Trends is free while in Beta

Discover TrendsBeauty

We surface rapidly growing trends in beauty before they take off.

6112%
(5y)
124%
(1y)
190%
(3mo)

Prequel Skincare

33,100 vol/mo
6071%
(5y)
42%
(1y)
-3%
(3mo)

Prequel Skincare is a trend centered on prebiotic and microbiome friendly skincare formulations designed to nurture the skin's beneficial...

5683%
(5y)
107%
(1y)
81%
(3mo)

Plated Skin Science is a skincare movement centered on topical products that use platelet derived exosome technology (Renewosome) to prom...

Lustriva

14,800 vol/mo
5328%
(5y)
115%
(1y)
23%
(3mo)

Lustriva is a patented beauty from within ingredient (Bonded Arginine Silicate and Magnesium Biotinate) marketed to support existing hair...

Pink Bow Nails

4,400 vol/mo
5185%
(5y)
23%
(1y)
16%
(3mo)

Pink Bow Nails is a popular nail art trend featuring pastel pink polish combined with small bow embellishments or bow shaped decals, ofte...

5158%
(5y)
815%
(1y)
347%
(3mo)

Niacinamide Body Lotion is a skincare trend focused on moisturizing formulations that include niacinamide (vitamin B3) as a key active in...

Peptide Lip Balm

2,400 vol/mo
4974%
(5y)
192%
(1y)
152%
(3mo)

Peptide lip balm is a skincare trend centered on lip balms formulated with peptide complexes to support lip skin repair, hydration, and p...

Centella Cleanser

1,600 vol/mo
4812%
(5y)
51%
(1y)
25%
(3mo)

Centella Cleanser refers to facial cleansers formulated with Centella asiatica (cica), a botanical extract prized for soothing anti infla...

Glutathione Serum

1,300 vol/mo
4736%
(5y)
286%
(1y)
117%
(3mo)

Glutathione Serum is a skincare trend centered on topical serums containing glutathione for brightening and antioxidant benefits, driven ...

4293%
(5y)
5%
(1y)
198%
(3mo)

Centella Skincare

9,900 vol/mo
4237%
(5y)
88%
(1y)
30%
(3mo)

Mixsoon

22,200 vol/mo
3925%
(5y)
47%
(1y)
106%
(3mo)

Mixsoon is a Korean skincare brand known for its Bean line and centella based formulations focused on achieving glass skin with minimalis...

3725%
(5y)
509%
(1y)
458%
(3mo)

Rice Eye Cream is a skincare product category leveraging rice derived ingredients (e.g., rice extract, rice bran) aimed at brightening, h...

3617%
(5y)
66%
(1y)
127%
(3mo)

Purito Centella Serum is a popular Korean skincare product featuring Centella Asiatica to calm, repair, and hydrate the skin; it has beco...

Centella Ampoule

22,200 vol/mo
2964%
(5y)
110%
(1y)
108%
(3mo)

Centella Ampoule is a skincare product centered on Centella asiatica (cica) extract, marketed for soothing, calming, and repairing sensit...

Torriden Toner

1,000 vol/mo
2955%
(5y)
69%
(1y)
162%
(3mo)

Torriden Toner is a skincare product category entry from the Torriden brand, recognized in beauty circles for its toners that focus on hy...

2455%
(5y)
276%
(1y)
282%
(3mo)

Yaki Straight Wig refers to a straight textured wig commonly associated with a high gloss, smooth finish resembling yaki hair. It is a wi...

2450%
(5y)
-2%
(1y)
80%
(3mo)

Tallow moisturizer is a niche skincare trend focused on products formulated with animal fat (tallow), appealing to consumers seeking trad...

2319%
(5y)
100%
(1y)
55%
(3mo)

Exosomes microneedling is a cosmetic procedure that combines microneedling with topical exosome rich formulations (often derived from ste...

Beef Tallow Soap

2,400 vol/mo
2289%
(5y)
40%
(1y)
10%
(3mo)

Beef Tallow Soap is a traditional artisanal soap made using rendered beef fat (tallow) as a primary base oil, often marketed for its skin...

Persimmon Soap

14,800 vol/mo
2224%
(5y)
1045%
(1y)
52%
(3mo)

Persimmon soap is a skincare product category that uses persimmon tannin (kakishibu) to deodorize and purify the skin, with multiple bran...