Trends is free while in Beta

Discover TrendsBeauty

We surface rapidly growing trends in beauty before they take off.

Butter Balm

590 vol/mo
143%
(5y)
73%
(1y)
100%
(3mo)

Butter Balm is an emergent, multi use skincare product category centered on nourishing balms made from natural butters (shea, mango, coco...

Purifying Shampoo

1,600 vol/mo
143%
(5y)
219%
(1y)
328%
(3mo)

Purifying Shampoo refers to shampoos designed to deeply cleanse and remove buildup from styling products, minerals, and excess oil on the...

Magnesium Lotion

18,100 vol/mo
143%
(5y)
48%
(1y)
75%
(3mo)

Magnesium lotion is a topical magnesium product used for relaxation, muscle comfort, and skincare, which has gained traction in wellness ...

Hydrocolloid Patch

40,500 vol/mo
143%
(5y)
115%
(1y)
60%
(3mo)

Hydrocolloid patches are medicated skin patches that use hydrocolloid materials to absorb exudate and protect wounds or acne, widely popu...

Microneedling Pen

14,800 vol/mo
143%
(5y)
136%
(1y)
139%
(3mo)

Microneedling pen is a skincare device used to create micro injuries for collagen stimulation, often used in aesthetic dermatology and at...

Lip Serum

1,900 vol/mo
142%
(5y)
168%
(1y)
213%
(3mo)

Lip Serum is a beauty product category focused on lip enhancing and nourishing serums designed to hydrate, plump, smooth, and protect the...

141%
(5y)
164%
(1y)
310%
(3mo)

Micro Bangs

33,100 vol/mo
141%
(5y)
29%
(1y)
-3%
(3mo)

Micro bangs are very short bangs cut above the eyebrows, a hairstyle trend that has resurged in fashion and beauty circles and is being p...

Snail Mucin Serum

18,100 vol/mo
140%
(5y)
-7%
(1y)
43%
(3mo)

Snail Mucin Serum is a skincare trend centered on serums formulated with snail secretion filtrate, touted for hydration, barrier repair, ...

Niacinamide Serum

74,000 vol/mo
140%
(5y)
126%
(1y)
122%
(3mo)

Niacinamide serum is a widely recognized skincare trend centered on using formulations containing niacinamide (vitamin B3) to target issu...

Blurring Primer

3,600 vol/mo
140%
(5y)
49%
(1y)
152%
(3mo)

Blurring Primer refers to cosmetic primers designed to visually smooth skin texture and reduce the appearance of pores and fine lines, cr...

Lip Tint Gloss

1,900 vol/mo
140%
(5y)
71%
(1y)
98%
(3mo)

Lip Tint Gloss is a beauty trend combining long lasting lip tint performance with the shine and moisture of gloss, leading to hybrid prod...

Typology

90,500 vol/mo
140%
(5y)
47%
(1y)
0%
(3mo)

Typology refers to the systematic classification of items, concepts, or phenomena into distinct types based on shared characteristics. It...

Exfoliating Pads

4,400 vol/mo
139%
(5y)
87%
(1y)
148%
(3mo)

Exfoliating pads are skincare products that combine exfoliating acids with a pre soaked pad format, offering convenient, single step exfo...

Body Shimmer Oil

2,400 vol/mo
139%
(5y)
80%
(1y)
184%
(3mo)

Body Shimmer Oil is a cosmetic product category that combines moisturizing oils with reflective or pearlescent particles to create a lumi...

Restore Serum

50 vol/mo
139%
(5y)
282%
(1y)
262%
(3mo)
139%
(5y)
62%
(1y)
76%
(3mo)

Silicone body scrubber refers to silicone based exfoliating tools used in bathing to cleanse and exfoliate the skin. They are favored for...

Urea Serum

320 vol/mo
138%
(5y)
99%
(1y)
124%
(3mo)

Urea Serum refers to skincare serums formulated with urea as an active humectant and keratolytic ingredient, aimed at deep hydration, gen...

Lip Butter

2,900 vol/mo
138%
(5y)
77%
(1y)
106%
(3mo)

Lip Butter is a cosmetic product category focusing on creamy, often richly hydrating lip care products marketed as indulgent or premium l...

The 7 Virtues

12,100 vol/mo
138%
(5y)
69%
(1y)
148%
(3mo)

Hair Styling Oil

5,400 vol/mo
138%
(5y)
143%
(1y)
246%
(3mo)