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Discover TrendsBeauty

We surface rapidly growing trends in beauty before they take off.

32%
(5y)
171%
(1y)
257%
(3mo)

Edge Control

40,500 vol/mo
32%
(5y)
55%
(1y)
78%
(3mo)

TheraFace Pro

5,400 vol/mo
31%
(5y)
154%
(1y)
84%
(3mo)

TheraFace Pro is a at home facial device produced by Therabody that combines microcurrent, facial heat therapy, red light therapy, and ot...

Murumuru Butter

1,900 vol/mo
31%
(5y)
142%
(1y)
308%
(3mo)

Exfoliating Soap

2,400 vol/mo
31%
(5y)
44%
(1y)
112%
(3mo)
31%
(5y)
43%
(1y)
77%
(3mo)

Vitamin C Moisturizer is a skincare product category that combines vitamin C benefits with hydrating moisturizer to brighten skin, suppor...

Athena Club

12,100 vol/mo
31%
(5y)
82%
(1y)
161%
(3mo)

Athena Club is a consumer brand known for its personal care products, notably its female focused razors and subscription model, positioni...

Carpe

110,000 vol/mo
31%
(5y)
65%
(1y)
50%
(3mo)

Good Dye Young

27,100 vol/mo
30%
(5y)
104%
(1y)
69%
(3mo)

Good Dye Young is a hair color brand co founded by Kat Von D that focuses on vegan, semi permanent hair dyes and bold, fashion forward co...

30%
(5y)
28%
(1y)
111%
(3mo)

Discoloration Serum refers to skincare serums designed to reduce hyperpigmentation and even skin tone, popularized by active ingredients ...

Lip Crayon

1,900 vol/mo
30%
(5y)
63%
(1y)
122%
(3mo)

Sunscreen

110,000 vol/mo
30%
(5y)
37%
(1y)
169%
(3mo)

Sunscreen has become a notable trending topic driven by increasing awareness of skin cancer prevention, stricter labeling regulations, gr...

Lotion

60,500 vol/mo
30%
(5y)
31%
(1y)
57%
(3mo)

Lotion is a long standing skincare category focused on moisturizing and protecting the skin, with ongoing relevance driven by consumer de...

30%
(5y)
38%
(1y)
68%
(3mo)

Vitamin C Face Serum is a and established skincare trend centered on topical ascorbic acid serums used to brighten skin, even tone, and p...

Scalp Massager

60,500 vol/mo
30%
(5y)
18%
(1y)
45%
(3mo)
30%
(5y)
21%
(1y)
54%
(3mo)

Glycolic acid cleansers are a skincare product category that use alpha hydroxy acids to exfoliate the skin and improve texture.

Crunchi

9,900 vol/mo
30%
(5y)
-16%
(1y)
6%
(3mo)

Crunchi is a vegan, clean cosmetics brand known for skincare and makeup products formulated without common harsh ingredients. It is posit...

Brow Gel

14,800 vol/mo
29%
(5y)
40%
(1y)
111%
(3mo)

Chemical Sunscreen

14,800 vol/mo
29%
(5y)
37%
(1y)
113%
(3mo)

Chemical sunscreen refers to sunscreen formulations that use organic UV filters to absorb ultraviolet radiation, as opposed to mineral su...

Hair Growth Oil

90,500 vol/mo
29%
(5y)
11%
(1y)
34%
(3mo)

Hair Growth Oil is a consumer trend where people use concentrated plant based oils (e.g., castor oil, rosemary, peppermint, and other ess...

Polypeptide Cream

2,400 vol/mo
29%
(5y)
46%
(1y)
164%
(3mo)

Polypeptide Cream refers to skincare products that use polypeptide based formulations to signal collagen production and skin repair, a re...

29%
(5y)
56%
(1y)
101%
(3mo)

Retinol moisturizer is a skincare product combining retinol (a vitamin A derivative known for anti aging and acne benefits) with moisturi...

Essie Gel

1,600 vol/mo
29%
(5y)
53%
(1y)
148%
(3mo)

Essie Gel refers to Essie’s line of gel nail polishes and related gel manicure products, popular for long lasting wear and salon qualit...

Scalp Detox

3,600 vol/mo
29%
(5y)
31%
(1y)
113%
(3mo)

Scalp Detox is a beauty and personal care trend centered on cleansing, purifying, and exfoliating the scalp using scrubs, detox masks, an...

Hourglass Cosmetics

12,100 vol/mo
28%
(5y)
13%
(1y)
41%
(3mo)

Hourglass Cosmetics is a luxury makeup brand known for its premium formulas, innovative packaging, and influencer driven marketing, contr...

Gel Eyeliner

6,600 vol/mo
28%
(5y)
59%
(1y)
212%
(3mo)

Bevel

33,100 vol/mo
28%
(5y)
20%
(1y)
55%
(3mo)

Bevel is a premium grooming brand focused on men with sensitive skin and coarse hair, best known for its safety razor system and tailored...

Elemis

40,500 vol/mo
28%
(5y)
27%
(1y)
72%
(3mo)

Elemis is a premium skincare brand known for its spa inspired formulations and luxury consumer appeal. The topic reflects ongoing interes...

Hair Botox

18,100 vol/mo
28%
(5y)
56%
(1y)
16%
(3mo)

Hair Botox is a salon treatment marketed to smooth frizz, add shine, and reduce curl by using keratin and protein rich formulations. It ...

Lip Pencil

480 vol/mo
28%
(5y)
102%
(1y)
242%
(3mo)