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Discover Trends in Skin Care

We surface rapidly growing trends in Skin Care before they take off.

Turmeric Soap

40,500 vol/mo
193%
(5y)
-9%
(1y)
68%
(3mo)

Turmeric Soap is a wellness forward skincare trend that leverages turmeric's reputed anti inflammatory and antioxidant properties to mark...

Vanilla Lotion

5,400 vol/mo
192%
(5y)
51%
(1y)
89%
(3mo)

TheraFace

6,600 vol/mo
191%
(5y)
123%
(1y)
-3%
(3mo)

TheraFace is a at home facial wellness device ecosystem by Therabody, including TheraFace PRO, TheraFace Mask, and related attachments an...

Saltair

74,000 vol/mo
190%
(5y)
77%
(1y)
125%
(3mo)

Saltair refers to the historic Saltair Pavilion on the shores of the Great Salt Lake in Utah. Recently, conversations have resurfaced aro...

Bakuchiol Oil

4,400 vol/mo
190%
(5y)
31%
(1y)
106%
(3mo)

Bakuchiol oil is trending as a natural, plant based alternative to retinol in skincare, offering anti aging and anti inflammatory benefit...

Cleansing Powder

1,600 vol/mo
188%
(5y)
321%
(1y)
832%
(3mo)

Cleansing Powder refers to skincare cleansers formulated as powders that activate into a cleansing lather when mixed with water. The form...

Kojic Acid Cream

2,400 vol/mo
186%
(5y)
136%
(1y)
122%
(3mo)

Kojic Acid Cream is a skincare product used for lightening hyperpigmentation and evening skin tone through topical application of kojic a...

Tanning Serum

320 vol/mo
181%
(5y)
363%
(1y)
570%
(3mo)

Tanning Serum refers to self tanning products in serum form designed to deliver a gradual, controllable tan with ingredients that promote...

Mucin Serum

140 vol/mo
180%
(5y)
18%
(1y)
59%
(3mo)

Mucin Serum refers to skincare products that use snail mucin (glycolic rich secretions from snails) as a key soothing and hydrating ingre...

UBeauty

14,800 vol/mo
178%
(5y)
7%
(1y)
26%
(3mo)

U Beauty is a science driven luxury skincare brand founded in 2019 by Tina Chen Craig and Katie Borghese. It popularized a minimalist, mu...

Ceramide Cream

1,900 vol/mo
173%
(5y)
216%
(1y)
195%
(3mo)

Ceramide Cream refers to skincare products formulated with ceramides, lipid molecules that help restore and protect the skin barrier. The...

172%
(5y)
129%
(1y)
73%
(3mo)

Skin barrier repair is a, established concept in dermatology and skincare focused on restoring the skin’s protective outer layer (the s...

Korean Toner

5,400 vol/mo
171%
(5y)
49%
(1y)
58%
(3mo)

Korean Toner is a recognized skincare category focusing on hydrating, pH balanced toners popular in K beauty routines and widely adopted ...

Calming Cream

390 vol/mo
169%
(5y)
132%
(1y)
290%
(3mo)

Calming Cream is a skincare product category focused on soothing irritated or sensitive skin using ingredients like ceramides, centella a...

169%
(5y)
72%
(1y)
325%
(3mo)

Yerba Mate Eye Gel is a skincare product trend that leverages yerba mate extract for antioxidant and anti inflammatory benefits, marketed...

Heartleaf

1,900 vol/mo
167%
(5y)
51%
(1y)
204%
(3mo)

Heartleaf refers to the Heartleaf Philodendron, a popular houseplant cultivar known for its trailing vines and heart shaped leaves, which...

Melting Balm

320 vol/mo
166%
(5y)
57%
(1y)
132%
(3mo)

Melting Balm refers to a category of balms that emulsify or transform into a melt on cleanse or moisturizing balm, widely used in skincar...

Panthenol

14,800 vol/mo
165%
(5y)
125%
(1y)
53%
(3mo)

Panthenol (pro vitamin B5) is a well established cosmetic ingredient valued for its moisturizing and soothing properties, with renewed in...

Milk Essence

320 vol/mo
164%
(5y)
178%
(1y)
259%
(3mo)

Milk Essence is a skincare trend focusing on milky textured essences and products that hydrate, soothe, and prep skin, often framed as mi...

162%
(5y)
74%
(1y)
187%
(3mo)

Glycolic Acid Lotion is a skincare product category that leverages glycolic acid, an alpha hydroxy acid (AHA), to exfoliate the skin and ...

Korean Sunscreen

33,100 vol/mo
162%
(5y)
13%
(1y)
87%
(3mo)

Korean sunscreen refers to sun protection products developed in or popularized by Korean beauty brands, known for lightweight textures, h...