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We surface rapidly growing trends in beauty before they take off.
All
5 Years
beauty
Subcategories
Growth (5yr)
Show
trends
21
Plated Skin Science
5,400
vol/mo
4742%
(5y)
81%
(1y)
17%
(3mo)
Blurring Setting Powder
1,300
vol/mo
4152%
(5y)
44%
(1y)
-10%
(3mo)
Centella Cleanser
1,600
vol/mo
4007%
(5y)
42%
(1y)
22%
(3mo)
Glutathione Serum
1,600
vol/mo
3588%
(5y)
203%
(1y)
15%
(3mo)
Centella Moisturizer
2,400
vol/mo
3390%
(5y)
49%
(1y)
22%
(3mo)
Purito Centella Serum
480
vol/mo
3305%
(5y)
24%
(1y)
51%
(3mo)
Centella Ampoule
22,200
vol/mo
3268%
(5y)
73%
(1y)
40%
(3mo)
Whole Body Deodorant
18,100
vol/mo
3109%
(5y)
-21%
(1y)
28%
(3mo)
Whole Body Deodorant is a consumer fragrance category focused on products designed to control odor across the entire body, not just under...
Fino Hair Mask
33,100
vol/mo
3008%
(5y)
-19%
(1y)
-4%
(3mo)
Tallow Moisturizer
1,900
vol/mo
2637%
(5y)
-11%
(1y)
14%
(3mo)
Persimmon Soap
14,800
vol/mo
2537%
(5y)
865%
(1y)
254%
(3mo)
Exosomes Microneedling
1,900
vol/mo
2112%
(5y)
95%
(1y)
29%
(3mo)
Panthenol Cream
2,400
vol/mo
2002%
(5y)
125%
(1y)
19%
(3mo)
Peptide Toner
260
vol/mo
1942%
(5y)
106%
(1y)
45%
(3mo)
Peel Off Lip Stain
40,500
vol/mo
1921%
(5y)
43%
(1y)
-21%
(3mo)
Lash Clusters
110,000
vol/mo
1916%
(5y)
77%
(1y)
12%
(3mo)
Collagen Hair Mask
1,600
vol/mo
1805%
(5y)
0%
(1y)
-16%
(3mo)
Beef Tallow Soap
2,900
vol/mo
1689%
(5y)
56%
(1y)
8%
(3mo)
Beef Tallow Soap is a traditional artisanal soap made using rendered beef fat (tallow) as a primary base oil, often marketed for its skin...
AHA Deodorant
2,400
vol/mo
1646%
(5y)
-9%
(1y)
77%
(3mo)
AHA Deodorant refers to deodorants formulated with alpha hydroxy acids (AHAs) such as lactic, mandelic, glycolic, and related blends to b...
Tallow Cream
2,400
vol/mo
1590%
(5y)
33%
(1y)
19%
(3mo)