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We surface rapidly growing trends in beauty before they take off.

4742%
(5y)
81%
(1y)
17%
(3mo)

Plated Skin Science is a skincare movement centered on topical products that use platelet derived exosome technology (Renewosome) to prom...

4152%
(5y)
44%
(1y)
-10%
(3mo)

Blurring Setting Powder is a cosmetic product trend focused on lightweight, finely milled powders that reduce the appearance of pores and...

Centella Cleanser

1,600 vol/mo
4007%
(5y)
42%
(1y)
22%
(3mo)

Centella Cleanser refers to facial cleansers formulated with Centella asiatica (cica), a botanical extract prized for soothing anti infla...

Glutathione Serum

1,600 vol/mo
3588%
(5y)
203%
(1y)
15%
(3mo)

Glutathione Serum is a skincare trend centered on topical serums containing glutathione for brightening and antioxidant benefits, driven ...

3390%
(5y)
49%
(1y)
22%
(3mo)
3305%
(5y)
24%
(1y)
51%
(3mo)

Purito Centella Serum is a popular Korean skincare product featuring Centella Asiatica to calm, repair, and hydrate the skin; it has beco...

Centella Ampoule

22,200 vol/mo
3268%
(5y)
73%
(1y)
40%
(3mo)

Centella Ampoule is a skincare product centered on Centella asiatica (cica) extract, marketed for soothing, calming, and repairing sensit...

3109%
(5y)
-21%
(1y)
28%
(3mo)

Whole Body Deodorant is a consumer fragrance category focused on products designed to control odor across the entire body, not just under...

Fino Hair Mask

33,100 vol/mo
3008%
(5y)
-19%
(1y)
-4%
(3mo)

Fino Hair Mask refers to the Fino Premium Touch Hair Mask lineage popularized by Shiseido and mirrored by various retailers; it is a, his...

2637%
(5y)
-11%
(1y)
14%
(3mo)

Tallow moisturizer is a niche skincare trend focused on products formulated with animal fat (tallow), appealing to consumers seeking trad...

Persimmon Soap

14,800 vol/mo
2537%
(5y)
865%
(1y)
254%
(3mo)

Persimmon soap is a skincare product category that uses persimmon tannin (kakishibu) to deodorize and purify the skin, with multiple bran...

2112%
(5y)
95%
(1y)
29%
(3mo)

Exosomes microneedling is a cosmetic procedure that combines microneedling with topical exosome rich formulations (often derived from ste...

Panthenol Cream

2,400 vol/mo
2002%
(5y)
125%
(1y)
19%
(3mo)

Panthenol Cream refers to cosmetic formulations containing panthenol (provitamin B5), widely used for its moisturizing and soothing prope...

Peptide Toner

260 vol/mo
1942%
(5y)
106%
(1y)
45%
(3mo)

Peptide Toner is a skincare trend focused on toners formulated with peptides to support skin barrier function, stimulate collagen, and im...

Peel Off Lip Stain

40,500 vol/mo
1921%
(5y)
43%
(1y)
-21%
(3mo)

Peel Off Lip Stain is a cosmetic trend featuring lip color products that are applied as a liquid or gel and peel off to reveal a stained ...

Lash Clusters

110,000 vol/mo
1916%
(5y)
77%
(1y)
12%
(3mo)

Lash clusters refer to small bundles used in eyelash extensions or falsies to create a fuller, more dramatic lash look. The topic centers...

1805%
(5y)
0%
(1y)
-16%
(3mo)

A beauty haircare trend focusing on collagen infused masks marketed to strengthen, hydrate, and improve elasticity of hair, appealing to ...

BTartbox

6,600 vol/mo
1714%
(5y)
37%
(1y)
7%
(3mo)

BTartbox is a brand focusing on press on fingernails (BTArtBox Nails), representing a niche within DIY beauty and at home nail customizat...

Beef Tallow Soap

2,900 vol/mo
1689%
(5y)
56%
(1y)
8%
(3mo)

Beef Tallow Soap is a traditional artisanal soap made using rendered beef fat (tallow) as a primary base oil, often marketed for its skin...

AHA Deodorant

2,400 vol/mo
1646%
(5y)
-9%
(1y)
77%
(3mo)

AHA Deodorant refers to deodorants formulated with alpha hydroxy acids (AHAs) such as lactic, mandelic, glycolic, and related blends to b...

Tallow Cream

2,400 vol/mo
1590%
(5y)
33%
(1y)
19%
(3mo)

Tallow Cream refers to skincare products formulated with tallow, a fat rendered from animal sources, commonly used for its emollient prop...