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We surface rapidly growing trends in beauty before they take off.

Facial EMS

480 vol/mo
721%
(5y)
246%
(1y)
33%
(3mo)

Facial EMS refers to the use of electrical muscle stimulation devices designed for the face to promote toning, contour, and aesthetic res...

713%
(5y)
218%
(1y)
27%
(3mo)

Goat Milk Body Wash is a niche skincare trend leveraging the perceived gentleness and natural nutrition of goat milk in cleansing formula...

711%
(5y)
178%
(1y)
74%
(3mo)

Tranexamic Acid Cream is a topical formulation used to reduce hyperpigmentation by inhibiting melanin synthesis, increasingly available O...

701%
(5y)
34%
(1y)
49%
(3mo)

Electric Foot File is a consumer device used to remove hard skin from feet, featuring motorized grinding or abrasive surfaces for faster ...

Body Glaze

4,400 vol/mo
673%
(5y)
-7%
(1y)
8%
(3mo)

Body Glaze refers to a category of premium body moisturizers/coatings marketed to deliver a glossy, luminous, and intensely hydrated fini...

Clone Perfume

1,900 vol/mo
664%
(5y)
81%
(1y)
3%
(3mo)

Clone perfume describes affordable fragrance dupes that replicate popular designer scents, enabling consumers to achieve similar olfactor...

BioRePeel

9,900 vol/mo
659%
(5y)
-15%
(1y)
-1%
(3mo)

BioRePeel is a brand of superficial chemical peels used in dermatology and aesthetic medicine to improve skin texture, brightness, and ac...

K-Beauty

27,100 vol/mo
658%
(5y)
344%
(1y)
21%
(3mo)

K Beauty is a well established beauty trend rooted in South Korean skincare and cosmetics, characterized by multi step routines, innovati...

Urea Moisturizer

3,600 vol/mo
644%
(5y)
105%
(1y)
77%
(3mo)

Urea based moisturizers are gaining attention as effective, dermatologist recommended options for dry, irritated, or sensitive skin due t...

613%
(5y)
28%
(1y)
-11%
(3mo)

Hair texturizing powder is a hair styling product used to add volume, texture, and grip to hair, often in dry, powder form that can be ap...

Glossing Shampoo

1,300 vol/mo
600%
(5y)
178%
(1y)
20%
(3mo)

Glossing Shampoo is a hair care trend focused on shampoos that enhance shine, smoothness, and reflective sheen through silicones, polymer...

Elorea

18,100 vol/mo
598%
(5y)
29%
(1y)
42%
(3mo)

Elorea is a niche fragrance brand focusing on K beauty inspired scents and multi channel retail (brick and mortar stores, e commerce) wit...

596%
(5y)
104%
(1y)
-6%
(3mo)

Thermal rollers are heated curling devices used to create long lasting waves and curls with less damage than traditional curling methods....

Omnilux

49,500 vol/mo
574%
(5y)
28%
(1y)
-11%
(3mo)

Omnilux refers to a brand of LED phototherapy devices used in dermatology and cosmetic treatments to promote skin rejuvenation and healin...

Summer Fridays

368,000 vol/mo
570%
(5y)
-10%
(1y)
-28%
(3mo)

Summer Fridays is a skincare brand known for its viral Jet Lag mask and community driven marketing. The topic typically revolves around t...

Nano Hydroxyapatite

27,100 vol/mo
540%
(5y)
125%
(1y)
36%
(3mo)

Nano hydroxyapatite is a nanoscale form of hydroxyapatite used as a biomimetic material in dental care, bone repair, and various biomedic...

Pistachio Perfume

6,600 vol/mo
532%
(5y)
8%
(1y)
-22%
(3mo)

Pistachio perfume is a noted gourmand fragrance trend gaining traction in 2025–2026, with multiple brands highlighting pistachio as a n...

531%
(5y)
293%
(1y)
13%
(3mo)

Deodorant refill represents a move toward reusable packaging and reduced waste in personal care, where consumers seek refillable or repla...

Mandelic Acid Serum

14,800 vol/mo
510%
(5y)
85%
(1y)
9%
(3mo)

Mandelic Acid Serum is a skincare trend centered on mandelic acid, an AHA derived from almonds, used for chemical exfoliation, improved t...

502%
(5y)
228%
(1y)
46%
(3mo)

Microneedle patches are a wearable, dissolvable patch technology designed to deliver drugs or vaccines through the skin with minimal pain...

501%
(5y)
-7%
(1y)
-12%
(3mo)

Island Twist Braids is a braided hairstyle trend characterized by twisted, rope like braid strands that form cohesive, island inspired pa...