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Discover Trends in Skin Care

We surface rapidly growing trends in Skin Care before they take off.

Seed Oils

49,500 vol/mo
230%
(5y)
-21%
(1y)
11%
(3mo)

Seed Oils refer to oils extracted from seeds such as sunflower, canola, soybean, and other oilseeds. They are widely used in food product...

228%
(5y)
169%
(1y)
130%
(3mo)

Azelaic Acid Cream is a dermatologist friendly topical treatment used for acne and rosacea, increasingly marketed in consumer skincare li...

Exfoliating Toner

12,100 vol/mo
226%
(5y)
143%
(1y)
336%
(3mo)

Exfoliating toner is a skincare product category that uses alpha hydroxy acids (AHAs) or beta hydroxy acids (BHAs) in a toner format to c...

Urea Lotion

2,400 vol/mo
222%
(5y)
110%
(1y)
88%
(3mo)

Urea lotion refers to topical moisturizers formulated with urea, a keratolytic and humectant, used to treat dry skin conditions such as x...

Peptide Serum

9,900 vol/mo
219%
(5y)
196%
(1y)
131%
(3mo)

Peptide serum is a skincare product category that leverages short chains of amino acids (peptides) to signal skin cells for improved coll...

219%
(5y)
143%
(1y)
123%
(3mo)

Skin Barrier Cream refers to skincare products designed to support and restore the skin's protective barrier, addressing issues like dryn...

Mugwort Essence

2,900 vol/mo
218%
(5y)
286%
(1y)
23%
(3mo)

Mugwort Essence is a skincare trend centered on products that use mugwort (Artemisia) extract as the primary ingredient to calm irritated...

Bubble Skincare

90,500 vol/mo
210%
(5y)
-33%
(1y)
21%
(3mo)

Bubble Skincare is a Gen Z–leaning skincare brand and movement that emphasizes approachable, transparent, ingredient conscious products...

Mediheal

12,100 vol/mo
208%
(5y)
35%
(1y)
93%
(3mo)

Mediheal is a South Korean skincare brand best known for its innovative sheet masks and accessible, dermatologist friendly products, repr...

Body Serum

3,600 vol/mo
205%
(5y)
233%
(1y)
382%
(3mo)

Body serum is a skincare category gaining traction for targeted body care, offering lightweight, fast absorbing formulations with actives...

Biotin Cream

210 vol/mo
203%
(5y)
606%
(1y)
693%
(3mo)

Biotin Cream is a cosmetic product category featuring creams formulated with biotin (vitamin B7) marketed to support hair, nail, and skin...

Korean Eye Cream

3,600 vol/mo
202%
(5y)
88%
(1y)
80%
(3mo)

Korean Eye Cream is a well established category within K beauty, emphasizing hydrating, brightening, and anti aging benefits for the deli...

Magic Serum

480 vol/mo
200%
(5y)
284%
(1y)
272%
(3mo)

Magic Serum is a, widely marketed skincare (and haircare) concept centered on high efficacy serums marketed as transformative, sometimes ...

Just Ingredients

110,000 vol/mo
199%
(5y)
58%
(1y)
42%
(3mo)

Just Ingredients is a health and wellness brand focused on transparent, real ingredient products, expanding into mainstream retail channe...

Face Tightener

260 vol/mo
199%
(5y)
-56%
(1y)
150%
(3mo)

Face Tightener refers to a category of at home cosmetic devices that aim to temporarily tighten and firm facial skin using technologies l...

Clean & Clear

880 vol/mo
197%
(5y)
457%
(1y)
786%
(3mo)

Clean & Clear is a longstanding skincare brand focusing on affordable, oil control products for teens and young adults, shaping trends ar...

Peptides

3,600 vol/mo
196%
(5y)
225%
(1y)
71%
(3mo)

Numbuzin

9,900 vol/mo
196%
(5y)
50%
(1y)
71%
(3mo)

Numbuzin is a Korean beauty brand known for its skincare innovations and distinctive, playful product packaging, reflecting the growing g...

Turmeric Soap

40,500 vol/mo
193%
(5y)
-9%
(1y)
68%
(3mo)

Turmeric Soap is a wellness forward skincare trend that leverages turmeric's reputed anti inflammatory and antioxidant properties to mark...

Vanilla Lotion

5,400 vol/mo
192%
(5y)
51%
(1y)
89%
(3mo)

TheraFace

6,600 vol/mo
191%
(5y)
123%
(1y)
-3%
(3mo)

TheraFace is a at home facial wellness device ecosystem by Therabody, including TheraFace PRO, TheraFace Mask, and related attachments an...

Saltair

74,000 vol/mo
190%
(5y)
77%
(1y)
125%
(3mo)

Saltair refers to the historic Saltair Pavilion on the shores of the Great Salt Lake in Utah. Recently, conversations have resurfaced aro...

Bakuchiol Oil

4,400 vol/mo
190%
(5y)
31%
(1y)
106%
(3mo)

Bakuchiol oil is trending as a natural, plant based alternative to retinol in skincare, offering anti aging and anti inflammatory benefit...

Cleansing Powder

1,600 vol/mo
188%
(5y)
321%
(1y)
832%
(3mo)

Cleansing Powder refers to skincare cleansers formulated as powders that activate into a cleansing lather when mixed with water. The form...

Kojic Acid Cream

2,400 vol/mo
186%
(5y)
136%
(1y)
122%
(3mo)

Kojic Acid Cream is a skincare product used for lightening hyperpigmentation and evening skin tone through topical application of kojic a...

Tanning Serum

320 vol/mo
181%
(5y)
363%
(1y)
570%
(3mo)

Tanning Serum refers to self tanning products in serum form designed to deliver a gradual, controllable tan with ingredients that promote...

Mucin Serum

140 vol/mo
180%
(5y)
18%
(1y)
59%
(3mo)

Mucin Serum refers to skincare products that use snail mucin (glycolic rich secretions from snails) as a key soothing and hydrating ingre...

UBeauty

14,800 vol/mo
178%
(5y)
7%
(1y)
26%
(3mo)

U Beauty is a science driven luxury skincare brand founded in 2019 by Tina Chen Craig and Katie Borghese. It popularized a minimalist, mu...

Ceramide Cream

1,900 vol/mo
173%
(5y)
216%
(1y)
195%
(3mo)

Ceramide Cream refers to skincare products formulated with ceramides, lipid molecules that help restore and protect the skin barrier. The...

172%
(5y)
129%
(1y)
73%
(3mo)

Skin barrier repair is a, established concept in dermatology and skincare focused on restoring the skin’s protective outer layer (the s...