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Discover Trends in Skin Care

We surface rapidly growing trends in Skin Care before they take off.

Mandelic Acid

40,500 vol/mo
105%
(5y)
61%
(1y)
12%
(3mo)

Mandelic Acid is a trending alpha hydroxy acid skincare ingredient recognized for its gentle exfoliation and suitability for sensitive sk...

Niacinamide Serum

74,000 vol/mo
104%
(5y)
58%
(1y)
24%
(3mo)

Niacinamide serum is a widely recognized skincare trend centered on using formulations containing niacinamide (vitamin B3) to target issu...

Exfoliating Pads

4,400 vol/mo
103%
(5y)
36%
(1y)
39%
(3mo)

Exfoliating pads are skincare products that combine exfoliating acids with a pre soaked pad format, offering convenient, single step exfo...

Skin Hunger

1,000 vol/mo
100%
(5y)
65%
(1y)
35%
(3mo)

Skin hunger is a rising awareness of the human need for physical touch and close contact, driven by social isolation and increased digita...

Naturium

74,000 vol/mo
100%
(5y)
23%
(1y)
21%
(3mo)

Naturium is a skincare brand known for affordable, vegan, and clean formulation products that emphasize transparency and active ingredients.

Forest Essentials

8,100 vol/mo
99%
(5y)
44%
(1y)
20%
(3mo)

Forest Essentials is a recognized Indian premium Ayurvedic skincare brand and category within natural beauty that has established a stron...

Pimple Patches

165,000 vol/mo
99%
(5y)
3%
(1y)
-9%
(3mo)

Pimple Patches are hydrocolloid skincare patches designed to cover and absorb active acne lesions, protecting them from bacteria and prev...

Skin Microbiome

1,000 vol/mo
98%
(5y)
101%
(1y)
48%
(3mo)

The skin microbiome trend centers on the recognition that the skin hosts diverse microbial communities that influence health, appearance,...

Niacinamide Toner

2,400 vol/mo
98%
(5y)
31%
(1y)
35%
(3mo)

Niacinamide toner is a skincare product that combines niacinamide (vitamin B3) with a toner base to deliver anti inflammatory, barrier su...

98%
(5y)
27%
(1y)
34%
(3mo)

Silicone body scrubber refers to silicone based exfoliating tools used in bathing to cleanse and exfoliate the skin. They are favored for...

98%
(5y)
70%
(1y)
25%
(3mo)

Growth Factor Serum is a skincare trend centered on serums containing growth factors or growth factor–like ingredients intended to stim...

Peptide Cream

2,400 vol/mo
97%
(5y)
67%
(1y)
37%
(3mo)

Peptide Cream is a skincare trend centered on formulations infused with peptides to support skin structure, firmness, hydration, and anti...

Body Serum

3,600 vol/mo
96%
(5y)
69%
(1y)
43%
(3mo)

Body serum is a skincare category gaining traction for targeted body care, offering lightweight, fast absorbing formulations with actives...

Blue Lotus Oil

880 vol/mo
95%
(5y)
9999%+
(1y)
480%
(3mo)

Blue Lotus Oil refers to essential oil derived from the blue lotus (Nymphaea caerulea) and related extracts; it is marketed for aromatic,...

Oil Cleanser

3,600 vol/mo
94%
(5y)
5%
(1y)
23%
(3mo)

Oil cleanser refers to cleansing oils used in skincare to dissolve makeup and sebum, often as part of a double cleansing routine. It is a...

94%
(5y)
202%
(1y)
128%
(3mo)

Daily Foaming Cleanser is a skincare trend centered on lightweight, gentle foaming cleansers intended for daily use to remove oil, makeup...

Microneedling Pen

14,800 vol/mo
94%
(5y)
75%
(1y)
37%
(3mo)

Microneedling pen is a skincare device used to create micro injuries for collagen stimulation, often used in aesthetic dermatology and at...

Calming Cream

390 vol/mo
94%
(5y)
27%
(1y)
23%
(3mo)

Calming Cream is a skincare product category focused on soothing irritated or sensitive skin using ingredients like ceramides, centella a...

Silk Sleep Mask

18,100 vol/mo
93%
(5y)
57%
(1y)
-9%
(3mo)

Silk Sleep Mask is a consumer product category centered on premium eye masks made from silk fabric, marketed for comfort, skin benefits, ...

Magic Serum

480 vol/mo
93%
(5y)
91%
(1y)
21%
(3mo)

Magic Serum is a, widely marketed skincare (and haircare) concept centered on high efficacy serums marketed as transformative, sometimes ...

Peach & Lily

3,600 vol/mo
93%
(5y)
96%
(1y)
59%
(3mo)

Peach & Lily is a recognized skincare brand known for its Korean inspired formulations and emphasis on clean, effective ingredients. The ...

Laneige

165,000 vol/mo
93%
(5y)
-12%
(1y)
-16%
(3mo)

Laneige is a well established Korean beauty brand known for its water based skincare and lip care products. It has sustained recognition ...

Copper Peptides

18,100 vol/mo
93%
(5y)
80%
(1y)
75%
(3mo)

Copper peptides, notably GHK Cu, are a well established bioactive used in skincare and wound healing research, recognized for promoting c...

Ceramide Cream

1,900 vol/mo
93%
(5y)
79%
(1y)
37%
(3mo)

Ceramide Cream refers to skincare products formulated with ceramides, lipid molecules that help restore and protect the skin barrier. The...

Vanicream

135,000 vol/mo
91%
(5y)
27%
(1y)
30%
(3mo)

Vanicream is a fragrance free, hypoallergenic skincare brand widely recognized for its products designed for sensitive and reactive skin,...

91%
(5y)
63%
(1y)
44%
(3mo)

Caffeine Eye Serum is a skincare product category focused on delivering caffeine driven formulations to reduce puffiness and dark circles...

Milk Essence

320 vol/mo
90%
(5y)
57%
(1y)
15%
(3mo)

Milk Essence is a skincare trend focusing on milky textured essences and products that hydrate, soothe, and prep skin, often framed as mi...

Urea Cream

49,500 vol/mo
89%
(5y)
41%
(1y)
45%
(3mo)

Urea Cream is a recognized dermatology and skin care product used for moisturization and keratolytic action in dry, rough, or sensitive s...

Kojic Acid Soap

22,200 vol/mo
87%
(5y)
-9%
(1y)
34%
(3mo)

Kojic Acid Soap is a skincare product widely used for its purported skin lightening and hyperpigmentation reducing properties, produced b...

Cica

6,600 vol/mo
86%
(5y)
35%
(1y)
19%
(3mo)

Cica refers to centella asiatica–based skincare ingredients and products, widely used for soothing, repairing, and hydrating sensitive ...

Celluma

9,900 vol/mo
86%
(5y)
28%
(1y)
9%
(3mo)

Celluma is a LED light therapy device brand used for skincare and pain relief, spanning consumer and clinical settings.

Uriage

2,900 vol/mo
85%
(5y)
36%
(1y)
10%
(3mo)

Uriage is a French skincare brand renowned for its mineral rich Eau Thermale d'Uriage products, focusing on dermo cosmetic solutions for ...

Toner Serum

170 vol/mo
85%
(5y)
27%
(1y)
28%
(3mo)

Toner Serum is a skincare product category that combines toning and hydrating/active ingredients into a single hybrid product, reflecting...

Kojic Soap

2,900 vol/mo
85%
(5y)
-7%
(1y)
30%
(3mo)

Kojic Soap refers to soaps containing kojic acid, a skin lightening agent; the topic centers on its popularity for brightening skin, redu...

85%
(5y)
36%
(1y)
26%
(3mo)

Salicylic acid serum is a popular dermatological product used to treat acne prone and oily skin by exfoliating and clearing clogged pores...

Glow Recipe

110,000 vol/mo
84%
(5y)
-25%
(1y)
-16%
(3mo)

Glow Recipe is a skincare brand known for its fruit inspired formulations and viral products that popularized a bright, dewy glow aesthet...

Nicotinamide

33,100 vol/mo
84%
(5y)
29%
(1y)
34%
(3mo)

Nicotinamide, also known as niacinamide, is a form of vitamin B3 that has gained prominence in skincare, anti inflammatory health discuss...

Botox Serum

720 vol/mo
84%
(5y)
-39%
(1y)
39%
(3mo)

Botox Serum is a skincare trend featuring topical peptide based serums marketed to mimic the effects of cosmetic Botox injections by redu...

RF Microneedling

22,200 vol/mo
81%
(5y)
68%
(1y)
29%
(3mo)

RF microneedling is a dermatological aesthetic procedure that combines fractional radiofrequency energy with microneedling to stimulate c...

79%
(5y)
-14%
(1y)
29%
(3mo)

Yerba Mate Eye Gel is a skincare product trend that leverages yerba mate extract for antioxidant and anti inflammatory benefits, marketed...

CO2 Laser

49,500 vol/mo
79%
(5y)
51%
(1y)
33%
(3mo)

CO2 Laser refers to a class of gas lasers using carbon dioxide as the gain medium, widely used for cutting, engraving, and marking a vari...

79%
(5y)
129%
(1y)
371%
(3mo)

Organic Harvest is a brand focused on organic and natural personal care products, primarily skincare, cosmetics, and wellness items marke...

79%
(5y)
23%
(1y)
9%
(3mo)

Pregnancy Safe Moisturizer is a category focused on moisturizers formulated for pregnant individuals, prioritizing safety, skin comfort, ...

78%
(5y)
10%
(1y)
4%
(3mo)

Face Reality Skincare is a acne focused skincare brand and professional grade regimen system known for personalized treatment plans and b...

Dieux Skin

9,900 vol/mo
78%
(5y)
52%
(1y)
32%
(3mo)

Dieux Skin is a skincare brand known for its focus on high clarity formulations and targeted serums; the brand has gained attention in co...

78%
(5y)
2%
(1y)
13%
(3mo)

Glycolic Acid Moisturizer is a skincare product category that combines alpha hydroxy acid exfoliation with moisturizing ingredients to im...

Glow Balm

590 vol/mo
78%
(5y)
30%
(1y)
4%
(3mo)

Glow Balm is a skincare product category featuring a hydrating balm designed to impart a dewy, luminous finish to the skin while deliveri...

Cica Cream

1,900 vol/mo
77%
(5y)
44%
(1y)
23%
(3mo)

Cica Cream refers to skincare products formulated with centella asiatica (cica) extract, used to soothe irritation, support healing, and ...

Depuffing

210 vol/mo
77%
(5y)
73%
(1y)
-11%
(3mo)

Depuffing is a trend focusing on reducing facial puffiness and under eye bags through topical skincare, cooling devices, and massage tool...

Musely

74,000 vol/mo
77%
(5y)
15%
(1y)
17%
(3mo)

Musely is a teledermatology and prescription skincare platform that offers online consultations and customized prescription skincare trea...

Cream Mist

90 vol/mo
76%
(5y)
62%
(1y)
44%
(3mo)

Cream Mist is a, converging category in skincare and beauty/sensory products, centered on lightweight, sprayable emollient mists often fo...

Essence Toner

480 vol/mo
76%
(5y)
22%
(1y)
24%
(3mo)

Essence toner combines the hydration and brightening focus of an essence with the convenience of a toner, positioning itself as a lightwe...

Iunik

2,900 vol/mo
75%
(5y)
98%
(1y)
25%
(3mo)

Iunik is a Korean skincare brand recognized for accessible, ingredient focused products such as hyaluronic acid serums and centella based...

Lip Serum

1,600 vol/mo
73%
(5y)
56%
(1y)
16%
(3mo)

Lip Serum is a beauty product category focused on lip enhancing and nourishing serums designed to hydrate, plump, smooth, and protect the...

Frownies

60,500 vol/mo
72%
(5y)
-28%
(1y)
10%
(3mo)

Frownies is a long standing consumer skincare brand that produces adhesive facial patches designed to reduce the appearance of facial wri...

72%
(5y)
74%
(1y)
44%
(3mo)

Body Glow Cream is a skincare trend focused on moisturizers that enhance skin radiance, even tone, and a dewy finish. It emphasizes ingre...

Peach Slices

14,800 vol/mo
72%
(5y)
49%
(1y)
13%
(3mo)

Peach Slices represent a, established category within the fruit and snack sector, driven by consumer demand for convenient, ready to eat ...

Avocado Oil

60,500 vol/mo
72%
(5y)
19%
(1y)
26%
(3mo)

Avocado oil is a popular edible oil and cosmetic ingredient derived from avocados, gaining traction due to its claimed health benefits, h...

Double Cleanse

5,400 vol/mo
72%
(5y)
-4%
(1y)
15%
(3mo)

Goodal

1,300 vol/mo
71%
(5y)
25%
(1y)
-40%
(3mo)

Goodal is a Korean skincare brand recognized for natural ingredient based formulations and creative, ingredient forward products within t...

71%
(5y)
12%
(1y)
32%
(3mo)

Clarifying Serum is a skincare product category focused on reducing blemishes, uneven skin tone, and dullness by delivering active ingred...

Ceramide Serum

2,400 vol/mo
71%
(5y)
47%
(1y)
21%
(3mo)

Ceramide Serum is a skincare trend focusing on serums formulated with ceramides to repair and reinforce the skin barrier, increasingly ad...

Magnetic Mask

210 vol/mo
70%
(5y)
67%
(1y)
48%
(3mo)

Magnetic Mask is a beauty product category that uses iron oxide in a mask paired with a magnet to attract and remove impurities from the ...

Anteage

3,600 vol/mo
68%
(5y)
10%
(1y)
15%
(3mo)

AnteAGE is a biotechnology driven skincare brand known for its stem cell conditioned media and growth factor based formulations targeting...

Sun Stick

1,000 vol/mo
66%
(5y)
83%
(1y)
342%
(3mo)

Sun Stick refers to solid stick form sunscreen products designed for convenient, on the go sun protection, offering portable, mess free a...

Good Molecules

90,500 vol/mo
65%
(5y)
5%
(1y)
11%
(3mo)

Good Molecules is a, established direct to consumer skincare brand recognized for affordable, science backed formulations and clean ingre...

WooWoo

12,100 vol/mo
65%
(5y)
2%
(1y)
31%
(3mo)

WooWoo is a UK origin intimate care brand known for its cheeky branding, clean label formulations, and focus on women's self esteem. It h...

Propolis Cream

390 vol/mo
65%
(5y)
-12%
(1y)
29%
(3mo)

Glycolic Acid

135,000 vol/mo
64%
(5y)
-10%
(1y)
28%
(3mo)

Glycolic acid is an alpha hydroxy acid used in skincare for exfoliation, brightening, and anti aging benefits, with growing consumer adop...

Hyperpigmentation

201,000 vol/mo
63%
(5y)
-11%
(1y)
38%
(3mo)

Hyperpigmentation is a well established dermatological and cosmetic concern characterized by patches of skin darkened due to excess melan...

Under Eye Patches

33,100 vol/mo
63%
(5y)
46%
(1y)
24%
(3mo)

Under Eye Patches are hydrogel or gelatin based skincare patches designed to hydrate, de puff, and brighten the under eye area. They surg...

Exfoliating Gel

1,000 vol/mo
63%
(5y)
28%
(1y)
-15%
(3mo)

Exfoliating Gel is a skincare product category consisting of gels designed to slough off dead skin cells, often containing exfoliating ac...

Dr. Dennis Gross

27,100 vol/mo
62%
(5y)
39%
(1y)
16%
(3mo)

Dr. Dennis Gross is a, established dermatology led skincare brand known for its alpha beta peels and a range of cosmeceutical products fr...

You Go Natural

1,900 vol/mo
62%
(5y)
41%
(1y)
13%
(3mo)

You Go Natural is a haircare brand focused on protective, stylish accessories and products for textured hair, notably in the natural hair...

62%
(5y)
34%
(1y)
117%
(3mo)

Strawberry Serum refers to a category of skincare serums that incorporate strawberry derived ingredients (such as strawberry extract or s...

62%
(5y)
53%
(1y)
27%
(3mo)

Peptide moisturizers are skincare products formulated with peptide complexes (short chains of amino acids) intended to support skin repai...

Glow Drops

260 vol/mo
61%
(5y)
-12%
(1y)
6%
(3mo)

Glow Drops is a skincare and beauty concept centered on liquid or oil based drops designed to impart a radiant glow, hydration, and somet...

Hydrogel

18,100 vol/mo
61%
(5y)
108%
(1y)
52%
(3mo)

Hydrogel technology is expanding beyond traditional medical uses into advanced drug delivery, tissue engineering, wound care, and soft ro...

Dark Spot Serum

6,600 vol/mo
61%
(5y)
29%
(1y)
21%
(3mo)

Dark Spot Serum is a skincare category focused on reducing hyperpigmentation and dark spots through targeted serums containing actives li...

Under Eye Patch

33,100 vol/mo
61%
(5y)
51%
(1y)
17%
(3mo)

Under Eye Patch is a consumer beauty product trend focused on hydrogel or hydrocolloid patches designed to reduce puffiness, dark circles...

Tremella Mushroom

4,400 vol/mo
61%
(5y)
88%
(1y)
83%
(3mo)

Tremella mushroom, a edible fungus also known as snow fungus, is experiencing growing interest for its use in plant based nutrition and c...

Snail Mucin

40,500 vol/mo
60%
(5y)
-29%
(1y)
10%
(3mo)

Snail mucin is a skincare ingredient known for hydrating and repairing the skin. It gained and maintains popularity mainly through Korean...

Kakadu Plum

6,600 vol/mo
60%
(5y)
-5%
(1y)
14%
(3mo)

Kakadu Plum is a native Australian superfood known for its exceptionally high vitamin C content and antioxidant properties, increasingly ...

Bioderma

27,100 vol/mo
59%
(5y)
29%
(1y)
13%
(3mo)

Bioderma is a French dermo cosmetics brand renowned for its dermatology backed skincare lines, notably Sensibio, with widespread recognit...

Neck Cream

6,600 vol/mo
58%
(5y)
17%
(1y)
32%
(3mo)

Neck cream is a recognized category in skincare, focusing on targeted moisturization, anti aging, and firming benefits for the neck area ...

Microneedling

201,000 vol/mo
58%
(5y)
60%
(1y)
47%
(3mo)

Microneedling is a cosmetic procedure that uses fine needles to create micro injuries in the skin to stimulate collagen production and im...

Topicals

49,500 vol/mo
58%
(5y)
5%
(1y)
11%
(3mo)

Topicals refers to skincare products applied to the skin, including creams, serums, gels, and ointments, with a growing focus on science ...

Overnight Mask

1,600 vol/mo
56%
(5y)
16%
(1y)
16%
(3mo)

Overnight Mask is a skincare category featuring masks designed to be applied before sleep and left on overnight to deliver hydration and ...

Age Bold

880 vol/mo
56%
(5y)
84%
(1y)
44%
(3mo)

Age Bold is a health tech company focused on at home, personalized healthy aging programs for older adults, leveraging evidence based fit...

Ranavat

6,600 vol/mo
56%
(5y)
-1%
(1y)
-21%
(3mo)

Ranavat is a luxury Ayurvedic skincare brand popular for vibrant, botanical skincare products and ritual inspired routines, reflecting a ...