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We surface rapidly growing trends in beauty before they take off.

Face Wipes

6,600 vol/mo
21%
(5y)
38%
(1y)
72%
(3mo)

Face Wipes are a, long standing consumer skincare product category that has seen renewed attention due to convenience, travel, and on the...

Contorno De Ojos

2,400 vol/mo
21%
(5y)
10%
(1y)
28%
(3mo)

Contorno De Ojos refers to the eye contour skincare category, focusing on serums, creams, and treatments designed to reduce dark circles,...

Tinted Lip Balm

14,800 vol/mo
21%
(5y)
12%
(1y)
0%
(3mo)

Tinted lip balm is a growing beauty trend that combines hydration with lightweight, buildable color, appealing to consumers seeking low m...

BHA Exfoliant

6,600 vol/mo
20%
(5y)
58%
(1y)
15%
(3mo)

BHA Exfoliant refers to skincare products that use beta hydroxy acids, primarily salicylic acid, to exfoliate inside pores, improve textu...

R And Co

9,900 vol/mo
20%
(5y)
36%
(1y)
30%
(3mo)

R+Co is a premium haircare brand formed by leading global stylists, known for performance oriented products, distinctive branding, and on...

Biotin Spray

590 vol/mo
20%
(5y)
34%
(1y)
14%
(3mo)

Biotin Spray is a consumer hair care product trend focusing on sprays formulated with biotin (and often other hair health ingredients) ma...

Bronzing Drops

9,900 vol/mo
20%
(5y)
-43%
(1y)
0%
(3mo)

Bronzing Drops are a category of cosmetic liquids used to impart a sun kissed bronze tint to skin. They are typically added to foundation...

20%
(5y)
11%
(1y)
22%
(3mo)

Vitamin C Moisturizer is a skincare product category that combines vitamin C benefits with hydrating moisturizer to brighten skin, suppor...

Gel Nail Extension

12,100 vol/mo
20%
(5y)
16%
(1y)
23%
(3mo)

Gel nail extension is a widely adopted nail enhancement technique using gel based systems to create long lasting, durable nails with a gl...

Bevel

33,100 vol/mo
20%
(5y)
6%
(1y)
8%
(3mo)

Bevel is a premium grooming brand focused on men with sensitive skin and coarse hair, best known for its safety razor system and tailored...

Baby Soap

12,100 vol/mo
20%
(5y)
18%
(1y)
18%
(3mo)

Baby Soap is a long standing consumer category focused on gentle cleansers designed for infants and toddlers, emphasizing mild formulatio...

19%
(5y)
17%
(1y)
25%
(3mo)

Vitamin C Face Serum is a and established skincare trend centered on topical ascorbic acid serums used to brighten skin, even tone, and p...

Keratin Treatments

60,500 vol/mo
19%
(5y)
26%
(1y)
10%
(3mo)

Keratin treatments are professional and consumer hair smoothing services and products that infuse keratin proteins into the hair to reduc...

Curlsmith

33,100 vol/mo
19%
(5y)
2%
(1y)
-1%
(3mo)

Curlsmith is a, established haircare brand specializing in premium products for curly, coily, and textured hair, known for color paramete...

Beard Pen

1,000 vol/mo
19%
(5y)
105%
(1y)
53%
(3mo)

Beard Pen refers to a cosmetic filling pen designed to create hair like strokes to fill gaps and shape facial hair, widely sold by multip...

Brow Serum

9,900 vol/mo
19%
(5y)
16%
(1y)
16%
(3mo)

Brow Serum is a cosmetic category focused on products designed to promote eyebrow growth and fullness, driven by influencer culture, beau...

Good Dye Young

27,100 vol/mo
19%
(5y)
81%
(1y)
4%
(3mo)

Good Dye Young is a hair color brand co founded by Kat Von D that focuses on vegan, semi permanent hair dyes and bold, fashion forward co...

Retinol Eye Cream

12,100 vol/mo
19%
(5y)
26%
(1y)
38%
(3mo)

Retinol Eye Cream is a skincare trend focused on using retinol in eye area formulas to reduce signs of aging such as fine lines and wrink...

Lotion

60,500 vol/mo
18%
(5y)
14%
(1y)
7%
(3mo)

Lotion is a long standing skincare category focused on moisturizing and protecting the skin, with ongoing relevance driven by consumer de...

18%
(5y)
1%
(1y)
9%
(3mo)

Glycolic acid cleansers are a skincare product category that use alpha hydroxy acids to exfoliate the skin and improve texture.

Polypeptide Cream

2,400 vol/mo
18%
(5y)
-16%
(1y)
22%
(3mo)

Polypeptide Cream refers to skincare products that use polypeptide based formulations to signal collagen production and skin repair, a re...

Scalp Detox

3,600 vol/mo
18%
(5y)
-4%
(1y)
32%
(3mo)

Scalp Detox is a beauty and personal care trend centered on cleansing, purifying, and exfoliating the scalp using scrubs, detox masks, an...

Revitalift

3,600 vol/mo
17%
(5y)
72%
(1y)
205%
(3mo)

Revitalift is a flagship anti aging skincare line from L'Oréal Paris, widely recognized in beauty retail and consumer marketing as a lea...

Barber Scissors

3,600 vol/mo
17%
(5y)
18%
(1y)
22%
(3mo)

Barber Scissors refers to specialized cutting shears used by professional barbers and hairstylists, including high end precision tools an...

American Crew

6,600 vol/mo
17%
(5y)
30%
(1y)
33%
(3mo)

American Crew is a prominent men's grooming brand known for its hair styling products, beard care, and grooming accessories, frequently r...

C Serum

320 vol/mo
17%
(5y)
16%
(1y)
35%
(3mo)

Vitamin C serums (C Serum) are a long standing skincare category focused on antioxidants and brightening benefits, continuing to be popul...

Cheek Filler

14,800 vol/mo
17%
(5y)
11%
(1y)
10%
(3mo)

Cheek filler is a cosmetic procedure using dermal fillers to augment cheek volume, enhance contour, and restore youthful fullness without...

Oil Hair Mask

590 vol/mo
16%
(5y)
4%
(1y)
17%
(3mo)

Oil Hair Mask is a recognized hair care trend focusing on deep conditioning treatments using natural or infused oils (e.g., argan, coconu...

Rare Beauty

201,000 vol/mo
16%
(5y)
-1%
(1y)
-13%
(3mo)

Rare Beauty is a cosmetics brand launched by Selena Gomez in 2020, known for inclusive shade ranges and personality driven, minimal makeu...

Veet

18,100 vol/mo
16%
(5y)
30%
(1y)
32%
(3mo)

Veet is a well established personal care brand specializing in hair removal products, including wax strips, creams, and devices. It repre...