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We surface rapidly growing trends in beauty before they take off.

Curl Cream

40,500 vol/mo
99%
(5y)
55%
(1y)
88%
(3mo)

Curl cream is a, established hair care product category designed to define and moisturize curly hair, with widespread adoption across maj...

Odele

8,100 vol/mo
99%
(5y)
59%
(1y)
126%
(3mo)

Odele is a clean beauty haircare brand based in Minneapolis that has expanded beyond initial Target exclusivity to broader retail, direct...

Honey Serum

260 vol/mo
99%
(5y)
258%
(1y)
482%
(3mo)

Honey Serum is a skincare trend centered on serums formulated with honey or honey derived actives (such as Manuka honey) to deliver moist...

Coconut Deodorant

1,900 vol/mo
98%
(5y)
82%
(1y)
317%
(3mo)

Coconut deodorant is a consumer product trend in personal care, featuring deodorants formulated with coconut derived ingredients (often c...

Hydrogel

18,100 vol/mo
98%
(5y)
171%
(1y)
91%
(3mo)

Hydrogel technology is expanding beyond traditional medical uses into advanced drug delivery, tissue engineering, wound care, and soft ro...

Mineral Sunscreen

90,500 vol/mo
98%
(5y)
124%
(1y)
476%
(3mo)

Mineral sunscreen is a, established category of sun protection that uses mineral UV filters like zinc oxide or titanium dioxide instead o...

Westman Atelier

40,500 vol/mo
98%
(5y)
53%
(1y)
164%
(3mo)

Westman Atelier is a prestige clean makeup brand founded by Gucci Westman in 2014, known for luxury, multi use products and a philosophy ...

Be Curly Aveda

3,600 vol/mo
98%
(5y)
-5%
(1y)
109%
(3mo)

Be Curly Aveda refers to Aveda's Be Curly line and the broader movement toward curl friendly haircare, styling, and education for natural...

Firming Serum

880 vol/mo
97%
(5y)
95%
(1y)
252%
(3mo)

Firming Serum is a skincare product category focused on improving skin firmness and elasticity through topical serums containing active i...

Body Oil

49,500 vol/mo
97%
(5y)
82%
(1y)
137%
(3mo)
97%
(5y)
105%
(1y)
283%
(3mo)

Antiperspirant for men is a consumer category focusing on deodorant and antiperspirant products tailored to male grooming needs, preferen...

Floral Perfume

49,500 vol/mo
96%
(5y)
82%
(1y)
101%
(3mo)

Floral perfume is a long standing fragrance category that remains popular, with ongoing innovation in notes, sustainability, and customiz...

L'Occitane

201,000 vol/mo
95%
(5y)
16%
(1y)
-35%
(3mo)

L'Occitane is a well established French cosmetics brand known for natural based skincare and sustainable practices; the topic highlights ...

Celluma

9,900 vol/mo
95%
(5y)
47%
(1y)
22%
(3mo)

Celluma is a LED light therapy device brand used for skincare and pain relief, spanning consumer and clinical settings.

Essence Toner

480 vol/mo
94%
(5y)
54%
(1y)
95%
(3mo)

Essence toner combines the hydration and brightening focus of an essence with the convenience of a toner, positioning itself as a lightwe...

Body Oil Wash

3,600 vol/mo
94%
(5y)
98%
(1y)
192%
(3mo)

Biotin Spray

590 vol/mo
94%
(5y)
185%
(1y)
447%
(3mo)

Biotin Spray is a consumer hair care product trend focusing on sprays formulated with biotin (and often other hair health ingredients) ma...

CO2 Laser

49,500 vol/mo
93%
(5y)
57%
(1y)
35%
(3mo)

CO2 Laser refers to a class of gas lasers using carbon dioxide as the gain medium, widely used for cutting, engraving, and marking a vari...

Glow Blush

390 vol/mo
93%
(5y)
67%
(1y)
248%
(3mo)

Glow blush is a makeup trend focusing on luminous, skin willing blush shades that impart a dewy, radiant flush, often with pearlescent or...

Laneige

165,000 vol/mo
93%
(5y)
0%
(1y)
21%
(3mo)

Laneige is a well established Korean beauty brand known for its water based skincare and lip care products. It has sustained recognition ...

Liquid Blush

18,100 vol/mo
93%
(5y)
87%
(1y)
253%
(3mo)

Liquid blush is a popular makeup trend centered on creamy, blendable liquid formulations that deliver sheer to buildable color with a dew...

93%
(5y)
30%
(1y)
458%
(3mo)

Rice Water Shampoo Bar is a haircare trend that leverages the purported benefits of rice water for hair health, packaged in solid shampoo...

Glueless Wig

40,500 vol/mo
92%
(5y)
45%
(1y)
196%
(3mo)

Glueless wigs are a widely adopted category of wigs that use alternative attachment methods (clips, combs, elastic bands, and adhesive fr...

Glow Serum

2,900 vol/mo
91%
(5y)
111%
(1y)
221%
(3mo)

Glow Serum is a skincare product category centered on serums formulated to impart radiance and improve skin luminosity through active ing...

RF Microneedling

22,200 vol/mo
91%
(5y)
78%
(1y)
41%
(3mo)

RF microneedling is a dermatological aesthetic procedure that combines fractional radiofrequency energy with microneedling to stimulate c...

Air Dry Hair

1,900 vol/mo
91%
(5y)
117%
(1y)
191%
(3mo)

Air Dry Hair is a trending movement focusing on letting hair dry naturally or with minimal heat, supported by products and practices that...

Double Cleanse

5,400 vol/mo
91%
(5y)
30%
(1y)
80%
(3mo)

Pimple Patches

165,000 vol/mo
91%
(5y)
7%
(1y)
4%
(3mo)

Pimple Patches are hydrocolloid skincare patches designed to cover and absorb active acne lesions, protecting them from bacteria and prev...

90%
(5y)
146%
(1y)
419%
(3mo)

Organic Harvest is a brand focused on organic and natural personal care products, primarily skincare, cosmetics, and wellness items marke...

MDacne

8,100 vol/mo
90%
(5y)
137%
(1y)
30%
(3mo)