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Discover Trends in Skin Care

We surface rapidly growing trends in Skin Care before they take off.

Korean Toner

5,400 vol/mo
171%
(5y)
49%
(1y)
58%
(3mo)

Korean Toner is a recognized skincare category focusing on hydrating, pH balanced toners popular in K beauty routines and widely adopted ...

Calming Cream

390 vol/mo
169%
(5y)
132%
(1y)
290%
(3mo)

Calming Cream is a skincare product category focused on soothing irritated or sensitive skin using ingredients like ceramides, centella a...

169%
(5y)
72%
(1y)
325%
(3mo)

Yerba Mate Eye Gel is a skincare product trend that leverages yerba mate extract for antioxidant and anti inflammatory benefits, marketed...

Heartleaf

1,900 vol/mo
167%
(5y)
51%
(1y)
204%
(3mo)

Heartleaf refers to the Heartleaf Philodendron, a popular houseplant cultivar known for its trailing vines and heart shaped leaves, which...

Melting Balm

320 vol/mo
166%
(5y)
57%
(1y)
132%
(3mo)

Melting Balm refers to a category of balms that emulsify or transform into a melt on cleanse or moisturizing balm, widely used in skincar...

Panthenol

14,800 vol/mo
165%
(5y)
125%
(1y)
53%
(3mo)

Panthenol (pro vitamin B5) is a well established cosmetic ingredient valued for its moisturizing and soothing properties, with renewed in...

Milk Essence

320 vol/mo
164%
(5y)
178%
(1y)
259%
(3mo)

Milk Essence is a skincare trend focusing on milky textured essences and products that hydrate, soothe, and prep skin, often framed as mi...

162%
(5y)
74%
(1y)
187%
(3mo)

Glycolic Acid Lotion is a skincare product category that leverages glycolic acid, an alpha hydroxy acid (AHA), to exfoliate the skin and ...

Korean Sunscreen

33,100 vol/mo
162%
(5y)
13%
(1y)
87%
(3mo)

Korean sunscreen refers to sun protection products developed in or popularized by Korean beauty brands, known for lightweight textures, h...

Barrier Cream

12,100 vol/mo
160%
(5y)
138%
(1y)
144%
(3mo)

Barrier Cream is a skincare category focused on forming a protective film on the skin to shield against irritants, moisture loss, and env...

159%
(5y)
49%
(1y)
149%
(3mo)

Electric callus removers are consumer foot care devices designed to remove dead skin from feet, typically using rotating rollers or abras...

Ceramide

22,200 vol/mo
157%
(5y)
206%
(1y)
190%
(3mo)

Silk Sleep Mask

18,100 vol/mo
157%
(5y)
164%
(1y)
165%
(3mo)

Silk Sleep Mask is a consumer product category centered on premium eye masks made from silk fabric, marketed for comfort, skin benefits, ...

Purito

8,100 vol/mo
156%
(5y)
109%
(1y)
84%
(3mo)

Purito is a recognized Korean skincare brand known for affordable, clean formulations and cult favorite products such as Centella based s...

Jumiso

1,600 vol/mo
155%
(5y)
107%
(1y)
95%
(3mo)

Jumiso is a Korean skincare brand known for affordable, color coded serums and innovative formulations that gained traction in global bea...

Peptide Cream

2,400 vol/mo
155%
(5y)
175%
(1y)
171%
(3mo)

Peptide Cream is a skincare trend centered on formulations infused with peptides to support skin structure, firmness, hydration, and anti...

154%
(5y)
223%
(1y)
608%
(3mo)

Firming Moisturizer is a skincare product category centered on moisturizers formulated to visibly tighten and lift the skin through ingre...

Tower28

90,500 vol/mo
154%
(5y)
19%
(1y)
28%
(3mo)

Tower28 is a beauty brand known for clean, minimalist makeup products designed for everyday wear, emphasizing skin safe formulas and appr...

Caffeine Serum

1,600 vol/mo
152%
(5y)
152%
(1y)
146%
(3mo)

Caffeine Serum is a skincare product category focused on serums containing caffeine, marketed primarily for puffiness reduction, antioxid...

Skin Barrier

4,400 vol/mo
148%
(5y)
112%
(1y)
87%
(3mo)

Skin barrier refers to the protective outer layer of the skin and has become a trending focus in beauty and dermatology as consumers seek...

Bakuchiol Serum

12,100 vol/mo
145%
(5y)
33%
(1y)
160%
(3mo)

Bakuchiol serum is a plant derived skincare product that acts as a natural alternative to retinol, offering anti aging and skin renewing ...

Azelaic Acid

201,000 vol/mo
145%
(5y)
113%
(1y)
71%
(3mo)

Azelaic acid is a well established dermatological ingredient experiencing renewed consumer interest in skincare for acne, rosacea, and hy...

145%
(5y)
-18%
(1y)
0%
(3mo)

Sebaceous Filament is a dermatological term referring to tiny natural oil canal structures within pores, often discussed in skincare cont...

Butter Balm

590 vol/mo
143%
(5y)
73%
(1y)
100%
(3mo)

Butter Balm is an emergent, multi use skincare product category centered on nourishing balms made from natural butters (shea, mango, coco...

Hydrocolloid Patch

40,500 vol/mo
143%
(5y)
115%
(1y)
60%
(3mo)

Hydrocolloid patches are medicated skin patches that use hydrocolloid materials to absorb exudate and protect wounds or acne, widely popu...

Microneedling Pen

14,800 vol/mo
143%
(5y)
136%
(1y)
139%
(3mo)

Microneedling pen is a skincare device used to create micro injuries for collagen stimulation, often used in aesthetic dermatology and at...

Lip Serum

1,900 vol/mo
142%
(5y)
168%
(1y)
213%
(3mo)

Lip Serum is a beauty product category focused on lip enhancing and nourishing serums designed to hydrate, plump, smooth, and protect the...

141%
(5y)
164%
(1y)
310%
(3mo)

Snail Mucin Serum

18,100 vol/mo
140%
(5y)
-7%
(1y)
43%
(3mo)

Snail Mucin Serum is a skincare trend centered on serums formulated with snail secretion filtrate, touted for hydration, barrier repair, ...

Niacinamide Serum

74,000 vol/mo
140%
(5y)
126%
(1y)
122%
(3mo)

Niacinamide serum is a widely recognized skincare trend centered on using formulations containing niacinamide (vitamin B3) to target issu...

Typology

90,500 vol/mo
140%
(5y)
47%
(1y)
0%
(3mo)

Typology refers to the systematic classification of items, concepts, or phenomena into distinct types based on shared characteristics. It...

Exfoliating Pads

4,400 vol/mo
139%
(5y)
87%
(1y)
148%
(3mo)

Exfoliating pads are skincare products that combine exfoliating acids with a pre soaked pad format, offering convenient, single step exfo...

Restore Serum

50 vol/mo
139%
(5y)
282%
(1y)
262%
(3mo)
139%
(5y)
62%
(1y)
76%
(3mo)

Silicone body scrubber refers to silicone based exfoliating tools used in bathing to cleanse and exfoliate the skin. They are favored for...

Urea Serum

320 vol/mo
138%
(5y)
99%
(1y)
124%
(3mo)

Urea Serum refers to skincare serums formulated with urea as an active humectant and keratolytic ingredient, aimed at deep hydration, gen...

137%
(5y)
132%
(1y)
111%
(3mo)

Growth Factor Serum is a skincare trend centered on serums containing growth factors or growth factor–like ingredients intended to stim...

Forest Essentials

8,100 vol/mo
137%
(5y)
115%
(1y)
154%
(3mo)

Forest Essentials is a recognized Indian premium Ayurvedic skincare brand and category within natural beauty that has established a stron...

Everything Shower

9,900 vol/mo
136%
(5y)
32%
(1y)
27%
(3mo)

Everything Shower is a self care ritual popularized online that frames a long, head to toe shower routine including shampooing, exfoliati...

135%
(5y)
155%
(1y)
180%
(3mo)

Caffeine Eye Serum is a skincare product category focused on delivering caffeine driven formulations to reduce puffiness and dark circles...

Exfoliating Serum

1,600 vol/mo
134%
(5y)
198%
(1y)
366%
(3mo)

Exfoliating Serum is a and established skincare category centered on serums containing exfoliating acids (AHAs/BHAs) that help remove dea...

Manyo

4,400 vol/mo
133%
(5y)
9%
(1y)
0%
(3mo)

Manyo is a Korean skincare brand known for its snail mucin and fermentation based products, popular in global beauty markets and trendin...

Depuffing

210 vol/mo
133%
(5y)
126%
(1y)
67%
(3mo)

Depuffing is a trend focusing on reducing facial puffiness and under eye bags through topical skincare, cooling devices, and massage tool...

132%
(5y)
489%
(1y)
667%
(3mo)

Oil Free Moisturizer is a skincare product category featuring lightweight, non greasy hydration formulated without added oils, often usin...

Skin Microbiome

1,000 vol/mo
131%
(5y)
152%
(1y)
70%
(3mo)

The skin microbiome trend centers on the recognition that the skin hosts diverse microbial communities that influence health, appearance,...

Foaming Gel

210 vol/mo
131%
(5y)
187%
(1y)
325%
(3mo)

Repair Serum

320 vol/mo
131%
(5y)
199%
(1y)
268%
(3mo)

Kojic Acid

33,100 vol/mo
130%
(5y)
38%
(1y)
93%
(3mo)

Kojic Acid is a widely used cosmetic ingredient for skin lightening and brightening, prominent in serums, creams, and soaps as an alterna...

Lymphatic Drainage

135,000 vol/mo
130%
(5y)
103%
(1y)
38%
(3mo)

Lymphatic drainage is a wellness focused trend centered on techniques, therapies, and devices intended to stimulate the lymphatic system ...

Niacinamide Toner

1,900 vol/mo
127%
(5y)
79%
(1y)
117%
(3mo)

Niacinamide toner is a skincare product that combines niacinamide (vitamin B3) with a toner base to deliver anti inflammatory, barrier su...

Sud Scrub

8,100 vol/mo
126%
(5y)
-16%
(1y)
57%
(3mo)

Sud Scrub is a eco conscious silicone body scrubber brand known for antimicrobial silver and zinc infused scrubbers that resist bacteria...

Mandelic Acid

40,500 vol/mo
123%
(5y)
78%
(1y)
47%
(3mo)

Mandelic Acid is a trending alpha hydroxy acid skincare ingredient recognized for its gentle exfoliation and suitability for sensitive sk...

123%
(5y)
79%
(1y)
275%
(3mo)

Clarifying Serum is a skincare product category focused on reducing blemishes, uneven skin tone, and dullness by delivering active ingred...

Urea Cream

49,500 vol/mo
122%
(5y)
72%
(1y)
82%
(3mo)

Urea Cream is a recognized dermatology and skin care product used for moisturization and keratolytic action in dry, rough, or sensitive s...

122%
(5y)
114%
(1y)
168%
(3mo)

Salicylic acid serum is a popular dermatological product used to treat acne prone and oily skin by exfoliating and clearing clogged pores...

Skin Hunger

1,300 vol/mo
121%
(5y)
81%
(1y)
39%
(3mo)

Skin hunger is a rising awareness of the human need for physical touch and close contact, driven by social isolation and increased digita...

121%
(5y)
190%
(1y)
491%
(3mo)

Vanilla Collagen refers to collagen supplements flavored with vanilla, commonly marketed for beauty, joint, and gut health benefits. It i...

Exfoliating Gel

1,000 vol/mo
121%
(5y)
95%
(1y)
312%
(3mo)

Exfoliating Gel is a skincare product category consisting of gels designed to slough off dead skin cells, often containing exfoliating ac...

Dr. Dennis Gross

27,100 vol/mo
118%
(5y)
143%
(1y)
191%
(3mo)

Dr. Dennis Gross is a, established dermatology led skincare brand known for its alpha beta peels and a range of cosmeceutical products fr...

High Frequency Wand

14,800 vol/mo
118%
(5y)
-15%
(1y)
-9%
(3mo)

Vanicream

135,000 vol/mo
118%
(5y)
61%
(1y)
94%
(3mo)

Vanicream is a fragrance free, hypoallergenic skincare brand widely recognized for its products designed for sensitive and reactive skin,...

Copper Peptides

18,100 vol/mo
118%
(5y)
139%
(1y)
78%
(3mo)

Copper peptides, notably GHK Cu, are a well established bioactive used in skincare and wound healing research, recognized for promoting c...

Almond Clear

1,300 vol/mo
116%
(5y)
194%
(1y)
429%
(3mo)

Almond Clear is a skincare brand that markets mandelic acid–based products marketed for fungal acne treatment, balancing exfoliation wi...

Naturium

74,000 vol/mo
116%
(5y)
54%
(1y)
97%
(3mo)

Naturium is a skincare brand known for affordable, vegan, and clean formulation products that emphasize transparency and active ingredients.

Sulfur Mask

3,600 vol/mo
116%
(5y)
48%
(1y)
81%
(3mo)

Sulfur mask is a skincare treatment that uses sulfur to help manage acne prone skin, reduce excess oil, and support pore clearing, with c...

Blue Lotus Oil

880 vol/mo
114%
(5y)
107%
(1y)
226%
(3mo)

Blue Lotus Oil refers to essential oil derived from the blue lotus (Nymphaea caerulea) and related extracts; it is marketed for aromatic,...

Skin Type

10 vol/mo
114%
(5y)
62%
(1y)
44%
(3mo)

Skin Type is a recognized focus in the skincare and dermatology space, driven by demand for personalized products and routines tailored t...

Cica

6,600 vol/mo
114%
(5y)
75%
(1y)
103%
(3mo)

Cica refers to centella asiatica–based skincare ingredients and products, widely used for soothing, repairing, and hydrating sensitive ...

Ceramide Serum

2,400 vol/mo
113%
(5y)
132%
(1y)
170%
(3mo)

Ceramide Serum is a skincare trend focusing on serums formulated with ceramides to repair and reinforce the skin barrier, increasingly ad...

113%
(5y)
177%
(1y)
252%
(3mo)

Marine collagen peptides are a, well established dietary supplement derived from marine sources, marketed for joint, skin, and connective...

112%
(5y)
179%
(1y)
540%
(3mo)

Deodorant Cream refers to a growing segment of personal care where deodorants are formulated as creamy, roll on, or brush applied product...

Cica Cream

2,400 vol/mo
112%
(5y)
112%
(1y)
145%
(3mo)

Cica Cream refers to skincare products formulated with centella asiatica (cica) extract, used to soothe irritation, support healing, and ...

Oil Cleanser

3,600 vol/mo
110%
(5y)
35%
(1y)
97%
(3mo)

Oil cleanser refers to cleansing oils used in skincare to dissolve makeup and sebum, often as part of a double cleansing routine. It is a...

109%
(5y)
137%
(1y)
184%
(3mo)

Peptide moisturizers are skincare products formulated with peptide complexes (short chains of amino acids) intended to support skin repai...

Drmtlgy

110,000 vol/mo
109%
(5y)
16%
(1y)
52%
(3mo)

DRMTLGY is a dermatologist developed, medical grade skincare brand focusing on evidence based actives and accessible pricing, gaining tra...

Glow Balm

720 vol/mo
109%
(5y)
64%
(1y)
183%
(3mo)

Glow Balm is a skincare product category featuring a hydrating balm designed to impart a dewy, luminous finish to the skin while deliveri...

Neck Cream

6,600 vol/mo
109%
(5y)
91%
(1y)
233%
(3mo)

Neck cream is a recognized category in skincare, focusing on targeted moisturization, anti aging, and firming benefits for the neck area ...

Hydrating Serum

14,800 vol/mo
109%
(5y)
178%
(1y)
308%
(3mo)

Hydrating Serum is a skincare product category centered on delivering moisture to the skin through water based formulations containing hu...

107%
(5y)
14%
(1y)
174%
(3mo)

Snail mucin cleanser refers to facial cleansers formulated with snail mucin (snail secretion filtrate) aimed at hydrating, soothing, and ...

Dark Spot Serum

6,600 vol/mo
105%
(5y)
94%
(1y)
199%
(3mo)

Dark Spot Serum is a skincare category focused on reducing hyperpigmentation and dark spots through targeted serums containing actives li...

105%
(5y)
18%
(1y)
231%
(3mo)

Watermelon Soap is a novelty soap category featuring bars or shapes scented or colored to resemble watermelon. It appeals to fans of frui...

Nicotinamide

33,100 vol/mo
103%
(5y)
49%
(1y)
61%
(3mo)

Nicotinamide, also known as niacinamide, is a form of vitamin B3 that has gained prominence in skincare, anti inflammatory health discuss...

Water Cream

1,300 vol/mo
103%
(5y)
151%
(1y)
223%
(3mo)

MZ SKIN

1,000 vol/mo
102%
(5y)
11%
(1y)
50%
(3mo)

MZ SKIN is a luxury skincare brand known for dermal formulations and high end anti aging products, founded by Dr. Maryam Zamani; it has b...

Uriage

2,900 vol/mo
102%
(5y)
55%
(1y)
28%
(3mo)

Uriage is a French skincare brand renowned for its mineral rich Eau Thermale d'Uriage products, focusing on dermo cosmetic solutions for ...

Retinol Body Lotion

12,100 vol/mo
102%
(5y)
201%
(1y)
266%
(3mo)

Retinol Body Lotion has emerged as a noteworthy skincare trend that packages retinol’s anti aging benefits into a moisturizing, easy to...

Iunik

2,900 vol/mo
101%
(5y)
156%
(1y)
117%
(3mo)

Iunik is a Korean skincare brand recognized for accessible, ingredient focused products such as hyaluronic acid serums and centella based...

Toner Serum

170 vol/mo
100%
(5y)
56%
(1y)
64%
(3mo)

Toner Serum is a skincare product category that combines toning and hydrating/active ingredients into a single hybrid product, reflecting...

Honey Serum

260 vol/mo
99%
(5y)
258%
(1y)
482%
(3mo)

Honey Serum is a skincare trend centered on serums formulated with honey or honey derived actives (such as Manuka honey) to deliver moist...

Coconut Deodorant

1,900 vol/mo
98%
(5y)
82%
(1y)
317%
(3mo)

Coconut deodorant is a consumer product trend in personal care, featuring deodorants formulated with coconut derived ingredients (often c...

Hydrogel

18,100 vol/mo
98%
(5y)
171%
(1y)
91%
(3mo)

Hydrogel technology is expanding beyond traditional medical uses into advanced drug delivery, tissue engineering, wound care, and soft ro...