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Discover Trends in Skin Care

We surface rapidly growing trends in Skin Care before they take off.

82%
(5y)
93%
(1y)
173%
(3mo)

Hyaluronic Moisturizer is a skincare trend focusing on moisturizers formulated with hyaluronic acid to boost hydration, plumpness, and ba...

Oil Balm

140 vol/mo
82%
(5y)
73%
(1y)
171%
(3mo)

Oil Balm is a, established skincare format featuring balm or oil based moisturizers that combine oils, waxes, and botanicals to provide ...

Derma Serum

170 vol/mo
81%
(5y)
209%
(1y)
69%
(3mo)

Derma Serum is a, established skincare product category comprising concentrated serums designed to deliver active ingredients directly to...

Anteage

3,600 vol/mo
79%
(5y)
39%
(1y)
78%
(3mo)

AnteAGE is a biotechnology driven skincare brand known for its stem cell conditioned media and growth factor based formulations targeting...

Overnight Mask

1,600 vol/mo
79%
(5y)
42%
(1y)
71%
(3mo)

Overnight Mask is a skincare category featuring masks designed to be applied before sleep and left on overnight to deliver hydration and ...

Good Molecules

90,500 vol/mo
79%
(5y)
32%
(1y)
91%
(3mo)

Good Molecules is a, established direct to consumer skincare brand recognized for affordable, science backed formulations and clean ingre...

79%
(5y)
74%
(1y)
154%
(3mo)

Firming Neck Cream is a skincare category focused on anti aging formulations aimed at tightening and lifting the neck area, often markete...

78%
(5y)
72%
(1y)
154%
(3mo)

Neck Firming Cream is a consumer skincare trend focused on products designed to firm, tighten, and hydrate the neck area to reduce saggin...

Body Gua Sha

3,600 vol/mo
78%
(5y)
48%
(1y)
139%
(3mo)

Body Gua Sha is the practice of using smooth edged tools on the body to promote lymphatic drainage, reduce muscle tension, and improve ci...

Musely

74,000 vol/mo
78%
(5y)
14%
(1y)
16%
(3mo)

Musely is a teledermatology and prescription skincare platform that offers online consultations and customized prescription skincare trea...

Collagen Serum

2,900 vol/mo
78%
(5y)
151%
(1y)
206%
(3mo)

Collagen serum is a skincare product formulated to support skin elasticity and hydration by delivering collagen or collagen boosting ingr...

Bioderma

27,100 vol/mo
78%
(5y)
60%
(1y)
56%
(3mo)

Bioderma is a French dermo cosmetics brand renowned for its dermatology backed skincare lines, notably Sensibio, with widespread recognit...

76%
(5y)
15%
(1y)
36%
(3mo)

Face Reality Skincare is a acne focused skincare brand and professional grade regimen system known for personalized treatment plans and b...

Tinted Sunscreen

40,500 vol/mo
76%
(5y)
75%
(1y)
197%
(3mo)

Tinted sunscreen combines sun protection with a light cosmetic tint, offering color coverage and skincare benefits in one product, rising...

Hyperpigmentation

201,000 vol/mo
76%
(5y)
-10%
(1y)
37%
(3mo)

Hyperpigmentation is a well established dermatological and cosmetic concern characterized by patches of skin darkened due to excess melan...

Propolis Cream

390 vol/mo
76%
(5y)
69%
(1y)
131%
(3mo)

Under Eye Patch

33,100 vol/mo
75%
(5y)
91%
(1y)
68%
(3mo)

Under Eye Patch is a consumer beauty product trend focused on hydrogel or hydrocolloid patches designed to reduce puffiness, dark circles...

Niacinamide

201,000 vol/mo
75%
(5y)
71%
(1y)
100%
(3mo)

Niacinamide has evolved from a niche skincare ingredient to a mainstream, evidence backed component found in a wide range of products, dr...

Under Eye Patches

33,100 vol/mo
74%
(5y)
73%
(1y)
21%
(3mo)

Under Eye Patches are hydrogel or gelatin based skincare patches designed to hydrate, de puff, and brighten the under eye area. They surg...

Beauty Roller

170 vol/mo
72%
(5y)
287%
(1y)
467%
(3mo)

Glycolic Acid

135,000 vol/mo
72%
(5y)
0%
(1y)
48%
(3mo)

Glycolic acid is an alpha hydroxy acid used in skincare for exfoliation, brightening, and anti aging benefits, with growing consumer adop...

Microneedling

201,000 vol/mo
72%
(5y)
73%
(1y)
52%
(3mo)

Microneedling is a cosmetic procedure that uses fine needles to create micro injuries in the skin to stimulate collagen production and im...

Sun Stick

1,000 vol/mo
72%
(5y)
96%
(1y)
383%
(3mo)

Sun Stick refers to solid stick form sunscreen products designed for convenient, on the go sun protection, offering portable, mess free a...

Blemish Patches

2,900 vol/mo
71%
(5y)
95%
(1y)
237%
(3mo)
70%
(5y)
94%
(1y)
149%
(3mo)

Hyaluronic acid cream is a skincare product trend centered on delivering intense hydration and a plumped appearance by leveraging hyaluro...

You Go Natural

1,600 vol/mo
70%
(5y)
52%
(1y)
26%
(3mo)

You Go Natural is a haircare brand focused on protective, stylish accessories and products for textured hair, notably in the natural hair...

70%
(5y)
65%
(1y)
174%
(3mo)

Glow Drops

260 vol/mo
69%
(5y)
27%
(1y)
163%
(3mo)

Glow Drops is a skincare and beauty concept centered on liquid or oil based drops designed to impart a radiant glow, hydration, and somet...

Goodal

1,300 vol/mo
68%
(5y)
52%
(1y)
85%
(3mo)

Goodal is a Korean skincare brand recognized for natural ingredient based formulations and creative, ingredient forward products within t...

Cosrx

49,500 vol/mo
68%
(5y)
58%
(1y)
125%
(3mo)

COSRX is a well known Korean skincare brand recognized for its minimalist, ingredient focused products and cult favorite items like the A...

Risewell

6,600 vol/mo
68%
(5y)
46%
(1y)
89%
(3mo)

RiseWell is a dental wellness brand known for natural toothpaste and oral care products, emphasizing clean ingredients and enamel friendl...

Glow Recipe

110,000 vol/mo
67%
(5y)
-12%
(1y)
16%
(3mo)

Glow Recipe is a skincare brand known for its fruit inspired formulations and viral products that popularized a bright, dewy glow aesthet...

Wrinkle Patches

2,400 vol/mo
67%
(5y)
14%
(1y)
173%
(3mo)

Wrinkle Patches are consumer skincare products that use silicone, hydrogel, or microdart technologies to physically smooth or temporarily...

66%
(5y)
87%
(1y)
159%
(3mo)

Salicylic Acid Cream is a skincare product category focused on using salicylic acid to exfoliate, unclog pores, and treat acne related in...

Dieux Skin

9,900 vol/mo
66%
(5y)
59%
(1y)
16%
(3mo)

Dieux Skin is a skincare brand known for its focus on high clarity formulations and targeted serums; the brand has gained attention in co...

66%
(5y)
330%
(1y)
201%
(3mo)

Powder Sunscreen

8,100 vol/mo
66%
(5y)
127%
(1y)
721%
(3mo)

Powder sunscreen is a cosmetic product category combining sun protection with a portable, makeup like powder format, designed to deliver ...

65%
(5y)
65%
(1y)
56%
(3mo)

Hyperpigmentation Serum is a skincare trend focused on serums formulated to reduce dark spots and uneven skin tone, leveraging active ing...

Frownies

60,500 vol/mo
65%
(5y)
-31%
(1y)
3%
(3mo)

Frownies is a long standing consumer skincare brand that produces adhesive facial patches designed to reduce the appearance of facial wri...

Vitamin C Lotion

3,600 vol/mo
64%
(5y)
79%
(1y)
162%
(3mo)

Vitamin C Lotion is a skincare trend focused on moisturizers formulated with vitamin C to brighten skin, even tone, and provide antioxida...

Botox Serum

590 vol/mo
64%
(5y)
-30%
(1y)
12%
(3mo)

Botox Serum is a skincare trend featuring topical peptide based serums marketed to mimic the effects of cosmetic Botox injections by redu...

Topicals

49,500 vol/mo
64%
(5y)
17%
(1y)
49%
(3mo)

Topicals refers to skincare products applied to the skin, including creams, serums, gels, and ointments, with a growing focus on science ...

64%
(5y)
160%
(1y)
241%
(3mo)

Veet Hair Removal Cream is a, longstanding consumer brand line offering depilatory creams for at‑home hair removal, manufactured by Rec...

Eltamd

60,500 vol/mo
64%
(5y)
79%
(1y)
252%
(3mo)

EltaMD is a recognized skincare brand primarily known for its broad spectrum sunscreens and dermatologist recommended skincare products, ...

64%
(5y)
103%
(1y)
112%
(3mo)

Vitamin C Sunscreen combines UV protection with antioxidant vitamin C in a single product, presenting a topical sunscreen that also targe...

Sulfur Soap

14,800 vol/mo
63%
(5y)
48%
(1y)
12%
(3mo)

Sulfur Soap is a traditional skincare product that has resurged in interest for its antibacterial and keratolytic properties, driven by a...

Vitamin A Cream

1,000 vol/mo
62%
(5y)
95%
(1y)
61%
(3mo)

Vitamin A Cream refers to skincare products containing vitamin A derivatives (such as retinol) used to promote cell turnover, reduce wrin...

Male Beauty

320 vol/mo
62%
(5y)
174%
(1y)
92%
(3mo)

Male beauty refers to the growing diversification and adoption of skincare, grooming, and cosmetic products by men, driven by shifting no...

Age Bold

880 vol/mo
61%
(5y)
81%
(1y)
36%
(3mo)
60%
(5y)
506%
(1y)
650%
(3mo)

Arbutin

8,100 vol/mo
60%
(5y)
92%
(1y)
41%
(3mo)

Arbutin, particularly in the form of alpha arbutin, is a cosmetic ingredient used for skin brightening and hyperpigmentation reduction. I...

BHA Serum

1,000 vol/mo
58%
(5y)
66%
(1y)
83%
(3mo)

BHA Serum refers to skincare products that leverage beta hydroxy acids, primarily salicylic acid, to exfoliate pores, reduce acne, and re...

Skin Serum

5,400 vol/mo
57%
(5y)
115%
(1y)
177%
(3mo)

Skin serum has evolved from a basic moisturizing product to a premium, targeted skincare category featuring actives like vitamin C, hyalu...

Lip Mask

18,100 vol/mo
57%
(5y)
-3%
(1y)
19%
(3mo)

Lip Mask is a popular skincare product category focused on moisturizing and nourishing the lips using hydrogel or cream based masks, ofte...

Biore Pore Strips

2,900 vol/mo
56%
(5y)
87%
(1y)
521%
(3mo)

Glycolic Acid Serum

12,100 vol/mo
55%
(5y)
26%
(1y)
63%
(3mo)

Glycolic Acid Serum is a popular skincare trend centered on alpha hydroxy acid exfoliation using glycolic acid to improve skin texture, b...

Hexylresorcinol

6,600 vol/mo
55%
(5y)
-12%
(1y)
-21%
(3mo)

Hexylresorcinol is a cosmetic ingredient used primarily for skin lightening and antiseptic properties, found in various skincare formulat...

Lumi

49,500 vol/mo
54%
(5y)
20%
(1y)
40%
(3mo)

Lumi is a, multi faceted topic spanning AI powered analytics platforms, lighting brands and creative tech ventures, with active companies...

Vitamin C Toner

1,300 vol/mo
54%
(5y)
40%
(1y)
60%
(3mo)

Vitamin C Toner is a skincare trend focusing on toners formulated with vitamin C to brighten skin, even out tone, and provide antioxidant...

Body Lotion

27,100 vol/mo
54%
(5y)
75%
(1y)
143%
(3mo)