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Discover Trends in Skin Care

We surface rapidly growing trends in Skin Care before they take off.

Tattoo Aftercare

60,500 vol/mo
-8%
(5y)
8%
(1y)
37%
(3mo)

Tattoo aftercare is the ongoing regimen and guidance used post tattoo to optimize healing, prevent infection, and preserve ink vibrancy. ...

Aveeno

40,500 vol/mo
-10%
(5y)
4%
(1y)
18%
(3mo)

Aveeno is a well known skincare brand that popularized oat based formulations, emphasizing gentle, barrier supporting skincare for sensit...

Tea Tree Oil

110,000 vol/mo
-11%
(5y)
-7%
(1y)
7%
(3mo)

Tea Tree Oil is a, long established essential oil derived from Melaleuca alternifolia, widely used for topical antimicrobial and anti inf...

Turmeric Scrub

1,600 vol/mo
-17%
(5y)
-20%
(1y)
11%
(3mo)

Turmeric scrub is a popular natural skincare product that leverages turmeric's reputed anti inflammatory and antioxidant properties to br...

-18%
(5y)
3%
(1y)
20%
(3mo)

Anti wrinkle cream is a long standing consumer category focused on reducing the appearance of facial wrinkles through topical formulation...

-19%
(5y)
-10%
(1y)
14%
(3mo)

Aveeno Moisturizer is a well established skincare product line centered on soothing, dermatologist recommended moisturizers known for usi...

Apricot Scrub

2,400 vol/mo
-19%
(5y)
-3%
(1y)
2%
(3mo)

Dark Spot Corrector

18,100 vol/mo
-19%
(5y)
9%
(1y)
19%
(3mo)

Dark Spot Corrector is a skincare category focused on fading hyperpigmentation and evening out skin tone through topical formulations con...

Nuface

33,100 vol/mo
-20%
(5y)
-24%
(1y)
-8%
(3mo)

NuFACE refers to a line of microcurrent facial devices designed to stimulate facial muscles for a lifted appearance and improved contour,...

Andalou

5,400 vol/mo
-20%
(5y)
-11%
(1y)
6%
(3mo)

Andalou Naturals is a skincare brand known for clean, fruit powered formulations and plant based actives. The topic centers on its produc...

FOREO

18,100 vol/mo
-24%
(5y)
14%
(1y)
10%
(3mo)

FOREO is a consumer electronics/company known for its facial skincare devices, notably silicone based sonic cleansing brushes and related...

Shea Moisture

90,500 vol/mo
-25%
(5y)
-11%
(1y)
12%
(3mo)

SheaMoisture is a beauty brand known for natural, ethically sourced hair and skincare products that cater to diverse consumers; the topic...

Plasma Pen

6,600 vol/mo
-27%
(5y)
0%
(1y)
40%
(3mo)

Plasma Pen refers to a non surgical cosmetic device that uses atmospheric plasma to create controlled micro injuries on the skin, promoti...

Carol's Daughter

22,200 vol/mo
-27%
(5y)
-27%
(1y)
-5%
(3mo)

Carol's Daughter is a beauty brand known for natural hair and skincare products, with a history anchored in celebrity and influencer driv...

Olay Regenerist

18,100 vol/mo
-29%
(5y)
8%
(1y)
49%
(3mo)

Clearasil

12,100 vol/mo
-33%
(5y)
3%
(1y)
4%
(3mo)

Clearasil is a long standing skincare brand focusing on acne treatment, historically recognized as an OTC solution and part of the broade...

-37%
(5y)
-5%
(1y)
38%
(3mo)

Eminence Organic Skin Care is a well established, niche skincare brand known for its certified organic ingredients and artisanal Hungaria...

Soko Glam

22,200 vol/mo
-40%
(5y)
-30%
(1y)
-21%
(3mo)

Soko Glam is a prominent e commerce retailer focused on Korean beauty (K beauty), known for curating skincare brands, education, and prod...

Jade Roller

9,900 vol/mo
-53%
(5y)
-4%
(1y)
0%
(3mo)

Jade Roller is a skincare tool trend where smooth, cool jade stones are used in rolling motions to massage the face, promote lymphatic dr...

Pdrn Ampoule

320 vol/mo
9999%+
(5y)
9999%+
(1y)
27%
(3mo)

PDRN Ampoule refers to ampouled polydeoxyribonucleotide (PDRN) solutions used in dermatology and aesthetics to promote skin repair, hydra...

Skincare Tech

170 vol/mo
9999%+
(5y)
8468%
(1y)
15%
(3mo)

Skincare Tech is the convergence of digital tools, AI, at home devices, and data driven formulations to personalize and optimize skincare...

9999%+
(5y)
6633%
(1y)
67%
(3mo)

Skin Analysis Machines are diagnostic imaging systems used by dermatologists, aesthetic clinics, and research environments to quantify sk...

PDRN Toner

590 vol/mo
9999%+
(5y)
6621%
(1y)
63%
(3mo)

PDRN Toner refers to a skincare toner formulated with polydeoxyribonucleotide (PDRN), a regenerative ingredient derived from DNA fragment...

PDRN Mask

1,000 vol/mo
9999%+
(5y)
1999%
(1y)
46%
(3mo)

PDRN Mask refers to facial masks containing polydeoxyribonucleotide (PDRN), a cosmetic ingredient marketed for its supposed skin repair a...

Skin Flooding

4,400 vol/mo
9999%+
(5y)
1918%
(1y)
45%
(3mo)

Skin Flooding is a popular skincare trend focused on layering hydrating products, especially humectants like hyaluronic acid, with occlus...

Defense Serum

20 vol/mo
9999%+
(5y)
1300%
(1y)
37%
(3mo)

Defense Serum is a skincare trend centered on barrier defense and environmental protection serums designed to strengthen skin against pol...

Salmon DNA Serum

1,300 vol/mo
9999%+
(5y)
1165%
(1y)
-19%
(3mo)

Salmon DNA Serum refers to cosmetic and therapeutic skincare products utilizing PDRN (polydeoxyribonucleotide) derived from salmon DNA, m...

9999%+
(5y)
1150%
(1y)
96%
(3mo)

Blue Light Skincare refers to skincare products and routines designed to protect skin from blue light exposure, primarily from screens an...

9999%+
(5y)
1021%
(1y)
19%
(3mo)

Personalized skincare is a, established trend centered on tailoring skincare routines and products to an individual’s unique skin type,...

9999%+
(5y)
919%
(1y)
114%
(3mo)

Glutathione lotion refers to topical skincare products containing glutathione, marketed for antioxidant benefits and skin whitening/brigh...

Milky Essence

320 vol/mo
9999%+
(5y)
886%
(1y)
147%
(3mo)

Milky Essence refers to a family of skincare products and trends centered on milky textured toners/essences and milky performance serums ...

Exosome Serum

3,600 vol/mo
9999%+
(5y)
820%
(1y)
14%
(3mo)

Exosome serum refers to cosmetic and therapeutic products that utilize exosomes, tiny vesicles released by cells, as active ingredients f...

9999%+
(5y)
791%
(1y)
113%
(3mo)

Blue Light Serum is a skincare trend centered on serums formulated to protect and repair skin from blue light exposure emitted by digital...

Rejuran Treatment

1,600 vol/mo
9999%+
(5y)
770%
(1y)
116%
(3mo)

Rejuran Treatment is a skin rejuvenation procedure using polynucleotide injections (often referred to as PN or salmon DNA supplements) po...

9999%+
(5y)
704%
(1y)
55%
(3mo)

Ceramide skincare is a rising trend in which cosmetic products emphasize the use of ceramides to repair and protect the skin barrier, dri...

9999%+
(5y)
608%
(1y)
98%
(3mo)

Hydrocolloid Acne Patch is a skincare solution that uses hydrocolloid technology to吸吸 moisture and pus from pimples, forming a protec...

Kojic Acid Mask

1,000 vol/mo
9999%+
(5y)
546%
(1y)
89%
(3mo)

Kojic Acid Mask is a skincare trend centered on masks formulated with kojic acid, used for skin brightening and hyperpigmentation reducti...

9999%+
(5y)
457%
(1y)
175%
(3mo)

Azelaic acid lotion is a topical skincare product leveraging azelaic acid for outcomes such as acne improvement, rosacea management, and ...

9999%+
(5y)
415%
(1y)
44%
(3mo)

Niacinamide Body Lotion is a skincare trend focused on moisturizing formulations that include niacinamide (vitamin B3) as a key active in...

9999%+
(5y)
385%
(1y)
62%
(3mo)

Ashwagandha Cream is a skincare trend that pairs the Ayurvedic herb Ashwagandha with topical formulations to promise stress reducing, ant...

Zeroid

1,300 vol/mo
9999%+
(5y)
334%
(1y)
118%
(3mo)

Zeroid is a but multi entity term spanning several distinct topics, including vintage toy robots named Zeroids, privacy/crypto focused id...

9999%+
(5y)
281%
(1y)
121%
(3mo)

Tranexamic Acid Skincare is a trend in cosmetics focused on using tranexamic acid to target hyperpigmentation, reduce dark spots, and eve...

9999%+
(5y)
271%
(1y)
60%
(3mo)

Panthenol Serum is a skincare product featuring panthenol (pro vitamin B5) as a key ingredient, marketed to hydrate, soothe, and support ...

9999%+
(5y)
258%
(1y)
45%
(3mo)

Rice Eye Cream is a skincare product category leveraging rice derived ingredients (e.g., rice extract, rice bran) aimed at brightening, h...

Cica Cleanser

170 vol/mo
9999%+
(5y)
249%
(1y)
36%
(3mo)

Cica Cleanser is a skincare product trend centered on cleansers formulated with centella asiatica (cica) extracts to soothe irritated ski...

9999%+
(5y)
180%
(1y)
159%
(3mo)

Blue Light Sunscreen is a skincare topic focused on products that claim to protect the skin from blue light emitted by digital screens an...

9999%+
(5y)
138%
(1y)
46%
(3mo)

Skin1004 Centella Serum is a Korean skincare product featuring Centella Asiatica extract, widely discussed for its soothing and repairing...

Ginseng Toner

320 vol/mo
9999%+
(5y)
55%
(1y)
58%
(3mo)

Ginseng Toner is a skincare product category featuring toners formulated with ginseng extract, marketed for antioxidant benefits, brighte...

9999%+
(5y)
44%
(1y)
80%
(3mo)

Elizavecca Cer 100 is a Korean ceramide rich skincare product that gained attention for its hydrating and barrier supporting properties, ...

9999%+
(5y)
9999%+
(1y)
166%
(3mo)

Retinaldehyde Serum is a skincare category featuring serums formulated with retinaldehyde (a vitamin A aldehyde), positioned as a gentler...

9999%+
(5y)
9999%+
(1y)
523%
(3mo)

Kojic Acid Toner is a skincare product that uses kojic acid to help reduce hyperpigmentation and even skin tone. It has gained attention ...

9999%+
(5y)
9999%+
(1y)
34%
(3mo)

Pink Collagen Cream refers to a family of skincare products that feature pink colored collagen capsules or pink gel cream textures market...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Ginseng cleansing oil is a skincare product that combines cleansing oil formulations with ginseng extract or root derived compounds, mark...

Ectoin Serum

480 vol/mo
9999%+
(5y)
9999%+
(1y)
71%
(3mo)

Ectoin Serum is a skincare serum featuring the protective molecule ectoine, used to support skin barrier function, hydrate, and reduce in...

9999%+
(5y)
9999%+
(1y)
168%
(3mo)
9999%+
(5y)
9999%+
(1y)
239%
(3mo)

Kojic Acid Body Wash is a skincare product that uses kojic acid as an active ingredient for skin brightening and evening out skin tone, o...

Pdrn Essence

390 vol/mo
9999%+
(5y)
9999%+
(1y)
34%
(3mo)

VT PDRN Essence is a skincare serum containing polydeoxyribonucleotide (PDRN) derived from plant or fish sources, marketed as a high ppm ...

9999%+
(5y)
9999%+
(1y)
800%
(3mo)

Niacinamide Jelly is a skincare trend focusing on jelly textured formulations that include the active ingredient niacinamide, touted for ...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Kojic Acid Face Wash is a skincare product category featuring cleansers formulated with kojic acid to aid skin brightening and hyperpigme...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Bakuchiol Moisturizer is a skincare trend centered on using bakuchiol, a plant based retinol alternative, in moisturizers and serums to p...

9999%+
(5y)
9999%+
(1y)
189%
(3mo)

Ginseng skincare is a recognized category in prestige and mainstream beauty, leveraging Asia origin root extracts, especially red ginseng...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Kojic Acid Gel is a skincare formulation trend centered on topical kojic acid gels used to treat hyperpigmentation and promote more even ...

Scalp Dermaroller

1,900 vol/mo
9999%+
(5y)
9999%+
(1y)
647%
(3mo)

Scalp Dermaroller refers to the use of microneedling devices on the scalp to potentially stimulate hair growth and improve scalp health, ...

9999%+
(5y)
9999%+
(1y)
90%
(3mo)

Ginseng Eye Cream

2,900 vol/mo
9999%+
(5y)
9999%+
(1y)
136%
(3mo)

Ginseng Eye Cream is a cosmetic product category that centers on eye creams formulated with ginseng extract, marketed for firming, hydrat...

Melixir

590 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Melixir is a vegan, microbiome friendly skincare brand founded in 2018, headquartered in San Francisco, known for plant based formulation...

9999%+
(5y)
9999%+
(1y)
500%
(3mo)

Caffeine Toner is a skincare product category centered on toners that include caffeine as a key active ingredient to address puffiness, r...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Tranexamic Acid Moisturizer is a skincare product category that combines tranexamic acid, a depigmenting ingredient, with moisturizing ba...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Collagen Hand Cream is a skincare trend focused on moisturizers formulated with collagen or collagen adjacent ingredients aimed at nouris...

Glowing Sunscreen

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Glowing Sunscreen refers to sunscreen products that deliver a visible radiant or luminous finish, often using pearl, mica, or glow enhanc...

Irene Forte

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Irene Forte Skincare is a luxury Italian natural skincare brand founded by Irene Forte, known for leveraging Mediterranean ingredients wi...

Bifida Cream

30 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Bifida Cream refers to skincare products enriched with bifida ferment filtrate, a probiotic derived ingredient used to support skin barri...

9999%+
(5y)
9999%+
(1y)
560%
(3mo)

Zinc oxide face cream is a skincare product that uses zinc oxide as a key ingredient to provide barrier protection, anti inflammatory eff...

Tourmaline Oil

720 vol/mo
9999%+
(5y)
9999%+
(1y)
1001%
(3mo)

Tourmaline Oil is a publicly traded Canadian energy company specializing in oil and gas exploration and production in Western Canada. The...

Bloomeffects

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
166%
(3mo)

Bloomeffects is a Dutch skincare brand that centers on tulip derived botanicals and plant based actives to address anti aging, brightenin...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Hypoallergenic Spray is a product category comprising sprays formulated to minimize allergic reactions, increasingly appearing across ski...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Fermented skincare is a beauty trend that leverages beneficial compounds produced by microorganisms (e.g., probiotics, yeast, or bacteria...

Sea Moss Cream

110 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Sea Moss Cream is a skincare product leveraging sea moss (Carrageenan rich Atlantic seaweed) as an ingredient, promoted for hydrating, an...

Face Lifting Tape

4,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Face Lifting Tape is a cosmetic accessory used to temporarily lift and tighten facial features by placing adhesive strips along the jawli...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Electric Gua Sha is a modernized version of the traditional gua sha facial massage tool that uses an electrically powered mechanism to fa...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Birch Juice Moisturizer refers to skincare products, notably Round Lab Birch Juice Moisturizing Cream, that use birch sap/juice as a hydr...

9999%+
(5y)
9999%+
(1y)
72%
(3mo)

Bio Microneedling is a skincare trend that combines microneedling with bioactive serums and spicule based formulations to enhance product...

9999%+
(5y)
9999%+
(1y)
252%
(3mo)

Skin Brightening Soap is a skincare product category featuring cleansers formulated to reduce pigmentation and even skin tone, leveraging...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Silicone Face Tape is a beauty/skin care trend involving adhesive silicone tapes applied to the face to create a temporary lifting, smoot...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Japanese Face Tape refers to adhesive facial tapes used to create a perceived lifted or slimmer face contour by temporarily pulling skin ...

9999%+
(5y)
9999%+
(1y)
49%
(3mo)

Hydrating Sheet Mask is a well established skincare product widely recognized for delivering quick, surface level hydration to the skin u...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Glutathione Moisturizer is a skincare trend centered on moisturizers formulated with glutathione, a compound popular for its purported sk...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Glow Rice Ampoule is a growing category in skincare featuring rice derived exfoliating and brightening serums labeled as ampoules, market...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Glass skincare set refers to a curated collection of skincare products aimed at achieving the so called 'glass skin' look dewy, luminous,...

Womaness

1,900 vol/mo
9999%+
(5y)
9999%+
(1y)
19%
(3mo)

Womaness is a brand and product category focused on menopause wellness, including skincare, supplements, and personal care designed to ad...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Vitamin B5 (panthenol) moisturizers are popular in skincare for their humectant and soothing properties, often marketed for improving hyd...

9999%+
(5y)
9999%+
(1y)
52%
(3mo)

Under Eye Gel Patches are a skincare product category focused on delivering hydration, cooling, and targeted ingredients to the under eye...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Turmeric Lotion is a skincare product combining turmeric extract with a moisturizing lotion base, marketed for potential anti inflammator...

9999%+
(5y)
9999%+
(1y)
716%
(3mo)

Copper Tripeptide 1, also known as GHK Cu, is a copper containing peptide used in skincare to promote collagen synthesis, wound healing, ...

9999%+
(5y)
9999%+
(1y)
183%
(3mo)

Conscious Beauty is a, established trend in the cosmetics and personal care industry focused on ethical sourcing, sustainability, clean o...

9999%+
(5y)
9999%+
(1y)
88%
(3mo)

Skin Therapy Wand is a consumer technology category consisting of handheld devices designed to deliver skin therapies through modalities ...

Skin Sapiens

20 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Skin Sapiens is a brand of natural skincare focused on sensitive skin and sustainable packaging, expanding in the consumer skincare marke...

9999%+
(5y)
9999%+
(1y)
34%
(3mo)

Propolis for skin is a rising skincare trend leveraging bee propolis, a resinous substance with antimicrobial and anti inflammatory prope...

Plum Face Wash

260 vol/mo
9999%+
(5y)
9999%+
(1y)
40%
(3mo)

Plum Face Wash refers to the Plum Goodness line of facial cleansers, a natural/skincare brand popular in India and online globally. The p...

9999%+
(5y)
9999%+
(1y)
0%
(3mo)

Yes To Cucumbers is a skincare brand focusing on cucumber derived products, part of the Yes To line of natural skincare products.

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Clean & Clear Face Wash is a consumer skincare product line known for affordable, acne targeted cleansers. Its popularity has been sustai...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Yes To Tomatoes is a skincare brand line focused on tomato derived ingredients, targeting acne prone and sensitive skin with a natural, f...

Mugwort Toner

720 vol/mo
9999%+
(5y)
9999%+
(1y)
81%
(3mo)

Mugwort toner is a skincare product that leverages mugwort extract to calm, balance, and soothe the skin. It has gained traction in clean...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Moroccan Black Soap, also known as Savon Noir, is a traditional Moroccan skincare product made from olive oil, potash solution, and often...

Mcaffeine

880 vol/mo
9999%+
(5y)
9999%+
(1y)
30%
(3mo)

Mcaffeine is an Indian skincare brand known for coffee infused products, particularly popular for its coffee based cleansers and scrubs.

9999%+
(5y)
9999%+
(1y)
192%
(3mo)

Kojic acid lotion is a skincare product used to reduce hyperpigmentation and even skin tone by inhibiting melanin production. It has beco...

Basil Mask

20 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Basil Mask is a skincare trend centered on face masks formulated with basil or basil derived extracts, with multiple brands offering basi...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Bakuchiol Eye Cream is a skincare trend leveraging bakuchiol, a plant based retinol alternative, specifically formulated for the delicate...

Bacne Spray

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Bacne Spray refers to topical products designed to treat back acne (bacne), including spray formulations that deliver active ingredients ...

ASMR Skincare

390 vol/mo
9999%+
(5y)
9999%+
(1y)
708%
(3mo)

ASMR skincare combines autonomous sensory meridian response content with skincare routines, creating relaxing, tactile experiences that a...

9999%+
(5y)
9999%+
(1y)
55%
(3mo)

Panthenol Moisturizer refers to skincare products that heavily feature panthenol (provitamin B5) as a key hydrating and soothing ingredie...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Nicotinamide cream refers to skincare products enriched with nicotinamide (niacinamide), a form of vitamin B3, which has seen rising inte...

9999%+
(5y)
9999%+
(1y)
82%
(3mo)

Mushroom Skincare is the trend of using mushroom derived ingredients (e.g., reishi, chaga, turkey tail) in cosmetic products to target sk...

9999%+
(5y)
9999%+
(1y)
59%
(3mo)

Peptide Eye Gel is a skincare product category featuring eye area gels formulated with peptide compounds to support collagen production, ...