Trends is free while in Beta

Discover TrendsBeauty

We surface rapidly growing trends in beauty before they take off.

Llama Naturals

2,400 vol/mo
9999%+
(5y)
129%
(1y)
85%
(3mo)

Llama Naturals is a plant based vitamin gummy brand focused on real fruit ingredients, organic sourcing, allergen free formulations, and ...

Mugwort Toner

720 vol/mo
9999%+
(5y)
122%
(1y)
74%
(3mo)

Mugwort toner is a skincare product that leverages mugwort extract to calm, balance, and soothe the skin. It has gained traction in clean...

Coquette Nails

4,400 vol/mo
9999%+
(5y)
-61%
(1y)
-4%
(3mo)

Coquette nails is a modern manicure aesthetic that blends sweet, romantic elements with playful embellishments like bows, pearls, rhinest...

9999%+
(5y)
-73%
(1y)
18%
(3mo)

Hair Identifier Spray is a consumer product marketed to reveal peach fuzz or fine facial/body hair under illumination, often used to enha...

9999%+
(5y)
9999%+
(1y)
55%
(3mo)

Panthenol Moisturizer refers to skincare products that heavily feature panthenol (provitamin B5) as a key hydrating and soothing ingredie...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Non surgical rhinoplasty uses dermal fillers to sculpt and restore the nose's shape without invasive surgery, offering immediate results,...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
4962%
(3mo)
9999%+
(5y)
9999%+
(1y)
330%
(3mo)

Aphogee 2 Minute Reconstructor is a protein based hair treatment designed to repair and rebuild damaged hair cuticles. It gained visibili...

9999%+
(5y)
9999%+
(1y)
383%
(3mo)

Clean & Clear Face Wash is a consumer skincare product line known for affordable, acne targeted cleansers. Its popularity has been sustai...

9999%+
(5y)
9999%+
(1y)
1085%
(3mo)

Kiara Sky Dip Powder is a nail care product line centered on dipping powder systems, popular in professional and do it yourself nail care...

9999%+
(5y)
9999%+
(1y)
462%
(3mo)

Yes To Tomatoes is a skincare brand line focused on tomato derived ingredients, targeting acne prone and sensitive skin with a natural, f...

Body Piercing Kit

9,900 vol/mo
9999%+
(5y)
9999%+
(1y)
3017%
(3mo)

Body piercing kits are DIY oriented kits that include reusable needles or single use piercing needles, clamps, forceps, and starter jewel...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
724%
(3mo)

Methylene Blue Cream refers to topical skincare products that incorporate methylene blue as an active antioxidant/skin reparative ingredi...

Mcaffeine

880 vol/mo
9999%+
(5y)
9999%+
(1y)
62%
(3mo)

Mcaffeine is an Indian skincare brand known for coffee infused products, particularly popular for its coffee based cleansers and scrubs.

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Nicotinamide cream refers to skincare products enriched with nicotinamide (niacinamide), a form of vitamin B3, which has seen rising inte...

9999%+
(5y)
9999%+
(1y)
843%
(3mo)

Negative Ion Brush is a consumer hair care device marketed to emit negative ions during brushing to reduce frizz, increase shine, and min...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
114%
(3mo)

Mushroom Skincare is the trend of using mushroom derived ingredients (e.g., reishi, chaga, turkey tail) in cosmetic products to target sk...

Mugwort Serum

140 vol/mo
9999%+
(5y)
9999%+
(1y)
1075%
(3mo)
9999%+
(5y)
9999%+
(1y)
285%
(3mo)

Moroccan Black Soap, also known as Savon Noir, is a traditional Moroccan skincare product made from olive oil, potash solution, and often...

9999%+
(5y)
9999%+
(1y)
2250%
(3mo)

Microcurrent toning devices are consumer beauty gadgets that deliver low level electrical currents to facial muscles and skin to purporte...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
2194%
(3mo)
9999%+
(5y)
9999%+
(1y)
770%
(3mo)

Kojic acid lotion is a skincare product used to reduce hyperpigmentation and even skin tone by inhibiting melanin production. It has beco...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
297%
(3mo)

Fermented skincare is a beauty trend that leverages beneficial compounds produced by microorganisms (e.g., probiotics, yeast, or bacteria...

Propolis Toner

210 vol/mo
9999%+
(5y)
9999%+
(1y)
297%
(3mo)
9999%+
(5y)
9999%+
(1y)
618%
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
2166%
(3mo)

Sea Moss Cream is a skincare product leveraging sea moss (Carrageenan rich Atlantic seaweed) as an ingredient, promoted for hydrating, an...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
1808%
(3mo)

Collagen Hand Cream is a skincare trend focused on moisturizers formulated with collagen or collagen adjacent ingredients aimed at nouris...

Ipettie

210 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Ipettie is a pet care brand specializing in water fountains, feeders, grooming and related accessories, with an emphasis on convenient, u...

S Curl Texturizer

4,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

S Curl Texturizer is a hair care product line designed to texturize tightly curled hair to unlock looser, more manageable curl patterns w...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Airbrush makeup kit is a, established category comprising devices and pigments for spray on cosmetics used by professionals and enthusias...

9999%+
(5y)
9999%+
(1y)
3157%
(3mo)
9999%+
(5y)
9999%+
(1y)
2180%
(3mo)
9999%+
(5y)
9999%+
(1y)
170%
(3mo)

Ardell Eyelashes is a, established brand of false eyelashes and related eye makeup products, widely recognized in the beauty industry and...

9999%+
(5y)
9999%+
(1y)
725%
(3mo)

Uniq One

170 vol/mo
9999%+
(5y)
9999%+
(1y)
640%
(3mo)
9999%+
(5y)
9999%+
(1y)
817%
(3mo)

Lima De Uñas refers to nail files and shaping practices, a component of manicure culture; currently observed as a practical topic in DIY...

9999%+
(5y)
9999%+
(1y)
1616%
(3mo)

UV light nail dryers are specialized devices used to cure gel nail polish and other UV curing formulas, offering faster curing times and ...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

OSIS Schwarzkopf refers to the OSIS+ line of professional hair styling products from Schwarzkopf Professional, a brand within Henkel. The...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
3200%
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Pantene Shampoos

40,500 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

LED Lashes

880 vol/mo
9999%+
(5y)
9999%+
(1y)
3326%
(3mo)

LED Lashes are a cosmetic tech trend centering on eyelash extensions or wearable devices that incorporate light emitting diodes to enhanc...

Bloomeffects

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
362%
(3mo)

Bloomeffects is a Dutch skincare brand that centers on tulip derived botanicals and plant based actives to address anti aging, brightenin...

9999%+
(5y)
9999%+
(1y)
2584%
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
1372%
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Lámpara LED Uñas refers to LED nail lamps used to cure gel nail polish and other nail enhancements, a widely recognized tool in salon a...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Boho Tribal Braids is a recognizable hairstyles trend that combines bohemian inspired loose, textured braids with traditional tribal brai...

9999%+
(5y)
9999%+
(1y)
488%
(3mo)

Kojic Acid Face Wash is a skincare product category featuring cleansers formulated with kojic acid to aid skin brightening and hyperpigme...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Pink Collagen Cream refers to a family of skincare products that feature pink colored collagen capsules or pink gel cream textures market...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Kojic Acid Gel is a skincare formulation trend centered on topical kojic acid gels used to treat hyperpigmentation and promote more even ...

9999%+
(5y)
9999%+
(1y)
500%
(3mo)

Intimate body wash refers to specialized cleansers designed for the genital area, marketed for pH balance, sensitive skin, and gentleness...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Scalp Dermaroller

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
354%
(3mo)

Scalp Dermaroller refers to the use of microneedling devices on the scalp to potentially stimulate hair growth and improve scalp health, ...

9999%+
(5y)
9999%+
(1y)
956%
(3mo)

Billion Dollar Beauty is a consumer beauty brand known for its customizable makeup solutions, notably the Billion Dollar Box palette sold...

9999%+
(5y)
9999%+
(1y)
1300%
(3mo)

Caffeine Toner is a skincare product category centered on toners that include caffeine as a key active ingredient to address puffiness, r...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Scandinavian Biolabs is a biotechnology company focused on peptide based hair growth products and scalp health, leveraging Scandinavian r...

9999%+
(5y)
9999%+
(1y)
521%
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Tranexamic Acid Moisturizer is a skincare product category that combines tranexamic acid, a depigmenting ingredient, with moisturizing ba...

Glowing Sunscreen

1,300 vol/mo
9999%+
(5y)
9999%+
(1y)
244%
(3mo)

Glowing Sunscreen refers to sunscreen products that deliver a visible radiant or luminous finish, often using pearl, mica, or glow enhanc...

Irene Forte

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Irene Forte Skincare is a luxury Italian natural skincare brand founded by Irene Forte, known for leveraging Mediterranean ingredients wi...

Interparfums

170 vol/mo
9999%+
(5y)
9999%+
(1y)
106%
(3mo)

Interparfums is a, established fragrance house that licenses and markets a portfolio of luxury and prestige perfume brands for global dis...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
6550%
(3mo)

Air Cotton

20 vol/mo
9999%+
(5y)
9999%+
(1y)
9200%
(3mo)
9999%+
(5y)
9999%+
(1y)
524%
(3mo)

Reusable microfiber pads are compact, washable cleaning pads made from microfiber material designed to replace disposable cotton pads and...

9999%+
(5y)
9999%+
(1y)
587%
(3mo)

Black Nail Theory is a TikTok driven manicure trend centered on wearing pure black nail polish or black dominated nail art, associated wi...

9999%+
(5y)
9999%+
(1y)
229%
(3mo)

Kojic Acid Toner is a skincare product that uses kojic acid to help reduce hyperpigmentation and even skin tone. It has gained attention ...

9999%+
(5y)
9999%+
(1y)
2100%
(3mo)

Niacinamide Jelly is a skincare trend focusing on jelly textured formulations that include the active ingredient niacinamide, touted for ...

Bifida Cream

30 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Bifida Cream refers to skincare products enriched with bifida ferment filtrate, a probiotic derived ingredient used to support skin barri...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Hyaluronic Acid Scalp Serum is a skincare inspired hair care product designed to hydrate the scalp and support scalp health by delivering...

9999%+
(5y)
9999%+
(1y)
150%
(3mo)

Zinc oxide face cream is a skincare product that uses zinc oxide as a key ingredient to provide barrier protection, anti inflammatory eff...

9999%+
(5y)
9999%+
(1y)
1572%
(3mo)

Bakuchiol Moisturizer is a skincare trend centered on using bakuchiol, a plant based retinol alternative, in moisturizers and serums to p...

Styling Mist

40 vol/mo
9999%+
(5y)
9999%+
(1y)
1442%
(3mo)
9999%+
(5y)
9999%+
(1y)
531%
(3mo)
9999%+
(5y)
9999%+
(1y)
1480%
(3mo)

Zimasilk

480 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
5755%
(3mo)

Blur tinted moisturizer is a cosmetic product category combining light coverage with skin blurring, dewy or satin finish and skincare lik...

9999%+
(5y)
9999%+
(1y)
200%
(3mo)
9999%+
(5y)
9999%+
(1y)
276%
(3mo)

Kojic Acid Body Wash is a skincare product that uses kojic acid as an active ingredient for skin brightening and evening out skin tone, o...

9999%+
(5y)
9999%+
(1y)
2333%
(3mo)

Anti-Chafe Stick

9,900 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
4277%
(3mo)
9999%+
(5y)
9999%+
(1y)
213%
(3mo)
9999%+
(5y)
9999%+
(1y)
726%
(3mo)

Rye Serum

10 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
1970%
(3mo)

Ginseng cleansing oil is a skincare product that combines cleansing oil formulations with ginseng extract or root derived compounds, mark...

Cheekyglo

1,300 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Men's Face Serum

1,300 vol/mo
9999%+
(5y)
9999%+
(1y)
8102%
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Nectar Oil

40 vol/mo
9999%+
(5y)
9999%+
(1y)
1128%
(3mo)
9999%+
(5y)
9999%+
(1y)
505%
(3mo)

Sallve

590 vol/mo
9999%+
(5y)
9999%+
(1y)
167%
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Dermal Spray

320 vol/mo
9999%+
(5y)
9999%+
(1y)
774%
(3mo)

Eyelash Fan

390 vol/mo
9999%+
(5y)
9999%+
(1y)
1952%
(3mo)
9999%+
(5y)
9999%+
(1y)
1302%
(3mo)

Inter Parfums

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)