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We surface rapidly growing trends in beauty before they take off.

Just Ingredients

110,000 vol/mo
199%
(5y)
58%
(1y)
42%
(3mo)

Just Ingredients is a health and wellness brand focused on transparent, real ingredient products, expanding into mainstream retail channe...

Face Tightener

260 vol/mo
199%
(5y)
-56%
(1y)
150%
(3mo)

Face Tightener refers to a category of at home cosmetic devices that aim to temporarily tighten and firm facial skin using technologies l...

ILIA

60,500 vol/mo
198%
(5y)
179%
(1y)
-20%
(3mo)

ILIA is a beauty brand known for clean, sustainable cosmetics focused on skin friendly formulations and minimalist, makeup skincare hybrids.

Hair Fragrance

1,900 vol/mo
197%
(5y)
285%
(1y)
283%
(3mo)

Hair fragrance is a consumer trend focused on products designed to impart pleasant scents to hair without washing, including hair mists, ...

Clean & Clear

880 vol/mo
197%
(5y)
457%
(1y)
786%
(3mo)

Clean & Clear is a longstanding skincare brand focusing on affordable, oil control products for teens and young adults, shaping trends ar...

Peptides

3,600 vol/mo
196%
(5y)
225%
(1y)
71%
(3mo)

Numbuzin

9,900 vol/mo
196%
(5y)
50%
(1y)
71%
(3mo)

Numbuzin is a Korean beauty brand known for its skincare innovations and distinctive, playful product packaging, reflecting the growing g...

Blush Balm

880 vol/mo
195%
(5y)
115%
(1y)
270%
(3mo)

Blush Balm is a makeup trend centered on balm like cream blush formulas that deliver a sheer to buildable flush, prioritizing skin care b...

Turmeric Soap

40,500 vol/mo
193%
(5y)
-9%
(1y)
68%
(3mo)

Turmeric Soap is a wellness forward skincare trend that leverages turmeric's reputed anti inflammatory and antioxidant properties to mark...

Dusting Powder

18,100 vol/mo
192%
(5y)
155%
(1y)
-5%
(3mo)

Dusting powder is a longstanding consumer care product used to absorb moisture and reduce friction, with renewed attention on talc free a...

192%
(5y)
197%
(1y)
253%
(3mo)

Anti dandruff shampoo is a long standing personal care category focusing on scalp micriobiome control and flake reduction, with ongoing e...

Vanilla Lotion

5,400 vol/mo
192%
(5y)
51%
(1y)
89%
(3mo)

Lip Stain

60,500 vol/mo
191%
(5y)
54%
(1y)
38%
(3mo)

Lip stain is a cosmetic product that provides long lasting lip color with a tint rather than shine, gaining popularity for durable, trans...

TheraFace

6,600 vol/mo
191%
(5y)
123%
(1y)
-3%
(3mo)

TheraFace is a at home facial wellness device ecosystem by Therabody, including TheraFace PRO, TheraFace Mask, and related attachments an...

Saltair

74,000 vol/mo
190%
(5y)
77%
(1y)
125%
(3mo)

Saltair refers to the historic Saltair Pavilion on the shores of the Great Salt Lake in Utah. Recently, conversations have resurfaced aro...

Bakuchiol Oil

4,400 vol/mo
190%
(5y)
31%
(1y)
106%
(3mo)

Bakuchiol oil is trending as a natural, plant based alternative to retinol in skincare, offering anti aging and anti inflammatory benefit...

Cotton Puff

320 vol/mo
188%
(5y)
240%
(1y)
647%
(3mo)

Cotton Puff refers to the category of cosmetic cotton pads/puffs used in skincare for applying toners, lotions, and cleansers. The topic ...

Mooncat

60,500 vol/mo
188%
(5y)
-2%
(1y)
-10%
(3mo)

MoonCat refers to a historic Ethereum based NFT project called MoonCatRescue, originally minted in 2017, which has seen renewed interest ...

Cleansing Powder

1,600 vol/mo
188%
(5y)
321%
(1y)
832%
(3mo)

Cleansing Powder refers to skincare cleansers formulated as powders that activate into a cleansing lather when mixed with water. The form...

Kojic Acid Cream

2,400 vol/mo
186%
(5y)
136%
(1y)
122%
(3mo)

Kojic Acid Cream is a skincare product used for lightening hyperpigmentation and evening skin tone through topical application of kojic a...

Kitsch Hair

3,600 vol/mo
186%
(5y)
168%
(1y)
19%
(3mo)

Kitsch Hair refers to the rising popularity of retro inspired, playful hair accessories and styling trends popularized by the Kitsch bran...

Lip Glaze

880 vol/mo
183%
(5y)
148%
(1y)
177%
(3mo)
181%
(5y)
438%
(1y)
476%
(3mo)

Serum BB Cream is a hybrid cosmetic product blending serums and tinted BB cream to deliver skincare benefits with light coverage, alignin...

Divi Scalp Serum

9,900 vol/mo
181%
(5y)
70%
(1y)
46%
(3mo)

Divi Scalp Serum is a haircare product from the Divi brand marketed as a scalp first treatment to improve fullness and scalp health, with...

Tanning Serum

320 vol/mo
181%
(5y)
363%
(1y)
570%
(3mo)

Tanning Serum refers to self tanning products in serum form designed to deliver a gradual, controllable tan with ingredients that promote...

Silk Bonnet

33,100 vol/mo
181%
(5y)
16%
(1y)
33%
(3mo)

Silk bonnets are a trending hair care/accessory item widely used to protect and preserve hairstyles, reduce frizz, and maintain moisture,...

Mucin Serum

140 vol/mo
180%
(5y)
18%
(1y)
59%
(3mo)

Mucin Serum refers to skincare products that use snail mucin (glycolic rich secretions from snails) as a key soothing and hydrating ingre...

UBeauty

14,800 vol/mo
178%
(5y)
7%
(1y)
26%
(3mo)

U Beauty is a science driven luxury skincare brand founded in 2019 by Tina Chen Craig and Katie Borghese. It popularized a minimalist, mu...

176%
(5y)
55%
(1y)
80%
(3mo)

French Curl

9,900 vol/mo
175%
(5y)
81%
(1y)
38%
(3mo)