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Discover Trends in Skin Care

We surface rapidly growing trends in Skin Care before they take off.

Copper Peptides

18,100 vol/mo
118%
(5y)
139%
(1y)
78%
(3mo)

Copper peptides, notably GHK Cu, are a well established bioactive used in skincare and wound healing research, recognized for promoting c...

Almond Clear

1,300 vol/mo
116%
(5y)
194%
(1y)
429%
(3mo)

Almond Clear is a skincare brand that markets mandelic acid–based products marketed for fungal acne treatment, balancing exfoliation wi...

Naturium

74,000 vol/mo
116%
(5y)
54%
(1y)
97%
(3mo)

Naturium is a skincare brand known for affordable, vegan, and clean formulation products that emphasize transparency and active ingredients.

Sulfur Mask

3,600 vol/mo
116%
(5y)
48%
(1y)
81%
(3mo)

Sulfur mask is a skincare treatment that uses sulfur to help manage acne prone skin, reduce excess oil, and support pore clearing, with c...

Blue Lotus Oil

880 vol/mo
114%
(5y)
107%
(1y)
226%
(3mo)

Blue Lotus Oil refers to essential oil derived from the blue lotus (Nymphaea caerulea) and related extracts; it is marketed for aromatic,...

Skin Type

10 vol/mo
114%
(5y)
62%
(1y)
44%
(3mo)

Skin Type is a recognized focus in the skincare and dermatology space, driven by demand for personalized products and routines tailored t...

Cica

6,600 vol/mo
114%
(5y)
75%
(1y)
103%
(3mo)

Cica refers to centella asiatica–based skincare ingredients and products, widely used for soothing, repairing, and hydrating sensitive ...

Ceramide Serum

2,400 vol/mo
113%
(5y)
132%
(1y)
170%
(3mo)

Ceramide Serum is a skincare trend focusing on serums formulated with ceramides to repair and reinforce the skin barrier, increasingly ad...

113%
(5y)
177%
(1y)
252%
(3mo)

Marine collagen peptides are a, well established dietary supplement derived from marine sources, marketed for joint, skin, and connective...

112%
(5y)
179%
(1y)
540%
(3mo)

Deodorant Cream refers to a growing segment of personal care where deodorants are formulated as creamy, roll on, or brush applied product...

Cica Cream

2,400 vol/mo
112%
(5y)
112%
(1y)
145%
(3mo)

Cica Cream refers to skincare products formulated with centella asiatica (cica) extract, used to soothe irritation, support healing, and ...

Oil Cleanser

3,600 vol/mo
110%
(5y)
35%
(1y)
97%
(3mo)

Oil cleanser refers to cleansing oils used in skincare to dissolve makeup and sebum, often as part of a double cleansing routine. It is a...

109%
(5y)
137%
(1y)
184%
(3mo)

Peptide moisturizers are skincare products formulated with peptide complexes (short chains of amino acids) intended to support skin repai...

Drmtlgy

110,000 vol/mo
109%
(5y)
16%
(1y)
52%
(3mo)

DRMTLGY is a dermatologist developed, medical grade skincare brand focusing on evidence based actives and accessible pricing, gaining tra...

Glow Balm

720 vol/mo
109%
(5y)
64%
(1y)
183%
(3mo)

Glow Balm is a skincare product category featuring a hydrating balm designed to impart a dewy, luminous finish to the skin while deliveri...

Neck Cream

6,600 vol/mo
109%
(5y)
91%
(1y)
233%
(3mo)

Neck cream is a recognized category in skincare, focusing on targeted moisturization, anti aging, and firming benefits for the neck area ...

Hydrating Serum

14,800 vol/mo
109%
(5y)
178%
(1y)
308%
(3mo)

Hydrating Serum is a skincare product category centered on delivering moisture to the skin through water based formulations containing hu...

107%
(5y)
14%
(1y)
174%
(3mo)

Snail mucin cleanser refers to facial cleansers formulated with snail mucin (snail secretion filtrate) aimed at hydrating, soothing, and ...

Dark Spot Serum

6,600 vol/mo
105%
(5y)
94%
(1y)
199%
(3mo)

Dark Spot Serum is a skincare category focused on reducing hyperpigmentation and dark spots through targeted serums containing actives li...

105%
(5y)
18%
(1y)
231%
(3mo)

Watermelon Soap is a novelty soap category featuring bars or shapes scented or colored to resemble watermelon. It appeals to fans of frui...

Nicotinamide

33,100 vol/mo
103%
(5y)
49%
(1y)
61%
(3mo)

Nicotinamide, also known as niacinamide, is a form of vitamin B3 that has gained prominence in skincare, anti inflammatory health discuss...

Water Cream

1,300 vol/mo
103%
(5y)
151%
(1y)
223%
(3mo)

MZ SKIN

1,000 vol/mo
102%
(5y)
11%
(1y)
50%
(3mo)

MZ SKIN is a luxury skincare brand known for dermal formulations and high end anti aging products, founded by Dr. Maryam Zamani; it has b...

Uriage

2,900 vol/mo
102%
(5y)
55%
(1y)
28%
(3mo)

Uriage is a French skincare brand renowned for its mineral rich Eau Thermale d'Uriage products, focusing on dermo cosmetic solutions for ...

Retinol Body Lotion

12,100 vol/mo
102%
(5y)
201%
(1y)
266%
(3mo)

Retinol Body Lotion has emerged as a noteworthy skincare trend that packages retinol’s anti aging benefits into a moisturizing, easy to...

Iunik

2,900 vol/mo
101%
(5y)
156%
(1y)
117%
(3mo)

Iunik is a Korean skincare brand recognized for accessible, ingredient focused products such as hyaluronic acid serums and centella based...

Toner Serum

170 vol/mo
100%
(5y)
56%
(1y)
64%
(3mo)

Toner Serum is a skincare product category that combines toning and hydrating/active ingredients into a single hybrid product, reflecting...

Honey Serum

260 vol/mo
99%
(5y)
258%
(1y)
482%
(3mo)

Honey Serum is a skincare trend centered on serums formulated with honey or honey derived actives (such as Manuka honey) to deliver moist...

Coconut Deodorant

1,900 vol/mo
98%
(5y)
82%
(1y)
317%
(3mo)

Coconut deodorant is a consumer product trend in personal care, featuring deodorants formulated with coconut derived ingredients (often c...

Hydrogel

18,100 vol/mo
98%
(5y)
171%
(1y)
91%
(3mo)

Hydrogel technology is expanding beyond traditional medical uses into advanced drug delivery, tissue engineering, wound care, and soft ro...

Mineral Sunscreen

90,500 vol/mo
98%
(5y)
124%
(1y)
476%
(3mo)

Mineral sunscreen is a, established category of sun protection that uses mineral UV filters like zinc oxide or titanium dioxide instead o...

Firming Serum

880 vol/mo
97%
(5y)
95%
(1y)
252%
(3mo)

Firming Serum is a skincare product category focused on improving skin firmness and elasticity through topical serums containing active i...

Body Oil

49,500 vol/mo
97%
(5y)
82%
(1y)
137%
(3mo)

Celluma

9,900 vol/mo
95%
(5y)
47%
(1y)
22%
(3mo)

Celluma is a LED light therapy device brand used for skincare and pain relief, spanning consumer and clinical settings.

Essence Toner

480 vol/mo
94%
(5y)
54%
(1y)
95%
(3mo)

Essence toner combines the hydration and brightening focus of an essence with the convenience of a toner, positioning itself as a lightwe...

Body Oil Wash

3,600 vol/mo
94%
(5y)
98%
(1y)
192%
(3mo)

CO2 Laser

49,500 vol/mo
93%
(5y)
57%
(1y)
35%
(3mo)

CO2 Laser refers to a class of gas lasers using carbon dioxide as the gain medium, widely used for cutting, engraving, and marking a vari...

Laneige

165,000 vol/mo
93%
(5y)
0%
(1y)
21%
(3mo)

Laneige is a well established Korean beauty brand known for its water based skincare and lip care products. It has sustained recognition ...

Glow Serum

2,900 vol/mo
91%
(5y)
111%
(1y)
221%
(3mo)

Glow Serum is a skincare product category centered on serums formulated to impart radiance and improve skin luminosity through active ing...

RF Microneedling

22,200 vol/mo
91%
(5y)
78%
(1y)
41%
(3mo)

RF microneedling is a dermatological aesthetic procedure that combines fractional radiofrequency energy with microneedling to stimulate c...

Double Cleanse

5,400 vol/mo
91%
(5y)
30%
(1y)
80%
(3mo)

Pimple Patches

165,000 vol/mo
91%
(5y)
7%
(1y)
4%
(3mo)

Pimple Patches are hydrocolloid skincare patches designed to cover and absorb active acne lesions, protecting them from bacteria and prev...

90%
(5y)
146%
(1y)
419%
(3mo)

Organic Harvest is a brand focused on organic and natural personal care products, primarily skincare, cosmetics, and wellness items marke...

MDacne

8,100 vol/mo
90%
(5y)
137%
(1y)
30%
(3mo)

Night Serum

1,300 vol/mo
90%
(5y)
123%
(1y)
98%
(3mo)
87%
(5y)
32%
(1y)
-3%
(3mo)

Pregnancy Safe Moisturizer is a category focused on moisturizers formulated for pregnant individuals, prioritizing safety, skin comfort, ...

Peach Slices

14,800 vol/mo
87%
(5y)
92%
(1y)
132%
(3mo)

Peach Slices represent a, established category within the fruit and snack sector, driven by consumer demand for convenient, ready to eat ...

Brightening Serum

8,100 vol/mo
87%
(5y)
142%
(1y)
278%
(3mo)

Brightening Serum is a skincare trend centered on topical serums formulated to reduce hyperpigmentation, even skin tone, and impart a lum...

87%
(5y)
-15%
(1y)
29%
(3mo)

Snail mucin toner is a skincare product that uses snail secretion filtrate as a key ingredient to hydrate, soothe, and renew the skin; it...

Lip Sunscreen

2,400 vol/mo
87%
(5y)
95%
(1y)
375%
(3mo)

Lip sunscreen is the growing adoption of sun protection specifically formulated for the lips, combining SPF with lip care to prevent sunb...

Lyma Laser

8,100 vol/mo
86%
(5y)
33%
(1y)
33%
(3mo)

Lyma Laser is a consumer grade laser/light therapy device marketed for skin rejuvenation and anti aging, trending as a premium home use t...

Kojic Soap

2,900 vol/mo
86%
(5y)
2%
(1y)
81%
(3mo)

Kojic Soap refers to soaps containing kojic acid, a skin lightening agent; the topic centers on its popularity for brightening skin, redu...

Kojic Acid Soap

22,200 vol/mo
85%
(5y)
3%
(1y)
90%
(3mo)

Kojic Acid Soap is a skincare product widely used for its purported skin lightening and hyperpigmentation reducing properties, produced b...

85%
(5y)
114%
(1y)
378%
(3mo)

Tinted face sunscreen combines SPF protection with a lightweight, skin toned tint to provide sun defense while offering a natural makeup ...

85%
(5y)
124%
(1y)
167%
(3mo)

Caffeine Eye Cream is a skincare trend focused on eye area products formulated with caffeine to reduce puffiness, brighten the under eye ...

84%
(5y)
153%
(1y)
206%
(3mo)

Hydrating cleansers are a skincare trend emphasizing gentle, moisture preserving cleansing formulas that cleanse without stripping the sk...

Tremella Mushroom

4,400 vol/mo
84%
(5y)
88%
(1y)
25%
(3mo)

Tremella mushroom, a edible fungus also known as snow fungus, is experiencing growing interest for its use in plant based nutrition and c...

82%
(5y)
9%
(1y)
40%
(3mo)

Glycolic Acid Moisturizer is a skincare product category that combines alpha hydroxy acid exfoliation with moisturizing ingredients to im...

Avocado Oil

60,500 vol/mo
82%
(5y)
29%
(1y)
48%
(3mo)

Avocado oil is a popular edible oil and cosmetic ingredient derived from avocados, gaining traction due to its claimed health benefits, h...

Kakadu Plum

6,600 vol/mo
82%
(5y)
24%
(1y)
155%
(3mo)

Kakadu Plum is a native Australian superfood known for its exceptionally high vitamin C content and antioxidant properties, increasingly ...

82%
(5y)
93%
(1y)
173%
(3mo)

Hyaluronic Moisturizer is a skincare trend focusing on moisturizers formulated with hyaluronic acid to boost hydration, plumpness, and ba...

Oil Balm

140 vol/mo
82%
(5y)
73%
(1y)
171%
(3mo)

Oil Balm is a, established skincare format featuring balm or oil based moisturizers that combine oils, waxes, and botanicals to provide ...

Derma Serum

170 vol/mo
81%
(5y)
209%
(1y)
69%
(3mo)

Derma Serum is a, established skincare product category comprising concentrated serums designed to deliver active ingredients directly to...

Anteage

3,600 vol/mo
79%
(5y)
39%
(1y)
78%
(3mo)

AnteAGE is a biotechnology driven skincare brand known for its stem cell conditioned media and growth factor based formulations targeting...

Overnight Mask

1,600 vol/mo
79%
(5y)
42%
(1y)
71%
(3mo)

Overnight Mask is a skincare category featuring masks designed to be applied before sleep and left on overnight to deliver hydration and ...

Good Molecules

90,500 vol/mo
79%
(5y)
32%
(1y)
91%
(3mo)

Good Molecules is a, established direct to consumer skincare brand recognized for affordable, science backed formulations and clean ingre...

79%
(5y)
74%
(1y)
154%
(3mo)

Firming Neck Cream is a skincare category focused on anti aging formulations aimed at tightening and lifting the neck area, often markete...

78%
(5y)
72%
(1y)
154%
(3mo)

Neck Firming Cream is a consumer skincare trend focused on products designed to firm, tighten, and hydrate the neck area to reduce saggin...

Body Gua Sha

3,600 vol/mo
78%
(5y)
48%
(1y)
139%
(3mo)

Body Gua Sha is the practice of using smooth edged tools on the body to promote lymphatic drainage, reduce muscle tension, and improve ci...

Musely

74,000 vol/mo
78%
(5y)
14%
(1y)
16%
(3mo)

Musely is a teledermatology and prescription skincare platform that offers online consultations and customized prescription skincare trea...

Collagen Serum

2,900 vol/mo
78%
(5y)
151%
(1y)
206%
(3mo)

Collagen serum is a skincare product formulated to support skin elasticity and hydration by delivering collagen or collagen boosting ingr...

Bioderma

27,100 vol/mo
78%
(5y)
60%
(1y)
56%
(3mo)

Bioderma is a French dermo cosmetics brand renowned for its dermatology backed skincare lines, notably Sensibio, with widespread recognit...

76%
(5y)
15%
(1y)
36%
(3mo)

Face Reality Skincare is a acne focused skincare brand and professional grade regimen system known for personalized treatment plans and b...

Tinted Sunscreen

40,500 vol/mo
76%
(5y)
75%
(1y)
197%
(3mo)

Tinted sunscreen combines sun protection with a light cosmetic tint, offering color coverage and skincare benefits in one product, rising...

Hyperpigmentation

201,000 vol/mo
76%
(5y)
-10%
(1y)
37%
(3mo)

Hyperpigmentation is a well established dermatological and cosmetic concern characterized by patches of skin darkened due to excess melan...

Propolis Cream

390 vol/mo
76%
(5y)
69%
(1y)
131%
(3mo)

Under Eye Patch

33,100 vol/mo
75%
(5y)
91%
(1y)
68%
(3mo)

Under Eye Patch is a consumer beauty product trend focused on hydrogel or hydrocolloid patches designed to reduce puffiness, dark circles...

Niacinamide

201,000 vol/mo
75%
(5y)
71%
(1y)
100%
(3mo)

Niacinamide has evolved from a niche skincare ingredient to a mainstream, evidence backed component found in a wide range of products, dr...

Under Eye Patches

33,100 vol/mo
74%
(5y)
73%
(1y)
21%
(3mo)

Under Eye Patches are hydrogel or gelatin based skincare patches designed to hydrate, de puff, and brighten the under eye area. They surg...

Beauty Roller

170 vol/mo
72%
(5y)
287%
(1y)
467%
(3mo)

Glycolic Acid

135,000 vol/mo
72%
(5y)
0%
(1y)
48%
(3mo)

Glycolic acid is an alpha hydroxy acid used in skincare for exfoliation, brightening, and anti aging benefits, with growing consumer adop...

Microneedling

201,000 vol/mo
72%
(5y)
73%
(1y)
52%
(3mo)

Microneedling is a cosmetic procedure that uses fine needles to create micro injuries in the skin to stimulate collagen production and im...

Sun Stick

1,000 vol/mo
72%
(5y)
96%
(1y)
383%
(3mo)

Sun Stick refers to solid stick form sunscreen products designed for convenient, on the go sun protection, offering portable, mess free a...

Blemish Patches

2,900 vol/mo
71%
(5y)
95%
(1y)
237%
(3mo)
70%
(5y)
94%
(1y)
149%
(3mo)

Hyaluronic acid cream is a skincare product trend centered on delivering intense hydration and a plumped appearance by leveraging hyaluro...

You Go Natural

1,600 vol/mo
70%
(5y)
52%
(1y)
26%
(3mo)

You Go Natural is a haircare brand focused on protective, stylish accessories and products for textured hair, notably in the natural hair...

70%
(5y)
65%
(1y)
174%
(3mo)

Glow Drops

260 vol/mo
69%
(5y)
27%
(1y)
163%
(3mo)

Glow Drops is a skincare and beauty concept centered on liquid or oil based drops designed to impart a radiant glow, hydration, and somet...

Goodal

1,300 vol/mo
68%
(5y)
52%
(1y)
85%
(3mo)

Goodal is a Korean skincare brand recognized for natural ingredient based formulations and creative, ingredient forward products within t...

Cosrx

49,500 vol/mo
68%
(5y)
58%
(1y)
125%
(3mo)

COSRX is a well known Korean skincare brand recognized for its minimalist, ingredient focused products and cult favorite items like the A...

Risewell

6,600 vol/mo
68%
(5y)
46%
(1y)
89%
(3mo)

RiseWell is a dental wellness brand known for natural toothpaste and oral care products, emphasizing clean ingredients and enamel friendl...

Glow Recipe

110,000 vol/mo
67%
(5y)
-12%
(1y)
16%
(3mo)

Glow Recipe is a skincare brand known for its fruit inspired formulations and viral products that popularized a bright, dewy glow aesthet...

Wrinkle Patches

2,400 vol/mo
67%
(5y)
14%
(1y)
173%
(3mo)

Wrinkle Patches are consumer skincare products that use silicone, hydrogel, or microdart technologies to physically smooth or temporarily...

66%
(5y)
87%
(1y)
159%
(3mo)

Salicylic Acid Cream is a skincare product category focused on using salicylic acid to exfoliate, unclog pores, and treat acne related in...

Dieux Skin

9,900 vol/mo
66%
(5y)
59%
(1y)
16%
(3mo)

Dieux Skin is a skincare brand known for its focus on high clarity formulations and targeted serums; the brand has gained attention in co...

66%
(5y)
330%
(1y)
201%
(3mo)

Powder Sunscreen

8,100 vol/mo
66%
(5y)
127%
(1y)
721%
(3mo)

Powder sunscreen is a cosmetic product category combining sun protection with a portable, makeup like powder format, designed to deliver ...

65%
(5y)
65%
(1y)
56%
(3mo)

Hyperpigmentation Serum is a skincare trend focused on serums formulated to reduce dark spots and uneven skin tone, leveraging active ing...

Frownies

60,500 vol/mo
65%
(5y)
-31%
(1y)
3%
(3mo)

Frownies is a long standing consumer skincare brand that produces adhesive facial patches designed to reduce the appearance of facial wri...

Vitamin C Lotion

3,600 vol/mo
64%
(5y)
79%
(1y)
162%
(3mo)

Vitamin C Lotion is a skincare trend focused on moisturizers formulated with vitamin C to brighten skin, even tone, and provide antioxida...

Botox Serum

590 vol/mo
64%
(5y)
-30%
(1y)
12%
(3mo)

Botox Serum is a skincare trend featuring topical peptide based serums marketed to mimic the effects of cosmetic Botox injections by redu...

Topicals

49,500 vol/mo
64%
(5y)
17%
(1y)
49%
(3mo)

Topicals refers to skincare products applied to the skin, including creams, serums, gels, and ointments, with a growing focus on science ...

64%
(5y)
160%
(1y)
241%
(3mo)

Veet Hair Removal Cream is a, longstanding consumer brand line offering depilatory creams for at‑home hair removal, manufactured by Rec...

Eltamd

60,500 vol/mo
64%
(5y)
79%
(1y)
252%
(3mo)

EltaMD is a recognized skincare brand primarily known for its broad spectrum sunscreens and dermatologist recommended skincare products, ...

64%
(5y)
103%
(1y)
112%
(3mo)

Vitamin C Sunscreen combines UV protection with antioxidant vitamin C in a single product, presenting a topical sunscreen that also targe...

Sulfur Soap

14,800 vol/mo
63%
(5y)
48%
(1y)
12%
(3mo)

Sulfur Soap is a traditional skincare product that has resurged in interest for its antibacterial and keratolytic properties, driven by a...

Vitamin A Cream

1,000 vol/mo
62%
(5y)
95%
(1y)
61%
(3mo)

Vitamin A Cream refers to skincare products containing vitamin A derivatives (such as retinol) used to promote cell turnover, reduce wrin...

Male Beauty

320 vol/mo
62%
(5y)
174%
(1y)
92%
(3mo)

Male beauty refers to the growing diversification and adoption of skincare, grooming, and cosmetic products by men, driven by shifting no...

Age Bold

880 vol/mo
61%
(5y)
81%
(1y)
36%
(3mo)
60%
(5y)
506%
(1y)
650%
(3mo)

Arbutin

8,100 vol/mo
60%
(5y)
92%
(1y)
41%
(3mo)

Arbutin, particularly in the form of alpha arbutin, is a cosmetic ingredient used for skin brightening and hyperpigmentation reduction. I...

BHA Serum

1,000 vol/mo
58%
(5y)
66%
(1y)
83%
(3mo)

BHA Serum refers to skincare products that leverage beta hydroxy acids, primarily salicylic acid, to exfoliate pores, reduce acne, and re...

Skin Serum

5,400 vol/mo
57%
(5y)
115%
(1y)
177%
(3mo)

Skin serum has evolved from a basic moisturizing product to a premium, targeted skincare category featuring actives like vitamin C, hyalu...

Lip Mask

18,100 vol/mo
57%
(5y)
-3%
(1y)
19%
(3mo)

Lip Mask is a popular skincare product category focused on moisturizing and nourishing the lips using hydrogel or cream based masks, ofte...

Biore Pore Strips

2,900 vol/mo
56%
(5y)
87%
(1y)
521%
(3mo)

Glycolic Acid Serum

12,100 vol/mo
55%
(5y)
26%
(1y)
63%
(3mo)

Glycolic Acid Serum is a popular skincare trend centered on alpha hydroxy acid exfoliation using glycolic acid to improve skin texture, b...

Hexylresorcinol

6,600 vol/mo
55%
(5y)
-12%
(1y)
-21%
(3mo)

Hexylresorcinol is a cosmetic ingredient used primarily for skin lightening and antiseptic properties, found in various skincare formulat...

Lumi

49,500 vol/mo
54%
(5y)
20%
(1y)
40%
(3mo)

Lumi is a, multi faceted topic spanning AI powered analytics platforms, lighting brands and creative tech ventures, with active companies...

Vitamin C Toner

1,300 vol/mo
54%
(5y)
40%
(1y)
60%
(3mo)

Vitamin C Toner is a skincare trend focusing on toners formulated with vitamin C to brighten skin, even out tone, and provide antioxidant...

Body Lotion

27,100 vol/mo
54%
(5y)
75%
(1y)
143%
(3mo)