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We surface rapidly growing trends in beauty before they take off.

36%
(5y)
50%
(1y)
80%
(3mo)

Vitamin C Sunscreen combines UV protection with antioxidant vitamin C in a single product, presenting a topical sunscreen that also targe...

Rosemary Water

8,100 vol/mo
36%
(5y)
14%
(1y)
37%
(3mo)

Rosemary Water refers to beverages or water infusions flavored with rosemary, sometimes combined with citrus or other herbs, used for hyd...

Youth To The People

40,500 vol/mo
36%
(5y)
1%
(1y)
0%
(3mo)

Youth To The People is a skincare brand known for vegan, clean beauty formulations centered on superfoods like kale and spinach, appealin...

36%
(5y)
0%
(1y)
16%
(3mo)

Glycolic Acid Face Wash is a skincare trend centered on cleansers formulated with glycolic acid (an AHA) to exfoliate and brighten the sk...

Tanning Serum

320 vol/mo
36%
(5y)
112%
(1y)
157%
(3mo)

Tanning Serum refers to self tanning products in serum form designed to deliver a gradual, controllable tan with ingredients that promote...

Base Coat

3,600 vol/mo
35%
(5y)
37%
(1y)
27%
(3mo)

Base Coat is a foundational layer used across painting and cosmetics to improve adhesion, even out surface texture, and extend the longev...

Prose

165,000 vol/mo
35%
(5y)
-8%
(1y)
19%
(3mo)

Prose is a personalized, subscription based haircare brand that crafts custom formulas based on individual hair needs, signaling a broade...

Setting Powder

27,100 vol/mo
35%
(5y)
12%
(1y)
0%
(3mo)

Setting powder is a long standing cosmetic product used to mattify skin, set makeup, reduce shine, and extend wear. It remains a staple i...

Rhytidectomy

9,900 vol/mo
34%
(5y)
59%
(1y)
27%
(3mo)

Rhytidectomy, commonly known as a facelift, is a surgical procedure aimed at rejuvenating the face by tightening underlying tissues and r...

34%
(5y)
26%
(1y)
43%
(3mo)

Vanilla Collagen refers to collagen supplements flavored with vanilla, commonly marketed for beauty, joint, and gut health benefits. It i...

Hair Cuff

3,600 vol/mo
34%
(5y)
60%
(1y)
42%
(3mo)

Hair cuff is a fashion accessory consisting of a decorative sleeve or embellishment worn around the hair, typically at the base of a pony...

Embryolisse

14,800 vol/mo
34%
(5y)
-5%
(1y)
20%
(3mo)

Embryolisse is a renowned French skincare brand best known for its Lait Comm parfait moisturising lait and other cult products; it contin...

Lip Blush

27,100 vol/mo
33%
(5y)
14%
(1y)
-4%
(3mo)

Lip blush is a semi permanent cosmetic tattoo that enhances lip color and definition, delivering a natural, flushed appearance that color...

Lash Lift Kit

12,100 vol/mo
33%
(5y)
-2%
(1y)
49%
(3mo)

Lash Lift Kit is a popular beauty trend referring to at home and professional kits used to curl and lift natural lashes for a longer last...

Cream Bronzer

8,100 vol/mo
33%
(5y)
21%
(1y)
11%
(3mo)

Cream bronzer is a and established cosmetic product category used to define and warm the face with cream formulas, often favored for a de...

Ashwagandha

673,000 vol/mo
33%
(5y)
-10%
(1y)
33%
(3mo)

Ashwagandha is a traditional Ayurvedic herb that has gained renewed attention in modern wellness, nutraceuticals, and sports nutrition fo...

Osmanthus

40,500 vol/mo
33%
(5y)
28%
(1y)
6%
(3mo)

Osmanthus is a flowering plant genus known for its fragrant flowers and its use in teas, perfumes, and traditional East Asian flavoring. ...

Siren Eyes

33,100 vol/mo
33%
(5y)
-11%
(1y)
56%
(3mo)

Siren Eyes is a makeup trend centered on a dramatic, elongated cat eye with a smoky, sea inspired aesthetic that emphasizes bold upper la...

Rinse

18,100 vol/mo
33%
(5y)
28%
(1y)
25%
(3mo)

Rinse is an on demand laundry and dry cleaning service operating in multiple markets, recognized as a brand in the on demand household se...

Collagen Serum

2,900 vol/mo
32%
(5y)
55%
(1y)
32%
(3mo)

Collagen serum is a skincare product formulated to support skin elasticity and hydration by delivering collagen or collagen boosting ingr...

Hourglass Cosmetics

12,100 vol/mo
32%
(5y)
3%
(1y)
-37%
(3mo)

Hourglass Cosmetics is a luxury makeup brand known for its premium formulas, innovative packaging, and influencer driven marketing, contr...

32%
(5y)
38%
(1y)
88%
(3mo)

Tinted face sunscreen combines SPF protection with a lightweight, skin toned tint to provide sun defense while offering a natural makeup ...

Clean & Clear

880 vol/mo
32%
(5y)
84%
(1y)
64%
(3mo)

Clean & Clear is a longstanding skincare brand focusing on affordable, oil control products for teens and young adults, shaping trends ar...

Liquid Paraffin

1,600 vol/mo
32%
(5y)
92%
(1y)
92%
(3mo)

Liquid paraffin is a mineral oil derived from petroleum. It is used across cosmetics, pharmaceuticals, and industrial applications for lu...

Cuticle Oil

60,500 vol/mo
31%
(5y)
11%
(1y)
17%
(3mo)

Cuticle oil is a widely used nail care product designed to hydrate and nourish the cuticle area, promote healthy nail growth, and improve...

Almond Clear

1,300 vol/mo
31%
(5y)
52%
(1y)
64%
(3mo)

Almond Clear is a skincare brand that markets mandelic acid–based products marketed for fungal acne treatment, balancing exfoliation wi...

31%
(5y)
-9%
(1y)
34%
(3mo)

Micellar Shampoo is a haircare trend that uses micelle based cleansing agents to attract and lift dirt, oil, and product buildup while de...

UV Nail Lamp

22,200 vol/mo
31%
(5y)
33%
(1y)
17%
(3mo)

UV Nail Lamp is a well established product category in the beauty tech space, used to cure gel nail polishes and other UV/LED curable fin...

Eltamd

60,500 vol/mo
31%
(5y)
43%
(1y)
57%
(3mo)

EltaMD is a recognized skincare brand primarily known for its broad spectrum sunscreens and dermatologist recommended skincare products, ...

31%
(5y)
73%
(1y)
0%
(3mo)

Urban Decay All Nighter Setting Spray is a long standing makeup setting spray recognized as a staple in cosmetic routines to extend wear,...

Proven

9,900 vol/mo
30%
(5y)
30%
(1y)
19%
(3mo)

Proven is a, multi entity trend name encompassing AI powered personalization companies and a consumer skincare brand that gained attentio...

Male Beauty

320 vol/mo
30%
(5y)
98%
(1y)
53%
(3mo)

Male beauty refers to the growing diversification and adoption of skincare, grooming, and cosmetic products by men, driven by shifting no...

Coco and Eve

22,200 vol/mo
30%
(5y)
-4%
(1y)
30%
(3mo)

Coco & Eve is a haircare brand known for coconut oil–based products and influencer driven marketing, reflecting a broader consumer tren...

Solawave

18,100 vol/mo
30%
(5y)
-13%
(1y)
15%
(3mo)

Solawave is a skincare device brand known for its handheld, LED/low level light therapy and microcurrent facial devices marketed to impro...

Detox Shampoo

9,900 vol/mo
30%
(5y)
18%
(1y)
17%
(3mo)

Detox Shampoo is a hair care trend focused on cleansing and purifying the scalp and hair using formulas that often include charcoal, clay...

30%
(5y)
13%
(1y)
28%
(3mo)

Rice Water Shampoo is a hair care trend based on using fermented rice water as an conditioning and cleansing rinse, popularized by beauty...

Crunchi

9,900 vol/mo
29%
(5y)
-19%
(1y)
-13%
(3mo)

Crunchi is a vegan, clean cosmetics brand known for skincare and makeup products formulated without common harsh ingredients. It is posit...

Hair Oil

60,500 vol/mo
29%
(5y)
5%
(1y)
22%
(3mo)

Hair oil is a longstanding consumer product category focused on scalp and hair health, growth, and conditioning, with renewed attention t...

29%
(5y)
14%
(1y)
12%
(3mo)

Leave In Conditioner is a hair care product designed to moisturize, detangle, and protect hair without rinsing, enabling easier styling a...

29%
(5y)
83%
(1y)
52%
(3mo)

Veet Hair Removal Cream is a, longstanding consumer brand line offering depilatory creams for at‑home hair removal, manufactured by Rec...

Lash Serum

33,100 vol/mo
29%
(5y)
12%
(1y)
4%
(3mo)

Lash Serum is a beauty product category centered on enhancing eyelash length and fullness through topical serums that use active ingredie...

Jelly Nails

22,200 vol/mo
29%
(5y)
7%
(1y)
23%
(3mo)

Jelly Nails is a manicure trend featuring translucent, jelly like nail polishes and extensions that create a glassy, candy sheened look. ...

Grip Primer

2,900 vol/mo
29%
(5y)
11%
(1y)
-5%
(3mo)

Grip Primer refers to primers designed to improve makeup adhesion by creating a tacky base, with a surge in consumer interest around cosm...

Sensitive Skin

8,100 vol/mo
29%
(5y)
43%
(1y)
40%
(3mo)

Sensitive skin is a and growing category in skincare, driven by consumer demand for gentler, fragrance free, and dermatologist tested pro...

Glow Primer

720 vol/mo
28%
(5y)
0%
(1y)
8%
(3mo)

Glow Primer refers to luminous facial primers designed to impart a radiant, dewy finish while prepping skin for makeup. It has become a p...

Mastic Gum

33,100 vol/mo
28%
(5y)
-4%
(1y)
16%
(3mo)

Mastic Gum is a resin obtained from the Pistacia lentiscus tree, primarily produced on the Greek island of Chios. It has historical and c...

Infinitipro

1,300 vol/mo
27%
(5y)
1%
(1y)
-15%
(3mo)

Infinitipro (InfinitiPRO) is a branding lineage for Conair’s InfinitiPRO line of hair styling tools, notably including ionic ceramic dr...

Pheromone

90,500 vol/mo
27%
(5y)
-16%
(1y)
14%
(3mo)

Pheromones are chemical signals released by organisms that influence the behavior of others of the same species. The topic encompasses pe...

27%
(5y)
18%
(1y)
26%
(3mo)

Marionette lines are the aging related nasolabial area lines around the mouth that are increasingly treated with dermal fillers and non s...

Brow Glue

1,600 vol/mo
27%
(5y)
76%
(1y)
9%
(3mo)

Brow Glue is a cosmetic product designed to adhere and sculpt eyebrows, enabling long lasting, laminated looking brows with a clear or ti...

Hair Diffuser

1,900 vol/mo
27%
(5y)
9%
(1y)
0%
(3mo)

Hair diffuser attachments for blow dryers are designed to evenly distribute airflow to the hair to enhance curl definition, reduce frizz,...

Hair Growth Oil

90,500 vol/mo
27%
(5y)
0%
(1y)
21%
(3mo)

Hair Growth Oil is a consumer trend where people use concentrated plant based oils (e.g., castor oil, rosemary, peppermint, and other ess...

Blush Stick

6,600 vol/mo
26%
(5y)
14%
(1y)
6%
(3mo)

Blush Stick refers to the growing use of cream blush in stick form, emphasizing convenient, portable application and skin like finishes t...

Wyld

14,800 vol/mo
26%
(5y)
11%
(1y)
2%
(3mo)

Wyld is a cannabis edibles brand originating in Oregon (founded 2015) known for real fruit infused gummies and a national US footprint; i...

26%
(5y)
39%
(1y)
33%
(3mo)

Weft hair extensions are a well established cosmetic service where hair wefts are used to add length and volume. The trend remains popula...

Hair Mask

60,500 vol/mo
26%
(5y)
10%
(1y)
11%
(3mo)

Hair mask is a long standing hair care treatment designed to deeply condition, repair damage, and restore moisture to all hair types. It ...

Pheromone Perfume

33,100 vol/mo
26%
(5y)
-43%
(1y)
-8%
(3mo)

Pheromone perfume refers to fragrances marketed to include or simulate pheromones, claimed to influence attraction and social signaling. ...

Hair Growth Shampoo

27,100 vol/mo
26%
(5y)
28%
(1y)
24%
(3mo)

Hair Growth Shampoo is a consumer product category focused on shampoos formulated to promote thicker, fuller hair and address issues like...

Cocokind

33,100 vol/mo
25%
(5y)
53%
(1y)
42%
(3mo)

Cocokind is a skincare brand known for its clean, plant based formulations and sustainable packaging, reflecting a broader trend toward a...

Conditioner Bar

1,600 vol/mo
25%
(5y)
45%
(1y)
47%
(3mo)

Conditioner Bar is a solid, portable hair conditioner formed into a bar that eliminates liquid packaging and simplifies travel and sustai...