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Discover Trends in Skin Care

We surface rapidly growing trends in Skin Care before they take off.

Heartleaf

1,900 vol/mo
139%
(5y)
0%
(1y)
27%
(3mo)

Heartleaf refers to the Heartleaf Philodendron, a popular houseplant cultivar known for its trailing vines and heart shaped leaves, which...

Manyo

4,400 vol/mo
137%
(5y)
8%
(1y)
0%
(3mo)

Manyo is a Korean skincare brand known for its snail mucin and fermentation based products, popular in global beauty markets and trendin...

Urea Serum

320 vol/mo
135%
(5y)
49%
(1y)
35%
(3mo)

Urea Serum refers to skincare serums formulated with urea as an active humectant and keratolytic ingredient, aimed at deep hydration, gen...

Kojic Acid Cream

2,400 vol/mo
135%
(5y)
55%
(1y)
39%
(3mo)

Kojic Acid Cream is a skincare product used for lightening hyperpigmentation and evening skin tone through topical application of kojic a...

Melting Balm

390 vol/mo
134%
(5y)
71%
(1y)
0%
(3mo)

Melting Balm refers to a category of balms that emulsify or transform into a melt on cleanse or moisturizing balm, widely used in skincar...

Exfoliating Toner

12,100 vol/mo
134%
(5y)
20%
(1y)
29%
(3mo)

Exfoliating toner is a skincare product category that uses alpha hydroxy acids (AHAs) or beta hydroxy acids (BHAs) in a toner format to c...

Everything Shower

9,900 vol/mo
132%
(5y)
15%
(1y)
30%
(3mo)

Everything Shower is a self care ritual popularized online that frames a long, head to toe shower routine including shampooing, exfoliati...

Panthenol

14,800 vol/mo
130%
(5y)
96%
(1y)
31%
(3mo)

Panthenol (pro vitamin B5) is a well established cosmetic ingredient valued for its moisturizing and soothing properties, with renewed in...

Bakuchiol Serum

12,100 vol/mo
125%
(5y)
0%
(1y)
13%
(3mo)

Bakuchiol serum is a plant derived skincare product that acts as a natural alternative to retinol, offering anti aging and skin renewing ...

124%
(5y)
81%
(1y)
18%
(3mo)

Hypoallergenic Body Wash is a and established category focused on gentle, irritant free cleansers designed for sensitive or reactive skin...

Glass Skin Serum

1,000 vol/mo
123%
(5y)
106%
(1y)
51%
(3mo)

Glass Skin Serum is a skincare trend focused on achieving luminous, poreless, and almost translucent skin texture often associated with K...

Hydrocolloid Patch

40,500 vol/mo
123%
(5y)
91%
(1y)
25%
(3mo)

Hydrocolloid patches are medicated skin patches that use hydrocolloid materials to absorb exudate and protect wounds or acne, widely popu...

122%
(5y)
-29%
(1y)
16%
(3mo)

Snail mucin toner is a skincare product that uses snail secretion filtrate as a key ingredient to hydrate, soothe, and renew the skin; it...

Skin Barrier

4,400 vol/mo
119%
(5y)
64%
(1y)
48%
(3mo)

Skin barrier refers to the protective outer layer of the skin and has become a trending focus in beauty and dermatology as consumers seek...

High Frequency Wand

14,800 vol/mo
119%
(5y)
-19%
(1y)
-6%
(3mo)

Lyma Laser

8,100 vol/mo
119%
(5y)
11%
(1y)
-10%
(3mo)

Lyma Laser is a consumer grade laser/light therapy device marketed for skin rejuvenation and anti aging, trending as a premium home use t...

Butter Balm

590 vol/mo
118%
(5y)
19%
(1y)
-9%
(3mo)

Butter Balm is an emergent, multi use skincare product category centered on nourishing balms made from natural butters (shea, mango, coco...

113%
(5y)
21%
(1y)
61%
(3mo)

Glycolic Acid Lotion is a skincare product category that leverages glycolic acid, an alpha hydroxy acid (AHA), to exfoliate the skin and ...

112%
(5y)
-26%
(1y)
48%
(3mo)

Snail mucin cleanser refers to facial cleansers formulated with snail mucin (snail secretion filtrate) aimed at hydrating, soothing, and ...

Kojic Acid

33,100 vol/mo
112%
(5y)
11%
(1y)
44%
(3mo)

Kojic Acid is a widely used cosmetic ingredient for skin lightening and brightening, prominent in serums, creams, and soaps as an alterna...

Body Glow Oil

1,000 vol/mo
112%
(5y)
35%
(1y)
37%
(3mo)

Body Glow Oil is a skincare product category featuring lightweight oils designed to hydrate the skin and impart a radiant, dewy finish. I...

MZ SKIN

1,000 vol/mo
111%
(5y)
4%
(1y)
-15%
(3mo)

MZ SKIN is a luxury skincare brand known for dermal formulations and high end anti aging products, founded by Dr. Maryam Zamani; it has b...

Azelaic Acid

201,000 vol/mo
111%
(5y)
82%
(1y)
45%
(3mo)

Azelaic acid is a well established dermatological ingredient experiencing renewed consumer interest in skincare for acne, rosacea, and hy...

Sulfur Mask

3,600 vol/mo
110%
(5y)
24%
(1y)
26%
(3mo)

Sulfur mask is a skincare treatment that uses sulfur to help manage acne prone skin, reduce excess oil, and support pore clearing, with c...

Drmtlgy

110,000 vol/mo
110%
(5y)
-1%
(1y)
29%
(3mo)

DRMTLGY is a dermatologist developed, medical grade skincare brand focusing on evidence based actives and accessible pricing, gaining tra...

Skin Type

10 vol/mo
110%
(5y)
41%
(1y)
33%
(3mo)

Skin Type is a recognized focus in the skincare and dermatology space, driven by demand for personalized products and routines tailored t...

Lymphatic Drainage

135,000 vol/mo
108%
(5y)
88%
(1y)
42%
(3mo)

Lymphatic drainage is a wellness focused trend centered on techniques, therapies, and devices intended to stimulate the lymphatic system ...

Purito

6,600 vol/mo
108%
(5y)
71%
(1y)
16%
(3mo)

Purito is a recognized Korean skincare brand known for affordable, clean formulations and cult favorite products such as Centella based s...

Caffeine Serum

1,300 vol/mo
107%
(5y)
76%
(1y)
43%
(3mo)

Caffeine Serum is a skincare product category focused on serums containing caffeine, marketed primarily for puffiness reduction, antioxid...

Barrier Cream

12,100 vol/mo
107%
(5y)
66%
(1y)
33%
(3mo)

Barrier Cream is a skincare category focused on forming a protective film on the skin to shield against irritants, moisture loss, and env...