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Discover TrendsBeauty

We surface rapidly growing trends in beauty before they take off.

Kosas

40,500 vol/mo
39%
(5y)
-7%
(1y)
-3%
(3mo)

Kosas is a recognized clean beauty cosmetics brand known for its lightweight, skin friendly makeup products and minimalist aesthetic. The...

Lash Growth Oil

1,300 vol/mo
39%
(5y)
5%
(1y)
44%
(3mo)

Lash Growth Oil is a consumer trend focused on cosmetic products formulated to enhance eyelash length and fullness, driven by beauty rout...

Nail Growth Oil

2,400 vol/mo
37%
(5y)
-10%
(1y)
11%
(3mo)

Nail Growth Oil is a beauty and personal care category featuring botanical and nourishing oils designed to support nail growth, strengthe...

Lash Lift Kit

12,100 vol/mo
33%
(5y)
-2%
(1y)
49%
(3mo)

Lash Lift Kit is a popular beauty trend referring to at home and professional kits used to curl and lift natural lashes for a longer last...

Siren Eyes

33,100 vol/mo
33%
(5y)
-11%
(1y)
56%
(3mo)

Siren Eyes is a makeup trend centered on a dramatic, elongated cat eye with a smoky, sea inspired aesthetic that emphasizes bold upper la...

Hourglass Cosmetics

12,100 vol/mo
32%
(5y)
3%
(1y)
-37%
(3mo)

Hourglass Cosmetics is a luxury makeup brand known for its premium formulas, innovative packaging, and influencer driven marketing, contr...

Crunchi

9,900 vol/mo
29%
(5y)
-19%
(1y)
-13%
(3mo)

Crunchi is a vegan, clean cosmetics brand known for skincare and makeup products formulated without common harsh ingredients. It is posit...

Grip Primer

2,900 vol/mo
29%
(5y)
11%
(1y)
-5%
(3mo)

Grip Primer refers to primers designed to improve makeup adhesion by creating a tacky base, with a surge in consumer interest around cosm...

Glow Primer

720 vol/mo
28%
(5y)
0%
(1y)
8%
(3mo)

Glow Primer refers to luminous facial primers designed to impart a radiant, dewy finish while prepping skin for makeup. It has become a p...

Pheromone Perfume

40,500 vol/mo
26%
(5y)
-43%
(1y)
-8%
(3mo)

Pheromone perfume refers to fragrances marketed to include or simulate pheromones, claimed to influence attraction and social signaling. ...

24%
(5y)
4%
(1y)
20%
(3mo)

Discoloration Serum refers to skincare serums designed to reduce hyperpigmentation and even skin tone, popularized by active ingredients ...

22%
(5y)
4%
(1y)
14%
(3mo)

Highlighter powder is a, established makeup product category used to add glow and luminosity to the face, with ongoing popularity boosted...

Sugaring NYC

260 vol/mo
21%
(5y)
-11%
(1y)
8%
(3mo)

Sugaring NYC refers to the popularity of sugaring hair removal services offered by salons in New York City, highlighting a preference for...

Framar

12,100 vol/mo
21%
(5y)
14%
(1y)
-10%
(3mo)

Framar is a recognized brand in the hair care and salon supply space, best known for its professional foil and related color application ...

Maison Miru

12,100 vol/mo
21%
(5y)
-27%
(1y)
-21%
(3mo)

Maison Miru is a online jewelry brand specializing in engagement rings and fine jewelry, with a focus on accessible pricing and modern de...

TruSkin

2,900 vol/mo
21%
(5y)
-10%
(1y)
33%
(3mo)

TruSkin refers to a skincare brand known for its Vitamin C serums and other topical products. The brand is commonly discussed in online b...

Bronzing Drops

12,100 vol/mo
20%
(5y)
-43%
(1y)
0%
(3mo)

Bronzing Drops are a category of cosmetic liquids used to impart a sun kissed bronze tint to skin. They are typically added to foundation...

Rosemary Mint Oil

2,400 vol/mo
20%
(5y)
-3%
(1y)
28%
(3mo)

Rosemary Mint Oil is an essential oil blend commonly used in aromatherapy, personal care, and home fragrance for its refreshing herbal mi...

Polypeptide Cream

2,400 vol/mo
18%
(5y)
-16%
(1y)
22%
(3mo)

Polypeptide Cream refers to skincare products that use polypeptide based formulations to signal collagen production and skin repair, a re...

Scalp Detox

3,600 vol/mo
18%
(5y)
-4%
(1y)
32%
(3mo)

Scalp Detox is a beauty and personal care trend centered on cleansing, purifying, and exfoliating the scalp using scrubs, detox masks, an...

Rare Beauty

201,000 vol/mo
16%
(5y)
-1%
(1y)
-13%
(3mo)

Rare Beauty is a cosmetics brand launched by Selena Gomez in 2020, known for inclusive shade ranges and personality driven, minimal makeu...

16%
(5y)
4%
(1y)
16%
(3mo)

Makeup cleansing balm is a skincare product trend where solid oil based balms melt on contact with skin to effectively dissolve makeup, d...

Virtue Labs

5,400 vol/mo
12%
(5y)
13%
(1y)
-4%
(3mo)

Virtue Labs is a biotech backed prestige haircare brand centered on Alpha Keratin 60ku, with sustained consumer visibility through premiu...

12%
(5y)
-11%
(1y)
-1%
(3mo)

Black French Tip Nails is a recognized manicure trend featuring a traditional French manicure with black tips or a black tipped design, b...

Polyglutamic Acid

2,900 vol/mo
12%
(5y)
12%
(1y)
34%
(3mo)

Polyglutamic Acid (PGA) is a biodegradable polymer used in cosmetics and skincare as a superior humectant and moisturizing film former, s...

Eco Hair Gel

4,400 vol/mo
10%
(5y)
-7%
(1y)
11%
(3mo)

Eco Hair Gel refers to the growing consumer interest in hair styling gels formulated with natural, plant based, or environmentally friend...

Nail Stickers

27,100 vol/mo
10%
(5y)
-6%
(1y)
0%
(3mo)

Nail stickers refer to decorative adhesive decals and wraps applied to nails for instant, salon like nail art. They have become popular t...

Curling Cream

9,900 vol/mo
10%
(5y)
2%
(1y)
16%
(3mo)

Curling Cream is a hair styling product designed to define, strengthen, and hold curly hair, reducing frizz and enhancing curl pattern ac...

Jawline Gum

3,600 vol/mo
5%
(5y)
-6%
(1y)
14%
(3mo)

Jawline Gum is a viral trend where consumers chew extra tough or specialty jawline–focused gum brands (facial fitness gum) to purported...

Purple Toothpaste

12,100 vol/mo
5%
(5y)
-16%
(1y)
47%
(3mo)

Purple Toothpaste refers to a color correcting whitening toothpaste trend popularized on social media, notably TikTok, with brands releas...

Hair Toppers

22,200 vol/mo
4%
(5y)
5%
(1y)
19%
(3mo)

Hair toppers are wearable hairpieces designed to blend with existing hair to conceal thinning or bald spots, offering a non surgical solu...

Bobby Pins

110 vol/mo
3%
(5y)
11%
(1y)
10%
(3mo)

Bobby pins, a long standing hair accessory, have surged in popularity as part of a broader DIY and fashion forward hair styling trend. Th...

3%
(5y)
7%
(1y)
27%
(3mo)

Tinted moisturizer is a beauty product combining light coverage with skincare benefits, growing in popularity as an everyday, low effort ...

Lash Shampoo

5,400 vol/mo
2%
(5y)
14%
(1y)
31%
(3mo)

Lash Shampoo is a beauty care product category focused on cleansing eyelashes and the lash line to remove makeup, oils, and debris, suppo...

Astringent

33,100 vol/mo
0%
(5y)
3%
(1y)
13%
(3mo)

Astringent refers to skincare ingredients and products that tighten skin and reduce pore appearance, typically leveraging alcohol, witch ...

Invisible Locs

18,100 vol/mo
-1%
(5y)
-35%
(1y)
-14%
(3mo)

Invisible Locs is a TikTok driven protective hairstyle trend that mimics the look of traditional locs using twists or faux loc extensions...

Face Scrub

60,500 vol/mo
-2%
(5y)
2%
(1y)
4%
(3mo)

Face scrub is a well established skincare product category that has recently gained ongoing attention as consumers seek at home exfoliati...

Hempz

14,800 vol/mo
-5%
(5y)
-6%
(1y)
-15%
(3mo)

Hempz is a consumer brand known for hemp derived skincare and cosmetics, leveraging hemp seed oil and related extracts in a range of beau...

Aussie

60,500 vol/mo
-5%
(5y)
0%
(1y)
16%
(3mo)

Aussie refers to topics related to Australia broadly, including Australian brands, culture, and the Australian dollar; current signals sh...

Biolage Shampoo

49,500 vol/mo
-5%
(5y)
2%
(1y)
-5%
(3mo)

Biolage Shampoo is a professional grade haircare shampoo brand developed by Matrix, a subsidiary of L'Oréal. The topic reflects ongoing ...

Flat Iron

60,500 vol/mo
-7%
(5y)
4%
(1y)
-4%
(3mo)

Flat Iron refers to the hair straightening iron category and its related brands and products. The trend centers on consumer demand for fa...

Slick Gorilla

2,900 vol/mo
-7%
(5y)
5%
(1y)
22%
(3mo)

Slick Gorilla is a men’s grooming brand known for hair styling powders, clays, and related products with an online presence and retail ...

Covergirl Mascara

8,100 vol/mo
-7%
(5y)
1%
(1y)
27%
(3mo)

Covergirl Mascara represents a long standing mass market beauty product category with various formulas and brush technologies, reflecting...

Tattoo Aftercare

60,500 vol/mo
-8%
(5y)
8%
(1y)
37%
(3mo)

Tattoo aftercare is the ongoing regimen and guidance used post tattoo to optimize healing, prevent infection, and preserve ink vibrancy. ...

-9%
(5y)
20%
(1y)
18%
(3mo)

Flawless Hair Remover is a consumer facial hair removal device brand sold for at home use, popular in beauty routines and influencer cont...

Afro Wig

6,600 vol/mo
-13%
(5y)
14%
(1y)
-13%
(3mo)

Afro Wig is a, established trend in fashion and beauty that centers on wigs and hairpieces designed to replicate natural afro textured ha...

-14%
(5y)
29%
(1y)
28%
(3mo)

Age Rewind Concealer is a popular cosmetic product by Maybelline designed to deliver long lasting, lightweight coverage with a focus on a...

Bath Bomb

40,500 vol/mo
-14%
(5y)
12%
(1y)
15%
(3mo)

Bath bombs are a long standing consumer beauty and personal care product that creates a fizzy, scented bath experience through effervesce...

-14%
(5y)
6%
(1y)
33%
(3mo)

John Frieda Shampoo is a, long standing hair care brand line; attention around it typically centers on product innovations, reformulation...

Got2b Glued

14,800 vol/mo
-15%
(5y)
16%
(1y)
-4%
(3mo)

Got2b Glued is a high hold hair gel brand popular in hairstyling, fashion, and DIY beauty communities. The trend centers on extreme hold,...

John Frieda

8,100 vol/mo
-15%
(5y)
11%
(1y)
22%
(3mo)

John Frieda is a, long established hair care brand known for its frizz control and color protection products. The trend analysis recogniz...

Ecotools

2,400 vol/mo
-15%
(5y)
9%
(1y)
7%
(3mo)

Ecotools is a consumer brand focused on sustainable, eco friendly makeup brushes and beauty tools, known for using bamboo handles, recycl...

Nail Extensions

27,100 vol/mo
-16%
(5y)
9%
(1y)
19%
(3mo)

Nail Extensions are a long standing beauty service involving reinforced artificial nails (acrylic, gel, or other polymers) used to extend...

Almay

4,400 vol/mo
-16%
(5y)
-3%
(1y)
15%
(3mo)

Almay is a long standing cosmetics brand known for hypoallergenic makeup products. In contemporary discourse, the topic surfaces around a...

Young Nails

22,200 vol/mo
-16%
(5y)
-5%
(1y)
7%
(3mo)

Young Nails is a recognized brand in professional nail care, known for its acrylic and gel systems, education programs, and salon supply ...

Turmeric Scrub

1,600 vol/mo
-17%
(5y)
-20%
(1y)
11%
(3mo)

Turmeric scrub is a popular natural skincare product that leverages turmeric's reputed anti inflammatory and antioxidant properties to br...

-18%
(5y)
3%
(1y)
20%
(3mo)

Anti wrinkle cream is a long standing consumer category focused on reducing the appearance of facial wrinkles through topical formulation...

-19%
(5y)
-10%
(1y)
14%
(3mo)

Aveeno Moisturizer is a well established skincare product line centered on soothing, dermatologist recommended moisturizers known for usi...

Curling Wand

27,100 vol/mo
-19%
(5y)
6%
(1y)
-26%
(3mo)

The Curling Wand trend centers on consumer use heated styling devices designed to create curl patterns and wave textures in hair, driven ...

Apricot Scrub

2,400 vol/mo
-19%
(5y)
-3%
(1y)
2%
(3mo)