Trends is free while in Beta
Discover TrendsBeauty
We surface rapidly growing trends in beauty before they take off.
All
6 Months
beauty
Subcategories
Growth (5yr)
Show
trends
60
Hair Steamer
18,100
vol/mo
25%
(5y)
16%
(1y)
10%
(3mo)
Discoloration Serum
1,600
vol/mo
24%
(5y)
4%
(1y)
20%
(3mo)
Niacinamide Drops
320
vol/mo
24%
(5y)
13%
(1y)
24%
(3mo)
Aerosol Deodorant
1,600
vol/mo
24%
(5y)
44%
(1y)
29%
(3mo)
Aerosol deodorant is a longstanding personal care category featuring spray on antiperspirants and fragrances, experiencing ongoing brand ...
Base Coat Nail Polish
12,100
vol/mo
24%
(5y)
23%
(1y)
10%
(3mo)
Micellar Water
90,500
vol/mo
24%
(5y)
9%
(1y)
8%
(3mo)
Skin Serum
5,400
vol/mo
24%
(5y)
39%
(1y)
26%
(3mo)
Fingernail Clippers
70
vol/mo
24%
(5y)
17%
(1y)
20%
(3mo)
Fingernail Clippers are a long standing consumer tool category within personal care, known for variations in design, material quality, an...
Liquid Exfoliant
1,900
vol/mo
24%
(5y)
57%
(1y)
19%
(3mo)
Vitamin C Cream
3,600
vol/mo
23%
(5y)
27%
(1y)
27%
(3mo)
Hydrating Concealer
9,900
vol/mo
23%
(5y)
27%
(1y)
60%
(3mo)
Hair Botox
18,100
vol/mo
23%
(5y)
48%
(1y)
19%
(3mo)
Dry Hair Mask
27,100
vol/mo
22%
(5y)
17%
(1y)
29%
(3mo)
Highlighter Powder
4,400
vol/mo
22%
(5y)
4%
(1y)
14%
(3mo)
Retinol Face Serum
3,600
vol/mo
22%
(5y)
15%
(1y)
15%
(3mo)
Vitamin C Cleanser
140
vol/mo
22%
(5y)
19%
(1y)
24%
(3mo)
Oil-Free Moisturizer
14,800
vol/mo
22%
(5y)
108%
(1y)
18%
(3mo)
Kristin Ess
22,200
vol/mo
22%
(5y)
35%
(1y)
-2%
(3mo)
Sugaring NYC
320
vol/mo
21%
(5y)
-11%
(1y)
8%
(3mo)
Hyaluronic Acid Serum
165,000
vol/mo
21%
(5y)
21%
(1y)
28%
(3mo)
Wispy Lashes
18,100
vol/mo
21%
(5y)
11%
(1y)
31%
(3mo)
Augustinus Bader
27,100
vol/mo
21%
(5y)
12%
(1y)
2%
(3mo)
Facial Razor
18,100
vol/mo
21%
(5y)
9%
(1y)
16%
(3mo)
Face Wipes
6,600
vol/mo
21%
(5y)
38%
(1y)
72%
(3mo)
Contorno De Ojos
2,400
vol/mo
21%
(5y)
10%
(1y)
28%
(3mo)
Tinted Lip Balm
14,800
vol/mo
21%
(5y)
12%
(1y)
0%
(3mo)
BHA Exfoliant
6,600
vol/mo
20%
(5y)
58%
(1y)
15%
(3mo)
Biotin Spray
590
vol/mo
20%
(5y)
34%
(1y)
14%
(3mo)
Bronzing Drops
9,900
vol/mo
20%
(5y)
-43%
(1y)
0%
(3mo)
Vitamin C Moisturizer
1,900
vol/mo
20%
(5y)
11%
(1y)
22%
(3mo)
Gel Nail Extension
12,100
vol/mo
20%
(5y)
16%
(1y)
23%
(3mo)
Vitamin C Face Serum
5,400
vol/mo
19%
(5y)
17%
(1y)
25%
(3mo)
Keratin Treatments
60,500
vol/mo
19%
(5y)
26%
(1y)
10%
(3mo)
Brow Serum
9,900
vol/mo
19%
(5y)
16%
(1y)
16%
(3mo)
Good Dye Young
27,100
vol/mo
19%
(5y)
81%
(1y)
4%
(3mo)
Retinol Eye Cream
12,100
vol/mo
19%
(5y)
26%
(1y)
38%
(3mo)
Glycolic Acid Cleanser
27,100
vol/mo
18%
(5y)
1%
(1y)
9%
(3mo)
Polypeptide Cream
2,400
vol/mo
18%
(5y)
-16%
(1y)
22%
(3mo)
Scalp Detox
3,600
vol/mo
18%
(5y)
-4%
(1y)
32%
(3mo)
Revitalift
3,600
vol/mo
17%
(5y)
72%
(1y)
205%
(3mo)
Barber Scissors
3,600
vol/mo
17%
(5y)
18%
(1y)
22%
(3mo)
American Crew
6,600
vol/mo
17%
(5y)
30%
(1y)
33%
(3mo)
Cheek Filler
14,800
vol/mo
17%
(5y)
11%
(1y)
10%
(3mo)
Cheek filler is a cosmetic procedure using dermal fillers to augment cheek volume, enhance contour, and restore youthful fullness without...
Oil Hair Mask
590
vol/mo
16%
(5y)
4%
(1y)
17%
(3mo)
Rare Beauty
201,000
vol/mo
16%
(5y)
-1%
(1y)
-13%
(3mo)