Trends is free while in Beta

Discover TrendsBeauty

We surface rapidly growing trends in beauty before they take off.

Perfumer

8,100 vol/mo
39%
(5y)
30%
(1y)
35%
(3mo)

Perfumer is a, ongoing profession in the fragrance industry, with current emphasis on sustainable ingredients, niche brands, and innovati...

39%
(5y)
15%
(1y)
16%
(3mo)

Seborrheic Dermatitis is a dermatological condition characterized by flaky, itchy, red scalp and sometimes facial areas, typically manage...

Viori

60,500 vol/mo
39%
(5y)
-4%
(1y)
-29%
(3mo)

Viori is a beauty brand specializing in natural, plant based haircare inspired by traditional Asian rice water hair rituals, gaining atte...

39%
(5y)
29%
(1y)
25%
(3mo)

Salicylic Acid Cream is a skincare product category focused on using salicylic acid to exfoliate, unclog pores, and treat acne related in...

Lash Curler

5,400 vol/mo
39%
(5y)
-3%
(1y)
2%
(3mo)

Lash curler is a beauty tool designed to lift and curl eyelashes for a more open eyed appearance, with ongoing product evolution and bran...

Vinyl Lipstick

480 vol/mo
39%
(5y)
40%
(1y)
36%
(3mo)

Vinyl lipstick refers to a glossy, high shine lipstick finish that mimics a vinyl or lacquer look, combining pigment with a resin like gl...

Boy Smells

18,100 vol/mo
39%
(5y)
37%
(1y)
-18%
(3mo)

Boy Smells is a fragrance brand known for its candle and perfume products with gender inclusive branding, notable for storytelling around...

Kosas

40,500 vol/mo
39%
(5y)
-7%
(1y)
-3%
(3mo)

Kosas is a recognized clean beauty cosmetics brand known for its lightweight, skin friendly makeup products and minimalist aesthetic. The...

Lash Growth Oil

1,300 vol/mo
39%
(5y)
5%
(1y)
44%
(3mo)

Lash Growth Oil is a consumer trend focused on cosmetic products formulated to enhance eyelash length and fullness, driven by beauty rout...

Derma Serum

170 vol/mo
39%
(5y)
111%
(1y)
3%
(3mo)

Derma Serum is a, established skincare product category comprising concentrated serums designed to deliver active ingredients directly to...

Sabi

9,900 vol/mo
39%
(5y)
62%
(1y)
-43%
(3mo)

Sabi refers to multiple real world topics including Africa focused B2B e commerce platforms (Sabi), consumer product brands (Sabi Foods, ...

Argireline

12,100 vol/mo
39%
(5y)
24%
(1y)
124%
(3mo)

Argireline is a cosmetic peptide (acetyl hexapeptide 3) marketed as a Botox like anti wrinkle ingredient, widely recognized in the skinca...

O Way

390 vol/mo
38%
(5y)
56%
(1y)
31%
(3mo)

O Way (Oway) is a, established brand representing Organic Way, a professional haircare line built on biodynamic, organic, plastic free pa...

Coffee Soap

880 vol/mo
38%
(5y)
48%
(1y)
32%
(3mo)

Coffee soap is a niche personal care product that blends coffee grounds or coffee extract into bar soaps to provide exfoliation, a mild c...

Mineral Sunscreen

90,500 vol/mo
38%
(5y)
47%
(1y)
104%
(3mo)

Mineral sunscreen is a, established category of sun protection that uses mineral UV filters like zinc oxide or titanium dioxide instead o...

Tretinoin Cream

201,000 vol/mo
38%
(5y)
11%
(1y)
28%
(3mo)

Tretinoin cream is a longstanding topical retinoid used for acne treatment and anti aging; recent discussions revolve around prescription...

38%
(5y)
19%
(1y)
13%
(3mo)

Oat Moisturizer refers to skincare products that use oats or colloidal oatmeal as a key ingredient to soothe, hydrate, and protect the sk...

38%
(5y)
32%
(1y)
35%
(3mo)

Deodorant Cream refers to a growing segment of personal care where deodorants are formulated as creamy, roll on, or brush applied product...

Brightening Serum

8,100 vol/mo
38%
(5y)
37%
(1y)
22%
(3mo)

Brightening Serum is a skincare trend centered on topical serums formulated to reduce hyperpigmentation, even skin tone, and impart a lum...

Hair Mousse

33,100 vol/mo
38%
(5y)
13%
(1y)
19%
(3mo)

Hair mousse is a hair styling product that provides lightweight volume, hold, and texture, evolving from traditional foams to more flexib...

Detangling Spray

12,100 vol/mo
38%
(5y)
35%
(1y)
13%
(3mo)

Detangling spray is a hair care product formulated to loosen knots, reduce breakage, and make hair easier to comb or brush, often contain...

Lip Sunscreen

2,900 vol/mo
37%
(5y)
20%
(1y)
55%
(3mo)

Lip sunscreen is the growing adoption of sun protection specifically formulated for the lips, combining SPF with lip care to prevent sunb...

Hair Dryers

90,500 vol/mo
37%
(5y)
69%
(1y)
91%
(3mo)

Hair Dryers are a long standing grooming appliance with ongoing innovations in drying speed, heat control, and user experience, including...

Dry Texture Spray

3,600 vol/mo
37%
(5y)
20%
(1y)
-1%
(3mo)

Dry Texture Spray is a hair styling product designed to add grip, volume, and a matte, beachy texture without heavy residue. It is used t...

Hair Glaze

480 vol/mo
37%
(5y)
22%
(1y)
6%
(3mo)

Hair glaze is a hair treatment and coloring technique/product that creates a translucent, shiny, toning layer over the hair to impart viv...

Nail Growth Oil

2,400 vol/mo
37%
(5y)
-10%
(1y)
11%
(3mo)

Nail Growth Oil is a beauty and personal care category featuring botanical and nourishing oils designed to support nail growth, strengthe...

Rosemary Mint Oil

2,400 vol/mo
37%
(5y)
46%
(1y)
259%
(3mo)

Rosemary Mint Oil is an essential oil blend commonly used in aromatherapy, personal care, and home fragrance for its refreshing herbal mi...

Jojoba Oil

90,500 vol/mo
37%
(5y)
14%
(1y)
24%
(3mo)

Jojoba Oil is a, widely used botanical oil sourced from the seeds of the jojoba plant, valued in skincare, haircare, and wellness product...

Med Spa

165,000 vol/mo
36%
(5y)
19%
(1y)
16%
(3mo)

Med spas are integrated medical and cosmetic clinics offering non surgical procedures under medical supervision, bridging clinical aesthe...

Clean Beauty

2,900 vol/mo
36%
(5y)
98%
(1y)
111%
(3mo)

Clean Beauty is a movement focusing on cosmetics and personal care products formulated with safe, non toxic ingredients, transparent labe...