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Discover Trends in Skin Care

We surface rapidly growing trends in Skin Care before they take off.

Mandelic Acid

40,500 vol/mo
105%
(5y)
61%
(1y)
12%
(3mo)

Mandelic Acid is a trending alpha hydroxy acid skincare ingredient recognized for its gentle exfoliation and suitability for sensitive sk...

Niacinamide Serum

74,000 vol/mo
104%
(5y)
58%
(1y)
24%
(3mo)

Niacinamide serum is a widely recognized skincare trend centered on using formulations containing niacinamide (vitamin B3) to target issu...

Exfoliating Pads

4,400 vol/mo
103%
(5y)
36%
(1y)
39%
(3mo)

Exfoliating pads are skincare products that combine exfoliating acids with a pre soaked pad format, offering convenient, single step exfo...

Skin Hunger

1,000 vol/mo
100%
(5y)
65%
(1y)
35%
(3mo)

Skin hunger is a rising awareness of the human need for physical touch and close contact, driven by social isolation and increased digita...

Naturium

74,000 vol/mo
100%
(5y)
23%
(1y)
21%
(3mo)

Naturium is a skincare brand known for affordable, vegan, and clean formulation products that emphasize transparency and active ingredients.

Forest Essentials

8,100 vol/mo
99%
(5y)
44%
(1y)
20%
(3mo)

Forest Essentials is a recognized Indian premium Ayurvedic skincare brand and category within natural beauty that has established a stron...

Pimple Patches

165,000 vol/mo
99%
(5y)
3%
(1y)
-9%
(3mo)

Pimple Patches are hydrocolloid skincare patches designed to cover and absorb active acne lesions, protecting them from bacteria and prev...

Skin Microbiome

1,000 vol/mo
98%
(5y)
101%
(1y)
48%
(3mo)

The skin microbiome trend centers on the recognition that the skin hosts diverse microbial communities that influence health, appearance,...

Niacinamide Toner

2,400 vol/mo
98%
(5y)
31%
(1y)
35%
(3mo)

Niacinamide toner is a skincare product that combines niacinamide (vitamin B3) with a toner base to deliver anti inflammatory, barrier su...

98%
(5y)
27%
(1y)
34%
(3mo)

Silicone body scrubber refers to silicone based exfoliating tools used in bathing to cleanse and exfoliate the skin. They are favored for...

98%
(5y)
70%
(1y)
25%
(3mo)

Growth Factor Serum is a skincare trend centered on serums containing growth factors or growth factor–like ingredients intended to stim...

Peptide Cream

2,400 vol/mo
97%
(5y)
67%
(1y)
37%
(3mo)

Peptide Cream is a skincare trend centered on formulations infused with peptides to support skin structure, firmness, hydration, and anti...

Body Serum

3,600 vol/mo
96%
(5y)
69%
(1y)
43%
(3mo)

Body serum is a skincare category gaining traction for targeted body care, offering lightweight, fast absorbing formulations with actives...

Blue Lotus Oil

880 vol/mo
95%
(5y)
9999%+
(1y)
480%
(3mo)

Blue Lotus Oil refers to essential oil derived from the blue lotus (Nymphaea caerulea) and related extracts; it is marketed for aromatic,...

Oil Cleanser

3,600 vol/mo
94%
(5y)
5%
(1y)
23%
(3mo)

Oil cleanser refers to cleansing oils used in skincare to dissolve makeup and sebum, often as part of a double cleansing routine. It is a...

94%
(5y)
202%
(1y)
128%
(3mo)

Daily Foaming Cleanser is a skincare trend centered on lightweight, gentle foaming cleansers intended for daily use to remove oil, makeup...

Microneedling Pen

14,800 vol/mo
94%
(5y)
75%
(1y)
37%
(3mo)

Microneedling pen is a skincare device used to create micro injuries for collagen stimulation, often used in aesthetic dermatology and at...

Calming Cream

390 vol/mo
94%
(5y)
27%
(1y)
23%
(3mo)

Calming Cream is a skincare product category focused on soothing irritated or sensitive skin using ingredients like ceramides, centella a...

Silk Sleep Mask

18,100 vol/mo
93%
(5y)
57%
(1y)
-9%
(3mo)

Silk Sleep Mask is a consumer product category centered on premium eye masks made from silk fabric, marketed for comfort, skin benefits, ...

Magic Serum

480 vol/mo
93%
(5y)
91%
(1y)
21%
(3mo)

Magic Serum is a, widely marketed skincare (and haircare) concept centered on high efficacy serums marketed as transformative, sometimes ...

Peach & Lily

3,600 vol/mo
93%
(5y)
96%
(1y)
59%
(3mo)

Peach & Lily is a recognized skincare brand known for its Korean inspired formulations and emphasis on clean, effective ingredients. The ...

Laneige

165,000 vol/mo
93%
(5y)
-12%
(1y)
-16%
(3mo)

Laneige is a well established Korean beauty brand known for its water based skincare and lip care products. It has sustained recognition ...

Copper Peptides

18,100 vol/mo
93%
(5y)
80%
(1y)
75%
(3mo)

Copper peptides, notably GHK Cu, are a well established bioactive used in skincare and wound healing research, recognized for promoting c...

Ceramide Cream

1,900 vol/mo
93%
(5y)
79%
(1y)
37%
(3mo)

Ceramide Cream refers to skincare products formulated with ceramides, lipid molecules that help restore and protect the skin barrier. The...

Vanicream

135,000 vol/mo
91%
(5y)
27%
(1y)
30%
(3mo)

Vanicream is a fragrance free, hypoallergenic skincare brand widely recognized for its products designed for sensitive and reactive skin,...

91%
(5y)
63%
(1y)
44%
(3mo)

Caffeine Eye Serum is a skincare product category focused on delivering caffeine driven formulations to reduce puffiness and dark circles...

Milk Essence

320 vol/mo
90%
(5y)
57%
(1y)
15%
(3mo)

Milk Essence is a skincare trend focusing on milky textured essences and products that hydrate, soothe, and prep skin, often framed as mi...

Urea Cream

49,500 vol/mo
89%
(5y)
41%
(1y)
45%
(3mo)

Urea Cream is a recognized dermatology and skin care product used for moisturization and keratolytic action in dry, rough, or sensitive s...

Kojic Acid Soap

22,200 vol/mo
87%
(5y)
-9%
(1y)
34%
(3mo)

Kojic Acid Soap is a skincare product widely used for its purported skin lightening and hyperpigmentation reducing properties, produced b...

Cica

6,600 vol/mo
86%
(5y)
35%
(1y)
19%
(3mo)

Cica refers to centella asiatica–based skincare ingredients and products, widely used for soothing, repairing, and hydrating sensitive ...