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Discover Trends in Skin Care

We surface rapidly growing trends in Skin Care before they take off.

Lash Growth Oil

1,300 vol/mo
54%
(5y)
58%
(1y)
148%
(3mo)

Lash Growth Oil is a consumer trend focused on cosmetic products formulated to enhance eyelash length and fullness, driven by beauty rout...

Tubby Todd

90,500 vol/mo
54%
(5y)
7%
(1y)
25%
(3mo)

Tubby Todd is a baby skincare brand known for natural formulations and kid friendly products. The topic relates to consumer trends in cle...

53%
(5y)
70%
(1y)
156%
(3mo)

Oat Moisturizer refers to skincare products that use oats or colloidal oatmeal as a key ingredient to soothe, hydrate, and protect the sk...

Ranavat

6,600 vol/mo
53%
(5y)
17%
(1y)
63%
(3mo)

Ranavat is a luxury Ayurvedic skincare brand popular for vibrant, botanical skincare products and ritual inspired routines, reflecting a ...

Answr

18,100 vol/mo
49%
(5y)
15%
(1y)
33%
(3mo)

Answr refers to multiple real world entities centered on AI powered answer generation, automated knowledge retrieval, and question answer...

Starface

33,100 vol/mo
48%
(5y)
0%
(1y)
-1%
(3mo)

Starface is a skincare brand known for its star shaped hydrocolloid acne patches that gained popularity on social media, signaling a tren...

WooWoo

12,100 vol/mo
48%
(5y)
16%
(1y)
0%
(3mo)

WooWoo is a UK origin intimate care brand known for its cheeky branding, clean label formulations, and focus on women's self esteem. It h...

48%
(5y)
201%
(1y)
488%
(3mo)

Collagen body lotion is a skincare product that combines moisturizing ingredients with collagen derived peptides or collagen boosting cla...

Sensitive Skin

6,600 vol/mo
47%
(5y)
85%
(1y)
92%
(3mo)

Sensitive skin is a and growing category in skincare, driven by consumer demand for gentler, fragrance free, and dermatologist tested pro...

Nose Patch

1,300 vol/mo
47%
(5y)
34%
(1y)
59%
(3mo)

Nose Patch refers to hydrocolloid or pore clearing patches designed for the nose area to treat blackheads, clogged pores, and visible por...

47%
(5y)
18%
(1y)
45%
(3mo)

Glycolic Acid Face Wash is a skincare trend centered on cleansers formulated with glycolic acid (an AHA) to exfoliate and brighten the sk...

Body Butter

27,100 vol/mo
46%
(5y)
50%
(1y)
85%
(3mo)
46%
(5y)
116%
(1y)
292%
(3mo)

Exfoliating Facial is a and established skincare trend centered on using physical, chemical, or enzymatic exfoliants to remove dead skin ...

Cocokind

33,100 vol/mo
46%
(5y)
92%
(1y)
80%
(3mo)

Cocokind is a skincare brand known for its clean, plant based formulations and sustainable packaging, reflecting a broader trend toward a...

Sabi

9,900 vol/mo
46%
(5y)
80%
(1y)
-38%
(3mo)

Sabi refers to multiple real world topics including Africa focused B2B e commerce platforms (Sabi), consumer product brands (Sabi Foods, ...

Jojoba Oil

90,500 vol/mo
45%
(5y)
29%
(1y)
53%
(3mo)

Jojoba Oil is a, widely used botanical oil sourced from the seeds of the jojoba plant, valued in skincare, haircare, and wellness product...

Zinc Oxide

33,100 vol/mo
45%
(5y)
44%
(1y)
72%
(3mo)

Zinc oxide is a well established inorganic compound with broad applications across cosmetics, rubber manufacturing, electronics, and cata...

45%
(5y)
64%
(1y)
146%
(3mo)

Retinol Face Serum is a widely recognized skincare trend centered on using retinoids, especially retinol, to promote collagen production,...

Liquid Exfoliant

1,900 vol/mo
43%
(5y)
94%
(1y)
121%
(3mo)

Liquid exfoliants are skincare products that use liquid formulations of active acids (commonly AHAs like glycolic or lactic, and/or BHAs ...

Mucin

6,600 vol/mo
43%
(5y)
-3%
(1y)
45%
(3mo)

Mucin refers to a family of highly glycosylated proteins that form mucus, playing key roles in barrier function, lubrication, and cell si...

43%
(5y)
120%
(1y)
237%
(3mo)

Niacinamide Drops refer to topical niacinamide based serums or drops used for skin benefits such as reducing redness, minimizing pores, a...

Salicylic Acid

246,000 vol/mo
42%
(5y)
44%
(1y)
80%
(3mo)

Shower Steamers

6,600 vol/mo
42%
(5y)
11%
(1y)
-45%
(3mo)

Shower steamers are aromatic tablets added to showers to release scents with steam, offering a quick, convenient alternative to tradition...

Retinol Oil

1,300 vol/mo
42%
(5y)
90%
(1y)
217%
(3mo)

Retinol Oil is a skincare trend focusing on delivering retinol in oil based formulations to improve absorption, reduce irritation potenti...

Shower Gel

9,900 vol/mo
41%
(5y)
91%
(1y)
175%
(3mo)

Shower gel is a liquid cleanser used in daily personal care routines. The category has evolved with more diverse scents, skin friendly an...

Proven

9,900 vol/mo
41%
(5y)
49%
(1y)
65%
(3mo)

Proven is a, multi entity trend name encompassing AI powered personalization companies and a consumer skincare brand that gained attentio...

Youth To The People

40,500 vol/mo
41%
(5y)
13%
(1y)
40%
(3mo)

Youth To The People is a skincare brand known for vegan, clean beauty formulations centered on superfoods like kale and spinach, appealin...

Vitamin C Cream

3,600 vol/mo
41%
(5y)
71%
(1y)
114%
(3mo)

Vitamin C Cream is a widely recognized skincare trend centered on topical products containing stabilized vitamin C (ascorbic acid or deri...

40%
(5y)
17%
(1y)
22%
(3mo)

Seborrheic Dermatitis is a dermatological condition characterized by flaky, itchy, red scalp and sometimes facial areas, typically manage...

BHA Exfoliant

6,600 vol/mo
39%
(5y)
95%
(1y)
95%
(3mo)

BHA Exfoliant refers to skincare products that use beta hydroxy acids, primarily salicylic acid, to exfoliate inside pores, improve textu...

E Cream

170 vol/mo
39%
(5y)
69%
(1y)
52%
(3mo)

E Cream refers to vitamin E enriched facial moisturizers and balms that have been prominent in skincare, marketed as antioxidant, hydrati...

Med Spa

135,000 vol/mo
39%
(5y)
23%
(1y)
19%
(3mo)

Med spas are integrated medical and cosmetic clinics offering non surgical procedures under medical supervision, bridging clinical aesthe...

Dry Brush

49,500 vol/mo
39%
(5y)
46%
(1y)
91%
(3mo)

Dry brushing is a skincare trend involving brushing the skin with a natural bristle brush before bathing to exfoliate dead skin cells, bo...

Retinol Eye Cream

12,100 vol/mo
38%
(5y)
77%
(1y)
133%
(3mo)

Retinol Eye Cream is a skincare trend focused on using retinol in eye area formulas to reduce signs of aging such as fine lines and wrink...

38%
(5y)
60%
(1y)
101%
(3mo)

Vitamin C Cleanser is a skincare trend where cleansers are formulated with vitamin C to combine cleansing with brightening, antioxidant p...

Embryolisse

14,800 vol/mo
38%
(5y)
14%
(1y)
90%
(3mo)

Embryolisse is a renowned French skincare brand best known for its Lait Comm parfait moisturising lait and other cult products; it contin...

Tretinoin Cream

201,000 vol/mo
38%
(5y)
21%
(1y)
16%
(3mo)

Tretinoin cream is a longstanding topical retinoid used for acne treatment and anti aging; recent discussions revolve around prescription...

37%
(5y)
61%
(1y)
104%
(3mo)

Hyaluronic Acid Serum is a skincare product widely used to hydrate and plump the skin, with sustained popularity in dermatology and consu...

Skin Spatula

880 vol/mo
37%
(5y)
9%
(1y)
157%
(3mo)

Skin Spatula refers to handheld face spatulas and ultrasonic/dermabrasion style tools used for cleansing, exfoliation, product applicatio...

Snail Mucin

40,500 vol/mo
36%
(5y)
-14%
(1y)
48%
(3mo)

Snail mucin is a skincare ingredient known for hydrating and repairing the skin. It gained and maintains popularity mainly through Korean...

Liquid Paraffin

1,600 vol/mo
36%
(5y)
136%
(1y)
45%
(3mo)

Liquid paraffin is a mineral oil derived from petroleum. It is used across cosmetics, pharmaceuticals, and industrial applications for lu...

Rosemary Water

8,100 vol/mo
36%
(5y)
34%
(1y)
56%
(3mo)

Rosemary Water refers to beverages or water infusions flavored with rosemary, sometimes combined with citrus or other herbs, used for hyd...

Foot Cream

14,800 vol/mo
35%
(5y)
75%
(1y)
112%
(3mo)

Foot cream is a long standing skincare product category focused on moisturizing and repairing dry, cracked feet. While not a single pheno...

Retinol Serum

33,100 vol/mo
35%
(5y)
81%
(1y)
125%
(3mo)

Retinol serum remains a leading ingredient in skincare for anti aging and acne management, driven by growing consumer familiarity, profes...

Micellar Water

90,500 vol/mo
35%
(5y)
32%
(1y)
67%
(3mo)

Micellar water is a gentle, multitask cleansing product consisting of micelles in a water based solution that attract oils and dirt. It h...

Augustinus Bader

27,100 vol/mo
34%
(5y)
48%
(1y)
79%
(3mo)

Augustinus Bader is a premium skincare brand known for its philosophy around stem cell science and advanced formulations, popular for ant...

Body Wrap

5,400 vol/mo
33%
(5y)
103%
(1y)
208%
(3mo)

Ashwagandha

673,000 vol/mo
33%
(5y)
-11%
(1y)
37%
(3mo)

Veet

18,100 vol/mo
32%
(5y)
51%
(1y)
109%
(3mo)

Veet is a well established personal care brand specializing in hair removal products, including wax strips, creams, and devices. It repre...

32%
(5y)
114%
(1y)
325%
(3mo)

Baby Soap

12,100 vol/mo
32%
(5y)
46%
(1y)
91%
(3mo)

Baby Soap is a long standing consumer category focused on gentle cleansers designed for infants and toddlers, emphasizing mild formulatio...

Hyaluronic Acid

201,000 vol/mo
32%
(5y)
47%
(1y)
78%
(3mo)

Farmhouse Fresh

22,200 vol/mo
32%
(5y)
53%
(1y)
143%
(3mo)

Mastic Gum

33,100 vol/mo
32%
(5y)
18%
(1y)
70%
(3mo)

Mastic Gum is a resin obtained from the Pistacia lentiscus tree, primarily produced on the Greek island of Chios. It has historical and c...

TheraFace Pro

5,400 vol/mo
31%
(5y)
154%
(1y)
84%
(3mo)

TheraFace Pro is a at home facial device produced by Therabody that combines microcurrent, facial heat therapy, red light therapy, and ot...

Murumuru Butter

1,900 vol/mo
31%
(5y)
142%
(1y)
308%
(3mo)

Exfoliating Soap

2,400 vol/mo
31%
(5y)
44%
(1y)
112%
(3mo)
31%
(5y)
43%
(1y)
77%
(3mo)

Vitamin C Moisturizer is a skincare product category that combines vitamin C benefits with hydrating moisturizer to brighten skin, suppor...

30%
(5y)
28%
(1y)
111%
(3mo)

Discoloration Serum refers to skincare serums designed to reduce hyperpigmentation and even skin tone, popularized by active ingredients ...

Sunscreen

110,000 vol/mo
30%
(5y)
37%
(1y)
169%
(3mo)

Sunscreen has become a notable trending topic driven by increasing awareness of skin cancer prevention, stricter labeling regulations, gr...

Lotion

60,500 vol/mo
30%
(5y)
31%
(1y)
57%
(3mo)

Lotion is a long standing skincare category focused on moisturizing and protecting the skin, with ongoing relevance driven by consumer de...

30%
(5y)
38%
(1y)
68%
(3mo)

Vitamin C Face Serum is a and established skincare trend centered on topical ascorbic acid serums used to brighten skin, even tone, and p...

30%
(5y)
21%
(1y)
54%
(3mo)

Glycolic acid cleansers are a skincare product category that use alpha hydroxy acids to exfoliate the skin and improve texture.

Chemical Sunscreen

14,800 vol/mo
29%
(5y)
37%
(1y)
113%
(3mo)

Chemical sunscreen refers to sunscreen formulations that use organic UV filters to absorb ultraviolet radiation, as opposed to mineral su...

Polypeptide Cream

2,400 vol/mo
29%
(5y)
46%
(1y)
164%
(3mo)

Polypeptide Cream refers to skincare products that use polypeptide based formulations to signal collagen production and skin repair, a re...

29%
(5y)
56%
(1y)
101%
(3mo)

Retinol moisturizer is a skincare product combining retinol (a vitamin A derivative known for anti aging and acne benefits) with moisturi...

Elemis

40,500 vol/mo
28%
(5y)
27%
(1y)
72%
(3mo)

Elemis is a premium skincare brand known for its spa inspired formulations and luxury consumer appeal. The topic reflects ongoing interes...

Ebanel

720 vol/mo
28%
(5y)
151%
(1y)
585%
(3mo)

Contorno De Ojos

2,400 vol/mo
28%
(5y)
28%
(1y)
54%
(3mo)

Contorno De Ojos refers to the eye contour skincare category, focusing on serums, creams, and treatments designed to reduce dark circles,...

Milk Hydro

480 vol/mo
27%
(5y)
140%
(1y)
277%
(3mo)

C Serum

320 vol/mo
26%
(5y)
44%
(1y)
75%
(3mo)

Vitamin C serums (C Serum) are a long standing skincare category focused on antioxidants and brightening benefits, continuing to be popul...

Vitamin Serum

480 vol/mo
26%
(5y)
54%
(1y)
74%
(3mo)

Vitamin serum is a skincare product category comprising serums infused with vitamins (notably Vitamin C and Vitamin A derivatives) market...

Fancii

1,900 vol/mo
25%
(5y)
55%
(1y)
0%
(3mo)

Retinol

135,000 vol/mo
25%
(5y)
34%
(1y)
62%
(3mo)

Vegan Collagen

6,600 vol/mo
24%
(5y)
57%
(1y)
172%
(3mo)

Bath Oil

2,900 vol/mo
24%
(5y)
80%
(1y)
157%
(3mo)

Facial Spa

40,500 vol/mo
24%
(5y)
38%
(1y)
27%
(3mo)

Facial spa services and related at home devices are a continued trend in skincare, combining professional facial treatments with consumer...

Face Wipes

6,600 vol/mo
24%
(5y)
43%
(1y)
82%
(3mo)

Face Wipes are a, long standing consumer skincare product category that has seen renewed attention due to convenience, travel, and on the...

Vichy

22,200 vol/mo
23%
(5y)
32%
(1y)
63%
(3mo)

Vichy refers to the historic spa town in central France, famous for its mineral waters, thermal baths, and its cultural heritage, and als...

Virtue Labs

5,400 vol/mo
23%
(5y)
45%
(1y)
50%
(3mo)

Virtue Labs is a biotech backed prestige haircare brand centered on Alpha Keratin 60ku, with sustained consumer visibility through premiu...

Black Soap

9,900 vol/mo
23%
(5y)
64%
(1y)
178%
(3mo)

Solawave

18,100 vol/mo
23%
(5y)
9%
(1y)
4%
(3mo)

Solawave is a skincare device brand known for its handheld, LED/low level light therapy and microcurrent facial devices marketed to impro...

Cocoa Butter

49,500 vol/mo
22%
(5y)
34%
(1y)
42%
(3mo)

Cocoa Butter is a, established commodity and ingredient with ongoing relevance in the food, cosmetics, and pharma sectors. Recent discuss...

Rose Water

40,500 vol/mo
22%
(5y)
60%
(1y)
141%
(3mo)

Rose water is a and established product category in cosmetics, culinary uses, and traditional wellness, with renewed trending interest du...

Revitalift

3,600 vol/mo
22%
(5y)
84%
(1y)
250%
(3mo)

Vitamin C Serum

90,500 vol/mo
20%
(5y)
46%
(1y)
54%
(3mo)

Vitamin C serum is a well established skincare product used for brightening, antioxidant protection, and anti aging benefits. It has sust...

20%
(5y)
51%
(1y)
91%
(3mo)

Aveeno Face Lotion is a skincare product line designed for facial moisturization, often featuring soothing ingredients like colloidal oat...

18%
(5y)
37%
(1y)
167%
(3mo)

Tinted moisturizer is a beauty product combining light coverage with skincare benefits, growing in popularity as an everyday, low effort ...

Pore Strips

9,900 vol/mo
18%
(5y)
5%
(1y)
85%
(3mo)

Pore Strips are a long standing skincare product designed to remove blackheads and debris from pores, continuing to be popular in beauty ...

BHA

33,100 vol/mo
17%
(5y)
37%
(1y)
45%
(3mo)

Butylated hydroxyanisole (BHA) is a synthetic antioxidant used as a preservative in foods, cosmetics, and packaging, with ongoing debates...

AHA BHA

5,400 vol/mo
17%
(5y)
31%
(1y)
59%
(3mo)

AHA and BHA refer to exfoliating acids used in skincare to promote cell turnover and clear pores. The topic covers formulations, usage gu...

Wrinkle Serum

1,600 vol/mo
17%
(5y)
105%
(1y)
230%
(3mo)

Acne Patches

18,100 vol/mo
17%
(5y)
36%
(1y)
51%
(3mo)

Acne Patches are hydrocolloid skincare patches designed to cover and treat pimples by absorbing exudate and protecting the area, commonly...

16%
(5y)
66%
(1y)
201%
(3mo)

The Inkey List

9,900 vol/mo
16%
(5y)
216%
(1y)
303%
(3mo)

Lactic Acid Serum

3,600 vol/mo
15%
(5y)
51%
(1y)
89%
(3mo)

Lactic Acid Serum is a widely recognized skincare product that uses lactic acid as an alpha hydroxy acid (AHA) to exfoliate and brighten ...

Kiehl's

201,000 vol/mo
15%
(5y)
24%
(1y)
68%
(3mo)

Kiehl's is a long standing premium skincare brand known for its apothecary inspired heritage, focus on natural ingredients, and strong re...

Cleansing Balm

9,900 vol/mo
15%
(5y)
24%
(1y)
145%
(3mo)

Polyglutamic Acid

2,900 vol/mo
15%
(5y)
41%
(1y)
39%
(3mo)

Polyglutamic Acid (PGA) is a biodegradable polymer used in cosmetics and skincare as a superior humectant and moisturizing film former, s...

Prequel

74,000 vol/mo
14%
(5y)
25%
(1y)
12%
(3mo)

Biore

8,100 vol/mo
13%
(5y)
28%
(1y)
113%
(3mo)

Me Today

260 vol/mo
13%
(5y)
64%
(1y)
18%
(3mo)

Me Today is a brand centric concept tied to lifestyle brands and investor entities operating under the Me Today name, including corporate...

12%
(5y)
50%
(1y)
213%
(3mo)
11%
(5y)
71%
(1y)
166%
(3mo)

Turmeric Serum

480 vol/mo
10%
(5y)
285%
(1y)
389%
(3mo)

Lash Therapy

1,300 vol/mo
10%
(5y)
48%
(1y)
180%
(3mo)

Cream

110,000 vol/mo
10%
(5y)
18%
(1y)
27%
(3mo)

Breast Milk Soap

1,900 vol/mo
9%
(5y)
-1%
(1y)
7%
(3mo)

Lumin

27,100 vol/mo
8%
(5y)
7%
(1y)
20%
(3mo)

Lumin is a, multi domain brand/name appearing in skincare, digital banking software, AI platforms, and other tech contexts; the term is u...

5%
(5y)
17%
(1y)
12%
(3mo)

HydraFacial Machine is a proprietary non invasive facial treatment device and protocol that combines cleansing, exfoliation, extraction, ...

5%
(5y)
35%
(1y)
83%
(3mo)

Face Scrub

60,500 vol/mo
3%
(5y)
16%
(1y)
53%
(3mo)

Face scrub is a well established skincare product category that has recently gained ongoing attention as consumers seek at home exfoliati...

Astringent

33,100 vol/mo
3%
(5y)
13%
(1y)
34%
(3mo)

Astringent refers to skincare ingredients and products that tighten skin and reduce pore appearance, typically leveraging alcohol, witch ...

1%
(5y)
68%
(1y)
172%
(3mo)

Tea Tree Oil

110,000 vol/mo
-8%
(5y)
0%
(1y)
44%
(3mo)

Tea Tree Oil is a, long established essential oil derived from Melaleuca alternifolia, widely used for topical antimicrobial and anti inf...

Apricot Scrub

1,900 vol/mo
-10%
(5y)
21%
(1y)
100%
(3mo)
-12%
(5y)
17%
(1y)
59%
(3mo)

Anti wrinkle cream is a long standing consumer category focused on reducing the appearance of facial wrinkles through topical formulation...

Shea Moisture

74,000 vol/mo
-16%
(5y)
11%
(1y)
123%
(3mo)

SheaMoisture is a beauty brand known for natural, ethically sourced hair and skincare products that cater to diverse consumers; the topic...

Andalou

5,400 vol/mo
-17%
(5y)
0%
(1y)
42%
(3mo)

Andalou Naturals is a skincare brand known for clean, fruit powered formulations and plant based actives. The topic centers on its produc...

FOREO

18,100 vol/mo
-17%
(5y)
39%
(1y)
26%
(3mo)

FOREO is a consumer electronics/company known for its facial skincare devices, notably silicone based sonic cleansing brushes and related...