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We surface rapidly growing trends in beauty before they take off.

Collagen Stick

1,600 vol/mo
151%
(5y)
89%
(1y)
23%
(3mo)

Collagen sticks are portable, stick pack dietary supplements that deliver collagen peptide powder in a convenient, ready to mix format, a...

Peptide Serum

9,900 vol/mo
151%
(5y)
101%
(1y)
44%
(3mo)

Peptide serum is a skincare product category that leverages short chains of amino acids (peptides) to signal skin cells for improved coll...

150%
(5y)
70%
(1y)
53%
(3mo)

Lip Treatment Oil is a beauty trend focused on nourishing, high shine lip oils that deliver hydration, color, and a glossy finish, often ...

Danessa Myricks

74,000 vol/mo
149%
(5y)
63%
(1y)
-9%
(3mo)

Danessa Myricks is a renowned makeup artist and founder of Danessa Myricks Beauty, celebrated for innovative, high pigment, versatile col...

Korean Sunscreen

33,100 vol/mo
146%
(5y)
6%
(1y)
39%
(3mo)

Korean sunscreen refers to sun protection products developed in or popularized by Korean beauty brands, known for lightweight textures, h...

146%
(5y)
175%
(1y)
22%
(3mo)

Skin tightening devices are non invasive aesthetic tools that use energy based modalities such as radiofrequency, ultrasound, lasers, or ...

Rice Scrub

140 vol/mo
145%
(5y)
64%
(1y)
26%
(3mo)

Rice scrub is a skincare trend centered on exfoliating products that use rice derived ingredients (such as rice powder, rice bran, or fer...

145%
(5y)
-21%
(1y)
-11%
(3mo)

Ethereal Makeup is a beauty trend focused on luminous, sheer, ghostly soft finishes with skin forward, dewy textures, pale blushes, iride...

Gisou

40,500 vol/mo
144%
(5y)
-7%
(1y)
-35%
(3mo)

Multi Balm

170 vol/mo
143%
(5y)
108%
(1y)
24%
(3mo)

Multi Balm refers to a growing category of versatile, multi use balms designed to moisturize, protect, and treat skin across multiple are...

Typology

90,500 vol/mo
143%
(5y)
48%
(1y)
19%
(3mo)

Typology refers to the systematic classification of items, concepts, or phenomena into distinct types based on shared characteristics. It...

Perfume Dupe

2,900 vol/mo
143%
(5y)
33%
(1y)
-7%
(3mo)

Perfume Dupe is the practice of creating and marketing affordable fragrance alternatives that mimic the scent profiles of high end or des...

Chrome Nails

74,000 vol/mo
143%
(5y)
-6%
(1y)
0%
(3mo)

Chrome nails are a manicure trend featuring a reflective metallic finish achieved with chrome powder or foil applied over gel or acrylic ...

142%
(5y)
12%
(1y)
30%
(3mo)

Electric callus removers are consumer foot care devices designed to remove dead skin from feet, typically using rotating rollers or abras...

Serum Stick

480 vol/mo
141%
(5y)
52%
(1y)
50%
(3mo)

Serum Stick is a skincare format combining a concentrated serum in a solid or balm like stick, offering portable, mess free application w...

Jumiso

1,600 vol/mo
140%
(5y)
43%
(1y)
-1%
(3mo)

Jumiso is a Korean skincare brand known for affordable, color coded serums and innovative formulations that gained traction in global bea...

139%
(5y)
74%
(1y)
47%
(3mo)

Skin barrier repair is a, established concept in dermatology and skincare focused on restoring the skin’s protective outer layer (the s...

Gray Blending

6,600 vol/mo
139%
(5y)
79%
(1y)
59%
(3mo)

Gray blending is a hair colouring technique aimed at transitioning to natural gray/silver hair by blending gray strands with highlights a...

Heartleaf

1,900 vol/mo
139%
(5y)
0%
(1y)
27%
(3mo)

Heartleaf refers to the Heartleaf Philodendron, a popular houseplant cultivar known for its trailing vines and heart shaped leaves, which...

Manyo

4,400 vol/mo
137%
(5y)
8%
(1y)
0%
(3mo)

Manyo is a Korean skincare brand known for its snail mucin and fermentation based products, popular in global beauty markets and trendin...

Douxds

1,900 vol/mo
137%
(5y)
9999%+
(1y)
9999%+
(3mo)

Douxds is a men’s skincare brand offering a system of grooming tools and skincare products designed to address acne, razor bumps, and s...