Trends is free while in Beta

Discover TrendsBeauty

We surface rapidly growing trends in beauty before they take off.

IPL Hair Removal

14,800 vol/mo
40%
(5y)
123%
(1y)
211%
(3mo)

American Crew

6,600 vol/mo
40%
(5y)
80%
(1y)
121%
(3mo)

American Crew is a prominent men's grooming brand known for its hair styling products, beard care, and grooming accessories, frequently r...

Tinted Lip Balm

14,800 vol/mo
40%
(5y)
57%
(1y)
129%
(3mo)

Tinted lip balm is a growing beauty trend that combines hydration with lightweight, buildable color, appealing to consumers seeking low m...

Rosemary Mint Oil

2,400 vol/mo
40%
(5y)
64%
(1y)
303%
(3mo)

Rosemary Mint Oil is an essential oil blend commonly used in aromatherapy, personal care, and home fragrance for its refreshing herbal mi...

Ceremonia

6,600 vol/mo
40%
(5y)
3%
(1y)
12%
(3mo)
40%
(5y)
17%
(1y)
22%
(3mo)

Seborrheic Dermatitis is a dermatological condition characterized by flaky, itchy, red scalp and sometimes facial areas, typically manage...

Pantene

27,100 vol/mo
40%
(5y)
45%
(1y)
70%
(3mo)

Pantene is a long standing global haircare brand owned by Procter & Gamble, widely recognized for its shampoos, conditioners, and treatme...

BHA Exfoliant

6,600 vol/mo
39%
(5y)
95%
(1y)
95%
(3mo)

BHA Exfoliant refers to skincare products that use beta hydroxy acids, primarily salicylic acid, to exfoliate inside pores, improve textu...

E Cream

170 vol/mo
39%
(5y)
69%
(1y)
52%
(3mo)

E Cream refers to vitamin E enriched facial moisturizers and balms that have been prominent in skincare, marketed as antioxidant, hydrati...

Viori

60,500 vol/mo
39%
(5y)
-3%
(1y)
-30%
(3mo)

Viori is a beauty brand specializing in natural, plant based haircare inspired by traditional Asian rice water hair rituals, gaining atte...

Scalp Brush

6,600 vol/mo
39%
(5y)
51%
(1y)
120%
(3mo)

Olive and June

90,500 vol/mo
39%
(5y)
11%
(1y)
-2%
(3mo)

Med Spa

135,000 vol/mo
39%
(5y)
23%
(1y)
19%
(3mo)

Med spas are integrated medical and cosmetic clinics offering non surgical procedures under medical supervision, bridging clinical aesthe...

Dry Brush

49,500 vol/mo
39%
(5y)
46%
(1y)
91%
(3mo)

Dry brushing is a skincare trend involving brushing the skin with a natural bristle brush before bathing to exfoliate dead skin cells, bo...

Grip Primer

2,900 vol/mo
38%
(5y)
57%
(1y)
133%
(3mo)

Grip Primer refers to primers designed to improve makeup adhesion by creating a tacky base, with a surge in consumer interest around cosm...

Retinol Eye Cream

12,100 vol/mo
38%
(5y)
77%
(1y)
133%
(3mo)

Retinol Eye Cream is a skincare trend focused on using retinol in eye area formulas to reduce signs of aging such as fine lines and wrink...

38%
(5y)
60%
(1y)
101%
(3mo)

Vitamin C Cleanser is a skincare trend where cleansers are formulated with vitamin C to combine cleansing with brightening, antioxidant p...

Facial Razor

18,100 vol/mo
38%
(5y)
44%
(1y)
102%
(3mo)

Facial Razor refers to grooming devices and products designed for shaving and facial hair management, including cartridges, razors, elect...

Embryolisse

14,800 vol/mo
38%
(5y)
14%
(1y)
90%
(3mo)

Embryolisse is a renowned French skincare brand best known for its Lait Comm parfait moisturising lait and other cult products; it contin...

Hair Mask

60,500 vol/mo
38%
(5y)
34%
(1y)
72%
(3mo)

Hair mask is a long standing hair care treatment designed to deeply condition, repair damage, and restore moisture to all hair types. It ...

Tretinoin Cream

201,000 vol/mo
38%
(5y)
21%
(1y)
16%
(3mo)

Tretinoin cream is a longstanding topical retinoid used for acne treatment and anti aging; recent discussions revolve around prescription...

Hair Oil

60,500 vol/mo
37%
(5y)
27%
(1y)
70%
(3mo)

Hair oil is a longstanding consumer product category focused on scalp and hair health, growth, and conditioning, with renewed attention t...

37%
(5y)
40%
(1y)
70%
(3mo)

Base Coat Nail Polish is a foundational manicure product used to protect nails, improve polish adhesion, and extend wear. The trend empha...

Wispy Lashes

18,100 vol/mo
37%
(5y)
49%
(1y)
135%
(3mo)

Wispy Lashes refer to a popular eyelash style characterized by uneven lengths with feathered, crisscrossed strands that create a natural ...

Kristin Ess

22,200 vol/mo
37%
(5y)
68%
(1y)
91%
(3mo)

Kristin Ess is a celebrity hairstylist founded haircare brand offering accessible, salon inspired products sold at major retailers and on...

Curl Refresher

880 vol/mo
37%
(5y)
62%
(1y)
227%
(3mo)

Curl Refresher is a consumer product category focused on reviving definition and frizz control of second/third day curls without washing....

37%
(5y)
61%
(1y)
104%
(3mo)

Hyaluronic Acid Serum is a skincare product widely used to hydrate and plump the skin, with sustained popularity in dermatology and consu...

Skin Spatula

880 vol/mo
37%
(5y)
9%
(1y)
157%
(3mo)

Skin Spatula refers to handheld face spatulas and ultrasonic/dermabrasion style tools used for cleansing, exfoliation, product applicatio...

Osmanthus

40,500 vol/mo
37%
(5y)
33%
(1y)
24%
(3mo)

Osmanthus is a flowering plant genus known for its fragrant flowers and its use in teas, perfumes, and traditional East Asian flavoring. ...

Curlsmith

33,100 vol/mo
36%
(5y)
45%
(1y)
153%
(3mo)

Curlsmith is a, established haircare brand specializing in premium products for curly, coily, and textured hair, known for color paramete...