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Discover Trends in Skin Care

We surface rapidly growing trends in Skin Care before they take off.

Peach & Lily

2,900 vol/mo
93%
(5y)
96%
(1y)
59%
(3mo)

Peach & Lily is a recognized skincare brand known for its Korean inspired formulations and emphasis on clean, effective ingredients. The ...

Laneige

165,000 vol/mo
93%
(5y)
-12%
(1y)
-16%
(3mo)

Laneige is a well established Korean beauty brand known for its water based skincare and lip care products. It has sustained recognition ...

Copper Peptides

14,800 vol/mo
93%
(5y)
80%
(1y)
75%
(3mo)

Copper peptides, notably GHK Cu, are a well established bioactive used in skincare and wound healing research, recognized for promoting c...

Ceramide Cream

1,900 vol/mo
93%
(5y)
79%
(1y)
37%
(3mo)

Ceramide Cream refers to skincare products formulated with ceramides, lipid molecules that help restore and protect the skin barrier. The...

Vanicream

135,000 vol/mo
91%
(5y)
27%
(1y)
30%
(3mo)

Vanicream is a fragrance free, hypoallergenic skincare brand widely recognized for its products designed for sensitive and reactive skin,...

91%
(5y)
63%
(1y)
44%
(3mo)

Caffeine Eye Serum is a skincare product category focused on delivering caffeine driven formulations to reduce puffiness and dark circles...

Milk Essence

320 vol/mo
90%
(5y)
57%
(1y)
15%
(3mo)

Milk Essence is a skincare trend focusing on milky textured essences and products that hydrate, soothe, and prep skin, often framed as mi...

Urea Cream

49,500 vol/mo
89%
(5y)
41%
(1y)
45%
(3mo)

Urea Cream is a recognized dermatology and skin care product used for moisturization and keratolytic action in dry, rough, or sensitive s...

Pico Laser

18,100 vol/mo
89%
(5y)
62%
(1y)
32%
(3mo)

Pico Laser refers to picosecond laser devices used in dermatology and aesthetic medicine for tattoo and pigmented lesion removal, as well...

Kojic Acid Soap

27,100 vol/mo
87%
(5y)
-9%
(1y)
34%
(3mo)

Kojic Acid Soap is a skincare product widely used for its purported skin lightening and hyperpigmentation reducing properties, produced b...

Cica

6,600 vol/mo
86%
(5y)
35%
(1y)
19%
(3mo)

Cica refers to centella asiatica–based skincare ingredients and products, widely used for soothing, repairing, and hydrating sensitive ...

Uriage

2,900 vol/mo
85%
(5y)
36%
(1y)
10%
(3mo)

Uriage is a French skincare brand renowned for its mineral rich Eau Thermale d'Uriage products, focusing on dermo cosmetic solutions for ...

Toner Serum

170 vol/mo
85%
(5y)
27%
(1y)
28%
(3mo)

Toner Serum is a skincare product category that combines toning and hydrating/active ingredients into a single hybrid product, reflecting...

Kojic Soap

2,900 vol/mo
85%
(5y)
-7%
(1y)
30%
(3mo)

Kojic Soap refers to soaps containing kojic acid, a skin lightening agent; the topic centers on its popularity for brightening skin, redu...

85%
(5y)
36%
(1y)
26%
(3mo)

Salicylic acid serum is a popular dermatological product used to treat acne prone and oily skin by exfoliating and clearing clogged pores...

Glow Recipe

110,000 vol/mo
84%
(5y)
-25%
(1y)
-16%
(3mo)

Glow Recipe is a skincare brand known for its fruit inspired formulations and viral products that popularized a bright, dewy glow aesthet...

Botox Serum

720 vol/mo
84%
(5y)
-39%
(1y)
39%
(3mo)

Botox Serum is a skincare trend featuring topical peptide based serums marketed to mimic the effects of cosmetic Botox injections by redu...

79%
(5y)
-14%
(1y)
29%
(3mo)

Yerba Mate Eye Gel is a skincare product trend that leverages yerba mate extract for antioxidant and anti inflammatory benefits, marketed...

79%
(5y)
23%
(1y)
9%
(3mo)

Pregnancy Safe Moisturizer is a category focused on moisturizers formulated for pregnant individuals, prioritizing safety, skin comfort, ...

78%
(5y)
10%
(1y)
4%
(3mo)

Face Reality Skincare is a acne focused skincare brand and professional grade regimen system known for personalized treatment plans and b...

Dieux Skin

9,900 vol/mo
78%
(5y)
52%
(1y)
32%
(3mo)

Dieux Skin is a skincare brand known for its focus on high clarity formulations and targeted serums; the brand has gained attention in co...

78%
(5y)
2%
(1y)
13%
(3mo)

Glycolic Acid Moisturizer is a skincare product category that combines alpha hydroxy acid exfoliation with moisturizing ingredients to im...

Cica Cream

1,900 vol/mo
77%
(5y)
44%
(1y)
23%
(3mo)

Cica Cream refers to skincare products formulated with centella asiatica (cica) extract, used to soothe irritation, support healing, and ...

Essence Toner

480 vol/mo
76%
(5y)
22%
(1y)
24%
(3mo)

Essence toner combines the hydration and brightening focus of an essence with the convenience of a toner, positioning itself as a lightwe...

Iunik

2,400 vol/mo
75%
(5y)
98%
(1y)
25%
(3mo)

Iunik is a Korean skincare brand recognized for accessible, ingredient focused products such as hyaluronic acid serums and centella based...

74%
(5y)
3%
(1y)
22%
(3mo)

Lip Serum

1,600 vol/mo
73%
(5y)
56%
(1y)
16%
(3mo)

Lip Serum is a beauty product category focused on lip enhancing and nourishing serums designed to hydrate, plump, smooth, and protect the...

Frownies

74,000 vol/mo
72%
(5y)
-28%
(1y)
10%
(3mo)

Frownies is a long standing consumer skincare brand that produces adhesive facial patches designed to reduce the appearance of facial wri...

72%
(5y)
74%
(1y)
44%
(3mo)

Body Glow Cream is a skincare trend focused on moisturizers that enhance skin radiance, even tone, and a dewy finish. It emphasizes ingre...

Peach Slices

14,800 vol/mo
72%
(5y)
49%
(1y)
13%
(3mo)

Peach Slices represent a, established category within the fruit and snack sector, driven by consumer demand for convenient, ready to eat ...

Double Cleanse

5,400 vol/mo
72%
(5y)
-4%
(1y)
15%
(3mo)

Goodal

1,300 vol/mo
71%
(5y)
25%
(1y)
-40%
(3mo)

Goodal is a Korean skincare brand recognized for natural ingredient based formulations and creative, ingredient forward products within t...

71%
(5y)
12%
(1y)
32%
(3mo)

Clarifying Serum is a skincare product category focused on reducing blemishes, uneven skin tone, and dullness by delivering active ingred...

Ceramide Serum

2,400 vol/mo
71%
(5y)
47%
(1y)
21%
(3mo)

Ceramide Serum is a skincare trend focusing on serums formulated with ceramides to repair and reinforce the skin barrier, increasingly ad...

Magnetic Mask

210 vol/mo
70%
(5y)
67%
(1y)
48%
(3mo)

Magnetic Mask is a beauty product category that uses iron oxide in a mask paired with a magnet to attract and remove impurities from the ...

Hexylresorcinol

6,600 vol/mo
67%
(5y)
-9%
(1y)
-13%
(3mo)

Hexylresorcinol is a cosmetic ingredient used primarily for skin lightening and antiseptic properties, found in various skincare formulat...

Good Molecules

90,500 vol/mo
65%
(5y)
5%
(1y)
11%
(3mo)

Good Molecules is a, established direct to consumer skincare brand recognized for affordable, science backed formulations and clean ingre...

Propolis Cream

390 vol/mo
65%
(5y)
-12%
(1y)
29%
(3mo)

Glycolic Acid

135,000 vol/mo
64%
(5y)
-10%
(1y)
28%
(3mo)

Glycolic acid is an alpha hydroxy acid used in skincare for exfoliation, brightening, and anti aging benefits, with growing consumer adop...

Under Eye Patches

33,100 vol/mo
63%
(5y)
46%
(1y)
24%
(3mo)

Under Eye Patches are hydrogel or gelatin based skincare patches designed to hydrate, de puff, and brighten the under eye area. They surg...

Exfoliating Gel

1,300 vol/mo
63%
(5y)
28%
(1y)
-15%
(3mo)

Exfoliating Gel is a skincare product category consisting of gels designed to slough off dead skin cells, often containing exfoliating ac...

Power Grip Primer

4,400 vol/mo
63%
(5y)
-5%
(1y)
-16%
(3mo)

Power Grip Primer is a popular makeup product designed to create a tacky, long wearing base that helps foundation grip better and last lo...

Dr. Dennis Gross

27,100 vol/mo
62%
(5y)
39%
(1y)
16%
(3mo)

Dr. Dennis Gross is a, established dermatology led skincare brand known for its alpha beta peels and a range of cosmeceutical products fr...

You Go Natural

1,900 vol/mo
62%
(5y)
41%
(1y)
13%
(3mo)

You Go Natural is a haircare brand focused on protective, stylish accessories and products for textured hair, notably in the natural hair...

62%
(5y)
34%
(1y)
117%
(3mo)

Strawberry Serum refers to a category of skincare serums that incorporate strawberry derived ingredients (such as strawberry extract or s...

62%
(5y)
53%
(1y)
27%
(3mo)

Peptide moisturizers are skincare products formulated with peptide complexes (short chains of amino acids) intended to support skin repai...

Glow Drops

260 vol/mo
61%
(5y)
-12%
(1y)
6%
(3mo)

Glow Drops is a skincare and beauty concept centered on liquid or oil based drops designed to impart a radiant glow, hydration, and somet...

Dark Spot Serum

6,600 vol/mo
61%
(5y)
29%
(1y)
21%
(3mo)

Dark Spot Serum is a skincare category focused on reducing hyperpigmentation and dark spots through targeted serums containing actives li...

Under Eye Patch

33,100 vol/mo
61%
(5y)
51%
(1y)
17%
(3mo)

Under Eye Patch is a consumer beauty product trend focused on hydrogel or hydrocolloid patches designed to reduce puffiness, dark circles...

Snail Mucin

40,500 vol/mo
60%
(5y)
-29%
(1y)
10%
(3mo)

Snail mucin is a skincare ingredient known for hydrating and repairing the skin. It gained and maintains popularity mainly through Korean...

Radiesse

18,100 vol/mo
59%
(5y)
63%
(1y)
24%
(3mo)

Radiesse is a calcium hydroxylapatite dermal filler used for facial rejuvenation and contouring, with ongoing adoption in aesthetic medic...

Bioderma

27,100 vol/mo
59%
(5y)
29%
(1y)
13%
(3mo)

Bioderma is a French dermo cosmetics brand renowned for its dermatology backed skincare lines, notably Sensibio, with widespread recognit...

Neck Cream

6,600 vol/mo
58%
(5y)
17%
(1y)
32%
(3mo)

Neck cream is a recognized category in skincare, focusing on targeted moisturization, anti aging, and firming benefits for the neck area ...

Topicals

49,500 vol/mo
58%
(5y)
5%
(1y)
11%
(3mo)

Topicals refers to skincare products applied to the skin, including creams, serums, gels, and ointments, with a growing focus on science ...

Shower Steamer

6,600 vol/mo
56%
(5y)
2%
(1y)
-4%
(3mo)

Shower steamer is a consumer wellness product designed to release aromatic essential oils and invigorating scents when placed in a shower...

Overnight Mask

1,900 vol/mo
56%
(5y)
16%
(1y)
16%
(3mo)

Overnight Mask is a skincare category featuring masks designed to be applied before sleep and left on overnight to deliver hydration and ...

Ranavat

6,600 vol/mo
56%
(5y)
-1%
(1y)
-21%
(3mo)

Ranavat is a luxury Ayurvedic skincare brand popular for vibrant, botanical skincare products and ritual inspired routines, reflecting a ...

55%
(5y)
-21%
(1y)
40%
(3mo)

Watermelon Soap is a novelty soap category featuring bars or shapes scented or colored to resemble watermelon. It appeals to fans of frui...

Sulfur Soap

14,800 vol/mo
55%
(5y)
35%
(1y)
81%
(3mo)

Sulfur Soap is a traditional skincare product that has resurged in interest for its antibacterial and keratolytic properties, driven by a...

55%
(5y)
50%
(1y)
59%
(3mo)

Caffeine Eye Cream is a skincare trend focused on eye area products formulated with caffeine to reduce puffiness, brighten the under eye ...

Lip Mask

18,100 vol/mo
54%
(5y)
-20%
(1y)
-11%
(3mo)

Lip Mask is a popular skincare product category focused on moisturizing and nourishing the lips using hydrogel or cream based masks, ofte...

Lip Oil

27,100 vol/mo
54%
(5y)
-17%
(1y)
-8%
(3mo)

Lip oil is a cosmetic product category that combines moisturizing oils with pigment or tint, gaining traction as a hydrating alternative ...

Exfoliating Serum

1,600 vol/mo
54%
(5y)
47%
(1y)
20%
(3mo)

Exfoliating Serum is a and established skincare category centered on serums containing exfoliating acids (AHAs/BHAs) that help remove dea...

Risewell

8,100 vol/mo
53%
(5y)
9%
(1y)
71%
(3mo)

RiseWell is a dental wellness brand known for natural toothpaste and oral care products, emphasizing clean ingredients and enamel friendl...

Cosrx

49,500 vol/mo
53%
(5y)
7%
(1y)
13%
(3mo)

COSRX is a well known Korean skincare brand recognized for its minimalist, ingredient focused products and cult favorite items like the A...

Glow Serum

2,900 vol/mo
52%
(5y)
35%
(1y)
17%
(3mo)

Glow Serum is a skincare product category centered on serums formulated to impart radiance and improve skin luminosity through active ing...

Cotton Pads

22,200 vol/mo
51%
(5y)
31%
(1y)
21%
(3mo)

Cotton pads are a long standing consumer skincare accessory used for applying toners, removing makeup, and cleansing. The trend now empha...

51%
(5y)
41%
(1y)
50%
(3mo)

Hyperpigmentation Serum is a skincare trend focused on serums formulated to reduce dark spots and uneven skin tone, leveraging active ing...

Tubby Todd

90,500 vol/mo
51%
(5y)
1%
(1y)
9%
(3mo)

Tubby Todd is a baby skincare brand known for natural formulations and kid friendly products. The topic relates to consumer trends in cle...

Wrinkle Patches

2,900 vol/mo
50%
(5y)
-18%
(1y)
39%
(3mo)

Wrinkle Patches are consumer skincare products that use silicone, hydrogel, or microdart technologies to physically smooth or temporarily...

50%
(5y)
29%
(1y)
30%
(3mo)

Neck Firming Cream is a consumer skincare trend focused on products designed to firm, tighten, and hydrate the neck area to reduce saggin...

50%
(5y)
29%
(1y)
30%
(3mo)

Firming Neck Cream is a skincare category focused on anti aging formulations aimed at tightening and lifting the neck area, often markete...

Base Butter

70 vol/mo
49%
(5y)
91%
(1y)
36%
(3mo)

Base Butter is a category in the cosmetic and personal care space, referring to whipped or solid butter based bases used to create moistu...

Cleansing Powder

1,600 vol/mo
49%
(5y)
37%
(1y)
22%
(3mo)

Cleansing Powder refers to skincare cleansers formulated as powders that activate into a cleansing lather when mixed with water. The form...

Oil Balm

140 vol/mo
49%
(5y)
16%
(1y)
12%
(3mo)

Oil Balm is a, established skincare format featuring balm or oil based moisturizers that combine oils, waxes, and botanicals to provide ...

Vitamin C Toner

1,300 vol/mo
49%
(5y)
14%
(1y)
29%
(3mo)

Vitamin C Toner is a skincare trend focusing on toners formulated with vitamin C to brighten skin, even out tone, and provide antioxidant...

48%
(5y)
23%
(1y)
34%
(3mo)

Hyaluronic Moisturizer is a skincare trend focusing on moisturizers formulated with hyaluronic acid to boost hydration, plumpness, and ba...

Hydrating Serum

14,800 vol/mo
47%
(5y)
41%
(1y)
39%
(3mo)

Hydrating Serum is a skincare product category centered on delivering moisture to the skin through water based formulations containing hu...

Firming Serum

880 vol/mo
47%
(5y)
23%
(1y)
34%
(3mo)

Firming Serum is a skincare product category focused on improving skin firmness and elasticity through topical serums containing active i...

Shower Steamers

6,600 vol/mo
47%
(5y)
4%
(1y)
-18%
(3mo)

Shower steamers are aromatic tablets added to showers to release scents with steam, offering a quick, convenient alternative to tradition...

Vitamin A Cream

1,000 vol/mo
46%
(5y)
61%
(1y)
25%
(3mo)

Vitamin A Cream refers to skincare products containing vitamin A derivatives (such as retinol) used to promote cell turnover, reduce wrin...

Milk Mist

390 vol/mo
45%
(5y)
71%
(1y)
18%
(3mo)

Milk Mist is a consumer skincare and fragrance category featuring lightweight, milky scented hydrating mists marketed for body, face, and...

Tinted Sunscreen

40,500 vol/mo
45%
(5y)
35%
(1y)
67%
(3mo)

Tinted sunscreen combines sun protection with a light cosmetic tint, offering color coverage and skincare benefits in one product, rising...

Glycolic Acid Serum

12,100 vol/mo
45%
(5y)
5%
(1y)
22%
(3mo)

Glycolic Acid Serum is a popular skincare trend centered on alpha hydroxy acid exfoliation using glycolic acid to improve skin texture, b...

Tinted Serum

2,900 vol/mo
45%
(5y)
28%
(1y)
30%
(3mo)

Tinted serum is a skincare makeup hybrid product that provides light coverage while delivering skincare benefits such as hydration and lu...

Biotin Cream

170 vol/mo
45%
(5y)
104%
(1y)
73%
(3mo)

Biotin Cream is a cosmetic product category featuring creams formulated with biotin (vitamin B7) marketed to support hair, nail, and skin...

44%
(5y)
38%
(1y)
64%
(3mo)

Firming Moisturizer is a skincare product category centered on moisturizers formulated to visibly tighten and lift the skin through ingre...

Retinol Body Lotion

12,100 vol/mo
44%
(5y)
68%
(1y)
104%
(3mo)

Retinol Body Lotion has emerged as a noteworthy skincare trend that packages retinol’s anti aging benefits into a moisturizing, easy to...

41%
(5y)
63%
(1y)
76%
(3mo)

Marine collagen peptides are a, well established dietary supplement derived from marine sources, marketed for joint, skin, and connective...

Vitamin C Lotion

1,600 vol/mo
41%
(5y)
25%
(1y)
22%
(3mo)

Vitamin C Lotion is a skincare trend focused on moisturizers formulated with vitamin C to brighten skin, even tone, and provide antioxida...