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We surface rapidly growing trends in beauty before they take off.

Collagen Mask

14,800 vol/mo
468%
(5y)
32%
(1y)
16%
(3mo)

Collagen masks are sheet or hydrogel skincare products designed to deliver collagen and other actives to the skin, marketed to boost hydr...

Toner Pads

8,100 vol/mo
459%
(5y)
48%
(1y)
20%
(3mo)

Toner pads are pre soaked cotton pads used to apply facial toners, delivering convenience and consistent coverage in skincare routines.

Wild Deodorant

49,500 vol/mo
445%
(5y)
152%
(1y)
8%
(3mo)

Wild Deodorant is a brand in the natural personal care space offering aluminum free deodorants marketed with sustainable packaging and cl...

Skintific

4,400 vol/mo
445%
(5y)
374%
(1y)
49%
(3mo)

Skintific is a skincare brand notable for barrier repair products and ceramide centric formulations, with a presence in Southeast Asia an...

445%
(5y)
28%
(1y)
-15%
(3mo)

Lace Melting Spray is a cosmetic product used in lace front wig installations to help blend the lace with the wearer's skin, creating a s...

Centella

60,500 vol/mo
445%
(5y)
51%
(1y)
34%
(3mo)

Centella (Centella asiatica) is a well established medicinal herb widely used in skincare for soothing, repairing the skin barrier and re...

436%
(5y)
57%
(1y)
68%
(3mo)

Hydrating Skin Tint is a growing category in beauty that combines sheer coverage with skin care benefits, delivering a lightweight, dewy ...

Hair Texture Powder

14,800 vol/mo
433%
(5y)
42%
(1y)
3%
(3mo)

Hair Texture Powder is a hair styling product category consisting of lightweight, talc free powders designed to add volume, grip, and a m...

Niche Fragrance

33,100 vol/mo
431%
(5y)
90%
(1y)
49%
(3mo)

Niche Fragrance is a market segment focused on artisanal, rare, high concentration scents and story driven branding, appealing to enthusi...

Head Spa

135,000 vol/mo
419%
(5y)
41%
(1y)
3%
(3mo)

Head Spa is a wellness trend centered on specialized scalp and head care, featuring massages, exfoliation, serums, and treatment rituals ...

407%
(5y)
97%
(1y)
40%
(3mo)

Barrier Repair Cream is a skincare category focused on restoring and maintaining skin barrier function, widely discussed in dermatology, ...

Wonderskin

40,500 vol/mo
407%
(5y)
41%
(1y)
3%
(3mo)

Wonderskin is a beauty brand known for its viral Wonder Blading peel off lip stains and expanding product line into skincare hybrids and ...

MDhair

12,100 vol/mo
397%
(5y)
747%
(1y)
27%
(3mo)

MDhair is a direct to consumer, physician led hair restoration and hair health brand ecosystem that uses personalized diagnostics and a c...

Capsule Cream

320 vol/mo
392%
(5y)
251%
(1y)
37%
(3mo)

Capsule Cream is a skincare trend built around encapsulated or capsule based actives that are mixed into a final cream at point of use or...

Rice Water Toner

1,900 vol/mo
392%
(5y)
19%
(1y)
46%
(3mo)

Rice Water Toner is a skincare trend centered on toners formulated with rice water or rice fermentation products, popularized for purport...

391%
(5y)
81%
(1y)
21%
(3mo)

Hydrating Lip Mask is a beauty trend focusing on overnight or reusable lip masks that hydrate, exfoliate, and plump lips through concentr...

381%
(5y)
39%
(1y)
21%
(3mo)

Jelly Lip Gloss is a cosmetic trend focused on glossy, gel textured lip glosses with a jelly like consistency and vibrant pigmentation, e...

Ginseng Serum

480 vol/mo
379%
(5y)
67%
(1y)
36%
(3mo)

Ginseng Serum is a skincare product category featuring serums formulated with ginseng extract, marketed for antioxidant, anti inflammator...

Cica Serum

480 vol/mo
368%
(5y)
63%
(1y)
30%
(3mo)

Cica Serum is a skincare product centered on centella asiatica (Cica) extract, marketed for soothing irritation, boosting barrier functio...

Face Sculptor

10 vol/mo
367%
(5y)
-31%
(1y)
35%
(3mo)

Face Sculptor refers to a broad category of at home facial sculpting tools and devices marketed to lift, firm, and contour the face using...

Builder Gel

74,000 vol/mo
356%
(5y)
89%
(1y)
29%
(3mo)

Builder Gel is a popular nail enhancement product used to create durable, sculpted nail extensions, often replacing traditional acrylics ...

349%
(5y)
50%
(1y)
14%
(3mo)

Non Toxic Body Wash refers to skincare cleansers formulated without potentially harmful ingredients (such as certain sulfates, parabens, ...

344%
(5y)
0%
(1y)
38%
(3mo)

Snail mucin masks are a skincare trend within the beauty category that leverages snail mucus filtrate (mucin) for hydration, barrier supp...

340%
(5y)
97%
(1y)
24%
(3mo)

Metal Detox Shampoo is a haircare trend centered on chelating and removing metal/mineral buildup from hair, popularized by L'Oréal Profe...

Tocobo

6,600 vol/mo
337%
(5y)
26%
(1y)
6%
(3mo)

Aura Nails

40,500 vol/mo
331%
(5y)
3%
(1y)
20%
(3mo)

Aura Nails refers to a soft, iridescent or halo like gradient manicure trend characterized by ethereal, glowing color effects often cente...

Skincare Wand

390 vol/mo
331%
(5y)
103%
(1y)
47%
(3mo)

Skincare Wand is a consumer electronics device category focused on facial care, using technologies such as sonic vibrations, LED light th...

330%
(5y)
78%
(1y)
1%
(3mo)

Microcurrent facial devices are at home skincare tools that deliver low level electrical currents to facial muscles and skin to promote t...

Bio Retinol

20 vol/mo
316%
(5y)
204%
(1y)
10%
(3mo)

Bio Retinol is a marketed skincare term describing botanically derived or bioengineered retinol like actives positioned as natural or gen...

313%
(5y)
13%
(1y)
-5%
(3mo)

Peptide lip treatments are cosmetic products that use peptide compounds to support lip hydration, smoothness, and minor plumpness, often ...