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Discover TrendsBeauty

We surface rapidly growing trends in beauty before they take off.

CurrentBody

14,800 vol/mo
755%
(5y)
291%
(1y)
83%
(3mo)

CurrentBody is a company focused on at home beauty and body measurement/skin device technology, known for enabling consumer friendly skin...

Centella Sunscreen

27,100 vol/mo
748%
(5y)
19%
(1y)
74%
(3mo)

Centella Sunscreen is a skincare trend combining centella asiatica extract with sun protection in a single product, promoted for soothing...

743%
(5y)
95%
(1y)
204%
(3mo)

Quilted Makeup Bag is a consumer accessory category characterized by small, padded, quilted cosmetic pouches often used for travel or as ...

Pink Collagen

170 vol/mo
721%
(5y)
649%
(1y)
449%
(3mo)

Lift Patches

70 vol/mo
710%
(5y)
446%
(1y)
147%
(3mo)

Lift patches are skin adhering patches designed to instantly lift, contour, and tighten facial features or specific areas (eyes, jawline,...

701%
(5y)
262%
(1y)
128%
(3mo)

Microneedle patches are a wearable, dissolvable patch technology designed to deliver drugs or vaccines through the skin with minimal pain...

Hairline Powder

1,000 vol/mo
687%
(5y)
26%
(1y)
155%
(3mo)
662%
(5y)
829%
(1y)
1902%
(3mo)

Blurring foundation is a recognized beauty trend focusing on foundations and base products designed to minimize the appearance of pores, ...

Makeup Bag Mirror

1,900 vol/mo
641%
(5y)
211%
(1y)
281%
(3mo)

Makeup Bag Mirror is a portable, compact mirror either built into or paired with a makeup bag, enabling on the go makeup checks and touch...

Evereden

27,100 vol/mo
639%
(5y)
90%
(1y)
70%
(3mo)

Evereden is a recognized brand in the clean, non toxic skincare space for families, particularly babies and kids, riding the broader rise...

615%
(5y)
549%
(1y)
38%
(3mo)

Clarity Products is a brand primarily associated with assistive communication devices, notably amplified phones and related accessibility...

Batana Oil

110,000 vol/mo
615%
(5y)
-30%
(1y)
24%
(3mo)
614%
(5y)
200%
(1y)
135%
(3mo)

Barrier Repair Cream is a skincare category focused on restoring and maintaining skin barrier function, widely discussed in dermatology, ...

Clone Perfume

2,400 vol/mo
609%
(5y)
91%
(1y)
-2%
(3mo)

Clone perfume describes affordable fragrance dupes that replicate popular designer scents, enabling consumers to achieve similar olfactor...

Glossing Shampoo

1,300 vol/mo
596%
(5y)
192%
(1y)
116%
(3mo)

Glossing Shampoo is a hair care trend focused on shampoos that enhance shine, smoothness, and reflective sheen through silicones, polymer...

Men Face Serum

1,300 vol/mo
587%
(5y)
329%
(1y)
367%
(3mo)

Men Face Serum is a recognized skincare product category targeting male consumers, featuring serums designed to address common concerns s...

582%
(5y)
92%
(1y)
294%
(3mo)

Hair texturizing powder is a hair styling product used to add volume, texture, and grip to hair, often in dry, powder form that can be ap...

MDhair

14,800 vol/mo
554%
(5y)
382%
(1y)
13%
(3mo)

MDhair is a direct to consumer, physician led hair restoration and hair health brand ecosystem that uses personalized diagnostics and a c...

552%
(5y)
1112%
(1y)
1094%
(3mo)

Blue Light Sunscreen is a skincare topic focused on products that claim to protect the skin from blue light emitted by digital screens an...

Omnilux

49,500 vol/mo
542%
(5y)
46%
(1y)
-23%
(3mo)

Omnilux refers to a brand of LED phototherapy devices used in dermatology and cosmetic treatments to promote skin rejuvenation and healin...

Collagen Mask

14,800 vol/mo
541%
(5y)
55%
(1y)
40%
(3mo)

Collagen masks are sheet or hydrogel skincare products designed to deliver collagen and other actives to the skin, marketed to boost hydr...

541%
(5y)
540%
(1y)
853%
(3mo)

Blurring Skin Tint is a beauty trend centered on lightweight complexion products designed to soften skin texture, reduce the appearance o...

Skintific

6,600 vol/mo
540%
(5y)
504%
(1y)
108%
(3mo)

Skintific is a skincare brand notable for barrier repair products and ceramide centric formulations, with a presence in Southeast Asia an...

528%
(5y)
159%
(1y)
195%
(3mo)

Elizavecca Cer 100 is a Korean ceramide rich skincare product that gained attention for its hydrating and barrier supporting properties, ...

Centella

49,500 vol/mo
524%
(5y)
83%
(1y)
94%
(3mo)

Centella (Centella asiatica) is a well established medicinal herb widely used in skincare for soothing, repairing the skin barrier and re...

Wild Deodorant

60,500 vol/mo
522%
(5y)
175%
(1y)
104%
(3mo)

Wild Deodorant is a brand in the natural personal care space offering aluminum free deodorants marketed with sustainable packaging and cl...

521%
(5y)
-16%
(1y)
159%
(3mo)

Ginseng Essence Water is a skincare trend centered on hydrating essence waters infused with ginseng extract, marketed for brightening, en...

Bio Retinol

10 vol/mo
514%
(5y)
216%
(1y)
85%
(3mo)

Bio Retinol is a marketed skincare term describing botanically derived or bioengineered retinol like actives positioned as natural or gen...

Body Glaze

3,600 vol/mo
509%
(5y)
40%
(1y)
192%
(3mo)

Body Glaze refers to a category of premium body moisturizers/coatings marketed to deliver a glossy, luminous, and intensely hydrated fini...

507%
(5y)
159%
(1y)
69%
(3mo)

Thermal rollers are heated curling devices used to create long lasting waves and curls with less damage than traditional curling methods....

Mandelic Acid Serum

14,800 vol/mo
503%
(5y)
130%
(1y)
90%
(3mo)

Mandelic Acid Serum is a skincare trend centered on mandelic acid, an AHA derived from almonds, used for chemical exfoliation, improved t...

Room Deodorant

3,600 vol/mo
496%
(5y)
922%
(1y)
565%
(3mo)

African Net Sponge

74,000 vol/mo
495%
(5y)
56%
(1y)
24%
(3mo)

African Net Sponge is a widely available exfoliating bath accessory rooted in African skincare traditions, featuring a stretchable, quick...

490%
(5y)
438%
(1y)
193%
(3mo)

Hair Peptide Serum is a beauty product category that uses peptide molecules to support hair health, aiming to improve density, strength, ...

Elorea

18,100 vol/mo
489%
(5y)
32%
(1y)
-5%
(3mo)

Elorea is a niche fragrance brand focusing on K beauty inspired scents and multi channel retail (brick and mortar stores, e commerce) wit...

Texture Powder

74,000 vol/mo
489%
(5y)
43%
(1y)
33%
(3mo)

Texture Powder refers to powders used to add grip, volume, or a tactile texture to hair or to blur texture on the skin in makeup, increas...

Niche Fragrance

33,100 vol/mo
483%
(5y)
163%
(1y)
43%
(3mo)

Niche Fragrance is a market segment focused on artisanal, rare, high concentration scents and story driven branding, appealing to enthusi...

479%
(5y)
455%
(1y)
299%
(3mo)

Copper peptide serum is a skincare trend centered on formulations containing copper peptides (often copper tripeptide 1) touted for suppo...

Byoma

90,500 vol/mo
474%
(5y)
50%
(1y)
52%
(3mo)

Byoma is a skincare brand known for barrier supporting, simple formulations that emphasize gentle ingredients and transparent messaging, ...

Pistachio Perfume

6,600 vol/mo
468%
(5y)
9%
(1y)
-14%
(3mo)

Pistachio perfume is a noted gourmand fragrance trend gaining traction in 2025–2026, with multiple brands highlighting pistachio as a n...

Rice Serum

880 vol/mo
460%
(5y)
246%
(1y)
294%
(3mo)

Rice serum is a skincare serum that leverages rice derived ingredients (such as rice bran or rice extract) to target hydration, brighteni...

Summer Fridays

368,000 vol/mo
458%
(5y)
-9%
(1y)
-27%
(3mo)

Summer Fridays is a skincare brand known for its viral Jet Lag mask and community driven marketing. The topic typically revolves around t...

Blush Tape

70 vol/mo
453%
(5y)
251%
(1y)
791%
(3mo)

Blush Tape is a recognized makeup trend centered around the use of 'Blush Tape' products, notably associated with tarte's Blush Tape Liqu...

449%
(5y)
327%
(1y)
226%
(3mo)

Hydrating Lip Mask is a beauty trend focusing on overnight or reusable lip masks that hydrate, exfoliate, and plump lips through concentr...

446%
(5y)
-18%
(1y)
-11%
(3mo)

Island Twist Braids is a braided hairstyle trend characterized by twisted, rope like braid strands that form cohesive, island inspired pa...

Cica Serum

590 vol/mo
445%
(5y)
128%
(1y)
122%
(3mo)

Cica Serum is a skincare product centered on centella asiatica (Cica) extract, marketed for soothing irritation, boosting barrier functio...

Man Moisturizer

5,400 vol/mo
444%
(5y)
687%
(1y)
189%
(3mo)

Man moisturizer refers to skincare products formulated for men, reflecting growing adoption of routine facial care and gender inclusive b...

Copper Peptide

18,100 vol/mo
437%
(5y)
358%
(1y)
171%
(3mo)

Copper peptide (GHK Cu) is a well established skincare ingredient touted for signaling collagen synthesis, wound healing, and anti inflam...

Ginseng Serum

480 vol/mo
434%
(5y)
145%
(1y)
160%
(3mo)

Ginseng Serum is a skincare product category featuring serums formulated with ginseng extract, marketed for antioxidant, anti inflammator...

Cos De Baha

1,600 vol/mo
432%
(5y)
137%
(1y)
199%
(3mo)

Cos De Baha is a Korean skincare brand known for high potency serums such as 10% Niacinamide with Zinc PCA and Tranexamic Acid formulatio...

Hair Texture Powder

14,800 vol/mo
431%
(5y)
46%
(1y)
24%
(3mo)

Hair Texture Powder is a hair styling product category consisting of lightweight, talc free powders designed to add volume, grip, and a m...

425%
(5y)
284%
(1y)
311%
(3mo)

Toner Pads

8,100 vol/mo
424%
(5y)
87%
(1y)
106%
(3mo)

Toner pads are pre soaked cotton pads used to apply facial toners, delivering convenience and consistent coverage in skincare routines.

424%
(5y)
90%
(1y)
51%
(3mo)

Jelly Lip Gloss is a cosmetic trend focused on glossy, gel textured lip glosses with a jelly like consistency and vibrant pigmentation, e...

418%
(5y)
271%
(1y)
213%
(3mo)

Silicone Loofah

12,100 vol/mo
415%
(5y)
-23%
(1y)
33%
(3mo)

Silicone loofahs are durable, non porous, and easy to clean bath scrubbers that have gained traction as a hygienic alternative to traditi...

Sunuv

1,000 vol/mo
412%
(5y)
247%
(1y)
220%
(3mo)

Sunuv is a well known brand primarily associated with UV nail lamps and related nail care devices, representing a consumer electronics ni...

Cream Mist

90 vol/mo
407%
(5y)
507%
(1y)
716%
(3mo)

Cream Mist is a, converging category in skincare and beauty/sensory products, centered on lightweight, sprayable emollient mists often fo...

Silicone Scar Tape

22,200 vol/mo
406%
(5y)
27%
(1y)
77%
(3mo)

Silicone Scar Tape is a consumer and medical product category used to manage and improve the appearance of scars through transdermal sili...

Head Spa

135,000 vol/mo
403%
(5y)
38%
(1y)
-5%
(3mo)

Head Spa is a wellness trend centered on specialized scalp and head care, featuring massages, exfoliation, serums, and treatment rituals ...

Wonderskin

40,500 vol/mo
402%
(5y)
47%
(1y)
-6%
(3mo)

Wonderskin is a beauty brand known for its viral Wonder Blading peel off lip stains and expanding product line into skincare hybrids and ...

402%
(5y)
381%
(1y)
0%
(3mo)

Natural skincare products are skincare items formulated with fewer synthetic chemicals and more plant based, ethically sourced ingredient...

Skincare Wand

390 vol/mo
398%
(5y)
315%
(1y)
258%
(3mo)

Skincare Wand is a consumer electronics device category focused on facial care, using technologies such as sonic vibrations, LED light th...

393%
(5y)
18%
(1y)
47%
(3mo)

Semi cured gel nail strips are pre fabricated, adhesive nail coverings that cure under UV/LED light to create a durable, salon like gel m...

Rice Water Toner

1,900 vol/mo
390%
(5y)
56%
(1y)
110%
(3mo)

Rice Water Toner is a skincare trend centered on toners formulated with rice water or rice fermentation products, popularized for purport...

Builder Gel

74,000 vol/mo
386%
(5y)
95%
(1y)
30%
(3mo)

Builder Gel is a popular nail enhancement product used to create durable, sculpted nail extensions, often replacing traditional acrylics ...

Round Lab

14,800 vol/mo
380%
(5y)
170%
(1y)
261%
(3mo)

Round Lab is a Korean skincare brand recognized for its simple, effective formulations targeting hydration and barrier support, gaining i...

Peptide Skincare

40,500 vol/mo
374%
(5y)
300%
(1y)
52%
(3mo)

Peptide skincare is a and established approach in cosmetics that uses signaling peptides and peptide complexes to support skin functions ...

Blemish Pads

880 vol/mo
370%
(5y)
121%
(1y)
115%
(3mo)

BioRePeel

9,900 vol/mo
366%
(5y)
-10%
(1y)
33%
(3mo)

BioRePeel is a brand of superficial chemical peels used in dermatology and aesthetic medicine to improve skin texture, brightness, and ac...

Glutathione Cream

1,600 vol/mo
365%
(5y)
214%
(1y)
109%
(3mo)

Glutathione Cream is a skincare product popular for purported skin brightening and antioxidant benefits, widely discussed in beauty circl...

364%
(5y)
43%
(1y)
15%
(3mo)

Lace Melting Spray is a cosmetic product used in lace front wig installations to help blend the lace with the wearer's skin, creating a s...

Onion Shampoo

4,400 vol/mo
363%
(5y)
73%
(1y)
116%
(3mo)

Onion Shampoo is a consumer product category featuring shampoos infused with onion extracts or derived from onion based formulations, pro...

Keratin Gel

210 vol/mo
361%
(5y)
272%
(1y)
1397%
(3mo)

Keratin Gel is a trending beauty/hair care product category centered on gel formulations delivering keratin proteins to hair for smoothin...

Azelaic Acid Serum

14,800 vol/mo
361%
(5y)
285%
(1y)
150%
(3mo)

Azelaic Acid Serum refers to cosmetic formulations containing azelaic acid marketed for skincare benefits such as reducing blemishes, red...

Bond Repair

2,400 vol/mo
355%
(5y)
166%
(1y)
97%
(3mo)

Bond repair in hair care refers to products and treatments designed to rebuild and strengthen disulfide bonds within the hair's cortex af...

Cica Toner

260 vol/mo
354%
(5y)
65%
(1y)
309%
(3mo)

Cica toner is a skincare product featuring centella asiatica (cica) extract, popular in Korean beauty routines for soothing and skin barr...

348%
(5y)
120%
(1y)
210%
(3mo)

Peptide lip treatments are cosmetic products that use peptide compounds to support lip hydration, smoothness, and minor plumpness, often ...

347%
(5y)
381%
(1y)
265%
(3mo)

Medik8

40,500 vol/mo
346%
(5y)
164%
(1y)
47%
(3mo)

Medik8 is a premium skincare brand recognized for science led formulations and innovative antioxidant and vitamin based products, with gr...

345%
(5y)
685%
(1y)
665%
(3mo)

Daily Foaming Cleanser is a skincare trend centered on lightweight, gentle foaming cleansers intended for daily use to remove oil, makeup...

Argireline Serum

4,400 vol/mo
345%
(5y)
82%
(1y)
449%
(3mo)

Argireline Serum is a cosmetic trend centered on using serums that contain the acetyl hexapeptide 8 (Argireline) peptide as a less invasi...

344%
(5y)
209%
(1y)
191%
(3mo)

Metal Detox Shampoo is a haircare trend centered on chelating and removing metal/mineral buildup from hair, popularized by L'Oréal Profe...

344%
(5y)
168%
(1y)
121%
(3mo)

Microcurrent facial devices are at home skincare tools that deliver low level electrical currents to facial muscles and skin to promote t...

Bronzing Stick

1,300 vol/mo
339%
(5y)
82%
(1y)
144%
(3mo)

Bronzing Stick is a cosmetic product category consisting of cream to powder or cream based bronzers in a stick format designed for quick,...

Carroten

165,000 vol/mo
338%
(5y)
-15%
(1y)
1096%
(3mo)

Carroten is a sunscreen brand known for sun care products. The topic centers on consumer interest around sun protection, SPF formulations...

335%
(5y)
155%
(1y)
316%
(3mo)

Brightening Soap is a consumer goods category focused on skin brightening or whitening via cleansers. It encompasses products using ingre...

330%
(5y)
89%
(1y)
342%
(3mo)

Birch Juice Sunscreen is a skincare product category centered on Birch sap (birch juice) as a hydrating base in sunscreens, notably popul...

Afnan

9,900 vol/mo
329%
(5y)
132%
(1y)
69%
(3mo)
328%
(5y)
198%
(1y)
106%
(3mo)

Tranexamic Acid Serum is a skincare product that uses tranexamic acid to address hyperpigmentation and uneven skin tone by inhibiting mel...