Trends is free while in Beta

Discover Trends in Skin Care

We surface rapidly growing trends in Skin Care before they take off.

Lip Mask

18,100 vol/mo
54%
(5y)
-20%
(1y)
-11%
(3mo)

Lip Mask is a popular skincare product category focused on moisturizing and nourishing the lips using hydrogel or cream based masks, ofte...

Lip Oil

27,100 vol/mo
54%
(5y)
-17%
(1y)
-8%
(3mo)

Lip oil is a cosmetic product category that combines moisturizing oils with pigment or tint, gaining traction as a hydrating alternative ...

Exfoliating Serum

1,600 vol/mo
54%
(5y)
47%
(1y)
20%
(3mo)

Exfoliating Serum is a and established skincare category centered on serums containing exfoliating acids (AHAs/BHAs) that help remove dea...

Risewell

8,100 vol/mo
53%
(5y)
9%
(1y)
71%
(3mo)

RiseWell is a dental wellness brand known for natural toothpaste and oral care products, emphasizing clean ingredients and enamel friendl...

Cosrx

49,500 vol/mo
53%
(5y)
7%
(1y)
13%
(3mo)

COSRX is a well known Korean skincare brand recognized for its minimalist, ingredient focused products and cult favorite items like the A...

Glow Serum

2,900 vol/mo
52%
(5y)
35%
(1y)
17%
(3mo)

Glow Serum is a skincare product category centered on serums formulated to impart radiance and improve skin luminosity through active ing...

Cotton Pads

22,200 vol/mo
51%
(5y)
31%
(1y)
21%
(3mo)

Cotton pads are a long standing consumer skincare accessory used for applying toners, removing makeup, and cleansing. The trend now empha...

51%
(5y)
41%
(1y)
50%
(3mo)

Hyperpigmentation Serum is a skincare trend focused on serums formulated to reduce dark spots and uneven skin tone, leveraging active ing...

Tubby Todd

90,500 vol/mo
51%
(5y)
1%
(1y)
9%
(3mo)

Tubby Todd is a baby skincare brand known for natural formulations and kid friendly products. The topic relates to consumer trends in cle...

Wrinkle Patches

2,900 vol/mo
50%
(5y)
-18%
(1y)
39%
(3mo)

Wrinkle Patches are consumer skincare products that use silicone, hydrogel, or microdart technologies to physically smooth or temporarily...

50%
(5y)
29%
(1y)
30%
(3mo)

Neck Firming Cream is a consumer skincare trend focused on products designed to firm, tighten, and hydrate the neck area to reduce saggin...

50%
(5y)
29%
(1y)
30%
(3mo)

Firming Neck Cream is a skincare category focused on anti aging formulations aimed at tightening and lifting the neck area, often markete...

Base Butter

70 vol/mo
49%
(5y)
91%
(1y)
36%
(3mo)

Base Butter is a category in the cosmetic and personal care space, referring to whipped or solid butter based bases used to create moistu...

Cleansing Powder

1,600 vol/mo
49%
(5y)
37%
(1y)
22%
(3mo)

Cleansing Powder refers to skincare cleansers formulated as powders that activate into a cleansing lather when mixed with water. The form...

Oil Balm

140 vol/mo
49%
(5y)
16%
(1y)
12%
(3mo)

Oil Balm is a, established skincare format featuring balm or oil based moisturizers that combine oils, waxes, and botanicals to provide ...

Vitamin C Toner

1,300 vol/mo
49%
(5y)
14%
(1y)
29%
(3mo)

Vitamin C Toner is a skincare trend focusing on toners formulated with vitamin C to brighten skin, even out tone, and provide antioxidant...

48%
(5y)
23%
(1y)
34%
(3mo)

Hyaluronic Moisturizer is a skincare trend focusing on moisturizers formulated with hyaluronic acid to boost hydration, plumpness, and ba...

Hydrating Serum

14,800 vol/mo
47%
(5y)
41%
(1y)
39%
(3mo)

Hydrating Serum is a skincare product category centered on delivering moisture to the skin through water based formulations containing hu...

Firming Serum

880 vol/mo
47%
(5y)
23%
(1y)
34%
(3mo)

Firming Serum is a skincare product category focused on improving skin firmness and elasticity through topical serums containing active i...

Shower Steamers

6,600 vol/mo
47%
(5y)
4%
(1y)
-18%
(3mo)

Shower steamers are aromatic tablets added to showers to release scents with steam, offering a quick, convenient alternative to tradition...

Vitamin A Cream

1,000 vol/mo
46%
(5y)
61%
(1y)
25%
(3mo)

Vitamin A Cream refers to skincare products containing vitamin A derivatives (such as retinol) used to promote cell turnover, reduce wrin...

Milk Mist

390 vol/mo
45%
(5y)
71%
(1y)
18%
(3mo)

Milk Mist is a consumer skincare and fragrance category featuring lightweight, milky scented hydrating mists marketed for body, face, and...

Tinted Sunscreen

40,500 vol/mo
45%
(5y)
35%
(1y)
67%
(3mo)

Tinted sunscreen combines sun protection with a light cosmetic tint, offering color coverage and skincare benefits in one product, rising...

Glycolic Acid Serum

12,100 vol/mo
45%
(5y)
5%
(1y)
22%
(3mo)

Glycolic Acid Serum is a popular skincare trend centered on alpha hydroxy acid exfoliation using glycolic acid to improve skin texture, b...

Tinted Serum

2,900 vol/mo
45%
(5y)
28%
(1y)
30%
(3mo)

Tinted serum is a skincare makeup hybrid product that provides light coverage while delivering skincare benefits such as hydration and lu...

Biotin Cream

170 vol/mo
45%
(5y)
104%
(1y)
73%
(3mo)

Biotin Cream is a cosmetic product category featuring creams formulated with biotin (vitamin B7) marketed to support hair, nail, and skin...

44%
(5y)
38%
(1y)
64%
(3mo)

Firming Moisturizer is a skincare product category centered on moisturizers formulated to visibly tighten and lift the skin through ingre...

Retinol Body Lotion

12,100 vol/mo
44%
(5y)
68%
(1y)
104%
(3mo)

Retinol Body Lotion has emerged as a noteworthy skincare trend that packages retinol’s anti aging benefits into a moisturizing, easy to...

41%
(5y)
63%
(1y)
76%
(3mo)

Marine collagen peptides are a, well established dietary supplement derived from marine sources, marketed for joint, skin, and connective...

Vitamin C Lotion

1,600 vol/mo
41%
(5y)
25%
(1y)
22%
(3mo)

Vitamin C Lotion is a skincare trend focused on moisturizers formulated with vitamin C to brighten skin, even tone, and provide antioxida...

Arbutin

8,100 vol/mo
41%
(5y)
67%
(1y)
38%
(3mo)

Arbutin, particularly in the form of alpha arbutin, is a cosmetic ingredient used for skin brightening and hyperpigmentation reduction. I...

40%
(5y)
28%
(1y)
41%
(3mo)

Hyaluronic acid cream is a skincare product trend centered on delivering intense hydration and a plumped appearance by leveraging hyaluro...

BHA Serum

1,000 vol/mo
40%
(5y)
26%
(1y)
21%
(3mo)

BHA Serum refers to skincare products that leverage beta hydroxy acids, primarily salicylic acid, to exfoliate pores, reduce acne, and re...

Viori

60,500 vol/mo
39%
(5y)
-4%
(1y)
-29%
(3mo)

Viori is a beauty brand specializing in natural, plant based haircare inspired by traditional Asian rice water hair rituals, gaining atte...

39%
(5y)
29%
(1y)
25%
(3mo)

Salicylic Acid Cream is a skincare product category focused on using salicylic acid to exfoliate, unclog pores, and treat acne related in...

Mineral Sunscreen

74,000 vol/mo
38%
(5y)
47%
(1y)
104%
(3mo)

Mineral sunscreen is a, established category of sun protection that uses mineral UV filters like zinc oxide or titanium dioxide instead o...

Tretinoin Cream

201,000 vol/mo
38%
(5y)
11%
(1y)
28%
(3mo)

Tretinoin cream is a longstanding topical retinoid used for acne treatment and anti aging; recent discussions revolve around prescription...

38%
(5y)
19%
(1y)
13%
(3mo)

Oat Moisturizer refers to skincare products that use oats or colloidal oatmeal as a key ingredient to soothe, hydrate, and protect the sk...

Brightening Serum

8,100 vol/mo
38%
(5y)
37%
(1y)
22%
(3mo)

Brightening Serum is a skincare trend centered on topical serums formulated to reduce hyperpigmentation, even skin tone, and impart a lum...

Lip Sunscreen

2,900 vol/mo
37%
(5y)
20%
(1y)
55%
(3mo)

Lip sunscreen is the growing adoption of sun protection specifically formulated for the lips, combining SPF with lip care to prevent sunb...

Jojoba Oil

90,500 vol/mo
37%
(5y)
14%
(1y)
24%
(3mo)

Jojoba Oil is a, widely used botanical oil sourced from the seeds of the jojoba plant, valued in skincare, haircare, and wellness product...

Med Spa

165,000 vol/mo
36%
(5y)
19%
(1y)
16%
(3mo)

Med spas are integrated medical and cosmetic clinics offering non surgical procedures under medical supervision, bridging clinical aesthe...

36%
(5y)
50%
(1y)
80%
(3mo)

Vitamin C Sunscreen combines UV protection with antioxidant vitamin C in a single product, presenting a topical sunscreen that also targe...

Youth To The People

40,500 vol/mo
36%
(5y)
1%
(1y)
0%
(3mo)

Youth To The People is a skincare brand known for vegan, clean beauty formulations centered on superfoods like kale and spinach, appealin...

36%
(5y)
0%
(1y)
16%
(3mo)

Glycolic Acid Face Wash is a skincare trend centered on cleansers formulated with glycolic acid (an AHA) to exfoliate and brighten the sk...

Tanning Serum

320 vol/mo
36%
(5y)
112%
(1y)
157%
(3mo)

Tanning Serum refers to self tanning products in serum form designed to deliver a gradual, controllable tan with ingredients that promote...

Embryolisse

14,800 vol/mo
34%
(5y)
-5%
(1y)
20%
(3mo)

Embryolisse is a renowned French skincare brand best known for its Lait Comm parfait moisturising lait and other cult products; it contin...

Collagen Serum

2,900 vol/mo
32%
(5y)
55%
(1y)
32%
(3mo)

Collagen serum is a skincare product formulated to support skin elasticity and hydration by delivering collagen or collagen boosting ingr...

32%
(5y)
38%
(1y)
88%
(3mo)

Tinted face sunscreen combines SPF protection with a lightweight, skin toned tint to provide sun defense while offering a natural makeup ...

Clean & Clear

880 vol/mo
32%
(5y)
84%
(1y)
64%
(3mo)

Clean & Clear is a longstanding skincare brand focusing on affordable, oil control products for teens and young adults, shaping trends ar...

Eltamd

60,500 vol/mo
31%
(5y)
43%
(1y)
57%
(3mo)

EltaMD is a recognized skincare brand primarily known for its broad spectrum sunscreens and dermatologist recommended skincare products, ...

Coco and Eve

22,200 vol/mo
30%
(5y)
-4%
(1y)
30%
(3mo)

Coco & Eve is a haircare brand known for coconut oil–based products and influencer driven marketing, reflecting a broader consumer tren...

Solawave

18,100 vol/mo
30%
(5y)
-13%
(1y)
15%
(3mo)

Solawave is a skincare device brand known for its handheld, LED/low level light therapy and microcurrent facial devices marketed to impro...

Argireline

12,100 vol/mo
29%
(5y)
-2%
(1y)
25%
(3mo)

Argireline is a cosmetic peptide (acetyl hexapeptide 3) marketed as a Botox like anti wrinkle ingredient, widely recognized in the skinca...

29%
(5y)
83%
(1y)
52%
(3mo)

Veet Hair Removal Cream is a, longstanding consumer brand line offering depilatory creams for at‑home hair removal, manufactured by Rec...

Sensitive Skin

8,100 vol/mo
29%
(5y)
43%
(1y)
40%
(3mo)

Sensitive skin is a and growing category in skincare, driven by consumer demand for gentler, fragrance free, and dermatologist tested pro...

Cocokind

33,100 vol/mo
25%
(5y)
53%
(1y)
42%
(3mo)

Cocokind is a skincare brand known for its clean, plant based formulations and sustainable packaging, reflecting a broader trend toward a...

24%
(5y)
4%
(1y)
20%
(3mo)

Discoloration Serum refers to skincare serums designed to reduce hyperpigmentation and even skin tone, popularized by active ingredients ...

Micellar Water

90,500 vol/mo
24%
(5y)
9%
(1y)
8%
(3mo)

Micellar water is a gentle, multitask cleansing product consisting of micelles in a water based solution that attract oils and dirt. It h...

Skin Serum

5,400 vol/mo
24%
(5y)
39%
(1y)
26%
(3mo)

Skin serum has evolved from a basic moisturizing product to a premium, targeted skincare category featuring actives like vitamin C, hyalu...