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We surface rapidly growing trends in beauty before they take off.

Douxds

1,900 vol/mo
86%
(5y)
9999%+
(1y)
9999%+
(3mo)

Douxds is a men’s skincare brand offering a system of grooming tools and skincare products designed to address acne, razor bumps, and s...

86%
(5y)
125%
(1y)
331%
(3mo)

Kojic Soap

2,900 vol/mo
86%
(5y)
2%
(1y)
81%
(3mo)

Kojic Soap refers to soaps containing kojic acid, a skin lightening agent; the topic centers on its popularity for brightening skin, redu...

Kojic Acid Soap

22,200 vol/mo
85%
(5y)
3%
(1y)
90%
(3mo)

Kojic Acid Soap is a skincare product widely used for its purported skin lightening and hyperpigmentation reducing properties, produced b...

Fragrance

110,000 vol/mo
85%
(5y)
71%
(1y)
57%
(3mo)

Lip Balm

60,500 vol/mo
85%
(5y)
21%
(1y)
21%
(3mo)
85%
(5y)
114%
(1y)
378%
(3mo)

Tinted face sunscreen combines SPF protection with a lightweight, skin toned tint to provide sun defense while offering a natural makeup ...

Sea Salt Spray

60,500 vol/mo
85%
(5y)
32%
(1y)
106%
(3mo)

Sea salt spray is a popular hair styling product used to create textured, beachy waves and adding volume with a matte finish. It is widel...

85%
(5y)
124%
(1y)
167%
(3mo)

Caffeine Eye Cream is a skincare trend focused on eye area products formulated with caffeine to reduce puffiness, brighten the under eye ...

84%
(5y)
153%
(1y)
206%
(3mo)

Hydrating cleansers are a skincare trend emphasizing gentle, moisture preserving cleansing formulas that cleanse without stripping the sk...

Hair Oiling

60,500 vol/mo
84%
(5y)
-12%
(1y)
-2%
(3mo)

Hair oiling is a long standing grooming practice involving applying oils to the scalp and hair to improve moisture, shine, and scalp heal...

Tremella Mushroom

4,400 vol/mo
84%
(5y)
88%
(1y)
25%
(3mo)

Tremella mushroom, a edible fungus also known as snow fungus, is experiencing growing interest for its use in plant based nutrition and c...

Manga Lashes

12,100 vol/mo
83%
(5y)
57%
(1y)
74%
(3mo)

Manga Lashes is a beauty trend focused on achieving dramatic, anime inspired eyelash looks. It emphasizes long, fluttery lashes with pron...

Setting Spray

40,500 vol/mo
83%
(5y)
28%
(1y)
60%
(3mo)

Setting spray is a well established beauty product category used to lock in makeup, reduce fading, and control shine. The trend has evolv...

82%
(5y)
9%
(1y)
40%
(3mo)

Glycolic Acid Moisturizer is a skincare product category that combines alpha hydroxy acid exfoliation with moisturizing ingredients to im...

Avocado Oil

60,500 vol/mo
82%
(5y)
29%
(1y)
48%
(3mo)

Avocado oil is a popular edible oil and cosmetic ingredient derived from avocados, gaining traction due to its claimed health benefits, h...

Kakadu Plum

6,600 vol/mo
82%
(5y)
24%
(1y)
155%
(3mo)

Kakadu Plum is a native Australian superfood known for its exceptionally high vitamin C content and antioxidant properties, increasingly ...

Glamnetic

74,000 vol/mo
82%
(5y)
45%
(1y)
22%
(3mo)

Glamnetic is a brand specializing in magnetic false eyelashes and related cosmetics and accessories. It has grown as part of the broader ...

82%
(5y)
93%
(1y)
173%
(3mo)

Hyaluronic Moisturizer is a skincare trend focusing on moisturizers formulated with hyaluronic acid to boost hydration, plumpness, and ba...

Oil Balm

140 vol/mo
82%
(5y)
73%
(1y)
171%
(3mo)

Oil Balm is a, established skincare format featuring balm or oil based moisturizers that combine oils, waxes, and botanicals to provide ...

Round Brush

18,100 vol/mo
81%
(5y)
58%
(1y)
102%
(3mo)

Round Brush is a traditional brush type used in visual arts and cosmetics, with renewed interest in artisanal manufacturing, sustainable ...