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We surface rapidly growing trends in beauty before they take off.

Prose

165,000 vol/mo
36%
(5y)
-5%
(1y)
12%
(3mo)

Prose is a personalized, subscription based haircare brand that crafts custom formulas based on individual hair needs, signaling a broade...

Snail Mucin

40,500 vol/mo
36%
(5y)
-14%
(1y)
48%
(3mo)

Snail mucin is a skincare ingredient known for hydrating and repairing the skin. It gained and maintains popularity mainly through Korean...

Liquid Paraffin

1,600 vol/mo
36%
(5y)
136%
(1y)
45%
(3mo)

Liquid paraffin is a mineral oil derived from petroleum. It is used across cosmetics, pharmaceuticals, and industrial applications for lu...

Rosemary Water

8,100 vol/mo
36%
(5y)
34%
(1y)
56%
(3mo)

Rosemary Water refers to beverages or water infusions flavored with rosemary, sometimes combined with citrus or other herbs, used for hyd...

Lash Serum

33,100 vol/mo
35%
(5y)
34%
(1y)
38%
(3mo)

Lash Serum is a beauty product category centered on enhancing eyelash length and fullness through topical serums that use active ingredie...

Shampoo Bar

18,100 vol/mo
35%
(5y)
70%
(1y)
199%
(3mo)

Shampoo Bar is a, established product category featuring solid, plastic free alternatives to liquid shampoo. It has gained traction in su...

Hair Growth Shampoo

27,100 vol/mo
35%
(5y)
48%
(1y)
42%
(3mo)

Hair Growth Shampoo is a consumer product category focused on shampoos formulated to promote thicker, fuller hair and address issues like...

Finishing Powder

2,900 vol/mo
35%
(5y)
81%
(1y)
273%
(3mo)

Rinse

18,100 vol/mo
35%
(5y)
31%
(1y)
33%
(3mo)

Rinse is an on demand laundry and dry cleaning service operating in multiple markets, recognized as a brand in the on demand household se...

Foot Cream

14,800 vol/mo
35%
(5y)
75%
(1y)
112%
(3mo)

Foot cream is a long standing skincare product category focused on moisturizing and repairing dry, cracked feet. While not a single pheno...

Disposable Razors

14,800 vol/mo
35%
(5y)
85%
(1y)
285%
(3mo)

Disposable razors are a long standing personal care category with ongoing competition among major brands (Gillette/Procter & Gamble, Schi...

Retinol Serum

33,100 vol/mo
35%
(5y)
81%
(1y)
125%
(3mo)

Retinol serum remains a leading ingredient in skincare for anti aging and acne management, driven by growing consumer familiarity, profes...

Micellar Water

90,500 vol/mo
35%
(5y)
32%
(1y)
67%
(3mo)

Micellar water is a gentle, multitask cleansing product consisting of micelles in a water based solution that attract oils and dirt. It h...

Nail Growth Oil

2,400 vol/mo
34%
(5y)
5%
(1y)
64%
(3mo)

Nail Growth Oil is a beauty and personal care category featuring botanical and nourishing oils designed to support nail growth, strengthe...

Grande Cosmetics

4,400 vol/mo
34%
(5y)
121%
(1y)
302%
(3mo)

Augustinus Bader

27,100 vol/mo
34%
(5y)
48%
(1y)
79%
(3mo)

Augustinus Bader is a premium skincare brand known for its philosophy around stem cell science and advanced formulations, popular for ant...

Jelly Nails

22,200 vol/mo
34%
(5y)
11%
(1y)
34%
(3mo)

Jelly Nails is a manicure trend featuring translucent, jelly like nail polishes and extensions that create a glassy, candy sheened look. ...

Oil Hair Mask

590 vol/mo
34%
(5y)
47%
(1y)
134%
(3mo)

Oil Hair Mask is a recognized hair care trend focusing on deep conditioning treatments using natural or infused oils (e.g., argan, coconu...

34%
(5y)
18%
(1y)
27%
(3mo)

Leave In Conditioner is a hair care product designed to moisturize, detangle, and protect hair without rinsing, enabling easier styling a...

Concealer

90,500 vol/mo
34%
(5y)
55%
(1y)
131%
(3mo)

Body Wrap

5,400 vol/mo
33%
(5y)
103%
(1y)
208%
(3mo)

Ashwagandha

673,000 vol/mo
33%
(5y)
-11%
(1y)
37%
(3mo)

Texturizing Spray

12,100 vol/mo
33%
(5y)
74%
(1y)
154%
(3mo)

Texturizing spray is a hair styling product designed to add volume, grip, and a lived in texture to styled or natural hair, enabling effo...

TruSkin

2,900 vol/mo
33%
(5y)
34%
(1y)
185%
(3mo)

TruSkin refers to a skincare brand known for its Vitamin C serums and other topical products. The brand is commonly discussed in online b...

Veet

18,100 vol/mo
32%
(5y)
51%
(1y)
109%
(3mo)

Veet is a well established personal care brand specializing in hair removal products, including wax strips, creams, and devices. It repre...

32%
(5y)
114%
(1y)
325%
(3mo)

Baby Soap

12,100 vol/mo
32%
(5y)
46%
(1y)
91%
(3mo)

Baby Soap is a long standing consumer category focused on gentle cleansers designed for infants and toddlers, emphasizing mild formulatio...

Hyaluronic Acid

201,000 vol/mo
32%
(5y)
47%
(1y)
78%
(3mo)

Farmhouse Fresh

22,200 vol/mo
32%
(5y)
53%
(1y)
143%
(3mo)

Mastic Gum

33,100 vol/mo
32%
(5y)
18%
(1y)
70%
(3mo)

Mastic Gum is a resin obtained from the Pistacia lentiscus tree, primarily produced on the Greek island of Chios. It has historical and c...