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We surface rapidly growing trends in beauty before they take off.

RF Microneedling

22,200 vol/mo
91%
(5y)
78%
(1y)
41%
(3mo)

RF microneedling is a dermatological aesthetic procedure that combines fractional radiofrequency energy with microneedling to stimulate c...

Air Dry Hair

1,900 vol/mo
91%
(5y)
117%
(1y)
191%
(3mo)

Air Dry Hair is a trending movement focusing on letting hair dry naturally or with minimal heat, supported by products and practices that...

Double Cleanse

5,400 vol/mo
91%
(5y)
30%
(1y)
80%
(3mo)

Pimple Patches

165,000 vol/mo
91%
(5y)
7%
(1y)
4%
(3mo)

Pimple Patches are hydrocolloid skincare patches designed to cover and absorb active acne lesions, protecting them from bacteria and prev...

90%
(5y)
146%
(1y)
419%
(3mo)

Organic Harvest is a brand focused on organic and natural personal care products, primarily skincare, cosmetics, and wellness items marke...

MDacne

8,100 vol/mo
90%
(5y)
137%
(1y)
30%
(3mo)

Fragrantica

450,000 vol/mo
90%
(5y)
11%
(1y)
0%
(3mo)

Fragrantica is a online fragrance encyclopedia and community platform that catalogs perfumes, notes, brands, and user reviews, widely use...

90%
(5y)
309%
(1y)
705%
(3mo)

Night Serum

1,300 vol/mo
90%
(5y)
123%
(1y)
98%
(3mo)

Byredo

74,000 vol/mo
89%
(5y)
40%
(1y)
27%
(3mo)

Byredo is a renowned niche fragrance brand known for its minimalist packaging and atelier inspired scents, reflecting a broader resurgenc...

Lip Liner

49,500 vol/mo
88%
(5y)
43%
(1y)
39%
(3mo)

Lip liner is a and long standing cosmetic product used to define lip shape, prevent lipstick feathering, and extend wear; it remains a st...

87%
(5y)
32%
(1y)
-3%
(3mo)

Pregnancy Safe Moisturizer is a category focused on moisturizers formulated for pregnant individuals, prioritizing safety, skin comfort, ...

87%
(5y)
82%
(1y)
322%
(3mo)

Sunscreen Lip Balm is a category of lip care products that combines moisturizing lip balm with SPF protection to shield lips from UV dama...

Peach Slices

14,800 vol/mo
87%
(5y)
92%
(1y)
132%
(3mo)

Peach Slices represent a, established category within the fruit and snack sector, driven by consumer demand for convenient, ready to eat ...

Brightening Serum

8,100 vol/mo
87%
(5y)
142%
(1y)
278%
(3mo)

Brightening Serum is a skincare trend centered on topical serums formulated to reduce hyperpigmentation, even skin tone, and impart a lum...

Nail Charms

12,100 vol/mo
87%
(5y)
3%
(1y)
31%
(3mo)

Nail charms are decorative accessories applied to nails, featuring small charms, beads, decals, and pendants. They are popular in nail ar...

87%
(5y)
-15%
(1y)
29%
(3mo)

Snail mucin toner is a skincare product that uses snail secretion filtrate as a key ingredient to hydrate, soothe, and renew the skin; it...

Lip Sunscreen

2,400 vol/mo
87%
(5y)
95%
(1y)
375%
(3mo)

Lip sunscreen is the growing adoption of sun protection specifically formulated for the lips, combining SPF with lip care to prevent sunb...

Lyma Laser

8,100 vol/mo
86%
(5y)
33%
(1y)
33%
(3mo)

Lyma Laser is a consumer grade laser/light therapy device marketed for skin rejuvenation and anti aging, trending as a premium home use t...

Coffee Soap

880 vol/mo
86%
(5y)
152%
(1y)
201%
(3mo)

Coffee soap is a niche personal care product that blends coffee grounds or coffee extract into bar soaps to provide exfoliation, a mild c...

Tinted Serum

2,900 vol/mo
86%
(5y)
93%
(1y)
268%
(3mo)

Tinted serum is a skincare makeup hybrid product that provides light coverage while delivering skincare benefits such as hydration and lu...