oils extracted from seeds such as sunflower, canola, soybean, and other oilseeds. They are widely used in food product...

Illiyoon

6,600 vol/mo
236%
(5y)
66%
(1y)
25%
(3mo)

Illiyoon is a Korean skincare brand known for ceramide rich and barrier supportive products, often positioned as accessible, hydrating sk...

Dermaplaner

90,500 vol/mo
235%
(5y)
10%
(1y)
-21%
(3mo)

Dermaplaner refers to both the procedure and the tools used to perform dermaplaning, a cosmetic exfoliation technique that removes dead s...

Mucin Serum

140 vol/mo
235%
(5y)
-5%
(1y)
2%
(3mo)

Mucin Serum refers to skincare products that use snail mucin (glycolic rich secretions from snails) as a key soothing and hydrating ingre...

Sud Scrub

8,100 vol/mo
234%
(5y)
-33%
(1y)
16%
(3mo)

Sud Scrub is a eco conscious silicone body scrubber brand known for antimicrobial silver and zinc infused scrubbers that resist bacteria...

OneSkin

27,100 vol/mo
233%
(5y)
70%
(1y)
-18%
(3mo)

OneSkin is an anti aging skincare and biotech company developing peptide based therapeutics and consumer products aimed at skin aging and...

231%
(5y)
10%
(1y)
9%
(3mo)

Light Therapy Wand is a consumer device that uses LED/low level light therapy to target skin health, pain relief, and wellness benefits a...

227%
(5y)
48%
(1y)
39%
(3mo)

Brightening Soap is a consumer goods category focused on skin brightening or whitening via cleansers. It encompasses products using ingre...

Man Moisturizer

5,400 vol/mo
222%
(5y)
343%
(1y)
19%
(3mo)

Man moisturizer refers to skincare products formulated for men, reflecting growing adoption of routine facial care and gender inclusive b...

Bakuchiol Oil

4,400 vol/mo
218%
(5y)
-3%
(1y)
33%
(3mo)

Bakuchiol oil is trending as a natural, plant based alternative to retinol in skincare, offering anti aging and anti inflammatory benefit...

Mediheal

12,100 vol/mo
218%
(5y)
4%
(1y)
10%
(3mo)

Mediheal is a South Korean skincare brand best known for its innovative sheet masks and accessible, dermatologist friendly products, repr...

Kojic Acid Serum

5,400 vol/mo
218%
(5y)
84%
(1y)
42%
(3mo)

Kojic Acid Serum is a skincare product used for skin brightening and reducing hyperpigmentation by inhibiting melanin production. It has ...

Snail Mucin Serum

22,200 vol/mo
217%
(5y)
-23%
(1y)
0%
(3mo)

Snail Mucin Serum is a skincare trend centered on serums formulated with snail secretion filtrate, touted for hydration, barrier repair, ...

214%
(5y)
-21%
(1y)
70%
(3mo)

Sebaceous Filament is a dermatological term referring to tiny natural oil canal structures within pores, often discussed in skincare cont...

Jet Lag Mask

2,900 vol/mo
210%
(5y)
56%
(1y)
-21%
(3mo)

Jet Lag Mask is a renowned overnight hydrating facial mask popularized by Summer Fridays, marketed as a restorative treatment to revive s...

Rice Toner

6,600 vol/mo
209%
(5y)
28%
(1y)
26%
(3mo)

Rice Toner is a skincare trend centered on toners formulated with rice derived extracts, including rice water, rice bran, or fermented ri...

208%
(5y)
127%
(1y)
29%
(3mo)

Alpha arbutin serum is a skin brightening product that uses alpha arbutin to reduce hyperpigmentation and even skin tone. It has gained t...

205%
(5y)
283%
(1y)
29%
(3mo)

Good Skin Days refers to the skincare brand Good (Skin) Days created by Soko Glam as an affordable, entry level K beauty line, illustrati...

Numbuzin

9,900 vol/mo
194%
(5y)
13%
(1y)
62%
(3mo)

Numbuzin is a Korean beauty brand known for its skincare innovations and distinctive, playful product packaging, reflecting the growing g...

Turmeric Soap

49,500 vol/mo
194%
(5y)
-15%
(1y)
13%
(3mo)

Turmeric Soap is a wellness forward skincare trend that leverages turmeric's reputed anti inflammatory and antioxidant properties to mark...

UBeauty

12,100 vol/mo
192%
(5y)
5%
(1y)
81%
(3mo)

U Beauty is a science driven luxury skincare brand founded in 2019 by Tina Chen Craig and Katie Borghese. It popularized a minimalist, mu...

Just Ingredients

110,000 vol/mo
186%
(5y)
49%
(1y)
35%
(3mo)

Just Ingredients is a health and wellness brand focused on transparent, real ingredient products, expanding into mainstream retail channe...

Soothing Serum

260 vol/mo
184%
(5y)
38%
(1y)
29%
(3mo)

Soothing Serum is a skincare trend focusing on lightweight, calming serums designed to reduce irritation, redness, and inflammation while...

Face Tightener

260 vol/mo
183%
(5y)
-58%
(1y)
9999%+
(3mo)

Face Tightener refers to a category of at home cosmetic devices that aim to temporarily tighten and firm facial skin using technologies l...

LED Face Mask

27,100 vol/mo
183%
(5y)
104%
(1y)
-1%
(3mo)

LED Face Mask is a consumer skincare device offering light therapy primarily red and near infrared LEDs to address concerns like fine lin...

Hydration Drops

1,000 vol/mo
182%
(5y)
31%
(1y)
43%
(3mo)

Hydration Drops are electrolyte enhanced water products designed to boost hydration quickly, often marketed for rapid rehydration, athlet...

Korean Eye Cream

3,600 vol/mo
179%
(5y)
42%
(1y)
34%
(3mo)

Korean Eye Cream is a well established category within K beauty, emphasizing hydrating, brightening, and anti aging benefits for the deli...

TheraFace

6,600 vol/mo
169%
(5y)
74%
(1y)
-18%
(3mo)

TheraFace is a at home facial wellness device ecosystem by Therabody, including TheraFace PRO, TheraFace Mask, and related attachments an...

169%
(5y)
100%
(1y)
43%
(3mo)

Azelaic Acid Cream is a dermatologist friendly topical treatment used for acne and rosacea, increasingly marketed in consumer skincare li...

Vanilla Lotion

5,400 vol/mo
166%
(5y)
13%
(1y)
-19%
(3mo)

Tower28

90,500 vol/mo
163%
(5y)
2%
(1y)
1%
(3mo)

Tower28 is a beauty brand known for clean, minimalist makeup products designed for everyday wear, emphasizing skin safe formulas and appr...

Urea Lotion

2,400 vol/mo
162%
(5y)
71%
(1y)
48%
(3mo)

Urea lotion refers to topical moisturizers formulated with urea, a keratolytic and humectant, used to treat dry skin conditions such as x...

Korean Toner

4,400 vol/mo
160%
(5y)
22%
(1y)
15%
(3mo)

Korean Toner is a recognized skincare category focusing on hydrating, pH balanced toners popular in K beauty routines and widely adopted ...

Saltair

74,000 vol/mo
158%
(5y)
42%
(1y)
13%
(3mo)

Saltair refers to the historic Saltair Pavilion on the shores of the Great Salt Lake in Utah. Recently, conversations have resurfaced aro...

157%
(5y)
69%
(1y)
28%
(3mo)

Skin Barrier Cream refers to skincare products designed to support and restore the skin's protective barrier, addressing issues like dryn...

Collagen Stick

1,600 vol/mo
151%
(5y)
89%
(1y)
23%
(3mo)

Collagen sticks are portable, stick pack dietary supplements that deliver collagen peptide powder in a convenient, ready to mix format, a...

Peptide Serum

9,900 vol/mo
151%
(5y)
101%
(1y)
44%
(3mo)

Peptide serum is a skincare product category that leverages short chains of amino acids (peptides) to signal skin cells for improved coll...

150%
(5y)
70%
(1y)
53%
(3mo)

Lip Treatment Oil is a beauty trend focused on nourishing, high shine lip oils that deliver hydration, color, and a glossy finish, often ...

Korean Sunscreen

33,100 vol/mo
146%
(5y)
6%
(1y)
39%
(3mo)

Korean sunscreen refers to sun protection products developed in or popularized by Korean beauty brands, known for lightweight textures, h...

146%
(5y)
175%
(1y)
22%
(3mo)

Skin tightening devices are non invasive aesthetic tools that use energy based modalities such as radiofrequency, ultrasound, lasers, or ...

Rice Scrub

140 vol/mo
145%
(5y)
64%
(1y)
26%
(3mo)

Rice scrub is a skincare trend centered on exfoliating products that use rice derived ingredients (such as rice powder, rice bran, or fer...

Multi Balm

170 vol/mo
143%
(5y)
108%
(1y)
24%
(3mo)

Multi Balm refers to a growing category of versatile, multi use balms designed to moisturize, protect, and treat skin across multiple are...

Typology

90,500 vol/mo
143%
(5y)
48%
(1y)
19%
(3mo)

Typology refers to the systematic classification of items, concepts, or phenomena into distinct types based on shared characteristics. It...

142%
(5y)
12%
(1y)
30%
(3mo)

Electric callus removers are consumer foot care devices designed to remove dead skin from feet, typically using rotating rollers or abras...

Serum Stick

480 vol/mo
141%
(5y)
52%
(1y)
50%
(3mo)

Serum Stick is a skincare format combining a concentrated serum in a solid or balm like stick, offering portable, mess free application w...

Jumiso

1,600 vol/mo
140%
(5y)
43%
(1y)
-1%
(3mo)

Jumiso is a Korean skincare brand known for affordable, color coded serums and innovative formulations that gained traction in global bea...

139%
(5y)
74%
(1y)
47%
(3mo)

Skin barrier repair is a, established concept in dermatology and skincare focused on restoring the skin’s protective outer layer (the s...

Heartleaf

1,900 vol/mo
139%
(5y)
0%
(1y)
27%
(3mo)

Heartleaf refers to the Heartleaf Philodendron, a popular houseplant cultivar known for its trailing vines and heart shaped leaves, which...

Manyo

4,400 vol/mo
137%
(5y)
8%
(1y)
0%
(3mo)

Manyo is a Korean skincare brand known for its snail mucin and fermentation based products, popular in global beauty markets and trendin...

Urea Serum

320 vol/mo
135%
(5y)
49%
(1y)
35%
(3mo)

Urea Serum refers to skincare serums formulated with urea as an active humectant and keratolytic ingredient, aimed at deep hydration, gen...

Kojic Acid Cream

2,400 vol/mo
135%
(5y)
55%
(1y)
39%
(3mo)

Kojic Acid Cream is a skincare product used for lightening hyperpigmentation and evening skin tone through topical application of kojic a...

Melting Balm

390 vol/mo
134%
(5y)
71%
(1y)
0%
(3mo)

Melting Balm refers to a category of balms that emulsify or transform into a melt on cleanse or moisturizing balm, widely used in skincar...

Exfoliating Toner

12,100 vol/mo
134%
(5y)
20%
(1y)
29%
(3mo)

Exfoliating toner is a skincare product category that uses alpha hydroxy acids (AHAs) or beta hydroxy acids (BHAs) in a toner format to c...

Everything Shower

9,900 vol/mo
132%
(5y)
15%
(1y)
30%
(3mo)

Everything Shower is a self care ritual popularized online that frames a long, head to toe shower routine including shampooing, exfoliati...

Panthenol

14,800 vol/mo
130%
(5y)
96%
(1y)
31%
(3mo)

Panthenol (pro vitamin B5) is a well established cosmetic ingredient valued for its moisturizing and soothing properties, with renewed in...

Bakuchiol Serum

12,100 vol/mo
125%
(5y)
0%
(1y)
13%
(3mo)

Bakuchiol serum is a plant derived skincare product that acts as a natural alternative to retinol, offering anti aging and skin renewing ...

124%
(5y)
81%
(1y)
18%
(3mo)

Hypoallergenic Body Wash is a and established category focused on gentle, irritant free cleansers designed for sensitive or reactive skin...

Glass Skin Serum

1,000 vol/mo
123%
(5y)
106%
(1y)
51%
(3mo)

Glass Skin Serum is a skincare trend focused on achieving luminous, poreless, and almost translucent skin texture often associated with K...

Hydrocolloid Patch

40,500 vol/mo
123%
(5y)
91%
(1y)
25%
(3mo)

Hydrocolloid patches are medicated skin patches that use hydrocolloid materials to absorb exudate and protect wounds or acne, widely popu...

122%
(5y)
-29%
(1y)
16%
(3mo)

Snail mucin toner is a skincare product that uses snail secretion filtrate as a key ingredient to hydrate, soothe, and renew the skin; it...

Skin Barrier

4,400 vol/mo
119%
(5y)
64%
(1y)
48%
(3mo)

Skin barrier refers to the protective outer layer of the skin and has become a trending focus in beauty and dermatology as consumers seek...

High Frequency Wand

14,800 vol/mo
119%
(5y)
-19%
(1y)
-6%
(3mo)

Lyma Laser

8,100 vol/mo
119%
(5y)
11%
(1y)
-10%
(3mo)

Lyma Laser is a consumer grade laser/light therapy device marketed for skin rejuvenation and anti aging, trending as a premium home use t...

Butter Balm

590 vol/mo
118%
(5y)
19%
(1y)
-9%
(3mo)

Butter Balm is an emergent, multi use skincare product category centered on nourishing balms made from natural butters (shea, mango, coco...

113%
(5y)
21%
(1y)
61%
(3mo)

Glycolic Acid Lotion is a skincare product category that leverages glycolic acid, an alpha hydroxy acid (AHA), to exfoliate the skin and ...

112%
(5y)
-26%
(1y)
48%
(3mo)

Snail mucin cleanser refers to facial cleansers formulated with snail mucin (snail secretion filtrate) aimed at hydrating, soothing, and ...

Kojic Acid

33,100 vol/mo
112%
(5y)
11%
(1y)
44%
(3mo)

Kojic Acid is a widely used cosmetic ingredient for skin lightening and brightening, prominent in serums, creams, and soaps as an alterna...

Body Glow Oil

1,000 vol/mo
112%
(5y)
35%
(1y)
37%
(3mo)

Body Glow Oil is a skincare product category featuring lightweight oils designed to hydrate the skin and impart a radiant, dewy finish. I...

MZ SKIN

1,000 vol/mo
111%
(5y)
4%
(1y)
-15%
(3mo)

MZ SKIN is a luxury skincare brand known for dermal formulations and high end anti aging products, founded by Dr. Maryam Zamani; it has b...

Azelaic Acid

201,000 vol/mo
111%
(5y)
82%
(1y)
45%
(3mo)

Azelaic acid is a well established dermatological ingredient experiencing renewed consumer interest in skincare for acne, rosacea, and hy...

Sulfur Mask

3,600 vol/mo
110%
(5y)
24%
(1y)
26%
(3mo)

Sulfur mask is a skincare treatment that uses sulfur to help manage acne prone skin, reduce excess oil, and support pore clearing, with c...

Drmtlgy

110,000 vol/mo
110%
(5y)
-1%
(1y)
29%
(3mo)

DRMTLGY is a dermatologist developed, medical grade skincare brand focusing on evidence based actives and accessible pricing, gaining tra...

Skin Type

10 vol/mo
110%
(5y)
41%
(1y)
33%
(3mo)

Skin Type is a recognized focus in the skincare and dermatology space, driven by demand for personalized products and routines tailored t...

Lymphatic Drainage

135,000 vol/mo
108%
(5y)
88%
(1y)
42%
(3mo)

Lymphatic drainage is a wellness focused trend centered on techniques, therapies, and devices intended to stimulate the lymphatic system ...

Purito

6,600 vol/mo
108%
(5y)
71%
(1y)
16%
(3mo)

Purito is a recognized Korean skincare brand known for affordable, clean formulations and cult favorite products such as Centella based s...

Caffeine Serum

1,300 vol/mo
107%
(5y)
76%
(1y)
43%
(3mo)

Caffeine Serum is a skincare product category focused on serums containing caffeine, marketed primarily for puffiness reduction, antioxid...

Barrier Cream

12,100 vol/mo
107%
(5y)
66%
(1y)
33%
(3mo)

Barrier Cream is a skincare category focused on forming a protective film on the skin to shield against irritants, moisture loss, and env...