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We surface rapidly growing trends in beauty before they take off.

124%
(5y)
81%
(1y)
18%
(3mo)

Hypoallergenic Body Wash is a and established category focused on gentle, irritant free cleansers designed for sensitive or reactive skin...

Freckle Pen

18,100 vol/mo
123%
(5y)
74%
(1y)
6%
(3mo)

Freckle Pen is a cosmetic product used to manually apply faux freckles for a natural looking, sun kissed facial aesthetic, reflecting a b...

Glass Skin Serum

1,000 vol/mo
123%
(5y)
106%
(1y)
51%
(3mo)

Glass Skin Serum is a skincare trend focused on achieving luminous, poreless, and almost translucent skin texture often associated with K...

Hydrocolloid Patch

40,500 vol/mo
123%
(5y)
91%
(1y)
25%
(3mo)

Hydrocolloid patches are medicated skin patches that use hydrocolloid materials to absorb exudate and protect wounds or acne, widely popu...

123%
(5y)
59%
(1y)
37%
(3mo)

Hyaluronic Acid Shampoo is a haircare trend centered on shampoos formulated with hyaluronic acid to boost hydration, moisture retention, ...

Lip Glaze

880 vol/mo
122%
(5y)
82%
(1y)
11%
(3mo)
122%
(5y)
-29%
(1y)
16%
(3mo)

Snail mucin toner is a skincare product that uses snail secretion filtrate as a key ingredient to hydrate, soothe, and renew the skin; it...

Lip Tint Gloss

2,400 vol/mo
120%
(5y)
24%
(1y)
6%
(3mo)

Lip Tint Gloss is a beauty trend combining long lasting lip tint performance with the shine and moisture of gloss, leading to hybrid prod...

Cliganic

3,600 vol/mo
120%
(5y)
37%
(1y)
28%
(3mo)

Cliganic is a brand known for essential oils and aromatherapy products, widely sold online (notably on Amazon) and via its own website, r...

Hair Glossing

40,500 vol/mo
120%
(5y)
27%
(1y)
20%
(3mo)

Hair glossing is a salon treatment and at home product trend that adds depth, shine, and tone to hair, often using clear or pigmented glo...

Skin Barrier

4,400 vol/mo
119%
(5y)
64%
(1y)
48%
(3mo)

Skin barrier refers to the protective outer layer of the skin and has become a trending focus in beauty and dermatology as consumers seek...

High Frequency Wand

14,800 vol/mo
119%
(5y)
-19%
(1y)
-6%
(3mo)

Lyma Laser

9,900 vol/mo
119%
(5y)
11%
(1y)
-10%
(3mo)

Lyma Laser is a consumer grade laser/light therapy device marketed for skin rejuvenation and anti aging, trending as a premium home use t...

Butter Balm

590 vol/mo
118%
(5y)
19%
(1y)
-9%
(3mo)

Butter Balm is an emergent, multi use skincare product category centered on nourishing balms made from natural butters (shea, mango, coco...

Moerie

9,900 vol/mo
115%
(5y)
-18%
(1y)
3%
(3mo)

Moerie is a haircare brand focused on scalp and hair health, leveraging nutrient rich formulations and marketing around natural ingredien...

Jones Road Beauty

135,000 vol/mo
114%
(5y)
2%
(1y)
-15%
(3mo)

Jones Road Beauty is a cosmetics brand launched by Bobbi Brown in 2020, known for its minimal, multi use makeup products and clean, easy ...

113%
(5y)
21%
(1y)
61%
(3mo)

Glycolic Acid Lotion is a skincare product category that leverages glycolic acid, an alpha hydroxy acid (AHA), to exfoliate the skin and ...

112%
(5y)
-26%
(1y)
48%
(3mo)

Snail mucin cleanser refers to facial cleansers formulated with snail mucin (snail secretion filtrate) aimed at hydrating, soothing, and ...

Kojic Acid

33,100 vol/mo
112%
(5y)
11%
(1y)
44%
(3mo)

Kojic Acid is a widely used cosmetic ingredient for skin lightening and brightening, prominent in serums, creams, and soaps as an alterna...

Body Glow Oil

1,000 vol/mo
112%
(5y)
35%
(1y)
37%
(3mo)

Body Glow Oil is a skincare product category featuring lightweight oils designed to hydrate the skin and impart a radiant, dewy finish. I...

MZ SKIN

1,000 vol/mo
111%
(5y)
4%
(1y)
-15%
(3mo)

MZ SKIN is a luxury skincare brand known for dermal formulations and high end anti aging products, founded by Dr. Maryam Zamani; it has b...