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Discover Trends in Skin Care

We surface rapidly growing trends in Skin Care before they take off.

Vanilla Lotion

5,400 vol/mo
166%
(5y)
13%
(1y)
-19%
(3mo)

Urea Lotion

2,400 vol/mo
162%
(5y)
71%
(1y)
48%
(3mo)

Urea lotion refers to topical moisturizers formulated with urea, a keratolytic and humectant, used to treat dry skin conditions such as x...

Korean Toner

3,600 vol/mo
160%
(5y)
22%
(1y)
15%
(3mo)

Korean Toner is a recognized skincare category focusing on hydrating, pH balanced toners popular in K beauty routines and widely adopted ...

Sunuv

1,300 vol/mo
160%
(5y)
65%
(1y)
3%
(3mo)

Sunuv is a well known brand primarily associated with UV nail lamps and related nail care devices, representing a consumer electronics ni...

157%
(5y)
69%
(1y)
28%
(3mo)

Skin Barrier Cream refers to skincare products designed to support and restore the skin's protective barrier, addressing issues like dryn...

Collagen Stick

1,600 vol/mo
151%
(5y)
89%
(1y)
23%
(3mo)

Collagen sticks are portable, stick pack dietary supplements that deliver collagen peptide powder in a convenient, ready to mix format, a...

Peptide Serum

9,900 vol/mo
151%
(5y)
101%
(1y)
44%
(3mo)

Peptide serum is a skincare product category that leverages short chains of amino acids (peptides) to signal skin cells for improved coll...

150%
(5y)
70%
(1y)
53%
(3mo)

Lip Treatment Oil is a beauty trend focused on nourishing, high shine lip oils that deliver hydration, color, and a glossy finish, often ...

Korean Sunscreen

33,100 vol/mo
146%
(5y)
6%
(1y)
39%
(3mo)

Korean sunscreen refers to sun protection products developed in or popularized by Korean beauty brands, known for lightweight textures, h...

Typology

90,500 vol/mo
146%
(5y)
46%
(1y)
13%
(3mo)

Typology refers to the systematic classification of items, concepts, or phenomena into distinct types based on shared characteristics. It...

Rice Scrub

140 vol/mo
145%
(5y)
64%
(1y)
26%
(3mo)

Rice scrub is a skincare trend centered on exfoliating products that use rice derived ingredients (such as rice powder, rice bran, or fer...

Multi Balm

170 vol/mo
143%
(5y)
108%
(1y)
24%
(3mo)

Multi Balm refers to a growing category of versatile, multi use balms designed to moisturize, protect, and treat skin across multiple are...

Jumiso

1,600 vol/mo
140%
(5y)
43%
(1y)
-1%
(3mo)

Jumiso is a Korean skincare brand known for affordable, color coded serums and innovative formulations that gained traction in global bea...

139%
(5y)
74%
(1y)
47%
(3mo)

Skin barrier repair is a, established concept in dermatology and skincare focused on restoring the skin’s protective outer layer (the s...

Heartleaf

1,900 vol/mo
139%
(5y)
0%
(1y)
27%
(3mo)

Heartleaf refers to the Heartleaf Philodendron, a popular houseplant cultivar known for its trailing vines and heart shaped leaves, which...

Manyo

4,400 vol/mo
137%
(5y)
8%
(1y)
0%
(3mo)

Manyo is a Korean skincare brand known for its snail mucin and fermentation based products, popular in global beauty markets and trendin...

137%
(5y)
-36%
(1y)
98%
(3mo)

Skincare Ingredient Checker is a trend where consumers use online tools and apps to analyze cosmetic ingredient lists for safety, irritan...

Urea Serum

320 vol/mo
135%
(5y)
49%
(1y)
35%
(3mo)

Urea Serum refers to skincare serums formulated with urea as an active humectant and keratolytic ingredient, aimed at deep hydration, gen...

Kojic Acid Cream

2,400 vol/mo
135%
(5y)
55%
(1y)
39%
(3mo)

Kojic Acid Cream is a skincare product used for lightening hyperpigmentation and evening skin tone through topical application of kojic a...

Melting Balm

390 vol/mo
134%
(5y)
71%
(1y)
0%
(3mo)

Melting Balm refers to a category of balms that emulsify or transform into a melt on cleanse or moisturizing balm, widely used in skincar...

Exfoliating Toner

12,100 vol/mo
134%
(5y)
20%
(1y)
29%
(3mo)

Exfoliating toner is a skincare product category that uses alpha hydroxy acids (AHAs) or beta hydroxy acids (BHAs) in a toner format to c...

Panthenol

14,800 vol/mo
130%
(5y)
96%
(1y)
31%
(3mo)

Panthenol (pro vitamin B5) is a well established cosmetic ingredient valued for its moisturizing and soothing properties, with renewed in...

Bakuchiol Serum

12,100 vol/mo
125%
(5y)
0%
(1y)
13%
(3mo)

Bakuchiol serum is a plant derived skincare product that acts as a natural alternative to retinol, offering anti aging and skin renewing ...

Glass Skin Serum

1,000 vol/mo
123%
(5y)
106%
(1y)
51%
(3mo)

Glass Skin Serum is a skincare trend focused on achieving luminous, poreless, and almost translucent skin texture often associated with K...

Hydrocolloid Patch

40,500 vol/mo
123%
(5y)
91%
(1y)
25%
(3mo)

Hydrocolloid patches are medicated skin patches that use hydrocolloid materials to absorb exudate and protect wounds or acne, widely popu...

122%
(5y)
-29%
(1y)
16%
(3mo)

Snail mucin toner is a skincare product that uses snail secretion filtrate as a key ingredient to hydrate, soothe, and renew the skin; it...

Skin Barrier

4,400 vol/mo
119%
(5y)
64%
(1y)
48%
(3mo)

Skin barrier refers to the protective outer layer of the skin and has become a trending focus in beauty and dermatology as consumers seek...

Lyma Laser

9,900 vol/mo
119%
(5y)
11%
(1y)
-10%
(3mo)

Lyma Laser is a consumer grade laser/light therapy device marketed for skin rejuvenation and anti aging, trending as a premium home use t...

Butter Balm

590 vol/mo
118%
(5y)
19%
(1y)
-9%
(3mo)

Butter Balm is an emergent, multi use skincare product category centered on nourishing balms made from natural butters (shea, mango, coco...

113%
(5y)
21%
(1y)
61%
(3mo)

Glycolic Acid Lotion is a skincare product category that leverages glycolic acid, an alpha hydroxy acid (AHA), to exfoliate the skin and ...