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We surface rapidly growing trends in beauty before they take off.

Kojic Acid Serum

5,400 vol/mo
218%
(5y)
84%
(1y)
42%
(3mo)

Kojic Acid Serum is a skincare product used for skin brightening and reducing hyperpigmentation by inhibiting melanin production. It has ...

Purplle

1,600 vol/mo
218%
(5y)
85%
(1y)
11%
(3mo)

Purplle is an established Indian online beauty retailer and marketplace focusing on cosmetics, skincare, haircare, and wellness products,...

Snail Mucin Serum

22,200 vol/mo
217%
(5y)
-23%
(1y)
0%
(3mo)

Snail Mucin Serum is a skincare trend centered on serums formulated with snail secretion filtrate, touted for hydration, barrier repair, ...

214%
(5y)
-21%
(1y)
70%
(3mo)

Sebaceous Filament is a dermatological term referring to tiny natural oil canal structures within pores, often discussed in skincare cont...

Haus Labs

60,500 vol/mo
213%
(5y)
25%
(1y)
-5%
(3mo)

Haus Labs is a cosmetics brand founded by Lady Gaga, known for its performance driven makeup products and bold branding. The topic center...

Jet Lag Mask

2,900 vol/mo
210%
(5y)
56%
(1y)
-21%
(3mo)

Jet Lag Mask is a renowned overnight hydrating facial mask popularized by Summer Fridays, marketed as a restorative treatment to revive s...

210%
(5y)
-26%
(1y)
7%
(3mo)

Silicone based primers are cosmetic products that use silicones (notably dimethicone) to create a smooth, blurring base, fill pores, cont...

Rice Toner

6,600 vol/mo
209%
(5y)
28%
(1y)
26%
(3mo)

Rice Toner is a skincare trend centered on toners formulated with rice derived extracts, including rice water, rice bran, or fermented ri...

Saie

60,500 vol/mo
209%
(5y)
8%
(1y)
-15%
(3mo)

Saie is a recognized clean beauty cosmetics brand that has gained prominence for its lightweight, glow friendly makeup with minimalist in...

208%
(5y)
127%
(1y)
29%
(3mo)

Alpha arbutin serum is a skin brightening product that uses alpha arbutin to reduce hyperpigmentation and even skin tone. It has gained t...

205%
(5y)
283%
(1y)
29%
(3mo)

Good Skin Days refers to the skincare brand Good (Skin) Days created by Soko Glam as an affordable, entry level K beauty line, illustrati...

205%
(5y)
97%
(1y)
0%
(3mo)

Hair thickening serum is a consumer product segment focused on giving the appearance of fuller, thicker hair by leveraging lightweight po...

Russian Manicure

110,000 vol/mo
199%
(5y)
7%
(1y)
17%
(3mo)

Russian Manicure refers to a nail care technique originating in Russia that emphasizes precision filing, shaping, cuticle work, and often...

Numbuzin

9,900 vol/mo
194%
(5y)
13%
(1y)
62%
(3mo)

Numbuzin is a Korean beauty brand known for its skincare innovations and distinctive, playful product packaging, reflecting the growing g...

Turmeric Soap

49,500 vol/mo
194%
(5y)
-15%
(1y)
13%
(3mo)

Turmeric Soap is a wellness forward skincare trend that leverages turmeric's reputed anti inflammatory and antioxidant properties to mark...

UBeauty

12,100 vol/mo
192%
(5y)
5%
(1y)
81%
(3mo)

U Beauty is a science driven luxury skincare brand founded in 2019 by Tina Chen Craig and Katie Borghese. It popularized a minimalist, mu...

ILIA

60,500 vol/mo
191%
(5y)
171%
(1y)
295%
(3mo)

ILIA is a beauty brand known for clean, sustainable cosmetics focused on skin friendly formulations and minimalist, makeup skincare hybrids.

Just Ingredients

110,000 vol/mo
186%
(5y)
49%
(1y)
35%
(3mo)

Just Ingredients is a health and wellness brand focused on transparent, real ingredient products, expanding into mainstream retail channe...

Colorwork

1,900 vol/mo
185%
(5y)
37%
(1y)
3%
(3mo)

Colorwork refers to knitting or crochet techniques that use multiple colors to create patterns or images, such as stranded/colorwork knit...

Soothing Serum

260 vol/mo
184%
(5y)
38%
(1y)
29%
(3mo)

Soothing Serum is a skincare trend focusing on lightweight, calming serums designed to reduce irritation, redness, and inflammation while...

Face Tightener

260 vol/mo
183%
(5y)
-58%
(1y)
9999%+
(3mo)

Face Tightener refers to a category of at home cosmetic devices that aim to temporarily tighten and firm facial skin using technologies l...

LED Face Mask

27,100 vol/mo
183%
(5y)
104%
(1y)
-1%
(3mo)

LED Face Mask is a consumer skincare device offering light therapy primarily red and near infrared LEDs to address concerns like fine lin...

Hydration Drops

1,000 vol/mo
182%
(5y)
31%
(1y)
43%
(3mo)

Hydration Drops are electrolyte enhanced water products designed to boost hydration quickly, often marketed for rapid rehydration, athlet...

Vanilla perfume

49,500 vol/mo
180%
(5y)
18%
(1y)
-34%
(3mo)

Vanilla perfume is a classic fragrance category that remains enduringly popular, with renewed interest driven by natural ingredient movem...

Korean Eye Cream

3,600 vol/mo
179%
(5y)
42%
(1y)
34%
(3mo)

Korean Eye Cream is a well established category within K beauty, emphasizing hydrating, brightening, and anti aging benefits for the deli...

Silk Bonnet

33,100 vol/mo
179%
(5y)
6%
(1y)
20%
(3mo)

Silk bonnets are a trending hair care/accessory item widely used to protect and preserve hairstyles, reduce frizz, and maintain moisture,...

Blush Tape

90 vol/mo
176%
(5y)
15%
(1y)
67%
(3mo)

Blush Tape is a recognized makeup trend centered around the use of 'Blush Tape' products, notably associated with tarte's Blush Tape Liqu...

Lip Stain

60,500 vol/mo
175%
(5y)
49%
(1y)
-5%
(3mo)

Lip stain is a cosmetic product that provides long lasting lip color with a tint rather than shine, gaining popularity for durable, trans...

Skin Tint

27,100 vol/mo
171%
(5y)
59%
(1y)
38%
(3mo)

Skin tint is a lightweight, sheer coverage makeup product designed to even skin tone while frequently offering skincare benefits such as ...

170%
(5y)
9%
(1y)
31%
(3mo)

Shea Butter Deodorant is a growing category in natural personal care, highlighting deodorants that use shea butter as a key emollient and...

TheraFace

6,600 vol/mo
169%
(5y)
74%
(1y)
-18%
(3mo)

TheraFace is a at home facial wellness device ecosystem by Therabody, including TheraFace PRO, TheraFace Mask, and related attachments an...

169%
(5y)
100%
(1y)
43%
(3mo)

Azelaic Acid Cream is a dermatologist friendly topical treatment used for acne and rosacea, increasingly marketed in consumer skincare li...

Mini Perfume

22,200 vol/mo
167%
(5y)
15%
(1y)
-37%
(3mo)

Mini Perfume refers to compact, travel sized fragrance bottles or samples designed for portability, easy gifting, and on the go usage.

Vanilla Lotion

5,400 vol/mo
166%
(5y)
13%
(1y)
-19%
(3mo)
166%
(5y)
76%
(1y)
78%
(3mo)

Blurring foundation is a recognized beauty trend focusing on foundations and base products designed to minimize the appearance of pores, ...

Divi Scalp Serum

9,900 vol/mo
165%
(5y)
74%
(1y)
1%
(3mo)

Divi Scalp Serum is a haircare product from the Divi brand marketed as a scalp first treatment to improve fullness and scalp health, with...

Tower28

90,500 vol/mo
163%
(5y)
2%
(1y)
1%
(3mo)

Tower28 is a beauty brand known for clean, minimalist makeup products designed for everyday wear, emphasizing skin safe formulas and appr...

Urea Lotion

2,400 vol/mo
162%
(5y)
71%
(1y)
48%
(3mo)

Urea lotion refers to topical moisturizers formulated with urea, a keratolytic and humectant, used to treat dry skin conditions such as x...

Merit Beauty

60,500 vol/mo
161%
(5y)
10%
(1y)
-19%
(3mo)

Merit Beauty is a clean, minimalist makeup brand known for its streamlined product lineup and focus on effortless, skin loving makeup. Th...

161%
(5y)
40%
(1y)
19%
(3mo)

Bonding Conditioner is a haircare product category focused on repairing and protecting hair by reinstating internal bonds damaged by colo...

Micro Bangs

33,100 vol/mo
160%
(5y)
26%
(1y)
0%
(3mo)

Micro bangs are very short bangs cut above the eyebrows, a hairstyle trend that has resurged in fashion and beauty circles and is being p...

Korean Toner

4,400 vol/mo
160%
(5y)
22%
(1y)
15%
(3mo)

Korean Toner is a recognized skincare category focusing on hydrating, pH balanced toners popular in K beauty routines and widely adopted ...

Sunuv

1,000 vol/mo
160%
(5y)
65%
(1y)
3%
(3mo)

Sunuv is a well known brand primarily associated with UV nail lamps and related nail care devices, representing a consumer electronics ni...

160%
(5y)
159%
(1y)
44%
(3mo)

Blurring Skin Tint is a beauty trend centered on lightweight complexion products designed to soften skin texture, reduce the appearance o...

Kitsch Hair

3,600 vol/mo
159%
(5y)
144%
(1y)
-12%
(3mo)

Kitsch Hair refers to the rising popularity of retro inspired, playful hair accessories and styling trends popularized by the Kitsch bran...

Saltair

74,000 vol/mo
158%
(5y)
42%
(1y)
13%
(3mo)

Saltair refers to the historic Saltair Pavilion on the shores of the Great Salt Lake in Utah. Recently, conversations have resurfaced aro...

157%
(5y)
69%
(1y)
28%
(3mo)

Skin Barrier Cream refers to skincare products designed to support and restore the skin's protective barrier, addressing issues like dryn...

156%
(5y)
158%
(1y)
71%
(3mo)

4 in 1 Foundation is a cosmetic product concept where foundation combines multiple benefits in one formula, typically including coverage,...

Dusting Powder

18,100 vol/mo
154%
(5y)
159%
(1y)
-8%
(3mo)

Dusting powder is a longstanding consumer care product used to absorb moisture and reduce friction, with renewed attention on talc free a...

Sleep Bonnet

5,400 vol/mo
153%
(5y)
19%
(1y)
34%
(3mo)

Sleep bonnets are fabric caps, typically satin or silk, worn at night to protect hair from friction, moisture loss, and breakage; they ha...

Dandruff Comb

8,100 vol/mo
153%
(5y)
-15%
(1y)
3%
(3mo)

Dandruff Comb is a grooming tool targeted at reducing dandruff by physically removing flakes and massaging the scalp, often featuring fin...

Collagen Stick

1,600 vol/mo
151%
(5y)
89%
(1y)
23%
(3mo)

Collagen sticks are portable, stick pack dietary supplements that deliver collagen peptide powder in a convenient, ready to mix format, a...

Peptide Serum

9,900 vol/mo
151%
(5y)
101%
(1y)
44%
(3mo)

Peptide serum is a skincare product category that leverages short chains of amino acids (peptides) to signal skin cells for improved coll...

150%
(5y)
70%
(1y)
53%
(3mo)

Lip Treatment Oil is a beauty trend focused on nourishing, high shine lip oils that deliver hydration, color, and a glossy finish, often ...

Danessa Myricks

74,000 vol/mo
149%
(5y)
63%
(1y)
-9%
(3mo)

Danessa Myricks is a renowned makeup artist and founder of Danessa Myricks Beauty, celebrated for innovative, high pigment, versatile col...

Korean Sunscreen

33,100 vol/mo
146%
(5y)
6%
(1y)
39%
(3mo)

Korean sunscreen refers to sun protection products developed in or popularized by Korean beauty brands, known for lightweight textures, h...

146%
(5y)
175%
(1y)
22%
(3mo)

Skin tightening devices are non invasive aesthetic tools that use energy based modalities such as radiofrequency, ultrasound, lasers, or ...

Rice Scrub

140 vol/mo
145%
(5y)
64%
(1y)
26%
(3mo)

Rice scrub is a skincare trend centered on exfoliating products that use rice derived ingredients (such as rice powder, rice bran, or fer...

145%
(5y)
-21%
(1y)
-11%
(3mo)

Ethereal Makeup is a beauty trend focused on luminous, sheer, ghostly soft finishes with skin forward, dewy textures, pale blushes, iride...

Gisou

40,500 vol/mo
144%
(5y)
-7%
(1y)
-35%
(3mo)