Trends is free while in Beta

Discover TrendsBeauty

We surface rapidly growing trends in beauty before they take off.

45%
(5y)
64%
(1y)
146%
(3mo)

Retinol Face Serum is a widely recognized skincare trend centered on using retinoids, especially retinol, to promote collagen production,...

Hydrating Primer

6,600 vol/mo
45%
(5y)
142%
(1y)
320%
(3mo)

Aerosol Deodorant

1,600 vol/mo
45%
(5y)
77%
(1y)
143%
(3mo)

Aerosol deodorant is a longstanding personal care category featuring spray on antiperspirants and fragrances, experiencing ongoing brand ...

44%
(5y)
23%
(1y)
42%
(3mo)

Desodorante Mujer refers to the market category of women’s deodorants, a long established personal care product segment with ongoing SK...

Cuticle Oil

60,500 vol/mo
44%
(5y)
35%
(1y)
61%
(3mo)

Cuticle oil is a widely used nail care product designed to hydrate and nourish the cuticle area, promote healthy nail growth, and improve...

IGK Hair

6,600 vol/mo
44%
(5y)
-4%
(1y)
59%
(3mo)

IGK Hair is a recognized global haircare and styling brand known for its innovative products, salon grade formulations, and strong social...

44%
(5y)
35%
(1y)
70%
(3mo)

Aerosol hairspray is a long standing hair styling product category using pressurized canisters to dispense lightweight polymers that hold...

Hair Dryers

90,500 vol/mo
44%
(5y)
82%
(1y)
-3%
(3mo)

Hair Dryers are a long standing grooming appliance with ongoing innovations in drying speed, heat control, and user experience, including...

O Way

390 vol/mo
44%
(5y)
67%
(1y)
4%
(3mo)

O Way (Oway) is a, established brand representing Organic Way, a professional haircare line built on biodynamic, organic, plastic free pa...

Four Reasons

480 vol/mo
43%
(5y)
12%
(1y)
11%
(3mo)

Liquid Exfoliant

1,900 vol/mo
43%
(5y)
94%
(1y)
121%
(3mo)

Liquid exfoliants are skincare products that use liquid formulations of active acids (commonly AHAs like glycolic or lactic, and/or BHAs ...

Mucin

6,600 vol/mo
43%
(5y)
-3%
(1y)
45%
(3mo)

Mucin refers to a family of highly glycosylated proteins that form mucus, playing key roles in barrier function, lubrication, and cell si...

43%
(5y)
120%
(1y)
237%
(3mo)

Niacinamide Drops refer to topical niacinamide based serums or drops used for skin benefits such as reducing redness, minimizing pores, a...

Salicylic Acid

246,000 vol/mo
42%
(5y)
44%
(1y)
80%
(3mo)

Argireline

12,100 vol/mo
42%
(5y)
33%
(1y)
141%
(3mo)

Argireline is a cosmetic peptide (acetyl hexapeptide 3) marketed as a Botox like anti wrinkle ingredient, widely recognized in the skinca...

Collagen Shampoo

1,000 vol/mo
42%
(5y)
154%
(1y)
387%
(3mo)

Brow Serum

9,900 vol/mo
42%
(5y)
75%
(1y)
171%
(3mo)

Brow Serum is a cosmetic category focused on products designed to promote eyebrow growth and fullness, driven by influencer culture, beau...

Shower Steamers

6,600 vol/mo
42%
(5y)
11%
(1y)
-45%
(3mo)

Shower steamers are aromatic tablets added to showers to release scents with steam, offering a quick, convenient alternative to tradition...

Retinol Oil

1,300 vol/mo
42%
(5y)
90%
(1y)
217%
(3mo)

Retinol Oil is a skincare trend focusing on delivering retinol in oil based formulations to improve absorption, reduce irritation potenti...

Shower Gel

9,900 vol/mo
41%
(5y)
91%
(1y)
175%
(3mo)

Shower gel is a liquid cleanser used in daily personal care routines. The category has evolved with more diverse scents, skin friendly an...

Rosemary Oil

60,500 vol/mo
41%
(5y)
3%
(1y)
51%
(3mo)

Rosemary oil is an essential oil distilled from Rosmarinus officinalis; it is widely used in aromatherapy, skincare, haircare, and tradit...

Proven

9,900 vol/mo
41%
(5y)
49%
(1y)
65%
(3mo)

Proven is a, multi entity trend name encompassing AI powered personalization companies and a consumer skincare brand that gained attentio...

Agent Nateur

6,600 vol/mo
41%
(5y)
0%
(1y)
62%
(3mo)

Agent Nateur is a luxury skincare and fragrance brand known for its premium, clean beauty products and distinctive branding, contributing...

Clean Beauty

2,900 vol/mo
41%
(5y)
111%
(1y)
111%
(3mo)

Clean Beauty is a movement focusing on cosmetics and personal care products formulated with safe, non toxic ingredients, transparent labe...

Hair Diffuser

1,900 vol/mo
41%
(5y)
34%
(1y)
67%
(3mo)

Hair diffuser attachments for blow dryers are designed to evenly distribute airflow to the hair to enhance curl definition, reduce frizz,...

Youth To The People

40,500 vol/mo
41%
(5y)
13%
(1y)
40%
(3mo)

Youth To The People is a skincare brand known for vegan, clean beauty formulations centered on superfoods like kale and spinach, appealin...

Vitamin C Cream

3,600 vol/mo
41%
(5y)
71%
(1y)
114%
(3mo)

Vitamin C Cream is a widely recognized skincare trend centered on topical products containing stabilized vitamin C (ascorbic acid or deri...

41%
(5y)
50%
(1y)
162%
(3mo)

Highlighter powder is a, established makeup product category used to add glow and luminosity to the face, with ongoing popularity boosted...

Dry Hair Mask

27,100 vol/mo
41%
(5y)
60%
(1y)
118%
(3mo)

Dry Hair Mask is a and established category within hair care, focusing on deep conditioning and moisture restoration for dry or damaged h...

Aromatech

4,400 vol/mo
40%
(5y)
63%
(1y)
94%
(3mo)

Aromatech is an established brand in the home and commercial fragrance diffusion space, known for its AromaTech scent diffusers and relat...