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We surface rapidly growing trends in beauty before they take off.

Curl Cream

40,500 vol/mo
99%
(5y)
55%
(1y)
88%
(3mo)

Curl cream is a, established hair care product category designed to define and moisturize curly hair, with widespread adoption across maj...

Odele

8,100 vol/mo
99%
(5y)
59%
(1y)
126%
(3mo)

Odele is a clean beauty haircare brand based in Minneapolis that has expanded beyond initial Target exclusivity to broader retail, direct...

Honey Serum

260 vol/mo
99%
(5y)
258%
(1y)
482%
(3mo)

Honey Serum is a skincare trend centered on serums formulated with honey or honey derived actives (such as Manuka honey) to deliver moist...

Coconut Deodorant

1,900 vol/mo
98%
(5y)
82%
(1y)
317%
(3mo)

Coconut deodorant is a consumer product trend in personal care, featuring deodorants formulated with coconut derived ingredients (often c...

Hydrogel

18,100 vol/mo
98%
(5y)
171%
(1y)
91%
(3mo)

Hydrogel technology is expanding beyond traditional medical uses into advanced drug delivery, tissue engineering, wound care, and soft ro...

Mineral Sunscreen

90,500 vol/mo
98%
(5y)
124%
(1y)
476%
(3mo)

Mineral sunscreen is a, established category of sun protection that uses mineral UV filters like zinc oxide or titanium dioxide instead o...

Westman Atelier

40,500 vol/mo
98%
(5y)
53%
(1y)
164%
(3mo)

Westman Atelier is a prestige clean makeup brand founded by Gucci Westman in 2014, known for luxury, multi use products and a philosophy ...

Be Curly Aveda

3,600 vol/mo
98%
(5y)
-5%
(1y)
109%
(3mo)

Be Curly Aveda refers to Aveda's Be Curly line and the broader movement toward curl friendly haircare, styling, and education for natural...

Firming Serum

880 vol/mo
97%
(5y)
95%
(1y)
252%
(3mo)

Firming Serum is a skincare product category focused on improving skin firmness and elasticity through topical serums containing active i...

Body Oil

49,500 vol/mo
97%
(5y)
82%
(1y)
137%
(3mo)
97%
(5y)
105%
(1y)
283%
(3mo)

Antiperspirant for men is a consumer category focusing on deodorant and antiperspirant products tailored to male grooming needs, preferen...

Floral Perfume

49,500 vol/mo
96%
(5y)
82%
(1y)
101%
(3mo)

Floral perfume is a long standing fragrance category that remains popular, with ongoing innovation in notes, sustainability, and customiz...

L'Occitane

201,000 vol/mo
95%
(5y)
16%
(1y)
-35%
(3mo)

L'Occitane is a well established French cosmetics brand known for natural based skincare and sustainable practices; the topic highlights ...

Celluma

9,900 vol/mo
95%
(5y)
47%
(1y)
22%
(3mo)

Celluma is a LED light therapy device brand used for skincare and pain relief, spanning consumer and clinical settings.

Essence Toner

480 vol/mo
94%
(5y)
54%
(1y)
95%
(3mo)

Essence toner combines the hydration and brightening focus of an essence with the convenience of a toner, positioning itself as a lightwe...

Body Oil Wash

3,600 vol/mo
94%
(5y)
98%
(1y)
192%
(3mo)

Biotin Spray

590 vol/mo
94%
(5y)
185%
(1y)
447%
(3mo)

Biotin Spray is a consumer hair care product trend focusing on sprays formulated with biotin (and often other hair health ingredients) ma...

CO2 Laser

49,500 vol/mo
93%
(5y)
57%
(1y)
35%
(3mo)

CO2 Laser refers to a class of gas lasers using carbon dioxide as the gain medium, widely used for cutting, engraving, and marking a vari...

Glow Blush

390 vol/mo
93%
(5y)
67%
(1y)
248%
(3mo)

Glow blush is a makeup trend focusing on luminous, skin willing blush shades that impart a dewy, radiant flush, often with pearlescent or...

Laneige

165,000 vol/mo
93%
(5y)
0%
(1y)
21%
(3mo)

Laneige is a well established Korean beauty brand known for its water based skincare and lip care products. It has sustained recognition ...

Liquid Blush

18,100 vol/mo
93%
(5y)
87%
(1y)
253%
(3mo)

Liquid blush is a popular makeup trend centered on creamy, blendable liquid formulations that deliver sheer to buildable color with a dew...

93%
(5y)
30%
(1y)
458%
(3mo)

Rice Water Shampoo Bar is a haircare trend that leverages the purported benefits of rice water for hair health, packaged in solid shampoo...

Glueless Wig

40,500 vol/mo
92%
(5y)
45%
(1y)
196%
(3mo)

Glueless wigs are a widely adopted category of wigs that use alternative attachment methods (clips, combs, elastic bands, and adhesive fr...

Glow Serum

2,900 vol/mo
91%
(5y)
111%
(1y)
221%
(3mo)

Glow Serum is a skincare product category centered on serums formulated to impart radiance and improve skin luminosity through active ing...

RF Microneedling

22,200 vol/mo
91%
(5y)
78%
(1y)
41%
(3mo)

RF microneedling is a dermatological aesthetic procedure that combines fractional radiofrequency energy with microneedling to stimulate c...

Air Dry Hair

1,900 vol/mo
91%
(5y)
117%
(1y)
191%
(3mo)

Air Dry Hair is a trending movement focusing on letting hair dry naturally or with minimal heat, supported by products and practices that...

Double Cleanse

5,400 vol/mo
91%
(5y)
30%
(1y)
80%
(3mo)

Pimple Patches

165,000 vol/mo
91%
(5y)
7%
(1y)
4%
(3mo)

Pimple Patches are hydrocolloid skincare patches designed to cover and absorb active acne lesions, protecting them from bacteria and prev...

90%
(5y)
146%
(1y)
419%
(3mo)

Organic Harvest is a brand focused on organic and natural personal care products, primarily skincare, cosmetics, and wellness items marke...

MDacne

8,100 vol/mo
90%
(5y)
137%
(1y)
30%
(3mo)

Fragrantica

450,000 vol/mo
90%
(5y)
11%
(1y)
0%
(3mo)

Fragrantica is a online fragrance encyclopedia and community platform that catalogs perfumes, notes, brands, and user reviews, widely use...

90%
(5y)
309%
(1y)
705%
(3mo)

Night Serum

1,300 vol/mo
90%
(5y)
123%
(1y)
98%
(3mo)

Byredo

74,000 vol/mo
89%
(5y)
40%
(1y)
27%
(3mo)

Byredo is a renowned niche fragrance brand known for its minimalist packaging and atelier inspired scents, reflecting a broader resurgenc...

Lip Liner

49,500 vol/mo
88%
(5y)
43%
(1y)
39%
(3mo)

Lip liner is a and long standing cosmetic product used to define lip shape, prevent lipstick feathering, and extend wear; it remains a st...

87%
(5y)
32%
(1y)
-3%
(3mo)

Pregnancy Safe Moisturizer is a category focused on moisturizers formulated for pregnant individuals, prioritizing safety, skin comfort, ...

87%
(5y)
82%
(1y)
322%
(3mo)

Sunscreen Lip Balm is a category of lip care products that combines moisturizing lip balm with SPF protection to shield lips from UV dama...

Peach Slices

14,800 vol/mo
87%
(5y)
92%
(1y)
132%
(3mo)

Peach Slices represent a, established category within the fruit and snack sector, driven by consumer demand for convenient, ready to eat ...

Brightening Serum

8,100 vol/mo
87%
(5y)
142%
(1y)
278%
(3mo)

Brightening Serum is a skincare trend centered on topical serums formulated to reduce hyperpigmentation, even skin tone, and impart a lum...

Nail Charms

12,100 vol/mo
87%
(5y)
3%
(1y)
31%
(3mo)

Nail charms are decorative accessories applied to nails, featuring small charms, beads, decals, and pendants. They are popular in nail ar...

87%
(5y)
-15%
(1y)
29%
(3mo)

Snail mucin toner is a skincare product that uses snail secretion filtrate as a key ingredient to hydrate, soothe, and renew the skin; it...

Lip Sunscreen

2,400 vol/mo
87%
(5y)
95%
(1y)
375%
(3mo)

Lip sunscreen is the growing adoption of sun protection specifically formulated for the lips, combining SPF with lip care to prevent sunb...

Lyma Laser

8,100 vol/mo
86%
(5y)
33%
(1y)
33%
(3mo)

Lyma Laser is a consumer grade laser/light therapy device marketed for skin rejuvenation and anti aging, trending as a premium home use t...

Coffee Soap

880 vol/mo
86%
(5y)
152%
(1y)
201%
(3mo)

Coffee soap is a niche personal care product that blends coffee grounds or coffee extract into bar soaps to provide exfoliation, a mild c...

Tinted Serum

2,900 vol/mo
86%
(5y)
93%
(1y)
268%
(3mo)

Tinted serum is a skincare makeup hybrid product that provides light coverage while delivering skincare benefits such as hydration and lu...

Douxds

1,900 vol/mo
86%
(5y)
9999%+
(1y)
9999%+
(3mo)

Douxds is a men’s skincare brand offering a system of grooming tools and skincare products designed to address acne, razor bumps, and s...

86%
(5y)
125%
(1y)
331%
(3mo)

Kojic Soap

2,900 vol/mo
86%
(5y)
2%
(1y)
81%
(3mo)

Kojic Soap refers to soaps containing kojic acid, a skin lightening agent; the topic centers on its popularity for brightening skin, redu...

Kojic Acid Soap

22,200 vol/mo
85%
(5y)
3%
(1y)
90%
(3mo)

Kojic Acid Soap is a skincare product widely used for its purported skin lightening and hyperpigmentation reducing properties, produced b...

Fragrance

110,000 vol/mo
85%
(5y)
71%
(1y)
57%
(3mo)

Lip Balm

60,500 vol/mo
85%
(5y)
21%
(1y)
21%
(3mo)
85%
(5y)
114%
(1y)
378%
(3mo)

Tinted face sunscreen combines SPF protection with a lightweight, skin toned tint to provide sun defense while offering a natural makeup ...

Sea Salt Spray

60,500 vol/mo
85%
(5y)
32%
(1y)
106%
(3mo)

Sea salt spray is a popular hair styling product used to create textured, beachy waves and adding volume with a matte finish. It is widel...

85%
(5y)
124%
(1y)
167%
(3mo)

Caffeine Eye Cream is a skincare trend focused on eye area products formulated with caffeine to reduce puffiness, brighten the under eye ...

84%
(5y)
153%
(1y)
206%
(3mo)

Hydrating cleansers are a skincare trend emphasizing gentle, moisture preserving cleansing formulas that cleanse without stripping the sk...

Hair Oiling

60,500 vol/mo
84%
(5y)
-12%
(1y)
-2%
(3mo)

Hair oiling is a long standing grooming practice involving applying oils to the scalp and hair to improve moisture, shine, and scalp heal...

Tremella Mushroom

4,400 vol/mo
84%
(5y)
88%
(1y)
25%
(3mo)

Tremella mushroom, a edible fungus also known as snow fungus, is experiencing growing interest for its use in plant based nutrition and c...

Manga Lashes

12,100 vol/mo
83%
(5y)
57%
(1y)
74%
(3mo)

Manga Lashes is a beauty trend focused on achieving dramatic, anime inspired eyelash looks. It emphasizes long, fluttery lashes with pron...

Setting Spray

40,500 vol/mo
83%
(5y)
28%
(1y)
60%
(3mo)

Setting spray is a well established beauty product category used to lock in makeup, reduce fading, and control shine. The trend has evolv...

82%
(5y)
9%
(1y)
40%
(3mo)

Glycolic Acid Moisturizer is a skincare product category that combines alpha hydroxy acid exfoliation with moisturizing ingredients to im...

Avocado Oil

60,500 vol/mo
82%
(5y)
29%
(1y)
48%
(3mo)

Avocado oil is a popular edible oil and cosmetic ingredient derived from avocados, gaining traction due to its claimed health benefits, h...

Kakadu Plum

6,600 vol/mo
82%
(5y)
24%
(1y)
155%
(3mo)

Kakadu Plum is a native Australian superfood known for its exceptionally high vitamin C content and antioxidant properties, increasingly ...

Glamnetic

74,000 vol/mo
82%
(5y)
45%
(1y)
22%
(3mo)

Glamnetic is a brand specializing in magnetic false eyelashes and related cosmetics and accessories. It has grown as part of the broader ...

82%
(5y)
93%
(1y)
173%
(3mo)

Hyaluronic Moisturizer is a skincare trend focusing on moisturizers formulated with hyaluronic acid to boost hydration, plumpness, and ba...

Oil Balm

140 vol/mo
82%
(5y)
73%
(1y)
171%
(3mo)

Oil Balm is a, established skincare format featuring balm or oil based moisturizers that combine oils, waxes, and botanicals to provide ...

Round Brush

18,100 vol/mo
81%
(5y)
58%
(1y)
102%
(3mo)

Round Brush is a traditional brush type used in visual arts and cosmetics, with renewed interest in artisanal manufacturing, sustainable ...

Derma Serum

170 vol/mo
81%
(5y)
209%
(1y)
69%
(3mo)

Derma Serum is a, established skincare product category comprising concentrated serums designed to deliver active ingredients directly to...

Moerie

9,900 vol/mo
80%
(5y)
-9%
(1y)
72%
(3mo)

Moerie is a haircare brand focused on scalp and hair health, leveraging nutrient rich formulations and marketing around natural ingredien...

Bronzer Stick

8,100 vol/mo
80%
(5y)
60%
(1y)
125%
(3mo)

Bronzer Stick is a scalable makeup trend focusing on portable, cream or cream to powder formulations in stick form, offering quick, blen...

Anteage

3,600 vol/mo
79%
(5y)
39%
(1y)
78%
(3mo)

AnteAGE is a biotechnology driven skincare brand known for its stem cell conditioned media and growth factor based formulations targeting...

Dae Hair

8,100 vol/mo
79%
(5y)
-14%
(1y)
-6%
(3mo)

Dae Hair is a direct to consumer haircare brand known for clean, desert botanicals–inspired products and a simplified routine; it has m...

Overnight Mask

1,600 vol/mo
79%
(5y)
42%
(1y)
71%
(3mo)

Overnight Mask is a skincare category featuring masks designed to be applied before sleep and left on overnight to deliver hydration and ...

Good Molecules

90,500 vol/mo
79%
(5y)
32%
(1y)
91%
(3mo)

Good Molecules is a, established direct to consumer skincare brand recognized for affordable, science backed formulations and clean ingre...

79%
(5y)
74%
(1y)
154%
(3mo)

Firming Neck Cream is a skincare category focused on anti aging formulations aimed at tightening and lifting the neck area, often markete...

Eye Tint

480 vol/mo
79%
(5y)
53%
(1y)
131%
(3mo)

Eye Tint is a, ongoing cosmetics trend centered on tinted eye products (tinted eye shadows and under eye tints) that function as color co...

Biotin Serum

210 vol/mo
79%
(5y)
206%
(1y)
351%
(3mo)

Biotin serum is a topical product containing biotin (vitamin B7) marketed to support hair health, thickness, and scalp condition, as well...

Hair Dye Shampoo

14,800 vol/mo
79%
(5y)
44%
(1y)
82%
(3mo)

Hair Dye Shampoo refers to color depositing shampoos and related products that add temporary hair color while cleansing, used for refresh...

Sea Salt Hair Spray

22,200 vol/mo
79%
(5y)
28%
(1y)
66%
(3mo)

Sea Salt Hair Spray is a styling product designed to create textured, beachy waves with a matte finish, leveraging minerals and polymers ...

BIAB Nails

9,900 vol/mo
79%
(5y)
23%
(1y)
20%
(3mo)

BIAB Nails refers to Builder In A Bottle, a gel based builder system used to create strong, sculpted nails with less filing and faster se...

78%
(5y)
72%
(1y)
154%
(3mo)

Neck Firming Cream is a consumer skincare trend focused on products designed to firm, tighten, and hydrate the neck area to reduce saggin...

Texture Hair Spray

22,200 vol/mo
78%
(5y)
49%
(1y)
61%
(3mo)

Texture hair spray is a styling product designed to create flexible hold and tactile, passable texture in the hair, enabling effortless b...

Body Gua Sha

3,600 vol/mo
78%
(5y)
48%
(1y)
139%
(3mo)

Body Gua Sha is the practice of using smooth edged tools on the body to promote lymphatic drainage, reduce muscle tension, and improve ci...

Musely

74,000 vol/mo
78%
(5y)
14%
(1y)
16%
(3mo)

Musely is a teledermatology and prescription skincare platform that offers online consultations and customized prescription skincare trea...

Collagen Serum

2,900 vol/mo
78%
(5y)
151%
(1y)
206%
(3mo)

Collagen serum is a skincare product formulated to support skin elasticity and hydration by delivering collagen or collagen boosting ingr...

Bioderma

27,100 vol/mo
78%
(5y)
60%
(1y)
56%
(3mo)

Bioderma is a French dermo cosmetics brand renowned for its dermatology backed skincare lines, notably Sensibio, with widespread recognit...

Sculptra

90,500 vol/mo
77%
(5y)
42%
(1y)
25%
(3mo)

Sculptra is a cosmetic injectable poly L lactic acid (PLLA) dermal filler used to stimulate collagen production for facial volume restora...

Keratin Hair Mask

3,600 vol/mo
77%
(5y)
101%
(1y)
141%
(3mo)

Keratin hair mask is a popular at home hair treatment that infuses keratin proteins to smooth, repair, and reduce frizz, offering salon l...

76%
(5y)
15%
(1y)
36%
(3mo)

Face Reality Skincare is a acne focused skincare brand and professional grade regimen system known for personalized treatment plans and b...

Tinted Sunscreen

40,500 vol/mo
76%
(5y)
75%
(1y)
197%
(3mo)

Tinted sunscreen combines sun protection with a light cosmetic tint, offering color coverage and skincare benefits in one product, rising...

Hyperpigmentation

201,000 vol/mo
76%
(5y)
-10%
(1y)
37%
(3mo)

Hyperpigmentation is a well established dermatological and cosmetic concern characterized by patches of skin darkened due to excess melan...

Ouai

74,000 vol/mo
76%
(5y)
20%
(1y)
58%
(3mo)

Ouai is a premium haircare brand founded by celebrity hairstylist Jen Atkin, known for its clean formulations, luxe packaging, and global...

Imaginary Authors

9,900 vol/mo
76%
(5y)
12%
(1y)
5%
(3mo)

Imaginary Authors is a niche fragrance brand known for storytelling inspired scents and unique packaging, positioning itself within the i...

Propolis Cream

390 vol/mo
76%
(5y)
69%
(1y)
131%
(3mo)

Detangling Spray

12,100 vol/mo
75%
(5y)
102%
(1y)
150%
(3mo)

Detangling spray is a hair care product formulated to loosen knots, reduce breakage, and make hair easier to comb or brush, often contain...

Under Eye Patch

33,100 vol/mo
75%
(5y)
91%
(1y)
68%
(3mo)

Under Eye Patch is a consumer beauty product trend focused on hydrogel or hydrocolloid patches designed to reduce puffiness, dark circles...

Niacinamide

201,000 vol/mo
75%
(5y)
71%
(1y)
100%
(3mo)

Niacinamide has evolved from a niche skincare ingredient to a mainstream, evidence backed component found in a wide range of products, dr...

Pressed Powder

9,900 vol/mo
75%
(5y)
69%
(1y)
172%
(3mo)

Pressed powder is a long standing cosmetic product used to set makeup, reduce shine, and provide a matte finish. It remains a staple in b...

Infinitipro

1,300 vol/mo
74%
(5y)
84%
(1y)
290%
(3mo)

Infinitipro (InfinitiPRO) is a branding lineage for Conair’s InfinitiPRO line of hair styling tools, notably including ionic ceramic dr...

Under Eye Patches

33,100 vol/mo
74%
(5y)
73%
(1y)
21%
(3mo)

Under Eye Patches are hydrogel or gelatin based skincare patches designed to hydrate, de puff, and brighten the under eye area. They surg...

Rael Beauty

1,900 vol/mo
74%
(5y)
85%
(1y)
120%
(3mo)

Rael Beauty is a feminine care and clean beauty brand integrating cycle care, skincare, and wellness products with a Korean inspired appr...

Hair Growth Serum

60,500 vol/mo
73%
(5y)
123%
(1y)
64%
(3mo)

Hair Growth Serum is a, established consumer category focused on topical products designed to stimulate scalp health and promote hair gro...

73%
(5y)
49%
(1y)
66%
(3mo)

Under Eye Brightener is a beauty trend focusing on products and routines designed to visibly reduce dark circles and brighten the under e...

Cream Bronzer

8,100 vol/mo
73%
(5y)
95%
(1y)
221%
(3mo)

Cream bronzer is a and established cosmetic product category used to define and warm the face with cream formulas, often favored for a de...

Aroma360

27,100 vol/mo
73%
(5y)
51%
(1y)
179%
(3mo)

Aroma360 is a company and brand known for aroma diffusion products and scent marketing solutions, including smart diffusers and fragrance...

Bb Shampoo

480 vol/mo
72%
(5y)
369%
(1y)
630%
(3mo)

Beauty Roller

170 vol/mo
72%
(5y)
287%
(1y)
467%
(3mo)

Glycolic Acid

135,000 vol/mo
72%
(5y)
0%
(1y)
48%
(3mo)

Glycolic acid is an alpha hydroxy acid used in skincare for exfoliation, brightening, and anti aging benefits, with growing consumer adop...

Microneedling

201,000 vol/mo
72%
(5y)
73%
(1y)
52%
(3mo)

Microneedling is a cosmetic procedure that uses fine needles to create micro injuries in the skin to stimulate collagen production and im...

Sun Stick

1,000 vol/mo
72%
(5y)
96%
(1y)
383%
(3mo)

Sun Stick refers to solid stick form sunscreen products designed for convenient, on the go sun protection, offering portable, mess free a...

Kitsch

201,000 vol/mo
72%
(5y)
65%
(1y)
12%
(3mo)

Blemish Patches

2,900 vol/mo
71%
(5y)
95%
(1y)
237%
(3mo)
71%
(5y)
102%
(1y)
142%
(3mo)
71%
(5y)
75%
(1y)
85%
(3mo)
70%
(5y)
94%
(1y)
149%
(3mo)

Hyaluronic acid cream is a skincare product trend centered on delivering intense hydration and a plumped appearance by leveraging hyaluro...

You Go Natural

1,600 vol/mo
70%
(5y)
52%
(1y)
26%
(3mo)

You Go Natural is a haircare brand focused on protective, stylish accessories and products for textured hair, notably in the natural hair...

Nail Glue

40,500 vol/mo
70%
(5y)
30%
(1y)
22%
(3mo)

Nail glue is a, widely used adhesive product for artificial nails and press on nail installations, essential for securing extensions and ...

70%
(5y)
65%
(1y)
174%
(3mo)

Moroccanoil

110,000 vol/mo
69%
(5y)
41%
(1y)
132%
(3mo)

Moroccanoil is a well known premium hair and beauty brand famous for argan oil infused products, representing a sustained interest in lux...

Spa Headband

20 vol/mo
69%
(5y)
49%
(1y)
31%
(3mo)

Spa Headband is a consumer accessory designed to keep hair away from the face during skincare routines, masking, cleansing, and spa treat...

Glow Drops

260 vol/mo
69%
(5y)
27%
(1y)
163%
(3mo)

Glow Drops is a skincare and beauty concept centered on liquid or oil based drops designed to impart a radiant glow, hydration, and somet...