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Discover Trends in Skin Care

We surface rapidly growing trends in Skin Care before they take off.

Korean Toner

5,400 vol/mo
171%
(5y)
49%
(1y)
58%
(3mo)

Korean Toner is a recognized skincare category focusing on hydrating, pH balanced toners popular in K beauty routines and widely adopted ...

Calming Cream

390 vol/mo
169%
(5y)
132%
(1y)
290%
(3mo)

Calming Cream is a skincare product category focused on soothing irritated or sensitive skin using ingredients like ceramides, centella a...

169%
(5y)
72%
(1y)
325%
(3mo)

Yerba Mate Eye Gel is a skincare product trend that leverages yerba mate extract for antioxidant and anti inflammatory benefits, marketed...

Heartleaf

1,900 vol/mo
167%
(5y)
51%
(1y)
204%
(3mo)

Heartleaf refers to the Heartleaf Philodendron, a popular houseplant cultivar known for its trailing vines and heart shaped leaves, which...

Melting Balm

320 vol/mo
166%
(5y)
57%
(1y)
132%
(3mo)

Melting Balm refers to a category of balms that emulsify or transform into a melt on cleanse or moisturizing balm, widely used in skincar...

Panthenol

14,800 vol/mo
165%
(5y)
125%
(1y)
53%
(3mo)

Panthenol (pro vitamin B5) is a well established cosmetic ingredient valued for its moisturizing and soothing properties, with renewed in...

Milk Essence

320 vol/mo
164%
(5y)
178%
(1y)
259%
(3mo)

Milk Essence is a skincare trend focusing on milky textured essences and products that hydrate, soothe, and prep skin, often framed as mi...

162%
(5y)
74%
(1y)
187%
(3mo)

Glycolic Acid Lotion is a skincare product category that leverages glycolic acid, an alpha hydroxy acid (AHA), to exfoliate the skin and ...

Korean Sunscreen

33,100 vol/mo
162%
(5y)
13%
(1y)
87%
(3mo)

Korean sunscreen refers to sun protection products developed in or popularized by Korean beauty brands, known for lightweight textures, h...

Barrier Cream

12,100 vol/mo
160%
(5y)
138%
(1y)
144%
(3mo)

Barrier Cream is a skincare category focused on forming a protective film on the skin to shield against irritants, moisture loss, and env...

159%
(5y)
49%
(1y)
149%
(3mo)

Electric callus removers are consumer foot care devices designed to remove dead skin from feet, typically using rotating rollers or abras...

Ceramide

22,200 vol/mo
157%
(5y)
206%
(1y)
190%
(3mo)

Silk Sleep Mask

18,100 vol/mo
157%
(5y)
164%
(1y)
165%
(3mo)

Silk Sleep Mask is a consumer product category centered on premium eye masks made from silk fabric, marketed for comfort, skin benefits, ...

Purito

8,100 vol/mo
156%
(5y)
109%
(1y)
84%
(3mo)

Purito is a recognized Korean skincare brand known for affordable, clean formulations and cult favorite products such as Centella based s...

Jumiso

1,600 vol/mo
155%
(5y)
107%
(1y)
95%
(3mo)

Jumiso is a Korean skincare brand known for affordable, color coded serums and innovative formulations that gained traction in global bea...

Peptide Cream

2,400 vol/mo
155%
(5y)
175%
(1y)
171%
(3mo)

Peptide Cream is a skincare trend centered on formulations infused with peptides to support skin structure, firmness, hydration, and anti...

154%
(5y)
223%
(1y)
608%
(3mo)

Firming Moisturizer is a skincare product category centered on moisturizers formulated to visibly tighten and lift the skin through ingre...

Tower28

90,500 vol/mo
154%
(5y)
19%
(1y)
28%
(3mo)

Tower28 is a beauty brand known for clean, minimalist makeup products designed for everyday wear, emphasizing skin safe formulas and appr...

Caffeine Serum

1,600 vol/mo
152%
(5y)
152%
(1y)
146%
(3mo)

Caffeine Serum is a skincare product category focused on serums containing caffeine, marketed primarily for puffiness reduction, antioxid...

Skin Barrier

4,400 vol/mo
148%
(5y)
112%
(1y)
87%
(3mo)

Skin barrier refers to the protective outer layer of the skin and has become a trending focus in beauty and dermatology as consumers seek...

Bakuchiol Serum

12,100 vol/mo
145%
(5y)
33%
(1y)
160%
(3mo)

Bakuchiol serum is a plant derived skincare product that acts as a natural alternative to retinol, offering anti aging and skin renewing ...

Azelaic Acid

201,000 vol/mo
145%
(5y)
113%
(1y)
71%
(3mo)

Azelaic acid is a well established dermatological ingredient experiencing renewed consumer interest in skincare for acne, rosacea, and hy...

145%
(5y)
-18%
(1y)
0%
(3mo)

Sebaceous Filament is a dermatological term referring to tiny natural oil canal structures within pores, often discussed in skincare cont...

Butter Balm

590 vol/mo
143%
(5y)
73%
(1y)
100%
(3mo)

Butter Balm is an emergent, multi use skincare product category centered on nourishing balms made from natural butters (shea, mango, coco...

Hydrocolloid Patch

40,500 vol/mo
143%
(5y)
115%
(1y)
60%
(3mo)

Hydrocolloid patches are medicated skin patches that use hydrocolloid materials to absorb exudate and protect wounds or acne, widely popu...

Microneedling Pen

14,800 vol/mo
143%
(5y)
136%
(1y)
139%
(3mo)

Microneedling pen is a skincare device used to create micro injuries for collagen stimulation, often used in aesthetic dermatology and at...

Lip Serum

1,900 vol/mo
142%
(5y)
168%
(1y)
213%
(3mo)

Lip Serum is a beauty product category focused on lip enhancing and nourishing serums designed to hydrate, plump, smooth, and protect the...

141%
(5y)
164%
(1y)
310%
(3mo)

Snail Mucin Serum

18,100 vol/mo
140%
(5y)
-7%
(1y)
43%
(3mo)

Snail Mucin Serum is a skincare trend centered on serums formulated with snail secretion filtrate, touted for hydration, barrier repair, ...

Niacinamide Serum

74,000 vol/mo
140%
(5y)
126%
(1y)
122%
(3mo)

Niacinamide serum is a widely recognized skincare trend centered on using formulations containing niacinamide (vitamin B3) to target issu...