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Discover Trends in Skin Care

We surface rapidly growing trends in Skin Care before they take off.

Men Face Serum

1,300 vol/mo
252%
(5y)
81%
(1y)
5%
(3mo)

Men Face Serum is a recognized skincare product category targeting male consumers, featuring serums designed to address common concerns s...

Blooming Gel

12,100 vol/mo
250%
(5y)
62%
(1y)
27%
(3mo)

Blooming Gel is a nail art trend where a translucent gel base is used to cause pigment to 'bloom' or spread outward when colored gel is a...

Azelaic Acid Serum

12,100 vol/mo
248%
(5y)
181%
(1y)
42%
(3mo)

Azelaic Acid Serum refers to cosmetic formulations containing azelaic acid marketed for skincare benefits such as reducing blemishes, red...

Cica Toner

320 vol/mo
245%
(5y)
-6%
(1y)
41%
(3mo)

Cica toner is a skincare product featuring centella asiatica (cica) extract, popular in Korean beauty routines for soothing and skin barr...

Beauty of Joseon

110,000 vol/mo
245%
(5y)
19%
(1y)
15%
(3mo)

Beauty of Joseon is a recognized Korean skincare brand known for its hanbang inspired formulations and visually distinctive packaging, ga...

Seed Oils

60,500 vol/mo
237%
(5y)
-15%
(1y)
30%
(3mo)

Seed Oils refer to oils extracted from seeds such as sunflower, canola, soybean, and other oilseeds. They are widely used in food product...

Illiyoon

6,600 vol/mo
236%
(5y)
66%
(1y)
25%
(3mo)

Illiyoon is a Korean skincare brand known for ceramide rich and barrier supportive products, often positioned as accessible, hydrating sk...

Mucin Serum

140 vol/mo
235%
(5y)
-5%
(1y)
2%
(3mo)

Mucin Serum refers to skincare products that use snail mucin (glycolic rich secretions from snails) as a key soothing and hydrating ingre...

Sud Scrub

8,100 vol/mo
234%
(5y)
-33%
(1y)
16%
(3mo)

Sud Scrub is a eco conscious silicone body scrubber brand known for antimicrobial silver and zinc infused scrubbers that resist bacteria...

OneSkin

27,100 vol/mo
233%
(5y)
70%
(1y)
-18%
(3mo)

OneSkin is an anti aging skincare and biotech company developing peptide based therapeutics and consumer products aimed at skin aging and...

227%
(5y)
48%
(1y)
39%
(3mo)

Brightening Soap is a consumer goods category focused on skin brightening or whitening via cleansers. It encompasses products using ingre...

Man Moisturizer

5,400 vol/mo
222%
(5y)
343%
(1y)
19%
(3mo)

Man moisturizer refers to skincare products formulated for men, reflecting growing adoption of routine facial care and gender inclusive b...

Bakuchiol Oil

4,400 vol/mo
218%
(5y)
-3%
(1y)
33%
(3mo)

Bakuchiol oil is trending as a natural, plant based alternative to retinol in skincare, offering anti aging and anti inflammatory benefit...

Mediheal

12,100 vol/mo
218%
(5y)
4%
(1y)
10%
(3mo)

Mediheal is a South Korean skincare brand best known for its innovative sheet masks and accessible, dermatologist friendly products, repr...

Kojic Acid Serum

5,400 vol/mo
218%
(5y)
84%
(1y)
42%
(3mo)

Kojic Acid Serum is a skincare product used for skin brightening and reducing hyperpigmentation by inhibiting melanin production. It has ...

Snail Mucin Serum

22,200 vol/mo
217%
(5y)
-23%
(1y)
0%
(3mo)

Snail Mucin Serum is a skincare trend centered on serums formulated with snail secretion filtrate, touted for hydration, barrier repair, ...

Jet Lag Mask

3,600 vol/mo
210%
(5y)
56%
(1y)
-21%
(3mo)

Jet Lag Mask is a renowned overnight hydrating facial mask popularized by Summer Fridays, marketed as a restorative treatment to revive s...

Rice Toner

6,600 vol/mo
209%
(5y)
28%
(1y)
26%
(3mo)

Rice Toner is a skincare trend centered on toners formulated with rice derived extracts, including rice water, rice bran, or fermented ri...

Peptide

2,900 vol/mo
209%
(5y)
180%
(1y)
69%
(3mo)

Peptide technology represents a sustained area of interest in biotechnology and pharmaceuticals, encompassing synthetic peptides, peptide...

208%
(5y)
127%
(1y)
29%
(3mo)

Alpha arbutin serum is a skin brightening product that uses alpha arbutin to reduce hyperpigmentation and even skin tone. It has gained t...

205%
(5y)
283%
(1y)
29%
(3mo)

Good Skin Days refers to the skincare brand Good (Skin) Days created by Soko Glam as an affordable, entry level K beauty line, illustrati...

Numbuzin

9,900 vol/mo
194%
(5y)
13%
(1y)
62%
(3mo)

Numbuzin is a Korean beauty brand known for its skincare innovations and distinctive, playful product packaging, reflecting the growing g...

Turmeric Soap

49,500 vol/mo
194%
(5y)
-15%
(1y)
13%
(3mo)

Turmeric Soap is a wellness forward skincare trend that leverages turmeric's reputed anti inflammatory and antioxidant properties to mark...

UBeauty

12,100 vol/mo
192%
(5y)
5%
(1y)
81%
(3mo)

U Beauty is a science driven luxury skincare brand founded in 2019 by Tina Chen Craig and Katie Borghese. It popularized a minimalist, mu...

Soothing Serum

260 vol/mo
184%
(5y)
38%
(1y)
29%
(3mo)

Soothing Serum is a skincare trend focusing on lightweight, calming serums designed to reduce irritation, redness, and inflammation while...

Face Tightener

260 vol/mo
183%
(5y)
-58%
(1y)
9999%+
(3mo)

Face Tightener refers to a category of at home cosmetic devices that aim to temporarily tighten and firm facial skin using technologies l...

LED Face Mask

27,100 vol/mo
183%
(5y)
104%
(1y)
-1%
(3mo)

LED Face Mask is a consumer skincare device offering light therapy primarily red and near infrared LEDs to address concerns like fine lin...

Hydration Drops

1,000 vol/mo
182%
(5y)
31%
(1y)
43%
(3mo)

Hydration Drops are electrolyte enhanced water products designed to boost hydration quickly, often marketed for rapid rehydration, athlet...

Korean Eye Cream

3,600 vol/mo
179%
(5y)
42%
(1y)
34%
(3mo)

Korean Eye Cream is a well established category within K beauty, emphasizing hydrating, brightening, and anti aging benefits for the deli...

169%
(5y)
100%
(1y)
43%
(3mo)

Azelaic Acid Cream is a dermatologist friendly topical treatment used for acne and rosacea, increasingly marketed in consumer skincare li...