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We surface rapidly growing trends in beauty before they take off.

Pink Concealer

1,600 vol/mo
155%
(5y)
216%
(1y)
508%
(3mo)

Pink concealer is a color correcting makeup trend where pink tinted concealers are used to brighten and counteract dull or blue toned are...

Tanning Gel

4,400 vol/mo
155%
(5y)
14%
(1y)
687%
(3mo)

Tanning Gel is a sunless self tanning product category that uses a gel formulation to give a bronzed color without sun exposure, gaining ...

154%
(5y)
223%
(1y)
608%
(3mo)

Firming Moisturizer is a skincare product category centered on moisturizers formulated to visibly tighten and lift the skin through ingre...

Tower28

90,500 vol/mo
154%
(5y)
19%
(1y)
28%
(3mo)

Tower28 is a beauty brand known for clean, minimalist makeup products designed for everyday wear, emphasizing skin safe formulas and appr...

Powder Shampoo

720 vol/mo
154%
(5y)
205%
(1y)
630%
(3mo)

Perfume Dupe

2,900 vol/mo
154%
(5y)
56%
(1y)
40%
(3mo)

Perfume Dupe is the practice of creating and marketing affordable fragrance alternatives that mimic the scent profiles of high end or des...

Brown Mascara

12,100 vol/mo
153%
(5y)
90%
(1y)
265%
(3mo)

Brown mascara is a beauty product category experiencing renewed attention as consumers seek softer, natural lash definitions and versatil...

Caffeine Serum

1,600 vol/mo
152%
(5y)
152%
(1y)
146%
(3mo)

Caffeine Serum is a skincare product category focused on serums containing caffeine, marketed primarily for puffiness reduction, antioxid...

151%
(5y)
196%
(1y)
331%
(3mo)

Body hair trimmers are grooming devices designed to trim and manage body hair across the torso, legs, and other areas. The trend is drive...

Hair Glossing

40,500 vol/mo
151%
(5y)
46%
(1y)
59%
(3mo)

Hair glossing is a salon treatment and at home product trend that adds depth, shine, and tone to hair, often using clear or pigmented glo...

Base Butter

70 vol/mo
151%
(5y)
312%
(1y)
253%
(3mo)

Base Butter is a category in the cosmetic and personal care space, referring to whipped or solid butter based bases used to create moistu...

Milk Mist

390 vol/mo
151%
(5y)
309%
(1y)
425%
(3mo)

Milk Mist is a consumer skincare and fragrance category featuring lightweight, milky scented hydrating mists marketed for body, face, and...

149%
(5y)
83%
(1y)
248%
(3mo)

Cushion foundation refers to compact liquid foundation dispensed via a sponge soaked cushion, popularized in K beauty and now mainstream ...

Skin Barrier

4,400 vol/mo
148%
(5y)
112%
(1y)
87%
(3mo)

Skin barrier refers to the protective outer layer of the skin and has become a trending focus in beauty and dermatology as consumers seek...

Dandruff Comb

8,100 vol/mo
148%
(5y)
-16%
(1y)
-7%
(3mo)

Dandruff Comb is a grooming tool targeted at reducing dandruff by physically removing flakes and massaging the scalp, often featuring fin...

147%
(5y)
136%
(1y)
234%
(3mo)

Chrome Eyeshadow is a cosmetics trend centered on metallic, mirror like eyeshadow finishes that reflect light for a bold, high gloss look...

Coconut Fragrance

9,900 vol/mo
146%
(5y)
212%
(1y)
295%
(3mo)

Glow Mist

320 vol/mo
145%
(5y)
175%
(1y)
401%
(3mo)

Bakuchiol Serum

12,100 vol/mo
145%
(5y)
33%
(1y)
160%
(3mo)

Bakuchiol serum is a plant derived skincare product that acts as a natural alternative to retinol, offering anti aging and skin renewing ...

Azelaic Acid

201,000 vol/mo
145%
(5y)
113%
(1y)
71%
(3mo)

Azelaic acid is a well established dermatological ingredient experiencing renewed consumer interest in skincare for acne, rosacea, and hy...

145%
(5y)
-18%
(1y)
0%
(3mo)

Sebaceous Filament is a dermatological term referring to tiny natural oil canal structures within pores, often discussed in skincare cont...