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We surface rapidly growing trends in beauty before they take off.

Magic Molecule

14,800 vol/mo
1479%
(5y)
57%
(1y)
30%
(3mo)

Magic Molecule is a, branded concept used in consumer skincare and science communication, often marketed as a versatile formulation or al...

Torriden Toner

1,000 vol/mo
1478%
(5y)
55%
(1y)
36%
(3mo)

Torriden Toner is a skincare product category entry from the Torriden brand, recognized in beauty circles for its toners that focus on hy...

SKIN1004

27,100 vol/mo
1408%
(5y)
56%
(1y)
13%
(3mo)

SKIN1004 is a recognized Korean skincare brand known for its centella asiatica based formulations and dermocosmetic approach, reflecting ...

1346%
(5y)
98%
(1y)
14%
(3mo)

Red light therapy using low level lasers or LEDs is being adopted as a non invasive approach to stimulate hair growth, with products and ...

Milky Toner

18,100 vol/mo
1340%
(5y)
136%
(1y)
33%
(3mo)

Milky Toner is a skincare category featuring hydrating, milky textured toners that balance skin moisture and provide a lightweight, sooth...

Manucurist

14,800 vol/mo
1260%
(5y)
23%
(1y)
40%
(3mo)

Manucurist is a French nail care brand known for its vegan, cruelty free nail polishes and professional nail products, increasingly recog...

GhK-cu

110,000 vol/mo
1259%
(5y)
446%
(1y)
72%
(3mo)

GHK Cu (Copper Tripeptide 1) is a well established peptide studied for skin regeneration, wound healing, and anti aging effects; in recen...

Torriden

14,800 vol/mo
1223%
(5y)
57%
(1y)
26%
(3mo)

Torriden is a cosmetics skincare brand originating from Korea, recognized for its plant derived, barrier supportive formulations within t...

Medicube

301,000 vol/mo
1158%
(5y)
198%
(1y)
18%
(3mo)

Medicube is a Korean skincare brand known for its focus on dermatology inspired formulations and barrier friendly products, popular in K ...

Red Light Mask

74,000 vol/mo
1146%
(5y)
123%
(1y)
9%
(3mo)

Red Light Mask refers to consumer grade LED masks that emit red light wavelengths (typically around 620–700 nm) used for skincare benef...

1090%
(5y)
79%
(1y)
-7%
(3mo)

Undereye Corrector refers to cosmetic products designed to conceal, correct, and brighten the under eye area, typically including conceal...

Centella Toner

2,900 vol/mo
1087%
(5y)
18%
(1y)
40%
(3mo)

Centella Toner is a skincare product category centered on toners formulated with Centella Asiatica (gotu kola) to calm, hydrate, and supp...

Qure Skincare

12,100 vol/mo
1081%
(5y)
94%
(1y)
25%
(3mo)

Qure Skincare is a consumer skincare brand known for AI assisted LED light therapies and at home devices, including the Q Rejuvalight Pro...

963%
(5y)
32%
(1y)
-5%
(3mo)

Quilted Makeup Bag is a consumer accessory category characterized by small, padded, quilted cosmetic pouches often used for travel or as ...

Lip Liner Stain

9,900 vol/mo
958%
(5y)
151%
(1y)
-3%
(3mo)

Lip liner stain combines the precision of lip liner with long wearing lip stain to create defined, lasting lip color. It’s marketed as ...

Perfume Layering

1,900 vol/mo
945%
(5y)
170%
(1y)
-5%
(3mo)

Perfume layering is the practice of combining two or more fragrances to create a personalized scent profile that evolves with wear and oc...

VT Cosmetics

8,100 vol/mo
944%
(5y)
305%
(1y)
-7%
(3mo)

VT Cosmetics is a K beauty cosmetics brand and subsidiary within the VT Holdings group, known for skincare and color cosmetics distribute...

Centella Serum

5,400 vol/mo
940%
(5y)
60%
(1y)
36%
(3mo)

Centella Serum is a skincare trend centered on serums formulated with Centella asiatica (gotu kola) extract to soothe, hydrate, and suppo...

BMW Cologne

1,300 vol/mo
893%
(5y)
196%
(1y)
-18%
(3mo)

BMW Cologne refers to the presence and activity of BMW in the Cologne (Köln) region, including dealerships, service networks, events, an...

840%
(5y)
388%
(1y)
74%
(3mo)

Clarity Products is a brand primarily associated with assistive communication devices, notably amplified phones and related accessibility...

835%
(5y)
-42%
(1y)
9999%+
(3mo)

Ginseng Essence Water is a skincare trend centered on hydrating essence waters infused with ginseng extract, marketed for brightening, en...