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Discover Trends in Skin Care

We surface rapidly growing trends in Skin Care before they take off.

Typology

90,500 vol/mo
140%
(5y)
47%
(1y)
0%
(3mo)

Typology refers to the systematic classification of items, concepts, or phenomena into distinct types based on shared characteristics. It...

Exfoliating Pads

4,400 vol/mo
139%
(5y)
87%
(1y)
148%
(3mo)

Exfoliating pads are skincare products that combine exfoliating acids with a pre soaked pad format, offering convenient, single step exfo...

Restore Serum

50 vol/mo
139%
(5y)
282%
(1y)
262%
(3mo)
139%
(5y)
62%
(1y)
76%
(3mo)

Silicone body scrubber refers to silicone based exfoliating tools used in bathing to cleanse and exfoliate the skin. They are favored for...

Urea Serum

320 vol/mo
138%
(5y)
99%
(1y)
124%
(3mo)

Urea Serum refers to skincare serums formulated with urea as an active humectant and keratolytic ingredient, aimed at deep hydration, gen...

137%
(5y)
132%
(1y)
111%
(3mo)

Growth Factor Serum is a skincare trend centered on serums containing growth factors or growth factor–like ingredients intended to stim...

Forest Essentials

8,100 vol/mo
137%
(5y)
115%
(1y)
154%
(3mo)

Forest Essentials is a recognized Indian premium Ayurvedic skincare brand and category within natural beauty that has established a stron...

Everything Shower

9,900 vol/mo
136%
(5y)
32%
(1y)
27%
(3mo)

Everything Shower is a self care ritual popularized online that frames a long, head to toe shower routine including shampooing, exfoliati...

135%
(5y)
155%
(1y)
180%
(3mo)

Caffeine Eye Serum is a skincare product category focused on delivering caffeine driven formulations to reduce puffiness and dark circles...

Exfoliating Serum

1,600 vol/mo
134%
(5y)
198%
(1y)
366%
(3mo)

Exfoliating Serum is a and established skincare category centered on serums containing exfoliating acids (AHAs/BHAs) that help remove dea...

Manyo

4,400 vol/mo
133%
(5y)
9%
(1y)
0%
(3mo)

Manyo is a Korean skincare brand known for its snail mucin and fermentation based products, popular in global beauty markets and trendin...

Depuffing

210 vol/mo
133%
(5y)
126%
(1y)
67%
(3mo)

Depuffing is a trend focusing on reducing facial puffiness and under eye bags through topical skincare, cooling devices, and massage tool...

132%
(5y)
489%
(1y)
667%
(3mo)

Oil Free Moisturizer is a skincare product category featuring lightweight, non greasy hydration formulated without added oils, often usin...

Skin Microbiome

1,000 vol/mo
131%
(5y)
152%
(1y)
70%
(3mo)

The skin microbiome trend centers on the recognition that the skin hosts diverse microbial communities that influence health, appearance,...

Foaming Gel

210 vol/mo
131%
(5y)
187%
(1y)
325%
(3mo)

Repair Serum

320 vol/mo
131%
(5y)
199%
(1y)
268%
(3mo)

Kojic Acid

33,100 vol/mo
130%
(5y)
38%
(1y)
93%
(3mo)

Kojic Acid is a widely used cosmetic ingredient for skin lightening and brightening, prominent in serums, creams, and soaps as an alterna...

Lymphatic Drainage

135,000 vol/mo
130%
(5y)
103%
(1y)
38%
(3mo)

Lymphatic drainage is a wellness focused trend centered on techniques, therapies, and devices intended to stimulate the lymphatic system ...

Niacinamide Toner

1,900 vol/mo
127%
(5y)
79%
(1y)
117%
(3mo)

Niacinamide toner is a skincare product that combines niacinamide (vitamin B3) with a toner base to deliver anti inflammatory, barrier su...

Sud Scrub

8,100 vol/mo
126%
(5y)
-16%
(1y)
57%
(3mo)

Sud Scrub is a eco conscious silicone body scrubber brand known for antimicrobial silver and zinc infused scrubbers that resist bacteria...

Mandelic Acid

40,500 vol/mo
123%
(5y)
78%
(1y)
47%
(3mo)

Mandelic Acid is a trending alpha hydroxy acid skincare ingredient recognized for its gentle exfoliation and suitability for sensitive sk...

123%
(5y)
79%
(1y)
275%
(3mo)

Clarifying Serum is a skincare product category focused on reducing blemishes, uneven skin tone, and dullness by delivering active ingred...

Urea Cream

49,500 vol/mo
122%
(5y)
72%
(1y)
82%
(3mo)

Urea Cream is a recognized dermatology and skin care product used for moisturization and keratolytic action in dry, rough, or sensitive s...

122%
(5y)
114%
(1y)
168%
(3mo)

Salicylic acid serum is a popular dermatological product used to treat acne prone and oily skin by exfoliating and clearing clogged pores...

Skin Hunger

1,300 vol/mo
121%
(5y)
81%
(1y)
39%
(3mo)

Skin hunger is a rising awareness of the human need for physical touch and close contact, driven by social isolation and increased digita...

121%
(5y)
190%
(1y)
491%
(3mo)

Vanilla Collagen refers to collagen supplements flavored with vanilla, commonly marketed for beauty, joint, and gut health benefits. It i...

Exfoliating Gel

1,000 vol/mo
121%
(5y)
95%
(1y)
312%
(3mo)

Exfoliating Gel is a skincare product category consisting of gels designed to slough off dead skin cells, often containing exfoliating ac...

Dr. Dennis Gross

27,100 vol/mo
118%
(5y)
143%
(1y)
191%
(3mo)

Dr. Dennis Gross is a, established dermatology led skincare brand known for its alpha beta peels and a range of cosmeceutical products fr...

High Frequency Wand

14,800 vol/mo
118%
(5y)
-15%
(1y)
-9%
(3mo)

Vanicream

135,000 vol/mo
118%
(5y)
61%
(1y)
94%
(3mo)

Vanicream is a fragrance free, hypoallergenic skincare brand widely recognized for its products designed for sensitive and reactive skin,...