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Discover TrendsBeauty

We surface rapidly growing trends in beauty before they take off.

32%
(5y)
171%
(1y)
257%
(3mo)

Edge Control

40,500 vol/mo
32%
(5y)
55%
(1y)
78%
(3mo)

TheraFace Pro

5,400 vol/mo
31%
(5y)
154%
(1y)
84%
(3mo)

TheraFace Pro is a at home facial device produced by Therabody that combines microcurrent, facial heat therapy, red light therapy, and ot...

Murumuru Butter

1,900 vol/mo
31%
(5y)
142%
(1y)
308%
(3mo)

Exfoliating Soap

2,400 vol/mo
31%
(5y)
44%
(1y)
112%
(3mo)
31%
(5y)
43%
(1y)
77%
(3mo)

Vitamin C Moisturizer is a skincare product category that combines vitamin C benefits with hydrating moisturizer to brighten skin, suppor...

Athena Club

12,100 vol/mo
31%
(5y)
82%
(1y)
161%
(3mo)

Athena Club is a consumer brand known for its personal care products, notably its female focused razors and subscription model, positioni...

Carpe

110,000 vol/mo
31%
(5y)
65%
(1y)
50%
(3mo)

Good Dye Young

27,100 vol/mo
30%
(5y)
104%
(1y)
69%
(3mo)

Good Dye Young is a hair color brand co founded by Kat Von D that focuses on vegan, semi permanent hair dyes and bold, fashion forward co...

30%
(5y)
28%
(1y)
111%
(3mo)

Discoloration Serum refers to skincare serums designed to reduce hyperpigmentation and even skin tone, popularized by active ingredients ...

Lip Crayon

1,900 vol/mo
30%
(5y)
63%
(1y)
122%
(3mo)

Sunscreen

110,000 vol/mo
30%
(5y)
37%
(1y)
169%
(3mo)

Sunscreen has become a notable trending topic driven by increasing awareness of skin cancer prevention, stricter labeling regulations, gr...

Lotion

60,500 vol/mo
30%
(5y)
31%
(1y)
57%
(3mo)

Lotion is a long standing skincare category focused on moisturizing and protecting the skin, with ongoing relevance driven by consumer de...

30%
(5y)
38%
(1y)
68%
(3mo)

Vitamin C Face Serum is a and established skincare trend centered on topical ascorbic acid serums used to brighten skin, even tone, and p...

Scalp Massager

60,500 vol/mo
30%
(5y)
18%
(1y)
45%
(3mo)
30%
(5y)
21%
(1y)
54%
(3mo)

Glycolic acid cleansers are a skincare product category that use alpha hydroxy acids to exfoliate the skin and improve texture.

Crunchi

9,900 vol/mo
30%
(5y)
-16%
(1y)
6%
(3mo)

Crunchi is a vegan, clean cosmetics brand known for skincare and makeup products formulated without common harsh ingredients. It is posit...

Brow Gel

14,800 vol/mo
29%
(5y)
40%
(1y)
111%
(3mo)

Chemical Sunscreen

14,800 vol/mo
29%
(5y)
37%
(1y)
113%
(3mo)

Chemical sunscreen refers to sunscreen formulations that use organic UV filters to absorb ultraviolet radiation, as opposed to mineral su...

Hair Growth Oil

90,500 vol/mo
29%
(5y)
11%
(1y)
34%
(3mo)

Hair Growth Oil is a consumer trend where people use concentrated plant based oils (e.g., castor oil, rosemary, peppermint, and other ess...

Polypeptide Cream

2,400 vol/mo
29%
(5y)
46%
(1y)
164%
(3mo)

Polypeptide Cream refers to skincare products that use polypeptide based formulations to signal collagen production and skin repair, a re...

29%
(5y)
56%
(1y)
101%
(3mo)

Retinol moisturizer is a skincare product combining retinol (a vitamin A derivative known for anti aging and acne benefits) with moisturi...

Essie Gel

1,600 vol/mo
29%
(5y)
53%
(1y)
148%
(3mo)

Essie Gel refers to Essie’s line of gel nail polishes and related gel manicure products, popular for long lasting wear and salon qualit...

Scalp Detox

3,600 vol/mo
29%
(5y)
31%
(1y)
113%
(3mo)

Scalp Detox is a beauty and personal care trend centered on cleansing, purifying, and exfoliating the scalp using scrubs, detox masks, an...

Hourglass Cosmetics

12,100 vol/mo
28%
(5y)
13%
(1y)
41%
(3mo)

Hourglass Cosmetics is a luxury makeup brand known for its premium formulas, innovative packaging, and influencer driven marketing, contr...

Gel Eyeliner

6,600 vol/mo
28%
(5y)
59%
(1y)
212%
(3mo)

Bevel

33,100 vol/mo
28%
(5y)
20%
(1y)
55%
(3mo)

Bevel is a premium grooming brand focused on men with sensitive skin and coarse hair, best known for its safety razor system and tailored...

Elemis

40,500 vol/mo
28%
(5y)
27%
(1y)
72%
(3mo)

Elemis is a premium skincare brand known for its spa inspired formulations and luxury consumer appeal. The topic reflects ongoing interes...

Hair Botox

18,100 vol/mo
28%
(5y)
56%
(1y)
16%
(3mo)

Hair Botox is a salon treatment marketed to smooth frizz, add shine, and reduce curl by using keratin and protein rich formulations. It ...

Lip Pencil

480 vol/mo
28%
(5y)
102%
(1y)
242%
(3mo)

Ebanel

720 vol/mo
28%
(5y)
151%
(1y)
585%
(3mo)

Contorno De Ojos

2,400 vol/mo
28%
(5y)
28%
(1y)
54%
(3mo)

Contorno De Ojos refers to the eye contour skincare category, focusing on serums, creams, and treatments designed to reduce dark circles,...

Sandalwood

40,500 vol/mo
28%
(5y)
45%
(1y)
56%
(3mo)

Wyld

14,800 vol/mo
27%
(5y)
15%
(1y)
25%
(3mo)

Wyld is a cannabis edibles brand originating in Oregon (founded 2015) known for real fruit infused gummies and a national US footprint; i...

Gel Nails

90,500 vol/mo
27%
(5y)
16%
(1y)
15%
(3mo)

Gel nails refer to a manicure where gel based polish is cured under UV/LED light, resulting in a durable, glossy finish that lasts longer...

27%
(5y)
21%
(1y)
16%
(3mo)

Marionette lines are the aging related nasolabial area lines around the mouth that are increasingly treated with dermal fillers and non s...

Milk Hydro

480 vol/mo
27%
(5y)
140%
(1y)
277%
(3mo)
27%
(5y)
158%
(1y)
386%
(3mo)
27%
(5y)
48%
(1y)
87%
(3mo)

Framar

12,100 vol/mo
26%
(5y)
18%
(1y)
44%
(3mo)

Framar is a recognized brand in the hair care and salon supply space, best known for its professional foil and related color application ...

C Serum

320 vol/mo
26%
(5y)
44%
(1y)
75%
(3mo)

Vitamin C serums (C Serum) are a long standing skincare category focused on antioxidants and brightening benefits, continuing to be popul...

Vitamin Serum

480 vol/mo
26%
(5y)
54%
(1y)
74%
(3mo)

Vitamin serum is a skincare product category comprising serums infused with vitamins (notably Vitamin C and Vitamin A derivatives) market...

26%
(5y)
36%
(1y)
109%
(3mo)

Nail Strengthener is a consumer trend focusing on products and routines that improve nail health, prevent breakage, and enhance appearanc...

Fancii

1,900 vol/mo
25%
(5y)
55%
(1y)
0%
(3mo)

Mascara

110,000 vol/mo
25%
(5y)
51%
(1y)
173%
(3mo)

Mascara is experiencing a renewed focus in the beauty industry with new formulas delivering length, volume, and lift, including tubing an...

Pheromone

90,500 vol/mo
25%
(5y)
0%
(1y)
43%
(3mo)

Pheromones are chemical signals released by organisms that influence the behavior of others of the same species. The topic encompasses pe...

Retinol

135,000 vol/mo
25%
(5y)
34%
(1y)
62%
(3mo)
25%
(5y)
24%
(1y)
7%
(3mo)

Fingernail Clippers are a long standing consumer tool category within personal care, known for variations in design, material quality, an...

Flexi Rods

18,100 vol/mo
25%
(5y)
19%
(1y)
25%
(3mo)

Flexi Rods are reusable, foam or plastic coated cylindrical hair curling tools used to create waves and curls without heat. They have gai...

Vegan Collagen

6,600 vol/mo
24%
(5y)
57%
(1y)
172%
(3mo)
24%
(5y)
88%
(1y)
363%
(3mo)

Bath Oil

2,900 vol/mo
24%
(5y)
80%
(1y)
157%
(3mo)

Facial Spa

40,500 vol/mo
24%
(5y)
38%
(1y)
27%
(3mo)

Facial spa services and related at home devices are a continued trend in skincare, combining professional facial treatments with consumer...

Contour Stick

18,100 vol/mo
24%
(5y)
45%
(1y)
125%
(3mo)

Face Wipes

6,600 vol/mo
24%
(5y)
43%
(1y)
82%
(3mo)

Face Wipes are a, long standing consumer skincare product category that has seen renewed attention due to convenience, travel, and on the...

Rhytidectomy

9,900 vol/mo
24%
(5y)
60%
(1y)
0%
(3mo)

Rhytidectomy, commonly known as a facelift, is a surgical procedure aimed at rejuvenating the face by tightening underlying tissues and r...

Barber Scissors

3,600 vol/mo
24%
(5y)
42%
(1y)
68%
(3mo)

Barber Scissors refers to specialized cutting shears used by professional barbers and hairstylists, including high end precision tools an...

Blush

135,000 vol/mo
23%
(5y)
31%
(1y)
67%
(3mo)

Blush is a, ongoing trend in cosmetics focusing on rosy cheek products and makeup techniques that emphasize a healthy, flushed complexion...

Curling Cream

9,900 vol/mo
23%
(5y)
34%
(1y)
141%
(3mo)

Curling Cream is a hair styling product designed to define, strengthen, and hold curly hair, reducing frizz and enhancing curl pattern ac...

Vichy

22,200 vol/mo
23%
(5y)
32%
(1y)
63%
(3mo)

Vichy refers to the historic spa town in central France, famous for its mineral waters, thermal baths, and its cultural heritage, and als...

Virtue Labs

5,400 vol/mo
23%
(5y)
45%
(1y)
50%
(3mo)

Virtue Labs is a biotech backed prestige haircare brand centered on Alpha Keratin 60ku, with sustained consumer visibility through premiu...

Black Soap

9,900 vol/mo
23%
(5y)
64%
(1y)
178%
(3mo)

Siren Eyes

33,100 vol/mo
23%
(5y)
-4%
(1y)
0%
(3mo)

Siren Eyes is a makeup trend centered on a dramatic, elongated cat eye with a smoky, sea inspired aesthetic that emphasizes bold upper la...

Solawave

18,100 vol/mo
23%
(5y)
9%
(1y)
4%
(3mo)

Solawave is a skincare device brand known for its handheld, LED/low level light therapy and microcurrent facial devices marketed to impro...

Scalp Exfoliator

22,200 vol/mo
22%
(5y)
27%
(1y)
89%
(3mo)

Keratin Treatments

60,500 vol/mo
22%
(5y)
27%
(1y)
6%
(3mo)

Keratin treatments are professional and consumer hair smoothing services and products that infuse keratin proteins into the hair to reduc...

Cocoa Butter

49,500 vol/mo
22%
(5y)
34%
(1y)
42%
(3mo)

Cocoa Butter is a, established commodity and ingredient with ongoing relevance in the food, cosmetics, and pharma sectors. Recent discuss...

Covergirl Mascara

8,100 vol/mo
22%
(5y)
88%
(1y)
326%
(3mo)

Covergirl Mascara represents a long standing mass market beauty product category with various formulas and brush technologies, reflecting...

R And Co

9,900 vol/mo
22%
(5y)
44%
(1y)
1%
(3mo)

R+Co is a premium haircare brand formed by leading global stylists, known for performance oriented products, distinctive branding, and on...

Rose Water

40,500 vol/mo
22%
(5y)
60%
(1y)
141%
(3mo)

Rose water is a and established product category in cosmetics, culinary uses, and traditional wellness, with renewed trending interest du...

Eyebrow Pencils

6,600 vol/mo
22%
(5y)
27%
(1y)
14%
(3mo)

Revitalift

3,600 vol/mo
22%
(5y)
84%
(1y)
250%
(3mo)

Eyeshadow Stick

9,900 vol/mo
20%
(5y)
66%
(1y)
90%
(3mo)

Eyeshadow Stick is a, established cosmetic product category featuring cream based or powder in stick formats designed for easy, precise a...

Vitamin C Serum

90,500 vol/mo
20%
(5y)
46%
(1y)
54%
(3mo)

Vitamin C serum is a well established skincare product used for brightening, antioxidant protection, and anti aging benefits. It has sust...

20%
(5y)
51%
(1y)
91%
(3mo)

Aveeno Face Lotion is a skincare product line designed for facial moisturization, often featuring soothing ingredients like colloidal oat...

Botox

165,000 vol/mo
20%
(5y)
15%
(1y)
14%
(3mo)

Eco Hair Gel

4,400 vol/mo
20%
(5y)
7%
(1y)
100%
(3mo)

Eco Hair Gel refers to the growing consumer interest in hair styling gels formulated with natural, plant based, or environmentally friend...

Biotin Shampoo

18,100 vol/mo
19%
(5y)
55%
(1y)
204%
(3mo)
19%
(5y)
-17%
(1y)
0%
(3mo)

Eco Styling Gel

12,100 vol/mo
19%
(5y)
231%
(1y)
815%
(3mo)

Eco Styling Gel is a trend focused on hair styling gels formulated with natural, sustainable ingredients and eco friendly packaging, appe...

18%
(5y)
37%
(1y)
167%
(3mo)

Tinted moisturizer is a beauty product combining light coverage with skincare benefits, growing in popularity as an everyday, low effort ...

Pore Strips

9,900 vol/mo
18%
(5y)
5%
(1y)
85%
(3mo)

Pore Strips are a long standing skincare product designed to remove blackheads and debris from pores, continuing to be popular in beauty ...

18%
(5y)
108%
(1y)
315%
(3mo)
18%
(5y)
56%
(1y)
103%
(3mo)

Color Depositing Conditioner is a haircare product category that deposits temporary hair color pigments while conditioning the hair, allo...

Sugaring NYC

320 vol/mo
18%
(5y)
-14%
(1y)
4%
(3mo)

Sugaring NYC refers to the popularity of sugaring hair removal services offered by salons in New York City, highlighting a preference for...

18%
(5y)
49%
(1y)
126%
(3mo)

BHA

33,100 vol/mo
17%
(5y)
37%
(1y)
45%
(3mo)

Butylated hydroxyanisole (BHA) is a synthetic antioxidant used as a preservative in foods, cosmetics, and packaging, with ongoing debates...

AHA BHA

5,400 vol/mo
17%
(5y)
31%
(1y)
59%
(3mo)

AHA and BHA refer to exfoliating acids used in skincare to promote cell turnover and clear pores. The topic covers formulations, usage gu...

Wrinkle Serum

1,600 vol/mo
17%
(5y)
105%
(1y)
230%
(3mo)

Acne Patches

18,100 vol/mo
17%
(5y)
36%
(1y)
51%
(3mo)

Acne Patches are hydrocolloid skincare patches designed to cover and treat pimples by absorbing exudate and protecting the area, commonly...