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We surface rapidly growing trends in beauty before they take off.

LED Face Mask

27,100 vol/mo
269%
(5y)
197%
(1y)
61%
(3mo)

LED Face Mask is a consumer skincare device offering light therapy primarily red and near infrared LEDs to address concerns like fine lin...

Illiyoon

6,600 vol/mo
266%
(5y)
155%
(1y)
129%
(3mo)

Illiyoon is a Korean skincare brand known for ceramide rich and barrier supportive products, often positioned as accessible, hydrating sk...

Dirty Labs

9,900 vol/mo
265%
(5y)
61%
(1y)
54%
(3mo)

Dirty Labs is a brand known for its enzyme based, plant derived laundry detergents and cleaning products focused on eco friendliness and ...

264%
(5y)
292%
(1y)
433%
(3mo)

Beauty of Joseon

110,000 vol/mo
263%
(5y)
44%
(1y)
105%
(3mo)

Beauty of Joseon is a recognized Korean skincare brand known for its hanbang inspired formulations and visually distinctive packaging, ga...

Blooming Gel

12,100 vol/mo
263%
(5y)
51%
(1y)
30%
(3mo)

Blooming Gel is a nail art trend where a translucent gel base is used to cause pigment to 'bloom' or spread outward when colored gel is a...

262%
(5y)
156%
(1y)
64%
(3mo)

Alpha arbutin serum is a skin brightening product that uses alpha arbutin to reduce hyperpigmentation and even skin tone. It has gained t...

261%
(5y)
41%
(1y)
105%
(3mo)

Snail mucin masks are a skincare trend within the beauty category that leverages snail mucus filtrate (mucin) for hydration, barrier supp...

258%
(5y)
509%
(1y)
1233%
(3mo)

Strawberry Serum refers to a category of skincare serums that incorporate strawberry derived ingredients (such as strawberry extract or s...

258%
(5y)
367%
(1y)
760%
(3mo)

Body Glow Cream is a skincare trend focused on moisturizers that enhance skin radiance, even tone, and a dewy finish. It emphasizes ingre...

Tubing Mascara

60,500 vol/mo
257%
(5y)
70%
(1y)
122%
(3mo)

Tubing mascara is a cosmetic product category that uses polymer tubing to wrap each lash, delivering smudge proof, long wearing definitio...

Primally Pure

90,500 vol/mo
257%
(5y)
18%
(1y)
11%
(3mo)

Primally Pure is a clean beauty brand known for natural, toxin free personal care products such as deodorants and skincare, reflecting th...

Olive & June

5,400 vol/mo
255%
(5y)
411%
(1y)
692%
(3mo)

Olive & June is a beauty brand focused on manicure products, nail care, and salon inspired at home solutions, known for approachable poli...

Magnetic Mask

210 vol/mo
254%
(5y)
330%
(1y)
428%
(3mo)

Magnetic Mask is a beauty product category that uses iron oxide in a mask paired with a magnet to attract and remove impurities from the ...

Glass Skin Serum

1,000 vol/mo
253%
(5y)
331%
(1y)
411%
(3mo)

Glass Skin Serum is a skincare trend focused on achieving luminous, poreless, and almost translucent skin texture often associated with K...

Dermaplaner

90,500 vol/mo
252%
(5y)
35%
(1y)
107%
(3mo)

Dermaplaner refers to both the procedure and the tools used to perform dermaplaning, a cosmetic exfoliation technique that removes dead s...

250%
(5y)
251%
(1y)
515%
(3mo)

Skin Tint Serum is a lightweight, skincare infused makeup product that combines sheer coverage with nourishing formulas, aimed at deliver...

250%
(5y)
432%
(1y)
734%
(3mo)

Hypoallergenic Body Wash is a and established category focused on gentle, irritant free cleansers designed for sensitive or reactive skin...

Rice Toner

6,600 vol/mo
250%
(5y)
75%
(1y)
122%
(3mo)

Rice Toner is a skincare trend centered on toners formulated with rice derived extracts, including rice water, rice bran, or fermented ri...

Rice Scrub

140 vol/mo
248%
(5y)
216%
(1y)
227%
(3mo)

Rice scrub is a skincare trend centered on exfoliating products that use rice derived ingredients (such as rice powder, rice bran, or fer...

246%
(5y)
447%
(1y)
412%
(3mo)

Hyaluronic Acid Hair Serum is a growing trend in hair care where hyaluronic acid is used in serums to hydrate the hair and scalp, improve...