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We surface rapidly growing trends in beauty before they take off.

Pdrn Essence

390 vol/mo
9999%+
(5y)
1606%
(1y)
175%
(3mo)

VT PDRN Essence is a skincare serum containing polydeoxyribonucleotide (PDRN) derived from plant or fish sources, marketed as a high ppm ...

9999%+
(5y)
1456%
(1y)
162%
(3mo)

Antioxidant skincare is a well established skincare trend centered on products containing antioxidants like vitamins C and E, ferulic aci...

Minimalist Makeup

6,600 vol/mo
9999%+
(5y)
1425%
(1y)
809%
(3mo)

Minimalist makeup is a trend focused on natural, skin like finishes with lightweight formulations, streamlined routines, and products des...

9999%+
(5y)
1368%
(1y)
427%
(3mo)

Peptide Foundation refers to cosmetic foundations and skin products formulated with peptides to support skin structure, elasticity, and h...

9999%+
(5y)
1281%
(1y)
141%
(3mo)

Hydrocolloid Acne Patch is a skincare solution that uses hydrocolloid technology to吸吸 moisture and pus from pimples, forming a protec...

Ceramide Gel

30 vol/mo
9999%+
(5y)
1244%
(1y)
423%
(3mo)

Milky Essence

320 vol/mo
9999%+
(5y)
1238%
(1y)
167%
(3mo)

Milky Essence refers to a family of skincare products and trends centered on milky textured toners/essences and milky performance serums ...

9999%+
(5y)
1231%
(1y)
688%
(3mo)

Peptide Eye Gel is a skincare product category featuring eye area gels formulated with peptide compounds to support collagen production, ...

9999%+
(5y)
1226%
(1y)
83%
(3mo)
9999%+
(5y)
1208%
(1y)
729%
(3mo)

Ashwagandha Cream is a skincare trend that pairs the Ayurvedic herb Ashwagandha with topical formulations to promise stress reducing, ant...

9999%+
(5y)
1080%
(1y)
145%
(3mo)

Azelaic acid lotion is a topical skincare product leveraging azelaic acid for outcomes such as acne improvement, rosacea management, and ...

Mlay

320 vol/mo
9999%+
(5y)
1057%
(1y)
86%
(3mo)
9999%+
(5y)
1022%
(1y)
256%
(3mo)

Retinaldehyde Serum is a skincare category featuring serums formulated with retinaldehyde (a vitamin A aldehyde), positioned as a gentler...

Ginseng Eye Cream

2,400 vol/mo
9999%+
(5y)
1019%
(1y)
253%
(3mo)

Ginseng Eye Cream is a cosmetic product category that centers on eye creams formulated with ginseng extract, marketed for firming, hydrat...

Ectoin Serum

480 vol/mo
9999%+
(5y)
981%
(1y)
286%
(3mo)

Ectoin Serum is a skincare serum featuring the protective molecule ectoine, used to support skin barrier function, hydrate, and reduce in...

Aquatic Perfume

2,900 vol/mo
9999%+
(5y)
975%
(1y)
99%
(3mo)

Aquatic perfume refers to a recognizable fragrance category and trend that emphasizes fresh, water inspired notes (sea spray, marine acco...

9999%+
(5y)
958%
(1y)
875%
(3mo)

Hyaluronic Acid Conditioner is a hair care product that uses hyaluronic acid to attract and hold moisture in the hair, aiming to improve ...

Salmon DNA Serum

1,000 vol/mo
9999%+
(5y)
933%
(1y)
534%
(3mo)

Salmon DNA Serum refers to cosmetic and therapeutic skincare products utilizing PDRN (polydeoxyribonucleotide) derived from salmon DNA, m...

9999%+
(5y)
908%
(1y)
46%
(3mo)

Ceramide skincare is a rising trend in which cosmetic products emphasize the use of ceramides to repair and protect the skin barrier, dri...

9999%+
(5y)
900%
(1y)
119%
(3mo)

Nanoplastia Hair Treatment is a salon service marketed as a smoothing or reconstruction treatment for damaged hair, claiming to use nanot...

City Bronzer

390 vol/mo
9999%+
(5y)
882%
(1y)
255%
(3mo)
9999%+
(5y)
841%
(1y)
673%
(3mo)

Cashmere shampoo is a product category centered on specialized cleansing and care products for cashmere and other delicate fibers (e.g., ...

Lip Gloss Charm

3,600 vol/mo
9999%+
(5y)
802%
(1y)
81%
(3mo)

Lip Gloss Charm is a cosmetic trend where lip gloss products incorporate decorative charms or packaging accents that function as collecti...

Pre-Shampoo

4,400 vol/mo
9999%+
(5y)
764%
(1y)
534%
(3mo)
9999%+
(5y)
707%
(1y)
235%
(3mo)

The Ionic Thermal Brush is a hair styling tool that combines heated brushing with ion technology to reduce frizz, speed up styling, and i...

9999%+
(5y)
695%
(1y)
258%
(3mo)

Caffeine Lotion is a skincare product category that combines caffeine with lotion formulations to deliver energy tingling sensation, pote...

9999%+
(5y)
688%
(1y)
113%
(3mo)

Beard Growth Serum is a consumer health and grooming trend focused on serums designed to stimulate facial hair growth, improve beard dens...

9999%+
(5y)
675%
(1y)
235%
(3mo)
9999%+
(5y)
675%
(1y)
370%
(3mo)

Caffeine Hyaluronic Acid is a skincare trend centered on products that combine caffeine's perceived energizing, anti inflammatory propert...

9999%+
(5y)
635%
(1y)
218%
(3mo)

Brother Cosmetics is a cosmetics brand focused on nail care and related products, including gel polishes and manicure supplies, with a pr...

Injectable Filler

1,900 vol/mo
9999%+
(5y)
618%
(1y)
-9%
(3mo)

Injectable fillers are cosmetic dermal fillers used to restore volume, smooth wrinkles, and enhance facial contours, with popular brands ...

9999%+
(5y)
615%
(1y)
283%
(3mo)
9999%+
(5y)
534%
(1y)
86%
(3mo)
9999%+
(5y)
514%
(1y)
157%
(3mo)

Glutathione lotion refers to topical skincare products containing glutathione, marketed for antioxidant benefits and skin whitening/brigh...

9999%+
(5y)
486%
(1y)
109%
(3mo)

Panthenol Serum is a skincare product featuring panthenol (pro vitamin B5) as a key ingredient, marketed to hydrate, soothe, and support ...

9999%+
(5y)
478%
(1y)
188%
(3mo)

High Speed Hair Dryer refers to modern blow dryers engineered to deliver rapid airflow and optimized heat control for faster styling and ...

9999%+
(5y)
472%
(1y)
49%
(3mo)

Tranexamic Acid Skincare is a trend in cosmetics focused on using tranexamic acid to target hyperpigmentation, reduce dark spots, and eve...

9999%+
(5y)
457%
(1y)
158%
(3mo)

Kojic Acid Mask is a skincare trend centered on masks formulated with kojic acid, used for skin brightening and hyperpigmentation reducti...

9999%+
(5y)
452%
(1y)
320%
(3mo)

Hydrating Sheet Mask is a well established skincare product widely recognized for delivering quick, surface level hydration to the skin u...

Staleks

1,900 vol/mo
9999%+
(5y)
426%
(1y)
190%
(3mo)

Staleks is a well established brand of professional manicure and pedicure tools known for high quality stainless steel instruments used b...

Bare Nature

210 vol/mo
9999%+
(5y)
398%
(1y)
173%
(3mo)
9999%+
(5y)
376%
(1y)
422%
(3mo)

Skin1004 Centella Serum is a Korean skincare product featuring Centella Asiatica extract, widely discussed for its soothing and repairing...

Rejuran Treatment

1,600 vol/mo
9999%+
(5y)
364%
(1y)
37%
(3mo)

Rejuran Treatment is a skin rejuvenation procedure using polynucleotide injections (often referred to as PN or salmon DNA supplements) po...

9999%+
(5y)
357%
(1y)
105%
(3mo)

Ginseng skincare is a recognized category in prestige and mainstream beauty, leveraging Asia origin root extracts, especially red ginseng...

Ginseng Mask

90 vol/mo
9999%+
(5y)
326%
(1y)
222%
(3mo)
9999%+
(5y)
304%
(1y)
418%
(3mo)

Fanola No Yellow

1,000 vol/mo
9999%+
(5y)
276%
(1y)
255%
(3mo)

Fanola No Yellow is a widely used purple shampoo designed to neutralize yellow or brassy tones in blond, silver, and highlighted hair, be...

Cica Cleanser

170 vol/mo
9999%+
(5y)
275%
(1y)
190%
(3mo)

Cica Cleanser is a skincare product trend centered on cleansers formulated with centella asiatica (cica) extracts to soothe irritated ski...

Gel De Baño

50 vol/mo
9999%+
(5y)
242%
(1y)
342%
(3mo)

Gel De Baño, Spanish for bath gel or body wash, refers to the bath gel product category including scented and unscented formulas used fo...

9999%+
(5y)
232%
(1y)
131%
(3mo)

Vitamin K serum is a niche skincare product used to address dark circles, bruising, and redness, often marketed for improving under eye a...

Gel Nail Polishes

74,000 vol/mo
9999%+
(5y)
228%
(1y)
101%
(3mo)

Gel nail polishes refer to long wlasting, UV/LED cured nail polishes used in salons and at home, featuring brand specific gel formulas, c...

Zeroid

1,300 vol/mo
9999%+
(5y)
218%
(1y)
56%
(3mo)

Zeroid is a but multi entity term spanning several distinct topics, including vintage toy robots named Zeroids, privacy/crypto focused id...

VO5 Conditioner

1,600 vol/mo
9999%+
(5y)
200%
(1y)
51%
(3mo)
9999%+
(5y)
199%
(1y)
266%
(3mo)

Essie Base Coat is a nail care product from the Essie brand that primes nails before applying color to improve adhesion, prevent staining...

Ginseng Toner

320 vol/mo
9999%+
(5y)
177%
(1y)
266%
(3mo)

Ginseng Toner is a skincare product category featuring toners formulated with ginseng extract, marketed for antioxidant benefits, brighte...

Tsubaki Oil

880 vol/mo
9999%+
(5y)
162%
(1y)
267%
(3mo)

Tsubaki Oil refers to camellia oil used in cosmetics and hair care, historically revered in Japan and increasingly marketed globally for ...

Old Money Nails

3,600 vol/mo
9999%+
(5y)
158%
(1y)
10%
(3mo)

Old Money Nails is a nail fashion trend inspired by the 'old money' aesthetic, emphasizing classic, understated neutrals, clean lines, an...

9999%+
(5y)
152%
(1y)
276%
(3mo)

Exfoliating washcloths are specialized cleansing cloths designed with textured surfaces to slough off dead skin cells, commonly used in s...

Oqhair

5,400 vol/mo
9999%+
(5y)
138%
(1y)
22%
(3mo)

OQHAIR is a online brand that sells wigs and hair extensions, gaining traction in the beauty and hair consumer market through direct to c...

Self Tanning Mist

1,900 vol/mo
9999%+
(5y)
134%
(1y)
510%
(3mo)