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We surface rapidly growing trends in beauty before they take off.
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beauty
Subcategories
Growth (5yr)
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trends
21
Tanning Serum
320
vol/mo
181%
(5y)
363%
(1y)
570%
(3mo)
Silk Bonnet
33,100
vol/mo
181%
(5y)
16%
(1y)
33%
(3mo)
Mucin Serum
140
vol/mo
180%
(5y)
18%
(1y)
59%
(3mo)
Creed Virgin Island Water
14,800
vol/mo
176%
(5y)
55%
(1y)
80%
(3mo)
French Curl
9,900
vol/mo
175%
(5y)
81%
(1y)
38%
(3mo)
Vanilla perfume
49,500
vol/mo
174%
(5y)
29%
(1y)
-10%
(3mo)
Vanilla perfume is a classic fragrance category that remains enduringly popular, with renewed interest driven by natural ingredient movem...
Hydrating Conditioner
1,600
vol/mo
173%
(5y)
250%
(1y)
495%
(3mo)
Ceramide Cream
1,900
vol/mo
173%
(5y)
216%
(1y)
195%
(3mo)
Skin Barrier Repair
5,400
vol/mo
172%
(5y)
129%
(1y)
73%
(3mo)
Korean Toner
5,400
vol/mo
171%
(5y)
49%
(1y)
58%
(3mo)
Russian Manicure
110,000
vol/mo
171%
(5y)
9%
(1y)
11%
(3mo)
Calming Cream
390
vol/mo
169%
(5y)
132%
(1y)
290%
(3mo)
Yerba Mate Eye Gel
1,300
vol/mo
169%
(5y)
72%
(1y)
325%
(3mo)
Danessa Myricks
74,000
vol/mo
168%
(5y)
98%
(1y)
57%
(3mo)
Melting Balm
320
vol/mo
166%
(5y)
57%
(1y)
132%
(3mo)
Natural Perfume
5,400
vol/mo
165%
(5y)
248%
(1y)
243%
(3mo)
Natural perfume refers to fragrances made from naturally derived ingredients, such as essential oils, absolutes, and plant derived extrac...
Rosemary Conditioner
720
vol/mo
165%
(5y)
105%
(1y)
244%
(3mo)