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We surface rapidly growing trends in beauty before they take off.

326%
(5y)
313%
(1y)
220%
(3mo)

4 in 1 Foundation is a cosmetic product concept where foundation combines multiple benefits in one formula, typically including coverage,...

Collagen Stick

1,600 vol/mo
326%
(5y)
344%
(1y)
441%
(3mo)

Collagen sticks are portable, stick pack dietary supplements that deliver collagen peptide powder in a convenient, ready to mix format, a...

Face Sculptor

10 vol/mo
325%
(5y)
-28%
(1y)
7%
(3mo)

Face Sculptor refers to a broad category of at home facial sculpting tools and devices marketed to lift, firm, and contour the face using...

Kojic Acid Serum

5,400 vol/mo
321%
(5y)
161%
(1y)
155%
(3mo)

Kojic Acid Serum is a skincare product used for skin brightening and reducing hyperpigmentation by inhibiting melanin production. It has ...

Tower 28 Beauty

1,900 vol/mo
319%
(5y)
231%
(1y)
689%
(3mo)

Tower 28 Beauty is a clean, skin first makeup brand recognized for offering simple, skin friendly formulations with inclusive shade range...

Multi Balm

170 vol/mo
319%
(5y)
389%
(1y)
323%
(3mo)

Multi Balm refers to a growing category of versatile, multi use balms designed to moisturize, protect, and treat skin across multiple are...

Allies of Skin

22,200 vol/mo
317%
(5y)
107%
(1y)
84%
(3mo)

Allies of Skin is a recognized skincare brand known for science forward, peptide focused formulations and multi step routines that gained...

Gopure

22,200 vol/mo
316%
(5y)
75%
(1y)
40%
(3mo)

GoPure is a brand/story lineage spanning skincare (GoPure Beauty), water purification (GOpure Pod), and other verticals; it represents co...

313%
(5y)
310%
(1y)
481%
(3mo)

Lip Treatment Oil is a beauty trend focused on nourishing, high shine lip oils that deliver hydration, color, and a glossy finish, often ...

Soothing Serum

260 vol/mo
312%
(5y)
193%
(1y)
391%
(3mo)

Soothing Serum is a skincare trend focusing on lightweight, calming serums designed to reduce irritation, redness, and inflammation while...

Aura Nails

40,500 vol/mo
310%
(5y)
2%
(1y)
29%
(3mo)

Aura Nails refers to a soft, iridescent or halo like gradient manicure trend characterized by ethereal, glowing color effects often cente...

Serum Stick

480 vol/mo
310%
(5y)
222%
(1y)
422%
(3mo)

Serum Stick is a skincare format combining a concentrated serum in a solid or balm like stick, offering portable, mess free application w...

310%
(5y)
287%
(1y)
0%
(3mo)

Good Skin Days refers to the skincare brand Good (Skin) Days created by Soko Glam as an affordable, entry level K beauty line, illustrati...

Tocobo

6,600 vol/mo
309%
(5y)
37%
(1y)
95%
(3mo)

Thermal Brush

27,100 vol/mo
307%
(5y)
63%
(1y)
40%
(3mo)

A heat enabled hair styling tool known as a thermal brush, which combines a heated styling element with a brush to add volume, smoothness...

301%
(5y)
408%
(1y)
210%
(3mo)

Skin tightening devices are non invasive aesthetic tools that use energy based modalities such as radiofrequency, ultrasound, lasers, or ...

300%
(5y)
231%
(1y)
384%
(3mo)

Hyaluronic Acid Shampoo is a haircare trend centered on shampoos formulated with hyaluronic acid to boost hydration, moisture retention, ...

297%
(5y)
208%
(1y)
249%
(3mo)

Epilator for women is a category of at home hair removal devices that mechanically pull hair from the root, offering longer lasting smoot...

294%
(5y)
75%
(1y)
233%
(3mo)

Shea Butter Deodorant is a growing category in natural personal care, highlighting deodorants that use shea butter as a key emollient and...

Boho Braids

165,000 vol/mo
293%
(5y)
-4%
(1y)
25%
(3mo)

Boho Braids is a hairstyle trend featuring loose, textured braids with a carefree, bohemian aesthetic often incorporating wrapping, ribbo...

Peach & Lily

3,600 vol/mo
289%
(5y)
490%
(1y)
813%
(3mo)

Peach & Lily is a recognized skincare brand known for its Korean inspired formulations and emphasis on clean, effective ingredients. The ...

Rhode Skin

12,100 vol/mo
289%
(5y)
40%
(1y)
27%
(3mo)

Rhode Skin is a celebrity founded skincare brand launched by Hailey Bieber that grew rapidly through direct to consumer and retail channe...

288%
(5y)
53%
(1y)
27%
(3mo)

Non Toxic Body Wash refers to skincare cleansers formulated without potentially harmful ingredients (such as certain sulfates, parabens, ...

Cluster Lashes

110,000 vol/mo
288%
(5y)
58%
(1y)
77%
(3mo)

Cluster lashes refer to pre made lash clusters used in eyelash extensions, offering an alternative to single strand lashes and popular in...

288%
(5y)
212%
(1y)
552%
(3mo)

Waterproof Setting Spray is a makeup setting spray designed to lock in makeup for extended wear and resistance to sweat, humidity, and wa...

Vinyl Lipstick

480 vol/mo
286%
(5y)
643%
(1y)
1997%
(3mo)

Vinyl lipstick refers to a glossy, high shine lipstick finish that mimics a vinyl or lacquer look, combining pigment with a resin like gl...

Rubber Base Gel

4,400 vol/mo
280%
(5y)
56%
(1y)
120%
(3mo)

Rubber Base Gel is a nail care product used as a base coat in gel nail systems, marketed for strong adhesion and flexible, rubber like du...

279%
(5y)
242%
(1y)
181%
(3mo)

Hair thickening serum is a consumer product segment focused on giving the appearance of fuller, thicker hair by leveraging lightweight po...

277%
(5y)
115%
(1y)
178%
(3mo)

Bakuchiol Cream refers to skincare products that use bakuchiol, a plant derived compound touted as a natural alternative to retinol. It h...

Face Taping

12,100 vol/mo
273%
(5y)
-30%
(1y)
-1%
(3mo)

Face Taping is a consumer trend where individuals apply specialized facial tapes to lift, slim, or reduce the appearance of features temp...

LED Face Mask

27,100 vol/mo
269%
(5y)
197%
(1y)
61%
(3mo)

LED Face Mask is a consumer skincare device offering light therapy primarily red and near infrared LEDs to address concerns like fine lin...

Illiyoon

6,600 vol/mo
266%
(5y)
155%
(1y)
129%
(3mo)

Illiyoon is a Korean skincare brand known for ceramide rich and barrier supportive products, often positioned as accessible, hydrating sk...

Dirty Labs

9,900 vol/mo
265%
(5y)
61%
(1y)
54%
(3mo)

Dirty Labs is a brand known for its enzyme based, plant derived laundry detergents and cleaning products focused on eco friendliness and ...

264%
(5y)
292%
(1y)
433%
(3mo)

Beauty of Joseon

110,000 vol/mo
263%
(5y)
44%
(1y)
105%
(3mo)

Beauty of Joseon is a recognized Korean skincare brand known for its hanbang inspired formulations and visually distinctive packaging, ga...

Blooming Gel

12,100 vol/mo
263%
(5y)
51%
(1y)
30%
(3mo)

Blooming Gel is a nail art trend where a translucent gel base is used to cause pigment to 'bloom' or spread outward when colored gel is a...

262%
(5y)
156%
(1y)
64%
(3mo)

Alpha arbutin serum is a skin brightening product that uses alpha arbutin to reduce hyperpigmentation and even skin tone. It has gained t...

261%
(5y)
41%
(1y)
105%
(3mo)

Snail mucin masks are a skincare trend within the beauty category that leverages snail mucus filtrate (mucin) for hydration, barrier supp...

258%
(5y)
509%
(1y)
1233%
(3mo)

Strawberry Serum refers to a category of skincare serums that incorporate strawberry derived ingredients (such as strawberry extract or s...

258%
(5y)
367%
(1y)
760%
(3mo)

Body Glow Cream is a skincare trend focused on moisturizers that enhance skin radiance, even tone, and a dewy finish. It emphasizes ingre...

Tubing Mascara

60,500 vol/mo
257%
(5y)
70%
(1y)
122%
(3mo)

Tubing mascara is a cosmetic product category that uses polymer tubing to wrap each lash, delivering smudge proof, long wearing definitio...

Primally Pure

90,500 vol/mo
257%
(5y)
18%
(1y)
11%
(3mo)

Primally Pure is a clean beauty brand known for natural, toxin free personal care products such as deodorants and skincare, reflecting th...

Olive & June

5,400 vol/mo
255%
(5y)
411%
(1y)
692%
(3mo)

Olive & June is a beauty brand focused on manicure products, nail care, and salon inspired at home solutions, known for approachable poli...

Magnetic Mask

210 vol/mo
254%
(5y)
330%
(1y)
428%
(3mo)

Magnetic Mask is a beauty product category that uses iron oxide in a mask paired with a magnet to attract and remove impurities from the ...

Glass Skin Serum

1,000 vol/mo
253%
(5y)
331%
(1y)
411%
(3mo)

Glass Skin Serum is a skincare trend focused on achieving luminous, poreless, and almost translucent skin texture often associated with K...

Dermaplaner

90,500 vol/mo
252%
(5y)
35%
(1y)
107%
(3mo)

Dermaplaner refers to both the procedure and the tools used to perform dermaplaning, a cosmetic exfoliation technique that removes dead s...

250%
(5y)
251%
(1y)
515%
(3mo)

Skin Tint Serum is a lightweight, skincare infused makeup product that combines sheer coverage with nourishing formulas, aimed at deliver...

250%
(5y)
432%
(1y)
734%
(3mo)

Hypoallergenic Body Wash is a and established category focused on gentle, irritant free cleansers designed for sensitive or reactive skin...

Rice Toner

6,600 vol/mo
250%
(5y)
75%
(1y)
122%
(3mo)

Rice Toner is a skincare trend centered on toners formulated with rice derived extracts, including rice water, rice bran, or fermented ri...

Rice Scrub

140 vol/mo
248%
(5y)
216%
(1y)
227%
(3mo)

Rice scrub is a skincare trend centered on exfoliating products that use rice derived ingredients (such as rice powder, rice bran, or fer...

246%
(5y)
447%
(1y)
412%
(3mo)

Hyaluronic Acid Hair Serum is a growing trend in hair care where hyaluronic acid is used in serums to hydrate the hair and scalp, improve...

244%
(5y)
66%
(1y)
103%
(3mo)

Light Therapy Wand is a consumer device that uses LED/low level light therapy to target skin health, pain relief, and wellness benefits a...

Hydration Drops

1,000 vol/mo
240%
(5y)
98%
(1y)
239%
(3mo)

Hydration Drops are electrolyte enhanced water products designed to boost hydration quickly, often marketed for rapid rehydration, athlet...

238%
(5y)
150%
(1y)
274%
(3mo)

Bonding Conditioner is a haircare product category focused on repairing and protecting hair by reinstating internal bonds damaged by colo...

Hair Repair Mask

1,600 vol/mo
236%
(5y)
227%
(1y)
266%
(3mo)

Hair Repair Mask is a, established product category in hair care focused on repairing damage, restoring moisture, and strengthening hair ...

Jet Lag Mask

2,900 vol/mo
235%
(5y)
42%
(1y)
-10%
(3mo)

Jet Lag Mask is a renowned overnight hydrating facial mask popularized by Summer Fridays, marketed as a restorative treatment to revive s...

Leave-In Spray

720 vol/mo
234%
(5y)
395%
(1y)
704%
(3mo)

Skin Tint

27,100 vol/mo
233%
(5y)
103%
(1y)
182%
(3mo)

Skin tint is a lightweight, sheer coverage makeup product designed to even skin tone while frequently offering skincare benefits such as ...

Unisex Perfume

27,100 vol/mo
233%
(5y)
230%
(1y)
370%
(3mo)

Unisex Perfume is a, established segment in the fragrance industry where perfumes are marketed and designed to be worn by any gender, ref...

Sol De Janeiro

673,000 vol/mo
231%
(5y)
-17%
(1y)
-34%
(3mo)

Sol de Janeiro is a Brazilian inspired beauty brand best known for its body care products, particularly butters and scented creams that e...

OneSkin

27,100 vol/mo
230%
(5y)
83%
(1y)
47%
(3mo)

OneSkin is an anti aging skincare and biotech company developing peptide based therapeutics and consumer products aimed at skin aging and...

Body Glow Oil

1,000 vol/mo
230%
(5y)
168%
(1y)
504%
(3mo)

Body Glow Oil is a skincare product category featuring lightweight oils designed to hydrate the skin and impart a radiant, dewy finish. I...

Seed Oils

49,500 vol/mo
230%
(5y)
-21%
(1y)
11%
(3mo)

Seed Oils refer to oils extracted from seeds such as sunflower, canola, soybean, and other oilseeds. They are widely used in food product...

228%
(5y)
169%
(1y)
130%
(3mo)

Azelaic Acid Cream is a dermatologist friendly topical treatment used for acne and rosacea, increasingly marketed in consumer skincare li...

Purplle

1,600 vol/mo
228%
(5y)
70%
(1y)
-7%
(3mo)

Purplle is an established Indian online beauty retailer and marketplace focusing on cosmetics, skincare, haircare, and wellness products,...

Nano Brows

27,100 vol/mo
227%
(5y)
56%
(1y)
31%
(3mo)

Nano Brows refers to a beauty procedure that uses ultra fine nano needles to deposit pigment for ultra fine, hair like eyebrow strokes, o...

Exfoliating Toner

12,100 vol/mo
226%
(5y)
143%
(1y)
336%
(3mo)

Exfoliating toner is a skincare product category that uses alpha hydroxy acids (AHAs) or beta hydroxy acids (BHAs) in a toner format to c...

Bounce Curl

33,100 vol/mo
225%
(5y)
13%
(1y)
17%
(3mo)

Bounce Curl is a brand and line of curly hair care products known for sulfate free formulations designed to define, moisturize, and shape...

Protein Shampoo

1,900 vol/mo
225%
(5y)
377%
(1y)
518%
(3mo)

Scalp Serum

6,600 vol/mo
224%
(5y)
114%
(1y)
127%
(3mo)

Ulike

18,100 vol/mo
222%
(5y)
4%
(1y)
54%
(3mo)

Ulike is a consumer electronics brand known for its IPL hair removal devices and related beauty tech products, gaining attention in onlin...

Urea Lotion

2,400 vol/mo
222%
(5y)
110%
(1y)
88%
(3mo)

Urea lotion refers to topical moisturizers formulated with urea, a keratolytic and humectant, used to treat dry skin conditions such as x...

Concealer Serum

1,300 vol/mo
222%
(5y)
341%
(1y)
861%
(3mo)

Concealer Serum is a hybrid skincare makeup category that combines pigment based concealing with active skincare ingredients, reflecting ...

Serum Concealer

1,300 vol/mo
222%
(5y)
341%
(1y)
861%
(3mo)

Serum Concealer is a category of beauty products that combines skincare benefits with concealer coverage, marketed to simultaneously addr...

Peptide Serum

9,900 vol/mo
219%
(5y)
196%
(1y)
131%
(3mo)

Peptide serum is a skincare product category that leverages short chains of amino acids (peptides) to signal skin cells for improved coll...

219%
(5y)
143%
(1y)
123%
(3mo)

Skin Barrier Cream refers to skincare products designed to support and restore the skin's protective barrier, addressing issues like dryn...

Saie

60,500 vol/mo
219%
(5y)
20%
(1y)
43%
(3mo)

Saie is a recognized clean beauty cosmetics brand that has gained prominence for its lightweight, glow friendly makeup with minimalist in...

Mugwort Essence

2,900 vol/mo
218%
(5y)
286%
(1y)
23%
(3mo)

Mugwort Essence is a skincare trend centered on products that use mugwort (Artemisia) extract as the primary ingredient to calm irritated...

Serum Blush

170 vol/mo
216%
(5y)
207%
(1y)
509%
(3mo)

Serum blush is a lightweight, skin care infused blush category that blends hydration with color, offering a dewy, skin like finish and a ...

Mini Perfume

22,200 vol/mo
215%
(5y)
84%
(1y)
107%
(3mo)

Mini Perfume refers to compact, travel sized fragrance bottles or samples designed for portability, easy gifting, and on the go usage.

Haus Labs

60,500 vol/mo
211%
(5y)
55%
(1y)
80%
(3mo)

Haus Labs is a cosmetics brand founded by Lady Gaga, known for its performance driven makeup products and bold branding. The topic center...

Forte Series

2,900 vol/mo
211%
(5y)
321%
(1y)
293%
(3mo)

Forte Series is a men’s grooming brand known for barber grade hair styling products such as pomade, clays, creams, and hair care lines ...

Bubble Skincare

90,500 vol/mo
210%
(5y)
-33%
(1y)
21%
(3mo)

Bubble Skincare is a Gen Z–leaning skincare brand and movement that emphasizes approachable, transparent, ingredient conscious products...

209%
(5y)
198%
(1y)
642%
(3mo)

Mediheal

12,100 vol/mo
208%
(5y)
35%
(1y)
93%
(3mo)

Mediheal is a South Korean skincare brand best known for its innovative sheet masks and accessible, dermatologist friendly products, repr...

Body Serum

3,600 vol/mo
205%
(5y)
233%
(1y)
382%
(3mo)

Body serum is a skincare category gaining traction for targeted body care, offering lightweight, fast absorbing formulations with actives...

Biotin Cream

210 vol/mo
203%
(5y)
606%
(1y)
693%
(3mo)

Biotin Cream is a cosmetic product category featuring creams formulated with biotin (vitamin B7) marketed to support hair, nail, and skin...

Korean Eye Cream

3,600 vol/mo
202%
(5y)
88%
(1y)
80%
(3mo)

Korean Eye Cream is a well established category within K beauty, emphasizing hydrating, brightening, and anti aging benefits for the deli...

Babylisspro

90,500 vol/mo
200%
(5y)
216%
(1y)
311%
(3mo)

BaBylissPRO is a professional hair styling tools brand known for high end clippers, trimmers, dryers, and curling irons favored in salons...

Magic Serum

480 vol/mo
200%
(5y)
284%
(1y)
272%
(3mo)

Magic Serum is a, widely marketed skincare (and haircare) concept centered on high efficacy serums marketed as transformative, sometimes ...