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Discover Trends in Skin Care

We surface rapidly growing trends in Skin Care before they take off.

112%
(5y)
-26%
(1y)
48%
(3mo)

Snail mucin cleanser refers to facial cleansers formulated with snail mucin (snail secretion filtrate) aimed at hydrating, soothing, and ...

Kojic Acid

33,100 vol/mo
112%
(5y)
11%
(1y)
44%
(3mo)

Kojic Acid is a widely used cosmetic ingredient for skin lightening and brightening, prominent in serums, creams, and soaps as an alterna...

Body Glow Oil

1,000 vol/mo
112%
(5y)
35%
(1y)
37%
(3mo)

Body Glow Oil is a skincare product category featuring lightweight oils designed to hydrate the skin and impart a radiant, dewy finish. I...

MZ SKIN

1,000 vol/mo
111%
(5y)
4%
(1y)
-15%
(3mo)

MZ SKIN is a luxury skincare brand known for dermal formulations and high end anti aging products, founded by Dr. Maryam Zamani; it has b...

Sulfur Mask

3,600 vol/mo
110%
(5y)
24%
(1y)
26%
(3mo)

Sulfur mask is a skincare treatment that uses sulfur to help manage acne prone skin, reduce excess oil, and support pore clearing, with c...

Drmtlgy

110,000 vol/mo
110%
(5y)
-1%
(1y)
29%
(3mo)

DRMTLGY is a dermatologist developed, medical grade skincare brand focusing on evidence based actives and accessible pricing, gaining tra...

Skin Type

10 vol/mo
110%
(5y)
41%
(1y)
33%
(3mo)

Skin Type is a recognized focus in the skincare and dermatology space, driven by demand for personalized products and routines tailored t...

Lip Butter

2,900 vol/mo
109%
(5y)
20%
(1y)
-8%
(3mo)

Lip Butter is a cosmetic product category focusing on creamy, often richly hydrating lip care products marketed as indulgent or premium l...

Purito

6,600 vol/mo
108%
(5y)
71%
(1y)
16%
(3mo)

Purito is a recognized Korean skincare brand known for affordable, clean formulations and cult favorite products such as Centella based s...

Caffeine Serum

1,300 vol/mo
107%
(5y)
76%
(1y)
43%
(3mo)

Caffeine Serum is a skincare product category focused on serums containing caffeine, marketed primarily for puffiness reduction, antioxid...

Barrier Cream

12,100 vol/mo
107%
(5y)
66%
(1y)
33%
(3mo)

Barrier Cream is a skincare category focused on forming a protective film on the skin to shield against irritants, moisture loss, and env...

Mandelic Acid

33,100 vol/mo
105%
(5y)
61%
(1y)
12%
(3mo)

Mandelic Acid is a trending alpha hydroxy acid skincare ingredient recognized for its gentle exfoliation and suitability for sensitive sk...

Niacinamide Serum

74,000 vol/mo
104%
(5y)
58%
(1y)
24%
(3mo)

Niacinamide serum is a widely recognized skincare trend centered on using formulations containing niacinamide (vitamin B3) to target issu...

Tazarotene

27,100 vol/mo
103%
(5y)
38%
(1y)
43%
(3mo)

Tazarotene is a topical retinoid acne and skin condition treatment, historically marketed under the Tazorac brand and now available in ge...

Exfoliating Pads

4,400 vol/mo
103%
(5y)
36%
(1y)
39%
(3mo)

Exfoliating pads are skincare products that combine exfoliating acids with a pre soaked pad format, offering convenient, single step exfo...

Skin Hunger

1,000 vol/mo
100%
(5y)
65%
(1y)
35%
(3mo)

Skin hunger is a rising awareness of the human need for physical touch and close contact, driven by social isolation and increased digita...

Naturium

74,000 vol/mo
100%
(5y)
23%
(1y)
21%
(3mo)

Naturium is a skincare brand known for affordable, vegan, and clean formulation products that emphasize transparency and active ingredients.

Forest Essentials

8,100 vol/mo
99%
(5y)
44%
(1y)
20%
(3mo)

Forest Essentials is a recognized Indian premium Ayurvedic skincare brand and category within natural beauty that has established a stron...

Pimple Patches

165,000 vol/mo
99%
(5y)
3%
(1y)
-9%
(3mo)

Pimple Patches are hydrocolloid skincare patches designed to cover and absorb active acne lesions, protecting them from bacteria and prev...

Niacinamide Toner

2,400 vol/mo
98%
(5y)
31%
(1y)
35%
(3mo)

Niacinamide toner is a skincare product that combines niacinamide (vitamin B3) with a toner base to deliver anti inflammatory, barrier su...

98%
(5y)
70%
(1y)
25%
(3mo)

Growth Factor Serum is a skincare trend centered on serums containing growth factors or growth factor–like ingredients intended to stim...

Peptide Cream

2,400 vol/mo
97%
(5y)
67%
(1y)
37%
(3mo)

Peptide Cream is a skincare trend centered on formulations infused with peptides to support skin structure, firmness, hydration, and anti...

Tanning Gel

4,400 vol/mo
97%
(5y)
-1%
(1y)
290%
(3mo)

Tanning Gel is a sunless self tanning product category that uses a gel formulation to give a bronzed color without sun exposure, gaining ...

Body Serum

3,600 vol/mo
96%
(5y)
69%
(1y)
43%
(3mo)

Body serum is a skincare category gaining traction for targeted body care, offering lightweight, fast absorbing formulations with actives...

Oil Cleanser

4,400 vol/mo
94%
(5y)
5%
(1y)
23%
(3mo)

Oil cleanser refers to cleansing oils used in skincare to dissolve makeup and sebum, often as part of a double cleansing routine. It is a...

Body Shimmer Oil

2,400 vol/mo
94%
(5y)
41%
(1y)
19%
(3mo)

Body Shimmer Oil is a cosmetic product category that combines moisturizing oils with reflective or pearlescent particles to create a lumi...

94%
(5y)
202%
(1y)
128%
(3mo)

Daily Foaming Cleanser is a skincare trend centered on lightweight, gentle foaming cleansers intended for daily use to remove oil, makeup...

Microneedling Pen

14,800 vol/mo
94%
(5y)
75%
(1y)
37%
(3mo)

Microneedling pen is a skincare device used to create micro injuries for collagen stimulation, often used in aesthetic dermatology and at...

Calming Cream

390 vol/mo
94%
(5y)
27%
(1y)
23%
(3mo)

Calming Cream is a skincare product category focused on soothing irritated or sensitive skin using ingredients like ceramides, centella a...

Magic Serum

590 vol/mo
93%
(5y)
91%
(1y)
21%
(3mo)

Magic Serum is a, widely marketed skincare (and haircare) concept centered on high efficacy serums marketed as transformative, sometimes ...