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We surface rapidly growing trends in beauty before they take off.

Goodal

1,300 vol/mo
68%
(5y)
52%
(1y)
85%
(3mo)

Goodal is a Korean skincare brand recognized for natural ingredient based formulations and creative, ingredient forward products within t...

Radiesse

18,100 vol/mo
68%
(5y)
60%
(1y)
30%
(3mo)

Radiesse is a calcium hydroxylapatite dermal filler used for facial rejuvenation and contouring, with ongoing adoption in aesthetic medic...

Downy Beads

9,900 vol/mo
68%
(5y)
43%
(1y)
99%
(3mo)

Downy Beads, also known as Downy Unstopables laundry scent boosters, are a fabric care product used to impart long lasting fragrance to l...

68%
(5y)
106%
(1y)
3%
(3mo)

Aesthetic Medicine is a, established field focusing on non surgical cosmetic procedures, injectable therapies, and aesthetics related ski...

Douyin Makeup

27,100 vol/mo
68%
(5y)
16%
(1y)
-34%
(3mo)

Douyin Makeup refers to the surge of makeup trends, tutorials, live streams, and product collaborations driven by Douyin (TikTok China) c...

Cosrx

49,500 vol/mo
68%
(5y)
58%
(1y)
125%
(3mo)

COSRX is a well known Korean skincare brand recognized for its minimalist, ingredient focused products and cult favorite items like the A...

Risewell

6,600 vol/mo
68%
(5y)
46%
(1y)
89%
(3mo)

RiseWell is a dental wellness brand known for natural toothpaste and oral care products, emphasizing clean ingredients and enamel friendl...

Glow Recipe

110,000 vol/mo
67%
(5y)
-12%
(1y)
16%
(3mo)

Glow Recipe is a skincare brand known for its fruit inspired formulations and viral products that popularized a bright, dewy glow aesthet...

Wrinkle Patches

2,400 vol/mo
67%
(5y)
14%
(1y)
173%
(3mo)

Wrinkle Patches are consumer skincare products that use silicone, hydrogel, or microdart technologies to physically smooth or temporarily...

Hair Perfector

260 vol/mo
67%
(5y)
279%
(1y)
581%
(3mo)

Lash Lift Kit

12,100 vol/mo
67%
(5y)
63%
(1y)
219%
(3mo)

Lash Lift Kit is a popular beauty trend referring to at home and professional kits used to curl and lift natural lashes for a longer last...

66%
(5y)
87%
(1y)
159%
(3mo)

Salicylic Acid Cream is a skincare product category focused on using salicylic acid to exfoliate, unclog pores, and treat acne related in...

Dieux Skin

9,900 vol/mo
66%
(5y)
59%
(1y)
16%
(3mo)

Dieux Skin is a skincare brand known for its focus on high clarity formulations and targeted serums; the brand has gained attention in co...

Waterproof Mascara

27,100 vol/mo
66%
(5y)
165%
(1y)
621%
(3mo)

Waterproof mascara remains a staple in the cosmetics category, offering smudge proof, water resistant performance for prolonged wear in v...

66%
(5y)
330%
(1y)
201%
(3mo)

Split End Trimmer

14,800 vol/mo
66%
(5y)
-14%
(1y)
2%
(3mo)

Split End Trimmer is a consumer haircare device designed to selectively trim split ends to improve hair appearance and reduce breakage wi...

Powder Sunscreen

8,100 vol/mo
66%
(5y)
127%
(1y)
721%
(3mo)

Powder sunscreen is a cosmetic product category combining sun protection with a portable, makeup like powder format, designed to deliver ...

66%
(5y)
67%
(1y)
124%
(3mo)
65%
(5y)
65%
(1y)
56%
(3mo)

Hyperpigmentation Serum is a skincare trend focused on serums formulated to reduce dark spots and uneven skin tone, leveraging active ing...

Boar Bristle Brush

33,100 vol/mo
65%
(5y)
61%
(1y)
57%
(3mo)

Boar bristle brush is a traditional grooming tool made from natural boar hair bristles, commonly used in hair care for distributing oils,...

65%
(5y)
174%
(1y)
428%
(3mo)

Garnier Hair Color is a recognizable hair color brand and product line from Garnier, part of L'Oreal. It encompasses at home hair dye pro...

DS Laboratories

1,900 vol/mo
65%
(5y)
153%
(1y)
555%
(3mo)

Frownies

60,500 vol/mo
65%
(5y)
-31%
(1y)
3%
(3mo)

Frownies is a long standing consumer skincare brand that produces adhesive facial patches designed to reduce the appearance of facial wri...

Vitamin C Lotion

3,600 vol/mo
64%
(5y)
79%
(1y)
162%
(3mo)

Vitamin C Lotion is a skincare trend focused on moisturizers formulated with vitamin C to brighten skin, even tone, and provide antioxida...

Hair Wax Stick

22,200 vol/mo
64%
(5y)
0%
(1y)
96%
(3mo)

Hair Wax Stick is a, established grooming product category, used for convenient, mess free hair styling with a solid or wax based formula...

Botox Serum

590 vol/mo
64%
(5y)
-30%
(1y)
12%
(3mo)

Botox Serum is a skincare trend featuring topical peptide based serums marketed to mimic the effects of cosmetic Botox injections by redu...

Body Spray

14,800 vol/mo
64%
(5y)
71%
(1y)
163%
(3mo)

Topicals

49,500 vol/mo
64%
(5y)
17%
(1y)
49%
(3mo)

Topicals refers to skincare products applied to the skin, including creams, serums, gels, and ointments, with a growing focus on science ...

64%
(5y)
160%
(1y)
241%
(3mo)

Veet Hair Removal Cream is a, longstanding consumer brand line offering depilatory creams for at‑home hair removal, manufactured by Rec...

Cat Eye Lashes

18,100 vol/mo
64%
(5y)
24%
(1y)
93%
(3mo)

Cat Eye Lashes describe the cosmetic trend of lash styles and applications that create a pronounced, elongated outer lash line reminiscen...

Eltamd

60,500 vol/mo
64%
(5y)
79%
(1y)
252%
(3mo)

EltaMD is a recognized skincare brand primarily known for its broad spectrum sunscreens and dermatologist recommended skincare products, ...

64%
(5y)
103%
(1y)
112%
(3mo)

Vitamin C Sunscreen combines UV protection with antioxidant vitamin C in a single product, presenting a topical sunscreen that also targe...

Dry Texture Spray

3,600 vol/mo
64%
(5y)
63%
(1y)
134%
(3mo)

Dry Texture Spray is a hair styling product designed to add grip, volume, and a matte, beachy texture without heavy residue. It is used t...

Sulfur Soap

14,800 vol/mo
63%
(5y)
48%
(1y)
12%
(3mo)

Sulfur Soap is a traditional skincare product that has resurged in interest for its antibacterial and keratolytic properties, driven by a...

Maybelline

110,000 vol/mo
63%
(5y)
133%
(1y)
445%
(3mo)

Maybelline is a globally recognized mass market cosmetics brand owned by L'Oréal, known for its accessible makeup products and frequent ...

Olivia Garden

12,100 vol/mo
63%
(5y)
52%
(1y)
27%
(3mo)

Olivia Garden is a long standing brand of hair care brushes and styling tools, recognized for ergonomic design, professional grade qualit...

Vitamin A Cream

1,000 vol/mo
62%
(5y)
95%
(1y)
61%
(3mo)

Vitamin A Cream refers to skincare products containing vitamin A derivatives (such as retinol) used to promote cell turnover, reduce wrin...

Lash Shampoo

5,400 vol/mo
62%
(5y)
204%
(1y)
630%
(3mo)

Lash Shampoo is a beauty care product category focused on cleansing eyelashes and the lash line to remove makeup, oils, and debris, suppo...

Male Beauty

320 vol/mo
62%
(5y)
174%
(1y)
92%
(3mo)

Male beauty refers to the growing diversification and adoption of skincare, grooming, and cosmetic products by men, driven by shifting no...

Jeuveau

18,100 vol/mo
61%
(5y)
20%
(1y)
24%
(3mo)

Jeuveau is a neuromodulator cosmetic injectable developed by Evolus, positioned as a competitor to Botox for reducing wrinkles, with use ...

Age Bold

880 vol/mo
61%
(5y)
81%
(1y)
36%
(3mo)
61%
(5y)
93%
(1y)
136%
(3mo)

Detangling hair brushes are specialized tools designed to easily remove knots and tangles from hair, featuring flexible bristles and ergo...

61%
(5y)
42%
(1y)
300%
(3mo)

Micellar Shampoo is a haircare trend that uses micelle based cleansing agents to attract and lift dirt, oil, and product buildup while de...

Heat Protectant

4,400 vol/mo
61%
(5y)
19%
(1y)
12%
(3mo)

Heat protectants are hair care products designed to shield hair from styling heat (typically blow dryers, curling irons, and flat irons) ...

Xtreme Gel

14,800 vol/mo
61%
(5y)
78%
(1y)
293%
(3mo)

Xtreme Gel refers to a family of high hold hair gels marketed under various brands and retailers; it appears as a product category with m...

Toe Spacers

27,100 vol/mo
61%
(5y)
7%
(1y)
83%
(3mo)

Toe spacers are silicone or foam devices worn between the toes to improve alignment, reduce pain from conditions like bunions or hammerto...

60%
(5y)
506%
(1y)
650%
(3mo)

Power Grip Primer

4,400 vol/mo
60%
(5y)
27%
(1y)
113%
(3mo)

Power Grip Primer is a popular makeup product designed to create a tacky, long wearing base that helps foundation grip better and last lo...

Arbutin

8,100 vol/mo
60%
(5y)
92%
(1y)
41%
(3mo)

Arbutin, particularly in the form of alpha arbutin, is a cosmetic ingredient used for skin brightening and hyperpigmentation reduction. I...

Shower Steamer

6,600 vol/mo
59%
(5y)
17%
(1y)
-13%
(3mo)

Shower steamer is a consumer wellness product designed to release aromatic essential oils and invigorating scents when placed in a shower...

UV Nail Lamp

22,200 vol/mo
58%
(5y)
82%
(1y)
116%
(3mo)

UV Nail Lamp is a well established product category in the beauty tech space, used to cure gel nail polishes and other UV/LED curable fin...

BHA Serum

1,000 vol/mo
58%
(5y)
66%
(1y)
83%
(3mo)

BHA Serum refers to skincare products that leverage beta hydroxy acids, primarily salicylic acid, to exfoliate pores, reduce acne, and re...

Milky White Nails

27,100 vol/mo
58%
(5y)
36%
(1y)
35%
(3mo)

Milky White Nails is a cosmetic trend featuring soft, opaque milky white nail polish finishes with a clean, semi translucent look that or...

Skin Serum

5,400 vol/mo
57%
(5y)
115%
(1y)
177%
(3mo)

Skin serum has evolved from a basic moisturizing product to a premium, targeted skincare category featuring actives like vitamin C, hyalu...

Lip Mask

18,100 vol/mo
57%
(5y)
-3%
(1y)
19%
(3mo)

Lip Mask is a popular skincare product category focused on moisturizing and nourishing the lips using hydrogel or cream based masks, ofte...

Gel Nail Extension

12,100 vol/mo
56%
(5y)
90%
(1y)
200%
(3mo)

Gel nail extension is a widely adopted nail enhancement technique using gel based systems to create long lasting, durable nails with a gl...

Biore Pore Strips

2,900 vol/mo
56%
(5y)
87%
(1y)
521%
(3mo)

Glycolic Acid Serum

12,100 vol/mo
55%
(5y)
26%
(1y)
63%
(3mo)

Glycolic Acid Serum is a popular skincare trend centered on alpha hydroxy acid exfoliation using glycolic acid to improve skin texture, b...

Lip Glow Oil

1,600 vol/mo
55%
(5y)
61%
(1y)
188%
(3mo)

Lip Glow Oil is a cosmetic product category centered on nourishing, glossy lip oils marketed to deliver color, shine, and a comfortable, ...

Hexylresorcinol

6,600 vol/mo
55%
(5y)
-12%
(1y)
-21%
(3mo)

Hexylresorcinol is a cosmetic ingredient used primarily for skin lightening and antiseptic properties, found in various skincare formulat...