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Discover TrendsBeauty

We surface rapidly growing trends in beauty before they take off.

Hair Toppers

22,200 vol/mo
4%
(5y)
5%
(1y)
19%
(3mo)

Hair toppers are wearable hairpieces designed to blend with existing hair to conceal thinning or bald spots, offering a non surgical solu...

Bobby Pins

110 vol/mo
3%
(5y)
11%
(1y)
10%
(3mo)

Bobby pins, a long standing hair accessory, have surged in popularity as part of a broader DIY and fashion forward hair styling trend. Th...

3%
(5y)
7%
(1y)
27%
(3mo)

Tinted moisturizer is a beauty product combining light coverage with skincare benefits, growing in popularity as an everyday, low effort ...

Lash Shampoo

5,400 vol/mo
2%
(5y)
14%
(1y)
31%
(3mo)

Lash Shampoo is a beauty care product category focused on cleansing eyelashes and the lash line to remove makeup, oils, and debris, suppo...

Astringent

33,100 vol/mo
0%
(5y)
3%
(1y)
13%
(3mo)

Astringent refers to skincare ingredients and products that tighten skin and reduce pore appearance, typically leveraging alcohol, witch ...

Invisible Locs

18,100 vol/mo
-1%
(5y)
-35%
(1y)
-14%
(3mo)

Invisible Locs is a TikTok driven protective hairstyle trend that mimics the look of traditional locs using twists or faux loc extensions...

Face Scrub

60,500 vol/mo
-2%
(5y)
2%
(1y)
4%
(3mo)

Face scrub is a well established skincare product category that has recently gained ongoing attention as consumers seek at home exfoliati...

Hempz

14,800 vol/mo
-5%
(5y)
-6%
(1y)
-15%
(3mo)

Hempz is a consumer brand known for hemp derived skincare and cosmetics, leveraging hemp seed oil and related extracts in a range of beau...

Aussie

60,500 vol/mo
-5%
(5y)
0%
(1y)
16%
(3mo)

Aussie refers to topics related to Australia broadly, including Australian brands, culture, and the Australian dollar; current signals sh...

Biolage Shampoo

49,500 vol/mo
-5%
(5y)
2%
(1y)
-5%
(3mo)

Biolage Shampoo is a professional grade haircare shampoo brand developed by Matrix, a subsidiary of L'Oréal. The topic reflects ongoing ...

Flat Iron

60,500 vol/mo
-7%
(5y)
4%
(1y)
-4%
(3mo)

Flat Iron refers to the hair straightening iron category and its related brands and products. The trend centers on consumer demand for fa...

Slick Gorilla

2,900 vol/mo
-7%
(5y)
5%
(1y)
22%
(3mo)

Slick Gorilla is a men’s grooming brand known for hair styling powders, clays, and related products with an online presence and retail ...

Covergirl Mascara

8,100 vol/mo
-7%
(5y)
1%
(1y)
27%
(3mo)

Covergirl Mascara represents a long standing mass market beauty product category with various formulas and brush technologies, reflecting...

Tattoo Aftercare

60,500 vol/mo
-8%
(5y)
8%
(1y)
37%
(3mo)

Tattoo aftercare is the ongoing regimen and guidance used post tattoo to optimize healing, prevent infection, and preserve ink vibrancy. ...

-9%
(5y)
20%
(1y)
18%
(3mo)

Flawless Hair Remover is a consumer facial hair removal device brand sold for at home use, popular in beauty routines and influencer cont...

Afro Wig

6,600 vol/mo
-13%
(5y)
14%
(1y)
-13%
(3mo)

Afro Wig is a, established trend in fashion and beauty that centers on wigs and hairpieces designed to replicate natural afro textured ha...

-14%
(5y)
29%
(1y)
28%
(3mo)

Age Rewind Concealer is a popular cosmetic product by Maybelline designed to deliver long lasting, lightweight coverage with a focus on a...

Bath Bomb

40,500 vol/mo
-14%
(5y)
12%
(1y)
15%
(3mo)

Bath bombs are a long standing consumer beauty and personal care product that creates a fizzy, scented bath experience through effervesce...

-14%
(5y)
6%
(1y)
33%
(3mo)

John Frieda Shampoo is a, long standing hair care brand line; attention around it typically centers on product innovations, reformulation...

Got2b Glued

14,800 vol/mo
-15%
(5y)
16%
(1y)
-4%
(3mo)

Got2b Glued is a high hold hair gel brand popular in hairstyling, fashion, and DIY beauty communities. The trend centers on extreme hold,...

John Frieda

8,100 vol/mo
-15%
(5y)
11%
(1y)
22%
(3mo)

John Frieda is a, long established hair care brand known for its frizz control and color protection products. The trend analysis recogniz...

Ecotools

2,400 vol/mo
-15%
(5y)
9%
(1y)
7%
(3mo)

Ecotools is a consumer brand focused on sustainable, eco friendly makeup brushes and beauty tools, known for using bamboo handles, recycl...

Nail Extensions

27,100 vol/mo
-16%
(5y)
9%
(1y)
19%
(3mo)

Nail Extensions are a long standing beauty service involving reinforced artificial nails (acrylic, gel, or other polymers) used to extend...

Almay

4,400 vol/mo
-16%
(5y)
-3%
(1y)
15%
(3mo)

Almay is a long standing cosmetics brand known for hypoallergenic makeup products. In contemporary discourse, the topic surfaces around a...

Young Nails

22,200 vol/mo
-16%
(5y)
-5%
(1y)
7%
(3mo)

Young Nails is a recognized brand in professional nail care, known for its acrylic and gel systems, education programs, and salon supply ...

Turmeric Scrub

1,600 vol/mo
-17%
(5y)
-20%
(1y)
11%
(3mo)

Turmeric scrub is a popular natural skincare product that leverages turmeric's reputed anti inflammatory and antioxidant properties to br...

-18%
(5y)
3%
(1y)
20%
(3mo)

Anti wrinkle cream is a long standing consumer category focused on reducing the appearance of facial wrinkles through topical formulation...

-19%
(5y)
-10%
(1y)
14%
(3mo)

Aveeno Moisturizer is a well established skincare product line centered on soothing, dermatologist recommended moisturizers known for usi...

Curling Wand

27,100 vol/mo
-19%
(5y)
6%
(1y)
-26%
(3mo)

The Curling Wand trend centers on consumer use heated styling devices designed to create curl patterns and wave textures in hair, driven ...

Apricot Scrub

2,400 vol/mo
-19%
(5y)
-3%
(1y)
2%
(3mo)

Dark Spot Corrector

18,100 vol/mo
-19%
(5y)
9%
(1y)
19%
(3mo)

Dark Spot Corrector is a skincare category focused on fading hyperpigmentation and evening out skin tone through topical formulations con...

Nuface

33,100 vol/mo
-20%
(5y)
-24%
(1y)
-8%
(3mo)

NuFACE refers to a line of microcurrent facial devices designed to stimulate facial muscles for a lifted appearance and improved contour,...

Andalou

5,400 vol/mo
-20%
(5y)
-11%
(1y)
6%
(3mo)

Andalou Naturals is a skincare brand known for clean, fruit powered formulations and plant based actives. The topic centers on its produc...

-21%
(5y)
-49%
(1y)
16%
(3mo)

Mielle Hair Products is a well established natural hair care brand known for its line of organic and botanically infused products, includ...

Face Lift Tape

4,400 vol/mo
-22%
(5y)
1%
(1y)
-15%
(3mo)

Face Lift Tape is a cosmetic adhesive tape product used to lift and tighten facial skin, creating a more defined jawline and cheek contou...

-23%
(5y)
34%
(1y)
-6%
(3mo)

Fingernail Polish Remover is a consumer product category used to remove nail polish from fingernails and toenails, available in acetone b...

Hero Cosmetics

8,100 vol/mo
-23%
(5y)
-2%
(1y)
26%
(3mo)

Hero Cosmetics is a skincare brand known for its targeted acne and skincare solutions, including the Mighty Patch line and other treatmen...

Uñas

12,100 vol/mo
-23%
(5y)
-1%
(1y)
0%
(3mo)

Uñas refers to the nails/manicure trend space, encompassing nail care, nail art, acrylic/gel services, and related consumer products gai...

FOREO

18,100 vol/mo
-24%
(5y)
14%
(1y)
10%
(3mo)

FOREO is a consumer electronics/company known for its facial skincare devices, notably silicone based sonic cleansing brushes and related...

Shea Moisture

90,500 vol/mo
-25%
(5y)
-11%
(1y)
12%
(3mo)

SheaMoisture is a beauty brand known for natural, ethically sourced hair and skincare products that cater to diverse consumers; the topic...

Wigs

165,000 vol/mo
-25%
(5y)
8%
(1y)
13%
(3mo)

Wigs are a continuing real trend in fashion, beauty, cosplay, and medical hair loss solutions, with growing mainstream acceptance, produc...

Flower Beauty

3,600 vol/mo
-26%
(5y)
8%
(1y)
51%
(3mo)

Flower Beauty is a cosmetics brand established by Drew Barrymore that emphasizes accessible, nature inspired makeup and skincare products...

BB Curl

2,900 vol/mo
-26%
(5y)
-3%
(1y)
-21%
(3mo)

BB Curl is a product line from Bumble and Bumble focused on defining and shaping curls, with the BB Curl branding appearing on shampoos, ...

Chi Hair Products

5,400 vol/mo
-27%
(5y)
1%
(1y)
8%
(3mo)

Chi Hair Products, a well known professional hair care brand under Farouk Systems, continues to be a staple in salons and consumer retail...

Ilia Beauty

27,100 vol/mo
-27%
(5y)
0%
(1y)
0%
(3mo)

ILIA Beauty is a recognized clean beauty brand known for its use of clean, minimal ingredients and sustainable packaging, which places it...

Plasma Pen

6,600 vol/mo
-27%
(5y)
0%
(1y)
40%
(3mo)

Plasma Pen refers to a non surgical cosmetic device that uses atmospheric plasma to create controlled micro injuries on the skin, promoti...

Carol's Daughter

22,200 vol/mo
-27%
(5y)
-27%
(1y)
-5%
(3mo)

Carol's Daughter is a beauty brand known for natural hair and skincare products, with a history anchored in celebrity and influencer driv...

Wet N Wild

74,000 vol/mo
-28%
(5y)
0%
(1y)
2%
(3mo)

Wet N Wild is a long standing affordable cosmetics brand known for vegan and cruelty free messaging, budget friendly makeup, and strong ...

Olay Regenerist

18,100 vol/mo
-29%
(5y)
8%
(1y)
49%
(3mo)

Painless Tattoo

2,900 vol/mo
-29%
(5y)
-27%
(1y)
16%
(3mo)

Painless Tattoo is a trend focused on reducing or eliminating pain during tattooing through topical anesthetics, advanced needle technolo...

Boob Tape

40,500 vol/mo
-29%
(5y)
-1%
(1y)
-1%
(3mo)

Boob Tape is a consumer adhesive tape used to lift and conceal the breasts, widely adopted for fashion, DIY styling, drag performance, an...

Bed Head Shampoo

4,400 vol/mo
-31%
(5y)
1%
(1y)
1%
(3mo)

Bed Head Shampoo is a flagship line from TIGI Haircare known for bold styling products and distinctive packaging; it remains a recognized...

-32%
(5y)
9%
(1y)
-12%
(3mo)

Anastasia Brow Wiz is a fine point eyebrow pencil from Anastasia Beverly Hills used for precise, natural looking eyebrow definition and s...

Clearasil

12,100 vol/mo
-33%
(5y)
3%
(1y)
4%
(3mo)

Clearasil is a long standing skincare brand focusing on acne treatment, historically recognized as an OTC solution and part of the broade...

Beard Roller

5,400 vol/mo
-35%
(5y)
-7%
(1y)
4%
(3mo)

Beard Roller is a microneedling tool marketed for stimulating beard growth by promoting micro wound healing and product absorption. It ha...

Airspun Powder

4,400 vol/mo
-37%
(5y)
-23%
(1y)
7%
(3mo)

Airspun Powder is a long standing translucent loose face powder brand historically produced by Coty. It has resurfaced in trend discussio...

Dip Powder

8,100 vol/mo
-37%
(5y)
-13%
(1y)
4%
(3mo)

Dip powder is a widely adopted at home and salon manicure method using colored powder dipped in adhesive layers to create long lasting na...

-37%
(5y)
-5%
(1y)
38%
(3mo)

Eminence Organic Skin Care is a well established, niche skincare brand known for its certified organic ingredients and artisanal Hungaria...

DIY Hair Mask

4,400 vol/mo
-37%
(5y)
-19%
(1y)
12%
(3mo)

DIY Hair Mask refers to consumer created or semi structured at home hair treatments using household ingredients or simple, store bought b...

Soko Glam

22,200 vol/mo
-40%
(5y)
-30%
(1y)
-21%
(3mo)

Soko Glam is a prominent e commerce retailer focused on Korean beauty (K beauty), known for curating skincare brands, education, and prod...

Airbrush Legs

720 vol/mo
-41%
(5y)
7%
(1y)
123%
(3mo)

Airbrush legs is a cosmetic technique/product category that uses spray on or brush applied leg makeup to even skin tone, conceal imperfec...

Daith Earrings

3,600 vol/mo
-41%
(5y)
-17%
(1y)
178%
(3mo)

Daith earrings refer to a style of curved hoop piercing through the inner cartilage of the ear (daith). They are marketed as a statement ...

Hair Clay Mask

1,300 vol/mo
-43%
(5y)
0%
(1y)
27%
(3mo)

Hair clay mask is a hair care trend focused on masks that incorporate clay to detoxify the scalp, absorb excess oil, and improve hair tex...

Maui Moisture

4,400 vol/mo
-45%
(5y)
11%
(1y)
27%
(3mo)

Maui Moisture is a haircare brand known for its use of natural, plant derived ingredients and moisture focused formulations. It represent...

Airbrush Makeup

8,100 vol/mo
-45%
(5y)
-6%
(1y)
4%
(3mo)

Airbrush makeup is a makeup application technique that uses an airbrush device to spray a fine mist of foundation, concealer, or color pr...

-46%
(5y)
-13%
(1y)
-7%
(3mo)

Dip nail powder kit is a beauty trend where users apply colored dip powder to nails using a bonding liquid, creating longer lasting manic...

Butt Lifter

1,600 vol/mo
-47%
(5y)
4%
(1y)
45%
(3mo)

Butt lifter is a product category in shapewear aimed at enhancing glute lift and silhouette through intentional design and fabric choices.

Jade Roller

9,900 vol/mo
-53%
(5y)
-4%
(1y)
0%
(3mo)

Jade Roller is a skincare tool trend where smooth, cool jade stones are used in rolling motions to massage the face, promote lymphatic dr...

Fanola No Yellow

1,000 vol/mo
-72%
(5y)
73%
(1y)
26%
(3mo)

Fanola No Yellow is a widely used purple shampoo designed to neutralize yellow or brassy tones in blond, silver, and highlighted hair, be...

Estee Lauder

246,000 vol/mo
-73%
(5y)
3%
(1y)
-5%
(3mo)

Estee Lauder is a leading premium beauty brand and conglomerate whose ongoing investments in digital commerce, personalized skincare, and...

9999%+
(5y)
-74%
(1y)
1%
(3mo)

Hair Identifier Spray is a consumer product marketed to reveal peach fuzz or fine facial/body hair under illumination, often used to enha...

Womaness

1,900 vol/mo
9999%+
(5y)
9999%+
(1y)
19%
(3mo)

Womaness is a brand and product category focused on menopause wellness, including skincare, supplements, and personal care designed to ad...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Triangle Powder Puff refers to a triangularly shaped makeup powder applicator used for precision setting of powders and contouring, with ...

Eco Styling Gel

12,100 vol/mo
9999%+
(5y)
9999%+
(1y)
23%
(3mo)

Eco Styling Gel is a trend focused on hair styling gels formulated with natural, sustainable ingredients and eco friendly packaging, appe...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Yes To Tomatoes is a skincare brand line focused on tomato derived ingredients, targeting acne prone and sensitive skin with a natural, f...

Bacne Spray

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Bacne Spray refers to topical products designed to treat back acne (bacne), including spray formulations that deliver active ingredients ...

Sensationail

880 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Sensationail is a at home gel manicure brand known for DIY gel nail systems and LED/UV gel polishes, reflecting a broader trend toward ho...

9999%+
(5y)
9999%+
(1y)
34%
(3mo)

Propolis for skin is a rising skincare trend leveraging bee propolis, a resinous substance with antimicrobial and anti inflammatory prope...

9999%+
(5y)
9999%+
(1y)
122%
(3mo)

Portable hair straighteners are compact, travel friendly flat irons designed for on the go styling. They offer smaller plates, lower powe...

9999%+
(5y)
9999%+
(1y)
59%
(3mo)

Peptide Eye Gel is a skincare product category featuring eye area gels formulated with peptide compounds to support collagen production, ...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Kiara Sky Dip Powder is a nail care product line centered on dipping powder systems, popular in professional and do it yourself nail care...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Airspun Loose Face Powder is a long standing cosmetic product known for its finely milled formula and translucent finish, experiencing re...

Melixir

590 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Melixir is a vegan, microbiome friendly skincare brand founded in 2018, headquartered in San Francisco, known for plant based formulation...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Ardell Eyelashes is a, established brand of false eyelashes and related eye makeup products, widely recognized in the beauty industry and...

Pintalabios

70 vol/mo
9999%+
(5y)
9999%+
(1y)
217%
(3mo)

Pintalabios is the term for lipstick in Spanish and Portuguese, representing a, longstanding category in cosmetics with global consumer r...

9999%+
(5y)
9999%+
(1y)
0%
(3mo)

Yes To Cucumbers is a skincare brand focusing on cucumber derived products, part of the Yes To line of natural skincare products.

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Airbrush makeup kit is a, established category comprising devices and pigments for spray on cosmetics used by professionals and enthusias...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

BH Eyeshadow Palette is a recognized product category from BH Cosmetics, reflecting ongoing consumer demand for affordable, highly pigmen...

S Curl Texturizer

4,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

S Curl Texturizer is a hair care product line designed to texturize tightly curled hair to unlock looser, more manageable curl patterns w...