Trends is free while in Beta

Discover TrendsBeauty

We surface rapidly growing trends in beauty before they take off.

1%
(5y)
68%
(1y)
172%
(3mo)

Palo Santo

90,500 vol/mo
0%
(5y)
7%
(1y)
23%
(3mo)

Hair

246,000 vol/mo
0%
(5y)
13%
(1y)
15%
(3mo)

Tea Tree Oil

110,000 vol/mo
-8%
(5y)
0%
(1y)
44%
(3mo)

Tea Tree Oil is a, long established essential oil derived from Melaleuca alternifolia, widely used for topical antimicrobial and anti inf...

Apricot Scrub

1,900 vol/mo
-10%
(5y)
21%
(1y)
100%
(3mo)

Wolf Cut

450,000 vol/mo
-12%
(5y)
8%
(1y)
-2%
(3mo)
-12%
(5y)
17%
(1y)
59%
(3mo)

Anti wrinkle cream is a long standing consumer category focused on reducing the appearance of facial wrinkles through topical formulation...

Curling Wand

27,100 vol/mo
-14%
(5y)
23%
(1y)
18%
(3mo)

The Curling Wand trend centers on consumer use heated styling devices designed to create curl patterns and wave textures in hair, driven ...

Young Nails

22,200 vol/mo
-14%
(5y)
3%
(1y)
11%
(3mo)

Young Nails is a recognized brand in professional nail care, known for its acrylic and gel systems, education programs, and salon supply ...

Shea Moisture

74,000 vol/mo
-16%
(5y)
11%
(1y)
123%
(3mo)

SheaMoisture is a beauty brand known for natural, ethically sourced hair and skincare products that cater to diverse consumers; the topic...

Andalou

5,400 vol/mo
-17%
(5y)
0%
(1y)
42%
(3mo)

Andalou Naturals is a skincare brand known for clean, fruit powered formulations and plant based actives. The topic centers on its produc...

FOREO

18,100 vol/mo
-17%
(5y)
39%
(1y)
26%
(3mo)

FOREO is a consumer electronics/company known for its facial skincare devices, notably silicone based sonic cleansing brushes and related...

-17%
(5y)
40%
(1y)
9%
(3mo)

Nail Extensions are a long standing beauty service involving reinforced artificial nails (acrylic, gel, or other polymers) used to extend...

Ilia Beauty

27,100 vol/mo
-17%
(5y)
25%
(1y)
112%
(3mo)

ILIA Beauty is a recognized clean beauty brand known for its use of clean, minimal ingredients and sustainable packaging, which places it...

Foundation

246,000 vol/mo
-19%
(5y)
37%
(1y)
62%
(3mo)

Nuface

33,100 vol/mo
-21%
(5y)
-13%
(1y)
4%
(3mo)

NuFACE refers to a line of microcurrent facial devices designed to stimulate facial muscles for a lifted appearance and improved contour,...

Carol's Daughter

22,200 vol/mo
-21%
(5y)
-16%
(1y)
65%
(3mo)

Carol's Daughter is a beauty brand known for natural hair and skincare products, with a history anchored in celebrity and influencer driv...

-21%
(5y)
9%
(1y)
11%
(3mo)

Fingernail Polish Remover is a consumer product category used to remove nail polish from fingernails and toenails, available in acetone b...

Braids

246,000 vol/mo
-21%
(5y)
-7%
(1y)
21%
(3mo)

Chi Hair Products

5,400 vol/mo
-22%
(5y)
11%
(1y)
-20%
(3mo)

Chi Hair Products, a well known professional hair care brand under Farouk Systems, continues to be a staple in salons and consumer retail...

Uñas

12,100 vol/mo
-23%
(5y)
0%
(1y)
0%
(3mo)

Uñas refers to the nails/manicure trend space, encompassing nail care, nail art, acrylic/gel services, and related consumer products gai...

-24%
(5y)
-43%
(1y)
19%
(3mo)

Mielle Hair Products is a well established natural hair care brand known for its line of organic and botanically infused products, includ...

Wigs

165,000 vol/mo
-24%
(5y)
11%
(1y)
12%
(3mo)

Wigs are a continuing real trend in fashion, beauty, cosplay, and medical hair loss solutions, with growing mainstream acceptance, produc...

BB Curl

2,900 vol/mo
-25%
(5y)
58%
(1y)
90%
(3mo)

BB Curl is a product line from Bumble and Bumble focused on defining and shaping curls, with the BB Curl branding appearing on shampoos, ...

Wishtrend

1,600 vol/mo
-27%
(5y)
45%
(1y)
182%
(3mo)

Wishtrend is a prominent e commerce platform specializing in K beauty and skincare brands, known for aggregating niche Korean and Asian b...

Zit Cream

5,400 vol/mo
-28%
(5y)
30%
(1y)
11%
(3mo)

Zit Cream is a, long standing consumer skincare category focused on topical treatments for acne. It encompasses over the counter benzoyl ...

Clearasil

12,100 vol/mo
-28%
(5y)
18%
(1y)
95%
(3mo)

Clearasil is a long standing skincare brand focusing on acne treatment, historically recognized as an OTC solution and part of the broade...

Hair Clay Mask

1,000 vol/mo
-30%
(5y)
34%
(1y)
99%
(3mo)

Hair clay mask is a hair care trend focused on masks that incorporate clay to detoxify the scalp, absorb excess oil, and improve hair tex...

-31%
(5y)
52%
(1y)
274%
(3mo)

Dip nail powder kit is a beauty trend where users apply colored dip powder to nails using a bonding liquid, creating longer lasting manic...

Beard Roller

5,400 vol/mo
-31%
(5y)
10%
(1y)
60%
(3mo)

Beard Roller is a microneedling tool marketed for stimulating beard growth by promoting micro wound healing and product absorption. It ha...

Painless Tattoo

2,400 vol/mo
-32%
(5y)
-22%
(1y)
80%
(3mo)

Painless Tattoo is a trend focused on reducing or eliminating pain during tattooing through topical anesthetics, advanced needle technolo...

Lash Extensions

90,500 vol/mo
-33%
(5y)
4%
(1y)
42%
(3mo)

Lash extensions are a beauty service that attaches synthetic or natural fibers to individual lashes to enhance length and fullness. The t...

DIY Hair Mask

4,400 vol/mo
-33%
(5y)
-6%
(1y)
54%
(3mo)

DIY Hair Mask refers to consumer created or semi structured at home hair treatments using household ingredients or simple, store bought b...

Airspun Powder

4,400 vol/mo
-34%
(5y)
0%
(1y)
102%
(3mo)

Airspun Powder is a long standing translucent loose face powder brand historically produced by Coty. It has resurfaced in trend discussio...

-34%
(5y)
8%
(1y)
34%
(3mo)

Eminence Organic Skin Care is a well established, niche skincare brand known for its certified organic ingredients and artisanal Hungaria...

Dip Powder

6,600 vol/mo
-35%
(5y)
-5%
(1y)
34%
(3mo)

Dip powder is a widely adopted at home and salon manicure method using colored powder dipped in adhesive layers to create long lasting na...

Curtain Bangs

246,000 vol/mo
-38%
(5y)
-5%
(1y)
0%
(3mo)

Airbrush Makeup

8,100 vol/mo
-40%
(5y)
15%
(1y)
127%
(3mo)

Airbrush makeup is a makeup application technique that uses an airbrush device to spray a fine mist of foundation, concealer, or color pr...

Daith Earrings

3,600 vol/mo
-42%
(5y)
-23%
(1y)
152%
(3mo)

Daith earrings refer to a style of curved hoop piercing through the inner cartilage of the ear (daith). They are marketed as a statement ...

Denman Brush

40,500 vol/mo
-43%
(5y)
15%
(1y)
39%
(3mo)

Soko Glam

18,100 vol/mo
-43%
(5y)
-30%
(1y)
-21%
(3mo)

Soko Glam is a prominent e commerce retailer focused on Korean beauty (K beauty), known for curating skincare brands, education, and prod...

CBD Shampoo

590 vol/mo
-46%
(5y)
80%
(1y)
81%
(3mo)

Jade Roller

9,900 vol/mo
-47%
(5y)
13%
(1y)
50%
(3mo)

Jade Roller is a skincare tool trend where smooth, cool jade stones are used in rolling motions to massage the face, promote lymphatic dr...

Estee Lauder

246,000 vol/mo
-65%
(5y)
82%
(1y)
263%
(3mo)

Estee Lauder is a leading premium beauty brand and conglomerate whose ongoing investments in digital commerce, personalized skincare, and...

Brillia

1,900 vol/mo
-71%
(5y)
-49%
(1y)
-22%
(3mo)

Brillia is a brand name used in multiple contexts, including BrilliA Inc (a publicly traded company involved in apparel services) and Bri...

9999%+
(5y)
9680%
(1y)
163%
(3mo)

Skin Analysis Machines are diagnostic imaging systems used by dermatologists, aesthetic clinics, and research environments to quantify sk...

Skincare Tech

170 vol/mo
9999%+
(5y)
5847%
(1y)
63%
(3mo)

Skincare Tech is the convergence of digital tools, AI, at home devices, and data driven formulations to personalize and optimize skincare...

9999%+
(5y)
5508%
(1y)
1413%
(3mo)

Brightening Deodorant is a consumer personal care trend focused on deodorants that combine odor protection with skin brightening or tone ...

9999%+
(5y)
4295%
(1y)
428%
(3mo)

Personalized skincare is a, established trend centered on tailoring skincare routines and products to an individual’s unique skin type,...

9999%+
(5y)
4227%
(1y)
673%
(3mo)

K18 Leave in Molecular Repair Hair Mask is a science driven hair care product that uses peptide based technology to restore damaged hair ...

Defense Serum

20 vol/mo
9999%+
(5y)
3950%
(1y)
346%
(3mo)

Defense Serum is a skincare trend centered on barrier defense and environmental protection serums designed to strengthen skin against pol...

9999%+
(5y)
3123%
(1y)
405%
(3mo)
9999%+
(5y)
2933%
(1y)
445%
(3mo)

Blue Light Skincare refers to skincare products and routines designed to protect skin from blue light exposure, primarily from screens an...

Pdrn Ampoule

320 vol/mo
9999%+
(5y)
2559%
(1y)
228%
(3mo)

PDRN Ampoule refers to ampouled polydeoxyribonucleotide (PDRN) solutions used in dermatology and aesthetics to promote skin repair, hydra...

PDRN Toner

590 vol/mo
9999%+
(5y)
2384%
(1y)
244%
(3mo)

PDRN Toner refers to a skincare toner formulated with polydeoxyribonucleotide (PDRN), a regenerative ingredient derived from DNA fragment...

Exosome Skincare

3,600 vol/mo
9999%+
(5y)
1935%
(1y)
60%
(3mo)

Exosome skincare refers to cosmetic products that claim to utilize exosomal content or exosome like vesicles to deliver active ingredient...

Afnan Perfumes

1,600 vol/mo
9999%+
(5y)
1925%
(1y)
67%
(3mo)

Afnan Perfumes is a UAE based niche fragrance brand known for its designer inspired and long lasting scents, gaining attention in the fra...

PDRN Cream

3,600 vol/mo
9999%+
(5y)
1795%
(1y)
170%
(3mo)

PDRN Cream is a skincare trend centered on creams and serums containing Polydeoxyribonucleotide (PDRN), promoted for skin regeneration, h...

9999%+
(5y)
1735%
(1y)
383%
(3mo)

Protein Free Shampoo is a haircare trend emphasizing shampoos that avoid using proteins (such as keratin or silk) in their formulations, ...

9999%+
(5y)
1645%
(1y)
89%
(3mo)

Cosmetic Accessories refers to tools and add ons used in beauty routines, including makeup brushes, applicators, organizers, storage, and...