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Discover Trends in Skin Care

We surface rapidly growing trends in Skin Care before they take off.

Glycolic Acid Serum

12,100 vol/mo
45%
(5y)
5%
(1y)
22%
(3mo)

Glycolic Acid Serum is a popular skincare trend centered on alpha hydroxy acid exfoliation using glycolic acid to improve skin texture, b...

Biotin Cream

210 vol/mo
45%
(5y)
104%
(1y)
73%
(3mo)

Biotin Cream is a cosmetic product category featuring creams formulated with biotin (vitamin B7) marketed to support hair, nail, and skin...

44%
(5y)
38%
(1y)
64%
(3mo)

Firming Moisturizer is a skincare product category centered on moisturizers formulated to visibly tighten and lift the skin through ingre...

Retinol Body Lotion

12,100 vol/mo
44%
(5y)
68%
(1y)
104%
(3mo)

Retinol Body Lotion has emerged as a noteworthy skincare trend that packages retinol’s anti aging benefits into a moisturizing, easy to...

Zinc Oxide

33,100 vol/mo
42%
(5y)
41%
(1y)
75%
(3mo)

Zinc oxide is a well established inorganic compound with broad applications across cosmetics, rubber manufacturing, electronics, and cata...

42%
(5y)
59%
(1y)
35%
(3mo)

Hydrating cleansers are a skincare trend emphasizing gentle, moisture preserving cleansing formulas that cleanse without stripping the sk...

Nose Patch

1,300 vol/mo
41%
(5y)
20%
(1y)
17%
(3mo)

Nose Patch refers to hydrocolloid or pore clearing patches designed for the nose area to treat blackheads, clogged pores, and visible por...

41%
(5y)
63%
(1y)
76%
(3mo)

Marine collagen peptides are a, well established dietary supplement derived from marine sources, marketed for joint, skin, and connective...

Vitamin C Lotion

3,600 vol/mo
41%
(5y)
25%
(1y)
22%
(3mo)

Vitamin C Lotion is a skincare trend focused on moisturizers formulated with vitamin C to brighten skin, even tone, and provide antioxida...

Arbutin

8,100 vol/mo
41%
(5y)
67%
(1y)
38%
(3mo)

Arbutin, particularly in the form of alpha arbutin, is a cosmetic ingredient used for skin brightening and hyperpigmentation reduction. I...

40%
(5y)
28%
(1y)
41%
(3mo)

Hyaluronic acid cream is a skincare product trend centered on delivering intense hydration and a plumped appearance by leveraging hyaluro...

BHA Serum

1,000 vol/mo
40%
(5y)
26%
(1y)
21%
(3mo)

BHA Serum refers to skincare products that leverage beta hydroxy acids, primarily salicylic acid, to exfoliate pores, reduce acne, and re...

39%
(5y)
15%
(1y)
16%
(3mo)

Seborrheic Dermatitis is a dermatological condition characterized by flaky, itchy, red scalp and sometimes facial areas, typically manage...

39%
(5y)
29%
(1y)
25%
(3mo)

Salicylic Acid Cream is a skincare product category focused on using salicylic acid to exfoliate, unclog pores, and treat acne related in...

Lash Growth Oil

1,300 vol/mo
39%
(5y)
5%
(1y)
44%
(3mo)

Lash Growth Oil is a consumer trend focused on cosmetic products formulated to enhance eyelash length and fullness, driven by beauty rout...

Derma Serum

170 vol/mo
39%
(5y)
111%
(1y)
3%
(3mo)

Derma Serum is a, established skincare product category comprising concentrated serums designed to deliver active ingredients directly to...

Sabi

9,900 vol/mo
39%
(5y)
62%
(1y)
-43%
(3mo)

Sabi refers to multiple real world topics including Africa focused B2B e commerce platforms (Sabi), consumer product brands (Sabi Foods, ...

Mineral Sunscreen

90,500 vol/mo
38%
(5y)
47%
(1y)
104%
(3mo)

Mineral sunscreen is a, established category of sun protection that uses mineral UV filters like zinc oxide or titanium dioxide instead o...

Tretinoin Cream

201,000 vol/mo
38%
(5y)
11%
(1y)
28%
(3mo)

Tretinoin cream is a longstanding topical retinoid used for acne treatment and anti aging; recent discussions revolve around prescription...

38%
(5y)
19%
(1y)
13%
(3mo)

Oat Moisturizer refers to skincare products that use oats or colloidal oatmeal as a key ingredient to soothe, hydrate, and protect the sk...

38%
(5y)
32%
(1y)
35%
(3mo)

Deodorant Cream refers to a growing segment of personal care where deodorants are formulated as creamy, roll on, or brush applied product...

Brightening Serum

8,100 vol/mo
38%
(5y)
37%
(1y)
22%
(3mo)

Brightening Serum is a skincare trend centered on topical serums formulated to reduce hyperpigmentation, even skin tone, and impart a lum...

Lip Sunscreen

2,900 vol/mo
37%
(5y)
20%
(1y)
55%
(3mo)

Lip sunscreen is the growing adoption of sun protection specifically formulated for the lips, combining SPF with lip care to prevent sunb...

Jojoba Oil

90,500 vol/mo
37%
(5y)
14%
(1y)
24%
(3mo)

Jojoba Oil is a, widely used botanical oil sourced from the seeds of the jojoba plant, valued in skincare, haircare, and wellness product...

Med Spa

165,000 vol/mo
36%
(5y)
19%
(1y)
16%
(3mo)

Med spas are integrated medical and cosmetic clinics offering non surgical procedures under medical supervision, bridging clinical aesthe...

36%
(5y)
50%
(1y)
80%
(3mo)

Vitamin C Sunscreen combines UV protection with antioxidant vitamin C in a single product, presenting a topical sunscreen that also targe...

Rosemary Water

8,100 vol/mo
36%
(5y)
14%
(1y)
37%
(3mo)

Rosemary Water refers to beverages or water infusions flavored with rosemary, sometimes combined with citrus or other herbs, used for hyd...

Youth To The People

40,500 vol/mo
36%
(5y)
1%
(1y)
0%
(3mo)

Youth To The People is a skincare brand known for vegan, clean beauty formulations centered on superfoods like kale and spinach, appealin...

36%
(5y)
0%
(1y)
16%
(3mo)

Glycolic Acid Face Wash is a skincare trend centered on cleansers formulated with glycolic acid (an AHA) to exfoliate and brighten the sk...

Tanning Serum

320 vol/mo
36%
(5y)
112%
(1y)
157%
(3mo)

Tanning Serum refers to self tanning products in serum form designed to deliver a gradual, controllable tan with ingredients that promote...

34%
(5y)
26%
(1y)
43%
(3mo)

Vanilla Collagen refers to collagen supplements flavored with vanilla, commonly marketed for beauty, joint, and gut health benefits. It i...

Embryolisse

14,800 vol/mo
34%
(5y)
-5%
(1y)
20%
(3mo)

Embryolisse is a renowned French skincare brand best known for its Lait Comm parfait moisturising lait and other cult products; it contin...

Ashwagandha

673,000 vol/mo
33%
(5y)
-10%
(1y)
33%
(3mo)

Ashwagandha is a traditional Ayurvedic herb that has gained renewed attention in modern wellness, nutraceuticals, and sports nutrition fo...

Collagen Serum

2,900 vol/mo
32%
(5y)
55%
(1y)
32%
(3mo)

Collagen serum is a skincare product formulated to support skin elasticity and hydration by delivering collagen or collagen boosting ingr...

32%
(5y)
38%
(1y)
88%
(3mo)

Tinted face sunscreen combines SPF protection with a lightweight, skin toned tint to provide sun defense while offering a natural makeup ...

Clean & Clear

880 vol/mo
32%
(5y)
84%
(1y)
64%
(3mo)

Clean & Clear is a longstanding skincare brand focusing on affordable, oil control products for teens and young adults, shaping trends ar...

Liquid Paraffin

1,600 vol/mo
32%
(5y)
92%
(1y)
92%
(3mo)

Liquid paraffin is a mineral oil derived from petroleum. It is used across cosmetics, pharmaceuticals, and industrial applications for lu...

Almond Clear

1,300 vol/mo
31%
(5y)
52%
(1y)
64%
(3mo)

Almond Clear is a skincare brand that markets mandelic acid–based products marketed for fungal acne treatment, balancing exfoliation wi...

Eltamd

60,500 vol/mo
31%
(5y)
43%
(1y)
57%
(3mo)

EltaMD is a recognized skincare brand primarily known for its broad spectrum sunscreens and dermatologist recommended skincare products, ...

Proven

9,900 vol/mo
30%
(5y)
30%
(1y)
19%
(3mo)

Proven is a, multi entity trend name encompassing AI powered personalization companies and a consumer skincare brand that gained attentio...

Male Beauty

320 vol/mo
30%
(5y)
98%
(1y)
53%
(3mo)

Male beauty refers to the growing diversification and adoption of skincare, grooming, and cosmetic products by men, driven by shifting no...

Solawave

18,100 vol/mo
30%
(5y)
-13%
(1y)
15%
(3mo)

Solawave is a skincare device brand known for its handheld, LED/low level light therapy and microcurrent facial devices marketed to impro...

29%
(5y)
83%
(1y)
52%
(3mo)

Veet Hair Removal Cream is a, longstanding consumer brand line offering depilatory creams for at‑home hair removal, manufactured by Rec...

Sensitive Skin

8,100 vol/mo
29%
(5y)
43%
(1y)
40%
(3mo)

Sensitive skin is a and growing category in skincare, driven by consumer demand for gentler, fragrance free, and dermatologist tested pro...

Mastic Gum

33,100 vol/mo
28%
(5y)
-4%
(1y)
16%
(3mo)

Mastic Gum is a resin obtained from the Pistacia lentiscus tree, primarily produced on the Greek island of Chios. It has historical and c...

Cocokind

33,100 vol/mo
25%
(5y)
53%
(1y)
42%
(3mo)

Cocokind is a skincare brand known for its clean, plant based formulations and sustainable packaging, reflecting a broader trend toward a...

24%
(5y)
4%
(1y)
20%
(3mo)

Discoloration Serum refers to skincare serums designed to reduce hyperpigmentation and even skin tone, popularized by active ingredients ...

24%
(5y)
13%
(1y)
24%
(3mo)

Niacinamide Drops refer to topical niacinamide based serums or drops used for skin benefits such as reducing redness, minimizing pores, a...

Micellar Water

90,500 vol/mo
24%
(5y)
9%
(1y)
8%
(3mo)

Micellar water is a gentle, multitask cleansing product consisting of micelles in a water based solution that attract oils and dirt. It h...

Skin Serum

5,400 vol/mo
24%
(5y)
39%
(1y)
26%
(3mo)

Skin serum has evolved from a basic moisturizing product to a premium, targeted skincare category featuring actives like vitamin C, hyalu...

Liquid Exfoliant

1,900 vol/mo
24%
(5y)
57%
(1y)
19%
(3mo)

Liquid exfoliants are skincare products that use liquid formulations of active acids (commonly AHAs like glycolic or lactic, and/or BHAs ...

E Cream

170 vol/mo
24%
(5y)
41%
(1y)
31%
(3mo)

E Cream refers to vitamin E enriched facial moisturizers and balms that have been prominent in skincare, marketed as antioxidant, hydrati...

Elemis

40,500 vol/mo
23%
(5y)
10%
(1y)
25%
(3mo)

Elemis is a premium skincare brand known for its spa inspired formulations and luxury consumer appeal. The topic reflects ongoing interes...

Vitamin C Cream

3,600 vol/mo
23%
(5y)
27%
(1y)
27%
(3mo)

Vitamin C Cream is a widely recognized skincare trend centered on topical products containing stabilized vitamin C (ascorbic acid or deri...

22%
(5y)
15%
(1y)
15%
(3mo)

Retinol Face Serum is a widely recognized skincare trend centered on using retinoids, especially retinol, to promote collagen production,...

22%
(5y)
19%
(1y)
24%
(3mo)

Vitamin C Cleanser is a skincare trend where cleansers are formulated with vitamin C to combine cleansing with brightening, antioxidant p...

22%
(5y)
108%
(1y)
18%
(3mo)

Oil Free Moisturizer is a skincare product category featuring lightweight, non greasy hydration formulated without added oils, often usin...

21%
(5y)
21%
(1y)
28%
(3mo)

Hyaluronic Acid Serum is a skincare product widely used to hydrate and plump the skin, with sustained popularity in dermatology and consu...

Dry Brush

49,500 vol/mo
21%
(5y)
20%
(1y)
15%
(3mo)

Dry brushing is a skincare trend involving brushing the skin with a natural bristle brush before bathing to exfoliate dead skin cells, bo...

Augustinus Bader

27,100 vol/mo
21%
(5y)
12%
(1y)
2%
(3mo)

Augustinus Bader is a premium skincare brand known for its philosophy around stem cell science and advanced formulations, popular for ant...