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We surface rapidly growing trends in beauty before they take off.

Serum Concealer

1,300 vol/mo
222%
(5y)
341%
(1y)
861%
(3mo)

Serum Concealer is a category of beauty products that combines skincare benefits with concealer coverage, marketed to simultaneously addr...

Concealer Serum

1,300 vol/mo
222%
(5y)
341%
(1y)
861%
(3mo)

Concealer Serum is a hybrid skincare makeup category that combines pigment based concealing with active skincare ingredients, reflecting ...

Peptide Serum

9,900 vol/mo
219%
(5y)
196%
(1y)
131%
(3mo)

Peptide serum is a skincare product category that leverages short chains of amino acids (peptides) to signal skin cells for improved coll...

219%
(5y)
143%
(1y)
123%
(3mo)

Skin Barrier Cream refers to skincare products designed to support and restore the skin's protective barrier, addressing issues like dryn...

Saie

60,500 vol/mo
219%
(5y)
20%
(1y)
43%
(3mo)

Saie is a recognized clean beauty cosmetics brand that has gained prominence for its lightweight, glow friendly makeup with minimalist in...

Mugwort Essence

2,900 vol/mo
218%
(5y)
286%
(1y)
23%
(3mo)

Mugwort Essence is a skincare trend centered on products that use mugwort (Artemisia) extract as the primary ingredient to calm irritated...

Serum Blush

170 vol/mo
216%
(5y)
207%
(1y)
509%
(3mo)

Serum blush is a lightweight, skin care infused blush category that blends hydration with color, offering a dewy, skin like finish and a ...

Mini Perfume

22,200 vol/mo
215%
(5y)
84%
(1y)
107%
(3mo)

Mini Perfume refers to compact, travel sized fragrance bottles or samples designed for portability, easy gifting, and on the go usage.

Haus Labs

60,500 vol/mo
211%
(5y)
55%
(1y)
80%
(3mo)

Haus Labs is a cosmetics brand founded by Lady Gaga, known for its performance driven makeup products and bold branding. The topic center...

Forte Series

2,900 vol/mo
211%
(5y)
321%
(1y)
293%
(3mo)

Forte Series is a men’s grooming brand known for barber grade hair styling products such as pomade, clays, creams, and hair care lines ...

Bubble Skincare

90,500 vol/mo
210%
(5y)
-33%
(1y)
21%
(3mo)

Bubble Skincare is a Gen Z–leaning skincare brand and movement that emphasizes approachable, transparent, ingredient conscious products...

209%
(5y)
198%
(1y)
642%
(3mo)

Mediheal

12,100 vol/mo
208%
(5y)
35%
(1y)
93%
(3mo)

Mediheal is a South Korean skincare brand best known for its innovative sheet masks and accessible, dermatologist friendly products, repr...

Body Serum

3,600 vol/mo
205%
(5y)
233%
(1y)
382%
(3mo)

Body serum is a skincare category gaining traction for targeted body care, offering lightweight, fast absorbing formulations with actives...

Biotin Cream

210 vol/mo
203%
(5y)
606%
(1y)
693%
(3mo)

Biotin Cream is a cosmetic product category featuring creams formulated with biotin (vitamin B7) marketed to support hair, nail, and skin...

Korean Eye Cream

3,600 vol/mo
202%
(5y)
88%
(1y)
80%
(3mo)

Korean Eye Cream is a well established category within K beauty, emphasizing hydrating, brightening, and anti aging benefits for the deli...

Babylisspro

90,500 vol/mo
200%
(5y)
216%
(1y)
311%
(3mo)

BaBylissPRO is a professional hair styling tools brand known for high end clippers, trimmers, dryers, and curling irons favored in salons...

Magic Serum

480 vol/mo
200%
(5y)
284%
(1y)
272%
(3mo)

Magic Serum is a, widely marketed skincare (and haircare) concept centered on high efficacy serums marketed as transformative, sometimes ...

Just Ingredients

110,000 vol/mo
199%
(5y)
58%
(1y)
42%
(3mo)

Just Ingredients is a health and wellness brand focused on transparent, real ingredient products, expanding into mainstream retail channe...

Face Tightener

260 vol/mo
199%
(5y)
-56%
(1y)
150%
(3mo)

Face Tightener refers to a category of at home cosmetic devices that aim to temporarily tighten and firm facial skin using technologies l...

ILIA

60,500 vol/mo
198%
(5y)
179%
(1y)
-20%
(3mo)

ILIA is a beauty brand known for clean, sustainable cosmetics focused on skin friendly formulations and minimalist, makeup skincare hybrids.