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We surface rapidly growing trends in beauty before they take off.

Ceramide Serum

2,400 vol/mo
113%
(5y)
132%
(1y)
170%
(3mo)

Ceramide Serum is a skincare trend focusing on serums formulated with ceramides to repair and reinforce the skin barrier, increasingly ad...

113%
(5y)
177%
(1y)
252%
(3mo)

Marine collagen peptides are a, well established dietary supplement derived from marine sources, marketed for joint, skin, and connective...

113%
(5y)
200%
(1y)
351%
(3mo)

Urban Decay All Nighter Setting Spray is a long standing makeup setting spray recognized as a staple in cosmetic routines to extend wear,...

112%
(5y)
179%
(1y)
540%
(3mo)

Deodorant Cream refers to a growing segment of personal care where deodorants are formulated as creamy, roll on, or brush applied product...

Hair Foam

2,900 vol/mo
112%
(5y)
231%
(1y)
499%
(3mo)

Cica Cream

2,400 vol/mo
112%
(5y)
112%
(1y)
145%
(3mo)

Cica Cream refers to skincare products formulated with centella asiatica (cica) extract, used to soothe irritation, support healing, and ...

Jones Road Beauty

135,000 vol/mo
110%
(5y)
2%
(1y)
-6%
(3mo)

Jones Road Beauty is a cosmetics brand launched by Bobbi Brown in 2020, known for its minimal, multi use makeup products and clean, easy ...

Oil Cleanser

3,600 vol/mo
110%
(5y)
35%
(1y)
97%
(3mo)

Oil cleanser refers to cleansing oils used in skincare to dissolve makeup and sebum, often as part of a double cleansing routine. It is a...

Beard Pen

1,000 vol/mo
110%
(5y)
424%
(1y)
411%
(3mo)

Beard Pen refers to a cosmetic filling pen designed to create hair like strokes to fill gaps and shape facial hair, widely sold by multip...

109%
(5y)
137%
(1y)
184%
(3mo)

Peptide moisturizers are skincare products formulated with peptide complexes (short chains of amino acids) intended to support skin repai...

Pico Laser

18,100 vol/mo
109%
(5y)
69%
(1y)
37%
(3mo)

Pico Laser refers to picosecond laser devices used in dermatology and aesthetic medicine for tattoo and pigmented lesion removal, as well...

Drmtlgy

110,000 vol/mo
109%
(5y)
16%
(1y)
52%
(3mo)

DRMTLGY is a dermatologist developed, medical grade skincare brand focusing on evidence based actives and accessible pricing, gaining tra...

Glow Balm

720 vol/mo
109%
(5y)
64%
(1y)
183%
(3mo)

Glow Balm is a skincare product category featuring a hydrating balm designed to impart a dewy, luminous finish to the skin while deliveri...

Neck Cream

6,600 vol/mo
109%
(5y)
91%
(1y)
233%
(3mo)

Neck cream is a recognized category in skincare, focusing on targeted moisturization, anti aging, and firming benefits for the neck area ...

Hydrating Serum

14,800 vol/mo
109%
(5y)
178%
(1y)
308%
(3mo)

Hydrating Serum is a skincare product category centered on delivering moisture to the skin through water based formulations containing hu...

Kerastase

201,000 vol/mo
108%
(5y)
49%
(1y)
37%
(3mo)

Kerastase is a premium hair care brand from L'Oréal, renowned for luxury shampoos, conditioners, and advanced treatments; the trend cent...

108%
(5y)
-14%
(1y)
18%
(3mo)

Water based foundation is a lightweight, hydrating makeup formula designed to provide a natural, breathable finish with a focus on skin c...

107%
(5y)
-33%
(1y)
9999%+
(3mo)

Skincare Ingredient Checker is a trend where consumers use online tools and apps to analyze cosmetic ingredient lists for safety, irritan...

107%
(5y)
89%
(1y)
236%
(3mo)

Dewy Setting Spray is a beauty product category popular for imparting a glow and hydrated finish to makeup, widely discussed and sold by ...

107%
(5y)
14%
(1y)
174%
(3mo)

Snail mucin cleanser refers to facial cleansers formulated with snail mucin (snail secretion filtrate) aimed at hydrating, soothing, and ...

Dark Spot Serum

6,600 vol/mo
105%
(5y)
94%
(1y)
199%
(3mo)

Dark Spot Serum is a skincare category focused on reducing hyperpigmentation and dark spots through targeted serums containing actives li...