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Discover Trends in Skin Care

We surface rapidly growing trends in Skin Care before they take off.

Copper Peptides

18,100 vol/mo
118%
(5y)
139%
(1y)
78%
(3mo)

Copper peptides, notably GHK Cu, are a well established bioactive used in skincare and wound healing research, recognized for promoting c...

Almond Clear

1,300 vol/mo
116%
(5y)
194%
(1y)
429%
(3mo)

Almond Clear is a skincare brand that markets mandelic acid–based products marketed for fungal acne treatment, balancing exfoliation wi...

Naturium

74,000 vol/mo
116%
(5y)
54%
(1y)
97%
(3mo)

Naturium is a skincare brand known for affordable, vegan, and clean formulation products that emphasize transparency and active ingredients.

Sulfur Mask

3,600 vol/mo
116%
(5y)
48%
(1y)
81%
(3mo)

Sulfur mask is a skincare treatment that uses sulfur to help manage acne prone skin, reduce excess oil, and support pore clearing, with c...

Blue Lotus Oil

880 vol/mo
114%
(5y)
107%
(1y)
226%
(3mo)

Blue Lotus Oil refers to essential oil derived from the blue lotus (Nymphaea caerulea) and related extracts; it is marketed for aromatic,...

Skin Type

10 vol/mo
114%
(5y)
62%
(1y)
44%
(3mo)

Skin Type is a recognized focus in the skincare and dermatology space, driven by demand for personalized products and routines tailored t...

Cica

6,600 vol/mo
114%
(5y)
75%
(1y)
103%
(3mo)

Cica refers to centella asiatica–based skincare ingredients and products, widely used for soothing, repairing, and hydrating sensitive ...

Ceramide Serum

2,400 vol/mo
113%
(5y)
132%
(1y)
170%
(3mo)

Ceramide Serum is a skincare trend focusing on serums formulated with ceramides to repair and reinforce the skin barrier, increasingly ad...

113%
(5y)
177%
(1y)
252%
(3mo)

Marine collagen peptides are a, well established dietary supplement derived from marine sources, marketed for joint, skin, and connective...

112%
(5y)
179%
(1y)
540%
(3mo)

Deodorant Cream refers to a growing segment of personal care where deodorants are formulated as creamy, roll on, or brush applied product...

Cica Cream

2,400 vol/mo
112%
(5y)
112%
(1y)
145%
(3mo)

Cica Cream refers to skincare products formulated with centella asiatica (cica) extract, used to soothe irritation, support healing, and ...

Oil Cleanser

3,600 vol/mo
110%
(5y)
35%
(1y)
97%
(3mo)

Oil cleanser refers to cleansing oils used in skincare to dissolve makeup and sebum, often as part of a double cleansing routine. It is a...

109%
(5y)
137%
(1y)
184%
(3mo)

Peptide moisturizers are skincare products formulated with peptide complexes (short chains of amino acids) intended to support skin repai...

Drmtlgy

110,000 vol/mo
109%
(5y)
16%
(1y)
52%
(3mo)

DRMTLGY is a dermatologist developed, medical grade skincare brand focusing on evidence based actives and accessible pricing, gaining tra...

Glow Balm

720 vol/mo
109%
(5y)
64%
(1y)
183%
(3mo)

Glow Balm is a skincare product category featuring a hydrating balm designed to impart a dewy, luminous finish to the skin while deliveri...

Neck Cream

6,600 vol/mo
109%
(5y)
91%
(1y)
233%
(3mo)

Neck cream is a recognized category in skincare, focusing on targeted moisturization, anti aging, and firming benefits for the neck area ...

Hydrating Serum

14,800 vol/mo
109%
(5y)
178%
(1y)
308%
(3mo)

Hydrating Serum is a skincare product category centered on delivering moisture to the skin through water based formulations containing hu...

107%
(5y)
14%
(1y)
174%
(3mo)

Snail mucin cleanser refers to facial cleansers formulated with snail mucin (snail secretion filtrate) aimed at hydrating, soothing, and ...

Dark Spot Serum

6,600 vol/mo
105%
(5y)
94%
(1y)
199%
(3mo)

Dark Spot Serum is a skincare category focused on reducing hyperpigmentation and dark spots through targeted serums containing actives li...

105%
(5y)
18%
(1y)
231%
(3mo)

Watermelon Soap is a novelty soap category featuring bars or shapes scented or colored to resemble watermelon. It appeals to fans of frui...

Nicotinamide

33,100 vol/mo
103%
(5y)
49%
(1y)
61%
(3mo)

Nicotinamide, also known as niacinamide, is a form of vitamin B3 that has gained prominence in skincare, anti inflammatory health discuss...

Water Cream

1,300 vol/mo
103%
(5y)
151%
(1y)
223%
(3mo)

MZ SKIN

1,000 vol/mo
102%
(5y)
11%
(1y)
50%
(3mo)

MZ SKIN is a luxury skincare brand known for dermal formulations and high end anti aging products, founded by Dr. Maryam Zamani; it has b...

Uriage

2,900 vol/mo
102%
(5y)
55%
(1y)
28%
(3mo)

Uriage is a French skincare brand renowned for its mineral rich Eau Thermale d'Uriage products, focusing on dermo cosmetic solutions for ...

Retinol Body Lotion

12,100 vol/mo
102%
(5y)
201%
(1y)
266%
(3mo)

Retinol Body Lotion has emerged as a noteworthy skincare trend that packages retinol’s anti aging benefits into a moisturizing, easy to...

Iunik

2,900 vol/mo
101%
(5y)
156%
(1y)
117%
(3mo)

Iunik is a Korean skincare brand recognized for accessible, ingredient focused products such as hyaluronic acid serums and centella based...

Toner Serum

170 vol/mo
100%
(5y)
56%
(1y)
64%
(3mo)

Toner Serum is a skincare product category that combines toning and hydrating/active ingredients into a single hybrid product, reflecting...

Honey Serum

260 vol/mo
99%
(5y)
258%
(1y)
482%
(3mo)

Honey Serum is a skincare trend centered on serums formulated with honey or honey derived actives (such as Manuka honey) to deliver moist...

Coconut Deodorant

1,900 vol/mo
98%
(5y)
82%
(1y)
317%
(3mo)

Coconut deodorant is a consumer product trend in personal care, featuring deodorants formulated with coconut derived ingredients (often c...

Hydrogel

18,100 vol/mo
98%
(5y)
171%
(1y)
91%
(3mo)

Hydrogel technology is expanding beyond traditional medical uses into advanced drug delivery, tissue engineering, wound care, and soft ro...

Mineral Sunscreen

90,500 vol/mo
98%
(5y)
124%
(1y)
476%
(3mo)

Mineral sunscreen is a, established category of sun protection that uses mineral UV filters like zinc oxide or titanium dioxide instead o...

Firming Serum

880 vol/mo
97%
(5y)
95%
(1y)
252%
(3mo)

Firming Serum is a skincare product category focused on improving skin firmness and elasticity through topical serums containing active i...

Body Oil

49,500 vol/mo
97%
(5y)
82%
(1y)
137%
(3mo)

Celluma

9,900 vol/mo
95%
(5y)
47%
(1y)
22%
(3mo)

Celluma is a LED light therapy device brand used for skincare and pain relief, spanning consumer and clinical settings.

Essence Toner

480 vol/mo
94%
(5y)
54%
(1y)
95%
(3mo)

Essence toner combines the hydration and brightening focus of an essence with the convenience of a toner, positioning itself as a lightwe...

Body Oil Wash

3,600 vol/mo
94%
(5y)
98%
(1y)
192%
(3mo)

CO2 Laser

49,500 vol/mo
93%
(5y)
57%
(1y)
35%
(3mo)

CO2 Laser refers to a class of gas lasers using carbon dioxide as the gain medium, widely used for cutting, engraving, and marking a vari...

Laneige

165,000 vol/mo
93%
(5y)
0%
(1y)
21%
(3mo)

Laneige is a well established Korean beauty brand known for its water based skincare and lip care products. It has sustained recognition ...

Glow Serum

2,900 vol/mo
91%
(5y)
111%
(1y)
221%
(3mo)

Glow Serum is a skincare product category centered on serums formulated to impart radiance and improve skin luminosity through active ing...

RF Microneedling

22,200 vol/mo
91%
(5y)
78%
(1y)
41%
(3mo)

RF microneedling is a dermatological aesthetic procedure that combines fractional radiofrequency energy with microneedling to stimulate c...

Double Cleanse

5,400 vol/mo
91%
(5y)
30%
(1y)
80%
(3mo)

Pimple Patches

165,000 vol/mo
91%
(5y)
7%
(1y)
4%
(3mo)

Pimple Patches are hydrocolloid skincare patches designed to cover and absorb active acne lesions, protecting them from bacteria and prev...

90%
(5y)
146%
(1y)
419%
(3mo)

Organic Harvest is a brand focused on organic and natural personal care products, primarily skincare, cosmetics, and wellness items marke...

MDacne

8,100 vol/mo
90%
(5y)
137%
(1y)
30%
(3mo)

Night Serum

1,300 vol/mo
90%
(5y)
123%
(1y)
98%
(3mo)
87%
(5y)
32%
(1y)
-3%
(3mo)

Pregnancy Safe Moisturizer is a category focused on moisturizers formulated for pregnant individuals, prioritizing safety, skin comfort, ...

Peach Slices

14,800 vol/mo
87%
(5y)
92%
(1y)
132%
(3mo)

Peach Slices represent a, established category within the fruit and snack sector, driven by consumer demand for convenient, ready to eat ...

Brightening Serum

8,100 vol/mo
87%
(5y)
142%
(1y)
278%
(3mo)

Brightening Serum is a skincare trend centered on topical serums formulated to reduce hyperpigmentation, even skin tone, and impart a lum...

87%
(5y)
-15%
(1y)
29%
(3mo)

Snail mucin toner is a skincare product that uses snail secretion filtrate as a key ingredient to hydrate, soothe, and renew the skin; it...

Lip Sunscreen

2,400 vol/mo
87%
(5y)
95%
(1y)
375%
(3mo)

Lip sunscreen is the growing adoption of sun protection specifically formulated for the lips, combining SPF with lip care to prevent sunb...

Lyma Laser

8,100 vol/mo
86%
(5y)
33%
(1y)
33%
(3mo)

Lyma Laser is a consumer grade laser/light therapy device marketed for skin rejuvenation and anti aging, trending as a premium home use t...

Kojic Soap

2,900 vol/mo
86%
(5y)
2%
(1y)
81%
(3mo)

Kojic Soap refers to soaps containing kojic acid, a skin lightening agent; the topic centers on its popularity for brightening skin, redu...

Kojic Acid Soap

22,200 vol/mo
85%
(5y)
3%
(1y)
90%
(3mo)

Kojic Acid Soap is a skincare product widely used for its purported skin lightening and hyperpigmentation reducing properties, produced b...

85%
(5y)
114%
(1y)
378%
(3mo)

Tinted face sunscreen combines SPF protection with a lightweight, skin toned tint to provide sun defense while offering a natural makeup ...

85%
(5y)
124%
(1y)
167%
(3mo)

Caffeine Eye Cream is a skincare trend focused on eye area products formulated with caffeine to reduce puffiness, brighten the under eye ...

84%
(5y)
153%
(1y)
206%
(3mo)

Hydrating cleansers are a skincare trend emphasizing gentle, moisture preserving cleansing formulas that cleanse without stripping the sk...

Tremella Mushroom

4,400 vol/mo
84%
(5y)
88%
(1y)
25%
(3mo)

Tremella mushroom, a edible fungus also known as snow fungus, is experiencing growing interest for its use in plant based nutrition and c...

82%
(5y)
9%
(1y)
40%
(3mo)

Glycolic Acid Moisturizer is a skincare product category that combines alpha hydroxy acid exfoliation with moisturizing ingredients to im...

Avocado Oil

60,500 vol/mo
82%
(5y)
29%
(1y)
48%
(3mo)

Avocado oil is a popular edible oil and cosmetic ingredient derived from avocados, gaining traction due to its claimed health benefits, h...

Kakadu Plum

6,600 vol/mo
82%
(5y)
24%
(1y)
155%
(3mo)

Kakadu Plum is a native Australian superfood known for its exceptionally high vitamin C content and antioxidant properties, increasingly ...