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Discover TrendsBeauty

We surface rapidly growing trends in beauty before they take off.

Cheek Stain

590 vol/mo
55%
(5y)
111%
(1y)
275%
(3mo)

Dr Dennis Gross

27,100 vol/mo
55%
(5y)
12%
(1y)
16%
(3mo)
55%
(5y)
109%
(1y)
200%
(3mo)

American Crew Fiber is a well established male hair styling product line, with Fiber being one of its flagship texturizing fiber pastes d...

55%
(5y)
30%
(1y)
27%
(3mo)

Desodorante Hombre is a and established consumer product category focusing on aluminum based and aluminum free deodorants for men, encomp...

Lip Oil

27,100 vol/mo
54%
(5y)
12%
(1y)
97%
(3mo)

Lip oil is a cosmetic product category that combines moisturizing oils with pigment or tint, gaining traction as a hydrating alternative ...

Lumi

49,500 vol/mo
54%
(5y)
20%
(1y)
40%
(3mo)

Lumi is a, multi faceted topic spanning AI powered analytics platforms, lighting brands and creative tech ventures, with active companies...

Leave In Spray

720 vol/mo
54%
(5y)
60%
(1y)
53%
(3mo)

Leave In Spray is a hair care product category designed to moisturize, detangle, protect, and style hair without rinsing. It has grown du...

Vitamin C Toner

1,300 vol/mo
54%
(5y)
40%
(1y)
60%
(3mo)

Vitamin C Toner is a skincare trend focusing on toners formulated with vitamin C to brighten skin, even out tone, and provide antioxidant...

Body Lotion

27,100 vol/mo
54%
(5y)
75%
(1y)
143%
(3mo)

Lash Growth Oil

1,300 vol/mo
54%
(5y)
58%
(1y)
148%
(3mo)

Lash Growth Oil is a consumer trend focused on cosmetic products formulated to enhance eyelash length and fullness, driven by beauty rout...

Tubby Todd

90,500 vol/mo
54%
(5y)
7%
(1y)
25%
(3mo)

Tubby Todd is a baby skincare brand known for natural formulations and kid friendly products. The topic relates to consumer trends in cle...

53%
(5y)
70%
(1y)
156%
(3mo)

Oat Moisturizer refers to skincare products that use oats or colloidal oatmeal as a key ingredient to soothe, hydrate, and protect the sk...

Press On Nails

5,400 vol/mo
53%
(5y)
32%
(1y)
23%
(3mo)

Press On Nails are a popular beauty trend involving adhesive artificial nails that can be applied quickly at home, offering salon like na...

Make My Shave

10 vol/mo
53%
(5y)
41%
(1y)
22%
(3mo)

Make My Shave is an Australian shaving brand focused on eco conscious, skin friendly products for women, including razors with built in s...

Base Coat

3,600 vol/mo
53%
(5y)
67%
(1y)
83%
(3mo)

Base Coat is a foundational layer used across painting and cosmetics to improve adhesion, even out surface texture, and extend the longev...

Ranavat

6,600 vol/mo
53%
(5y)
17%
(1y)
63%
(3mo)

Ranavat is a luxury Ayurvedic skincare brand popular for vibrant, botanical skincare products and ritual inspired routines, reflecting a ...

Blowout Brush

9,900 vol/mo
53%
(5y)
42%
(1y)
9%
(3mo)

Blowout Brush refers to a 1 step styling tool that combines a brush and a hair dryer to deliver fast, salon like blowouts at home. It sur...

Cream Blush

14,800 vol/mo
52%
(5y)
124%
(1y)
270%
(3mo)

Detox Shampoo

9,900 vol/mo
51%
(5y)
71%
(1y)
123%
(3mo)

Detox Shampoo is a hair care trend focused on cleansing and purifying the scalp and hair using formulas that often include charcoal, clay...

Boy Smells

18,100 vol/mo
51%
(5y)
62%
(1y)
36%
(3mo)

Boy Smells is a fragrance brand known for its candle and perfume products with gender inclusive branding, notable for storytelling around...

51%
(5y)
102%
(1y)
280%
(3mo)

Makeup cleansing balm is a skincare product trend where solid oil based balms melt on contact with skin to effectively dissolve makeup, d...

Glow Primer

720 vol/mo
50%
(5y)
67%
(1y)
224%
(3mo)

Glow Primer refers to luminous facial primers designed to impart a radiant, dewy finish while prepping skin for makeup. It has become a p...

50%
(5y)
208%
(1y)
681%
(3mo)

Age Rewind Concealer is a popular cosmetic product by Maybelline designed to deliver long lasting, lightweight coverage with a focus on a...

Lash Curler

5,400 vol/mo
50%
(5y)
20%
(1y)
69%
(3mo)

Lash curler is a beauty tool designed to lift and curl eyelashes for a more open eyed appearance, with ongoing product evolution and bran...

49%
(5y)
125%
(1y)
336%
(3mo)

Hypoallergenic Shampoo is a hair care category focused on formulations designed to minimize allergens, fragrance, and irritants to reduce...

Blush Stick

6,600 vol/mo
49%
(5y)
77%
(1y)
178%
(3mo)

Blush Stick refers to the growing use of cream blush in stick form, emphasizing convenient, portable application and skin like finishes t...

49%
(5y)
23%
(1y)
12%
(3mo)

Heat Protectant Spray is a widely recognized hair care product used to shield hair from damage caused by heat styling tools like flat iro...

Heatless Curler

18,100 vol/mo
49%
(5y)
-24%
(1y)
-10%
(3mo)

Heatless curler refers to hair styling methods that curl hair without applying heat, using tools like fabric wraps, ribbon curlers, foam ...

Setting Powder

27,100 vol/mo
49%
(5y)
44%
(1y)
117%
(3mo)

Setting powder is a long standing cosmetic product used to mattify skin, set makeup, reduce shine, and extend wear. It remains a staple i...

Answr

18,100 vol/mo
49%
(5y)
15%
(1y)
33%
(3mo)

Answr refers to multiple real world entities centered on AI powered answer generation, automated knowledge retrieval, and question answer...

Perfume

110,000 vol/mo
49%
(5y)
16%
(1y)
-16%
(3mo)
49%
(5y)
60%
(1y)
153%
(3mo)

Rice Water Shampoo is a hair care trend based on using fermented rice water as an conditioning and cleansing rinse, popularized by beauty...

Lip Blush

27,100 vol/mo
49%
(5y)
45%
(1y)
82%
(3mo)

Lip blush is a semi permanent cosmetic tattoo that enhances lip color and definition, delivering a natural, flushed appearance that color...

Starface

33,100 vol/mo
48%
(5y)
0%
(1y)
-1%
(3mo)

Starface is a skincare brand known for its star shaped hydrocolloid acne patches that gained popularity on social media, signaling a tren...

DAE

40,500 vol/mo
48%
(5y)
5%
(1y)
1%
(3mo)

WooWoo

12,100 vol/mo
48%
(5y)
16%
(1y)
0%
(3mo)

WooWoo is a UK origin intimate care brand known for its cheeky branding, clean label formulations, and focus on women's self esteem. It h...

48%
(5y)
201%
(1y)
488%
(3mo)

Collagen body lotion is a skincare product that combines moisturizing ingredients with collagen derived peptides or collagen boosting cla...

Perfumer

8,100 vol/mo
48%
(5y)
46%
(1y)
13%
(3mo)

Perfumer is a, ongoing profession in the fragrance industry, with current emphasis on sustainable ingredients, niche brands, and innovati...

Hair Mousse

33,100 vol/mo
48%
(5y)
28%
(1y)
65%
(3mo)

Hair mousse is a hair styling product that provides lightweight volume, hold, and texture, evolving from traditional foams to more flexib...

Kosas

40,500 vol/mo
48%
(5y)
12%
(1y)
89%
(3mo)

Kosas is a recognized clean beauty cosmetics brand known for its lightweight, skin friendly makeup products and minimalist aesthetic. The...

47%
(5y)
82%
(1y)
127%
(3mo)

Weft hair extensions are a well established cosmetic service where hair wefts are used to add length and volume. The trend remains popula...

Hair Glaze

480 vol/mo
47%
(5y)
47%
(1y)
70%
(3mo)

Hair glaze is a hair treatment and coloring technique/product that creates a translucent, shiny, toning layer over the hair to impart viv...

Curl Comb

1,600 vol/mo
47%
(5y)
25%
(1y)
52%
(3mo)

Curl Comb is a hair styling tool category focusing on comb like devices designed to create curls or enhance curl formation, often used wi...

Sensitive Skin

6,600 vol/mo
47%
(5y)
85%
(1y)
92%
(3mo)

Sensitive skin is a and growing category in skincare, driven by consumer demand for gentler, fragrance free, and dermatologist tested pro...

Nose Patch

1,300 vol/mo
47%
(5y)
34%
(1y)
59%
(3mo)

Nose Patch refers to hydrocolloid or pore clearing patches designed for the nose area to treat blackheads, clogged pores, and visible por...

Amika

110,000 vol/mo
47%
(5y)
22%
(1y)
41%
(3mo)

Amika is a beauty brand known for colorful, fashion forward haircare products and accessories, with a strong presence in salons and direc...

47%
(5y)
18%
(1y)
45%
(3mo)

Glycolic Acid Face Wash is a skincare trend centered on cleansers formulated with glycolic acid (an AHA) to exfoliate and brighten the sk...

Body Butter

27,100 vol/mo
46%
(5y)
50%
(1y)
85%
(3mo)
46%
(5y)
116%
(1y)
292%
(3mo)

Exfoliating Facial is a and established skincare trend centered on using physical, chemical, or enzymatic exfoliants to remove dead skin ...

Cocokind

33,100 vol/mo
46%
(5y)
92%
(1y)
80%
(3mo)

Cocokind is a skincare brand known for its clean, plant based formulations and sustainable packaging, reflecting a broader trend toward a...

Scalp Mask

1,600 vol/mo
46%
(5y)
46%
(1y)
88%
(3mo)

Chin Filler

14,800 vol/mo
46%
(5y)
14%
(1y)
26%
(3mo)

Chin filler is a cosmetic procedure using dermal fillers to augment and redefine chin contour, often to achieve a more balanced facial pr...

Cube Candle

90 vol/mo
46%
(5y)
148%
(1y)
308%
(3mo)

Shampoo Dispenser

1,300 vol/mo
46%
(5y)
136%
(1y)
385%
(3mo)

Shampoo Dispenser is a topic focusing on devices that dispense shampoo, widely used in homes, hotels, and salons, with a growing emphasis...

Brow Glue

1,600 vol/mo
46%
(5y)
113%
(1y)
80%
(3mo)

Brow Glue is a cosmetic product designed to adhere and sculpt eyebrows, enabling long lasting, laminated looking brows with a clear or ti...

Sabi

9,900 vol/mo
46%
(5y)
80%
(1y)
-38%
(3mo)

Sabi refers to multiple real world topics including Africa focused B2B e commerce platforms (Sabi), consumer product brands (Sabi Foods, ...

Coco and Eve

22,200 vol/mo
46%
(5y)
2%
(1y)
62%
(3mo)

Coco & Eve is a haircare brand known for coconut oil–based products and influencer driven marketing, reflecting a broader consumer tren...

Hair Steamer

18,100 vol/mo
45%
(5y)
52%
(1y)
94%
(3mo)

Hair steamer devices are used to hydrate, soften, and improve manageability of hair by delivering steam to the strands and scalp, a trend...

Jojoba Oil

90,500 vol/mo
45%
(5y)
29%
(1y)
53%
(3mo)

Jojoba Oil is a, widely used botanical oil sourced from the seeds of the jojoba plant, valued in skincare, haircare, and wellness product...

Zinc Oxide

33,100 vol/mo
45%
(5y)
44%
(1y)
72%
(3mo)

Zinc oxide is a well established inorganic compound with broad applications across cosmetics, rubber manufacturing, electronics, and cata...