Trends is free while in Beta

Discover TrendsBeauty

We surface rapidly growing trends in beauty before they take off.

Kojic Acid Soap

27,100 vol/mo
87%
(5y)
-9%
(1y)
34%
(3mo)

Kojic Acid Soap is a skincare product widely used for its purported skin lightening and hyperpigmentation reducing properties, produced b...

DIY Lashes

1,900 vol/mo
87%
(5y)
12%
(1y)
100%
(3mo)

DIY Lashes refers to consumer driven at home solutions for eyelash enhancement, including DIY lash extensions, lifts, magnets, and faux l...

Dae Hair

8,100 vol/mo
86%
(5y)
-17%
(1y)
-21%
(3mo)

Dae Hair is a direct to consumer haircare brand known for clean, desert botanicals–inspired products and a simplified routine; it has m...

Split End Trimmer

18,100 vol/mo
86%
(5y)
-15%
(1y)
40%
(3mo)

Split End Trimmer is a consumer haircare device designed to selectively trim split ends to improve hair appearance and reduce breakage wi...

Kojic Soap

2,900 vol/mo
85%
(5y)
-7%
(1y)
30%
(3mo)

Kojic Soap refers to soaps containing kojic acid, a skin lightening agent; the topic centers on its popularity for brightening skin, redu...

Glow Recipe

110,000 vol/mo
84%
(5y)
-25%
(1y)
-16%
(3mo)

Glow Recipe is a skincare brand known for its fruit inspired formulations and viral products that popularized a bright, dewy glow aesthet...

Botox Serum

720 vol/mo
84%
(5y)
-39%
(1y)
39%
(3mo)

Botox Serum is a skincare trend featuring topical peptide based serums marketed to mimic the effects of cosmetic Botox injections by redu...

79%
(5y)
-14%
(1y)
29%
(3mo)

Yerba Mate Eye Gel is a skincare product trend that leverages yerba mate extract for antioxidant and anti inflammatory benefits, marketed...

72%
(5y)
35%
(1y)
17%
(3mo)

Under Eye Brightener is a beauty trend focusing on products and routines designed to visibly reduce dark circles and brighten the under e...

Double Cleanse

5,400 vol/mo
72%
(5y)
-4%
(1y)
15%
(3mo)

Goodal

1,300 vol/mo
71%
(5y)
25%
(1y)
-40%
(3mo)

Goodal is a Korean skincare brand recognized for natural ingredient based formulations and creative, ingredient forward products within t...

Hair Wax Stick

27,100 vol/mo
69%
(5y)
-17%
(1y)
-4%
(3mo)

Hair Wax Stick is a, established grooming product category, used for convenient, mess free hair styling with a solid or wax based formula...

Ouai

74,000 vol/mo
69%
(5y)
-1%
(1y)
-4%
(3mo)

Ouai is a premium haircare brand founded by celebrity hairstylist Jen Atkin, known for its clean formulations, luxe packaging, and global...

Hexylresorcinol

6,600 vol/mo
67%
(5y)
-9%
(1y)
-13%
(3mo)

Hexylresorcinol is a cosmetic ingredient used primarily for skin lightening and antiseptic properties, found in various skincare formulat...

Propolis Cream

390 vol/mo
65%
(5y)
-12%
(1y)
29%
(3mo)

Power Grip Primer

4,400 vol/mo
63%
(5y)
-5%
(1y)
-16%
(3mo)

Power Grip Primer is a popular makeup product designed to create a tacky, long wearing base that helps foundation grip better and last lo...

62%
(5y)
34%
(1y)
117%
(3mo)

Strawberry Serum refers to a category of skincare serums that incorporate strawberry derived ingredients (such as strawberry extract or s...

Heatless Curler

18,100 vol/mo
61%
(5y)
-26%
(1y)
-11%
(3mo)

Heatless curler refers to hair styling methods that curl hair without applying heat, using tools like fabric wraps, ribbon curlers, foam ...

Snail Mucin

40,500 vol/mo
60%
(5y)
-29%
(1y)
10%
(3mo)

Snail mucin is a skincare ingredient known for hydrating and repairing the skin. It gained and maintains popularity mainly through Korean...

Ranavat

6,600 vol/mo
56%
(5y)
-1%
(1y)
-21%
(3mo)

Ranavat is a luxury Ayurvedic skincare brand popular for vibrant, botanical skincare products and ritual inspired routines, reflecting a ...

IGK Hair

8,100 vol/mo
56%
(5y)
-14%
(1y)
0%
(3mo)

IGK Hair is a recognized global haircare and styling brand known for its innovative products, salon grade formulations, and strong social...

55%
(5y)
-21%
(1y)
40%
(3mo)

Watermelon Soap is a novelty soap category featuring bars or shapes scented or colored to resemble watermelon. It appeals to fans of frui...

Lip Mask

18,100 vol/mo
54%
(5y)
-20%
(1y)
-11%
(3mo)

Lip Mask is a popular skincare product category focused on moisturizing and nourishing the lips using hydrogel or cream based masks, ofte...

Lip Oil

27,100 vol/mo
54%
(5y)
-17%
(1y)
-8%
(3mo)

Lip oil is a cosmetic product category that combines moisturizing oils with pigment or tint, gaining traction as a hydrating alternative ...

Four Reasons

480 vol/mo
51%
(5y)
7%
(1y)
8%
(3mo)

Vitamin C Toner

1,300 vol/mo
49%
(5y)
14%
(1y)
29%
(3mo)

Vitamin C Toner is a skincare trend focusing on toners formulated with vitamin C to brighten skin, even out tone, and provide antioxidant...

Amika

110,000 vol/mo
46%
(5y)
3%
(1y)
-1%
(3mo)

Amika is a beauty brand known for colorful, fashion forward haircare products and accessories, with a strong presence in salons and direc...

Viori

60,500 vol/mo
39%
(5y)
-4%
(1y)
-29%
(3mo)

Viori is a beauty brand specializing in natural, plant based haircare inspired by traditional Asian rice water hair rituals, gaining atte...

Lash Curler

5,400 vol/mo
39%
(5y)
-3%
(1y)
2%
(3mo)

Lash curler is a beauty tool designed to lift and curl eyelashes for a more open eyed appearance, with ongoing product evolution and bran...

Vinyl Lipstick

480 vol/mo
39%
(5y)
40%
(1y)
36%
(3mo)

Vinyl lipstick refers to a glossy, high shine lipstick finish that mimics a vinyl or lacquer look, combining pigment with a resin like gl...