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We surface rapidly growing trends in beauty before they take off.

Unisex Perfume

27,100 vol/mo
101%
(5y)
44%
(1y)
10%
(3mo)

Unisex Perfume is a, established segment in the fragrance industry where perfumes are marketed and designed to be worn by any gender, ref...

Skin Hunger

1,000 vol/mo
100%
(5y)
65%
(1y)
35%
(3mo)

Skin hunger is a rising awareness of the human need for physical touch and close contact, driven by social isolation and increased digita...

Naturium

74,000 vol/mo
100%
(5y)
23%
(1y)
21%
(3mo)

Naturium is a skincare brand known for affordable, vegan, and clean formulation products that emphasize transparency and active ingredients.

Hair Loss Serum

2,900 vol/mo
100%
(5y)
99%
(1y)
21%
(3mo)

Hair Loss Serum is a and established category of topical hair restoration products, including minoxidil based serums and botanical blends...

Forest Essentials

8,100 vol/mo
99%
(5y)
44%
(1y)
20%
(3mo)

Forest Essentials is a recognized Indian premium Ayurvedic skincare brand and category within natural beauty that has established a stron...

Powder Blush

12,100 vol/mo
99%
(5y)
29%
(1y)
10%
(3mo)

Powder blush is a long standing cosmetic product that has regained prominence as part of a broader revival of classic makeup techniques a...

Pimple Patches

165,000 vol/mo
99%
(5y)
3%
(1y)
-9%
(3mo)

Pimple Patches are hydrocolloid skincare patches designed to cover and absorb active acne lesions, protecting them from bacteria and prev...

Niacinamide Toner

2,400 vol/mo
98%
(5y)
31%
(1y)
35%
(3mo)

Niacinamide toner is a skincare product that combines niacinamide (vitamin B3) with a toner base to deliver anti inflammatory, barrier su...

98%
(5y)
27%
(1y)
34%
(3mo)

Silicone body scrubber refers to silicone based exfoliating tools used in bathing to cleanse and exfoliate the skin. They are favored for...

98%
(5y)
70%
(1y)
25%
(3mo)

Growth Factor Serum is a skincare trend centered on serums containing growth factors or growth factor–like ingredients intended to stim...

Peptide Cream

2,400 vol/mo
97%
(5y)
67%
(1y)
37%
(3mo)

Peptide Cream is a skincare trend centered on formulations infused with peptides to support skin structure, firmness, hydration, and anti...

Tanning Gel

4,400 vol/mo
97%
(5y)
-1%
(1y)
290%
(3mo)

Tanning Gel is a sunless self tanning product category that uses a gel formulation to give a bronzed color without sun exposure, gaining ...

Cherry Perfume

6,600 vol/mo
97%
(5y)
10%
(1y)
-19%
(3mo)

Cherry Perfume refers to a rising interest in fragrances featuring cherry notes or cherry inspired composition, spanning high end niche h...

Body Serum

3,600 vol/mo
96%
(5y)
69%
(1y)
43%
(3mo)

Body serum is a skincare category gaining traction for targeted body care, offering lightweight, fast absorbing formulations with actives...

K18 Hair

12,100 vol/mo
96%
(5y)
27%
(1y)
12%
(3mo)

K18 Hair is a brand that markets peptide based hair repair and conditioning products claimed to restore hair by repairing damaged keratin...

95%
(5y)
117%
(1y)
60%
(3mo)

Zinc pyrithione shampoo is an established antifungal shampoo used to treat dandruff and seborrheic dermatitis, with ongoing consumer inte...

95%
(5y)
61%
(1y)
30%
(3mo)

Hair Growth Supplements are vitamins and botanicals marketed to support hair health and growth, with consumer interest driven by cosmetic...

Perfume Oil

22,200 vol/mo
95%
(5y)
37%
(1y)
2%
(3mo)

Perfume oil is a fragrance category centered on concentrated blends in carrier oils or alcohol free bases, often marketed as long lasting...

Bonding Shampoo

1,600 vol/mo
95%
(5y)
21%
(1y)
19%
(3mo)

Bonding Shampoo is a haircare category centered on shampoos that help repair and protect disulfide bonds in hair, reducing breakage and i...

Hair Perfume

27,100 vol/mo
94%
(5y)
55%
(1y)
-21%
(3mo)

Hair perfume is a recognized product category that blends fragrance with hair care, offering scented finishes and long lasting aroma for ...

Oil Cleanser

4,400 vol/mo
94%
(5y)
5%
(1y)
23%
(3mo)

Oil cleanser refers to cleansing oils used in skincare to dissolve makeup and sebum, often as part of a double cleansing routine. It is a...