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We surface rapidly growing trends in beauty before they take off.

48%
(5y)
23%
(1y)
34%
(3mo)

Hyaluronic Moisturizer is a skincare trend focusing on moisturizers formulated with hyaluronic acid to boost hydration, plumpness, and ba...

Pressed Powder

8,100 vol/mo
48%
(5y)
17%
(1y)
20%
(3mo)

Pressed powder is a long standing cosmetic product used to set makeup, reduce shine, and provide a matte finish. It remains a staple in b...

Answr

18,100 vol/mo
48%
(5y)
12%
(1y)
0%
(3mo)

Answr refers to multiple real world entities centered on AI powered answer generation, automated knowledge retrieval, and question answer...

Keratin Hair Mask

3,600 vol/mo
47%
(5y)
46%
(1y)
20%
(3mo)

Keratin hair mask is a popular at home hair treatment that infuses keratin proteins to smooth, repair, and reduce frizz, offering salon l...

Hydrating Serum

14,800 vol/mo
47%
(5y)
41%
(1y)
39%
(3mo)

Hydrating Serum is a skincare product category centered on delivering moisture to the skin through water based formulations containing hu...

Firming Serum

880 vol/mo
47%
(5y)
23%
(1y)
34%
(3mo)

Firming Serum is a skincare product category focused on improving skin firmness and elasticity through topical serums containing active i...

Shower Steamers

6,600 vol/mo
47%
(5y)
4%
(1y)
-18%
(3mo)

Shower steamers are aromatic tablets added to showers to release scents with steam, offering a quick, convenient alternative to tradition...

47%
(5y)
22%
(1y)
-18%
(3mo)

Amika

110,000 vol/mo
46%
(5y)
3%
(1y)
-1%
(3mo)

Amika is a beauty brand known for colorful, fashion forward haircare products and accessories, with a strong presence in salons and direc...

46%
(5y)
31%
(1y)
27%
(3mo)

Whitening toothpaste is a, established oral care category focused on removing surface stains and brightening teeth, supported by major br...

Air Dry Hair

1,900 vol/mo
46%
(5y)
41%
(1y)
30%
(3mo)

Air Dry Hair is a trending movement focusing on letting hair dry naturally or with minimal heat, supported by products and practices that...

Vitamin A Cream

1,000 vol/mo
46%
(5y)
61%
(1y)
25%
(3mo)

Vitamin A Cream refers to skincare products containing vitamin A derivatives (such as retinol) used to promote cell turnover, reduce wrin...

Agent Nateur

8,100 vol/mo
46%
(5y)
-6%
(1y)
3%
(3mo)

Agent Nateur is a luxury skincare and fragrance brand known for its premium, clean beauty products and distinctive branding, contributing...

Milk Mist

390 vol/mo
45%
(5y)
71%
(1y)
18%
(3mo)

Milk Mist is a consumer skincare and fragrance category featuring lightweight, milky scented hydrating mists marketed for body, face, and...

Boar Bristle Brush

33,100 vol/mo
45%
(5y)
27%
(1y)
2%
(3mo)

Boar bristle brush is a traditional grooming tool made from natural boar hair bristles, commonly used in hair care for distributing oils,...

Tinted Sunscreen

40,500 vol/mo
45%
(5y)
35%
(1y)
67%
(3mo)

Tinted sunscreen combines sun protection with a light cosmetic tint, offering color coverage and skincare benefits in one product, rising...

Glycolic Acid Serum

12,100 vol/mo
45%
(5y)
5%
(1y)
22%
(3mo)

Glycolic Acid Serum is a popular skincare trend centered on alpha hydroxy acid exfoliation using glycolic acid to improve skin texture, b...

Tinted Serum

2,900 vol/mo
45%
(5y)
28%
(1y)
30%
(3mo)

Tinted serum is a skincare makeup hybrid product that provides light coverage while delivering skincare benefits such as hydration and lu...

Biotin Cream

170 vol/mo
45%
(5y)
104%
(1y)
73%
(3mo)

Biotin Cream is a cosmetic product category featuring creams formulated with biotin (vitamin B7) marketed to support hair, nail, and skin...

44%
(5y)
38%
(1y)
64%
(3mo)

Firming Moisturizer is a skincare product category centered on moisturizers formulated to visibly tighten and lift the skin through ingre...

Chin Filler

14,800 vol/mo
44%
(5y)
12%
(1y)
25%
(3mo)

Chin filler is a cosmetic procedure using dermal fillers to augment and redefine chin contour, often to achieve a more balanced facial pr...

44%
(5y)
31%
(1y)
22%
(3mo)

Detangling hair brushes are specialized tools designed to easily remove knots and tangles from hair, featuring flexible bristles and ergo...

Retinol Body Lotion

12,100 vol/mo
44%
(5y)
68%
(1y)
104%
(3mo)

Retinol Body Lotion has emerged as a noteworthy skincare trend that packages retinol’s anti aging benefits into a moisturizing, easy to...

Blowout Brush

9,900 vol/mo
44%
(5y)
25%
(1y)
-17%
(3mo)

Blowout Brush refers to a 1 step styling tool that combines a brush and a hair dryer to deliver fast, salon like blowouts at home. It sur...

Curl Comb

1,600 vol/mo
43%
(5y)
13%
(1y)
14%
(3mo)

Curl Comb is a hair styling tool category focusing on comb like devices designed to create curls or enhance curl formation, often used wi...

Leave In Spray

720 vol/mo
43%
(5y)
41%
(1y)
19%
(3mo)

Leave In Spray is a hair care product category designed to moisturize, detangle, protect, and style hair without rinsing. It has grown du...

42%
(5y)
26%
(1y)
41%
(3mo)

Desodorante Mujer refers to the market category of women’s deodorants, a long established personal care product segment with ongoing SK...

42%
(5y)
19%
(1y)
17%
(3mo)

Aerosol hairspray is a long standing hair styling product category using pressurized canisters to dispense lightweight polymers that hold...

Curl Foam

880 vol/mo
42%
(5y)
36%
(1y)
53%
(3mo)

Curl Foam is a hair styling product designed to define and hold curls with light to strong hold, often alcohol free and formulated for hy...

42%
(5y)
24%
(1y)
61%
(3mo)

Sunscreen Lip Balm is a category of lip care products that combines moisturizing lip balm with SPF protection to shield lips from UV dama...

41%
(5y)
63%
(1y)
76%
(3mo)

Marine collagen peptides are a, well established dietary supplement derived from marine sources, marketed for joint, skin, and connective...

Vitamin C Lotion

1,600 vol/mo
41%
(5y)
25%
(1y)
22%
(3mo)

Vitamin C Lotion is a skincare trend focused on moisturizers formulated with vitamin C to brighten skin, even tone, and provide antioxida...

Arbutin

8,100 vol/mo
41%
(5y)
67%
(1y)
38%
(3mo)

Arbutin, particularly in the form of alpha arbutin, is a cosmetic ingredient used for skin brightening and hyperpigmentation reduction. I...

40%
(5y)
28%
(1y)
41%
(3mo)

Hyaluronic acid cream is a skincare product trend centered on delivering intense hydration and a plumped appearance by leveraging hyaluro...

Lip Glow Oil

1,600 vol/mo
40%
(5y)
0%
(1y)
0%
(3mo)

Lip Glow Oil is a cosmetic product category centered on nourishing, glossy lip oils marketed to deliver color, shine, and a comfortable, ...

BHA Serum

1,000 vol/mo
40%
(5y)
26%
(1y)
21%
(3mo)

BHA Serum refers to skincare products that leverage beta hydroxy acids, primarily salicylic acid, to exfoliate pores, reduce acne, and re...

Perfumer

6,600 vol/mo
39%
(5y)
30%
(1y)
35%
(3mo)

Perfumer is a, ongoing profession in the fragrance industry, with current emphasis on sustainable ingredients, niche brands, and innovati...

Viori

60,500 vol/mo
39%
(5y)
-4%
(1y)
-29%
(3mo)

Viori is a beauty brand specializing in natural, plant based haircare inspired by traditional Asian rice water hair rituals, gaining atte...

39%
(5y)
29%
(1y)
25%
(3mo)

Salicylic Acid Cream is a skincare product category focused on using salicylic acid to exfoliate, unclog pores, and treat acne related in...

Lash Curler

5,400 vol/mo
39%
(5y)
-3%
(1y)
2%
(3mo)

Lash curler is a beauty tool designed to lift and curl eyelashes for a more open eyed appearance, with ongoing product evolution and bran...

Vinyl Lipstick

480 vol/mo
39%
(5y)
40%
(1y)
36%
(3mo)

Vinyl lipstick refers to a glossy, high shine lipstick finish that mimics a vinyl or lacquer look, combining pigment with a resin like gl...

Boy Smells

18,100 vol/mo
39%
(5y)
37%
(1y)
-18%
(3mo)

Boy Smells is a fragrance brand known for its candle and perfume products with gender inclusive branding, notable for storytelling around...

Kosas

40,500 vol/mo
39%
(5y)
-7%
(1y)
-3%
(3mo)

Kosas is a recognized clean beauty cosmetics brand known for its lightweight, skin friendly makeup products and minimalist aesthetic. The...

Lash Growth Oil

1,300 vol/mo
39%
(5y)
5%
(1y)
44%
(3mo)

Lash Growth Oil is a consumer trend focused on cosmetic products formulated to enhance eyelash length and fullness, driven by beauty rout...

O Way

390 vol/mo
38%
(5y)
56%
(1y)
31%
(3mo)

O Way (Oway) is a, established brand representing Organic Way, a professional haircare line built on biodynamic, organic, plastic free pa...

Mineral Sunscreen

74,000 vol/mo
38%
(5y)
47%
(1y)
104%
(3mo)

Mineral sunscreen is a, established category of sun protection that uses mineral UV filters like zinc oxide or titanium dioxide instead o...

Tretinoin Cream

201,000 vol/mo
38%
(5y)
11%
(1y)
28%
(3mo)

Tretinoin cream is a longstanding topical retinoid used for acne treatment and anti aging; recent discussions revolve around prescription...

38%
(5y)
19%
(1y)
13%
(3mo)

Oat Moisturizer refers to skincare products that use oats or colloidal oatmeal as a key ingredient to soothe, hydrate, and protect the sk...

38%
(5y)
32%
(1y)
35%
(3mo)

Deodorant Cream refers to a growing segment of personal care where deodorants are formulated as creamy, roll on, or brush applied product...

Brightening Serum

8,100 vol/mo
38%
(5y)
37%
(1y)
22%
(3mo)

Brightening Serum is a skincare trend centered on topical serums formulated to reduce hyperpigmentation, even skin tone, and impart a lum...

Hair Mousse

33,100 vol/mo
38%
(5y)
13%
(1y)
19%
(3mo)

Hair mousse is a hair styling product that provides lightweight volume, hold, and texture, evolving from traditional foams to more flexib...

Detangling Spray

12,100 vol/mo
38%
(5y)
35%
(1y)
13%
(3mo)

Detangling spray is a hair care product formulated to loosen knots, reduce breakage, and make hair easier to comb or brush, often contain...

Lip Sunscreen

2,900 vol/mo
37%
(5y)
20%
(1y)
55%
(3mo)

Lip sunscreen is the growing adoption of sun protection specifically formulated for the lips, combining SPF with lip care to prevent sunb...

Hair Dryers

90,500 vol/mo
37%
(5y)
69%
(1y)
91%
(3mo)

Hair Dryers are a long standing grooming appliance with ongoing innovations in drying speed, heat control, and user experience, including...

Dry Texture Spray

3,600 vol/mo
37%
(5y)
20%
(1y)
-1%
(3mo)

Dry Texture Spray is a hair styling product designed to add grip, volume, and a matte, beachy texture without heavy residue. It is used t...

Hair Glaze

480 vol/mo
37%
(5y)
22%
(1y)
6%
(3mo)

Hair glaze is a hair treatment and coloring technique/product that creates a translucent, shiny, toning layer over the hair to impart viv...

Nail Growth Oil

2,400 vol/mo
37%
(5y)
-10%
(1y)
11%
(3mo)

Nail Growth Oil is a beauty and personal care category featuring botanical and nourishing oils designed to support nail growth, strengthe...

Jojoba Oil

90,500 vol/mo
37%
(5y)
14%
(1y)
24%
(3mo)

Jojoba Oil is a, widely used botanical oil sourced from the seeds of the jojoba plant, valued in skincare, haircare, and wellness product...

Med Spa

165,000 vol/mo
36%
(5y)
19%
(1y)
16%
(3mo)

Med spas are integrated medical and cosmetic clinics offering non surgical procedures under medical supervision, bridging clinical aesthe...

36%
(5y)
50%
(1y)
80%
(3mo)

Vitamin C Sunscreen combines UV protection with antioxidant vitamin C in a single product, presenting a topical sunscreen that also targe...

Youth To The People

40,500 vol/mo
36%
(5y)
1%
(1y)
0%
(3mo)

Youth To The People is a skincare brand known for vegan, clean beauty formulations centered on superfoods like kale and spinach, appealin...

36%
(5y)
0%
(1y)
16%
(3mo)

Glycolic Acid Face Wash is a skincare trend centered on cleansers formulated with glycolic acid (an AHA) to exfoliate and brighten the sk...

Tanning Serum

320 vol/mo
36%
(5y)
112%
(1y)
157%
(3mo)

Tanning Serum refers to self tanning products in serum form designed to deliver a gradual, controllable tan with ingredients that promote...

Base Coat

3,600 vol/mo
35%
(5y)
37%
(1y)
27%
(3mo)

Base Coat is a foundational layer used across painting and cosmetics to improve adhesion, even out surface texture, and extend the longev...

Prose

165,000 vol/mo
35%
(5y)
-8%
(1y)
19%
(3mo)

Prose is a personalized, subscription based haircare brand that crafts custom formulas based on individual hair needs, signaling a broade...

Rhytidectomy

9,900 vol/mo
34%
(5y)
59%
(1y)
27%
(3mo)

Rhytidectomy, commonly known as a facelift, is a surgical procedure aimed at rejuvenating the face by tightening underlying tissues and r...

Hair Cuff

3,600 vol/mo
34%
(5y)
60%
(1y)
42%
(3mo)

Hair cuff is a fashion accessory consisting of a decorative sleeve or embellishment worn around the hair, typically at the base of a pony...

Embryolisse

14,800 vol/mo
34%
(5y)
-5%
(1y)
20%
(3mo)

Embryolisse is a renowned French skincare brand best known for its Lait Comm parfait moisturising lait and other cult products; it contin...

Lip Blush

27,100 vol/mo
33%
(5y)
14%
(1y)
-4%
(3mo)

Lip blush is a semi permanent cosmetic tattoo that enhances lip color and definition, delivering a natural, flushed appearance that color...

Lash Lift Kit

12,100 vol/mo
33%
(5y)
-2%
(1y)
49%
(3mo)

Lash Lift Kit is a popular beauty trend referring to at home and professional kits used to curl and lift natural lashes for a longer last...

Cream Bronzer

8,100 vol/mo
33%
(5y)
21%
(1y)
11%
(3mo)

Cream bronzer is a and established cosmetic product category used to define and warm the face with cream formulas, often favored for a de...

Osmanthus

40,500 vol/mo
33%
(5y)
28%
(1y)
6%
(3mo)

Osmanthus is a flowering plant genus known for its fragrant flowers and its use in teas, perfumes, and traditional East Asian flavoring. ...

Siren Eyes

33,100 vol/mo
33%
(5y)
-11%
(1y)
56%
(3mo)

Siren Eyes is a makeup trend centered on a dramatic, elongated cat eye with a smoky, sea inspired aesthetic that emphasizes bold upper la...

Collagen Serum

2,900 vol/mo
32%
(5y)
55%
(1y)
32%
(3mo)

Collagen serum is a skincare product formulated to support skin elasticity and hydration by delivering collagen or collagen boosting ingr...

Hourglass Cosmetics

12,100 vol/mo
32%
(5y)
3%
(1y)
-37%
(3mo)

Hourglass Cosmetics is a luxury makeup brand known for its premium formulas, innovative packaging, and influencer driven marketing, contr...

32%
(5y)
38%
(1y)
88%
(3mo)

Tinted face sunscreen combines SPF protection with a lightweight, skin toned tint to provide sun defense while offering a natural makeup ...

Clean & Clear

880 vol/mo
32%
(5y)
84%
(1y)
64%
(3mo)

Clean & Clear is a longstanding skincare brand focusing on affordable, oil control products for teens and young adults, shaping trends ar...

Aromatech

4,400 vol/mo
31%
(5y)
21%
(1y)
-8%
(3mo)

Aromatech is an established brand in the home and commercial fragrance diffusion space, known for its AromaTech scent diffusers and relat...

Cuticle Oil

60,500 vol/mo
31%
(5y)
11%
(1y)
17%
(3mo)

Cuticle oil is a widely used nail care product designed to hydrate and nourish the cuticle area, promote healthy nail growth, and improve...

31%
(5y)
-9%
(1y)
34%
(3mo)

Micellar Shampoo is a haircare trend that uses micelle based cleansing agents to attract and lift dirt, oil, and product buildup while de...

UV Nail Lamp

22,200 vol/mo
31%
(5y)
33%
(1y)
17%
(3mo)

UV Nail Lamp is a well established product category in the beauty tech space, used to cure gel nail polishes and other UV/LED curable fin...

Eltamd

60,500 vol/mo
31%
(5y)
43%
(1y)
57%
(3mo)

EltaMD is a recognized skincare brand primarily known for its broad spectrum sunscreens and dermatologist recommended skincare products, ...

31%
(5y)
73%
(1y)
0%
(3mo)

Urban Decay All Nighter Setting Spray is a long standing makeup setting spray recognized as a staple in cosmetic routines to extend wear,...

Male Beauty

320 vol/mo
30%
(5y)
98%
(1y)
53%
(3mo)

Male beauty refers to the growing diversification and adoption of skincare, grooming, and cosmetic products by men, driven by shifting no...

Coco and Eve

22,200 vol/mo
30%
(5y)
-4%
(1y)
30%
(3mo)

Coco & Eve is a haircare brand known for coconut oil–based products and influencer driven marketing, reflecting a broader consumer tren...

Solawave

18,100 vol/mo
30%
(5y)
-13%
(1y)
15%
(3mo)

Solawave is a skincare device brand known for its handheld, LED/low level light therapy and microcurrent facial devices marketed to impro...

Hair Gummies

2,400 vol/mo
30%
(5y)
43%
(1y)
17%
(3mo)

Hair Gummies refer to dietary supplement gummies marketed to support hair health, thickness, and growth, often containing biotin, collage...

Detox Shampoo

9,900 vol/mo
30%
(5y)
18%
(1y)
17%
(3mo)

Detox Shampoo is a hair care trend focused on cleansing and purifying the scalp and hair using formulas that often include charcoal, clay...

Walrus Oil

2,900 vol/mo
30%
(5y)
21%
(1y)
3%
(3mo)

Walrus Oil is a brand specializing in natural leather care products, notably leather conditioners and cleaners designed to preserve and e...

30%
(5y)
13%
(1y)
28%
(3mo)

Rice Water Shampoo is a hair care trend based on using fermented rice water as an conditioning and cleansing rinse, popularized by beauty...

Crunchi

9,900 vol/mo
29%
(5y)
-19%
(1y)
-13%
(3mo)

Crunchi is a vegan, clean cosmetics brand known for skincare and makeup products formulated without common harsh ingredients. It is posit...

Argireline

12,100 vol/mo
29%
(5y)
-2%
(1y)
25%
(3mo)

Argireline is a cosmetic peptide (acetyl hexapeptide 3) marketed as a Botox like anti wrinkle ingredient, widely recognized in the skinca...

Hair Oil

60,500 vol/mo
29%
(5y)
5%
(1y)
22%
(3mo)

Hair oil is a longstanding consumer product category focused on scalp and hair health, growth, and conditioning, with renewed attention t...

29%
(5y)
14%
(1y)
12%
(3mo)

Leave In Conditioner is a hair care product designed to moisturize, detangle, and protect hair without rinsing, enabling easier styling a...

29%
(5y)
83%
(1y)
52%
(3mo)

Veet Hair Removal Cream is a, longstanding consumer brand line offering depilatory creams for at‑home hair removal, manufactured by Rec...

Lash Serum

33,100 vol/mo
29%
(5y)
12%
(1y)
4%
(3mo)

Lash Serum is a beauty product category centered on enhancing eyelash length and fullness through topical serums that use active ingredie...

Jelly Nails

22,200 vol/mo
29%
(5y)
7%
(1y)
23%
(3mo)

Jelly Nails is a manicure trend featuring translucent, jelly like nail polishes and extensions that create a glassy, candy sheened look. ...

Grip Primer

2,900 vol/mo
29%
(5y)
11%
(1y)
-5%
(3mo)

Grip Primer refers to primers designed to improve makeup adhesion by creating a tacky base, with a surge in consumer interest around cosm...

Sensitive Skin

8,100 vol/mo
29%
(5y)
43%
(1y)
40%
(3mo)

Sensitive skin is a and growing category in skincare, driven by consumer demand for gentler, fragrance free, and dermatologist tested pro...

Glow Primer

720 vol/mo
28%
(5y)
0%
(1y)
8%
(3mo)

Glow Primer refers to luminous facial primers designed to impart a radiant, dewy finish while prepping skin for makeup. It has become a p...

Infinitipro

1,300 vol/mo
27%
(5y)
1%
(1y)
-15%
(3mo)

Infinitipro (InfinitiPRO) is a branding lineage for Conair’s InfinitiPRO line of hair styling tools, notably including ionic ceramic dr...

27%
(5y)
18%
(1y)
26%
(3mo)

Marionette lines are the aging related nasolabial area lines around the mouth that are increasingly treated with dermal fillers and non s...

Brow Glue

1,600 vol/mo
27%
(5y)
76%
(1y)
9%
(3mo)

Brow Glue is a cosmetic product designed to adhere and sculpt eyebrows, enabling long lasting, laminated looking brows with a clear or ti...

Hair Diffuser

1,900 vol/mo
27%
(5y)
9%
(1y)
0%
(3mo)

Hair diffuser attachments for blow dryers are designed to evenly distribute airflow to the hair to enhance curl definition, reduce frizz,...

Hair Growth Oil

90,500 vol/mo
27%
(5y)
0%
(1y)
21%
(3mo)

Hair Growth Oil is a consumer trend where people use concentrated plant based oils (e.g., castor oil, rosemary, peppermint, and other ess...

Blush Stick

6,600 vol/mo
26%
(5y)
14%
(1y)
6%
(3mo)

Blush Stick refers to the growing use of cream blush in stick form, emphasizing convenient, portable application and skin like finishes t...

Wyld

14,800 vol/mo
26%
(5y)
11%
(1y)
2%
(3mo)

Wyld is a cannabis edibles brand originating in Oregon (founded 2015) known for real fruit infused gummies and a national US footprint; i...

26%
(5y)
39%
(1y)
33%
(3mo)

Weft hair extensions are a well established cosmetic service where hair wefts are used to add length and volume. The trend remains popula...

Hair Mask

60,500 vol/mo
26%
(5y)
10%
(1y)
11%
(3mo)

Hair mask is a long standing hair care treatment designed to deeply condition, repair damage, and restore moisture to all hair types. It ...

Pheromone Perfume

40,500 vol/mo
26%
(5y)
-43%
(1y)
-8%
(3mo)

Pheromone perfume refers to fragrances marketed to include or simulate pheromones, claimed to influence attraction and social signaling. ...

Hair Growth Shampoo

27,100 vol/mo
26%
(5y)
28%
(1y)
24%
(3mo)

Hair Growth Shampoo is a consumer product category focused on shampoos formulated to promote thicker, fuller hair and address issues like...

Cocokind

33,100 vol/mo
25%
(5y)
53%
(1y)
42%
(3mo)

Cocokind is a skincare brand known for its clean, plant based formulations and sustainable packaging, reflecting a broader trend toward a...

Top Coat

12,100 vol/mo
25%
(5y)
27%
(1y)
6%
(3mo)

Top coat refers to nail care top coats and protective coatings, with a trend toward durable, quick drying, gel like finishes, and expande...

Conditioner Bar

1,600 vol/mo
25%
(5y)
45%
(1y)
47%
(3mo)

Conditioner Bar is a solid, portable hair conditioner formed into a bar that eliminates liquid packaging and simplifies travel and sustai...

Hair Steamer

18,100 vol/mo
25%
(5y)
16%
(1y)
10%
(3mo)

Hair steamer devices are used to hydrate, soften, and improve manageability of hair by delivering steam to the strands and scalp, a trend...

Shower Scrubber

8,100 vol/mo
25%
(5y)
10%
(1y)
19%
(3mo)

Shower Scrubber refers to products and devices designed to clean shower surfaces, ranging from manual scrubbers and sponge based tools to...

24%
(5y)
4%
(1y)
20%
(3mo)

Discoloration Serum refers to skincare serums designed to reduce hyperpigmentation and even skin tone, popularized by active ingredients ...

Aerosol Deodorant

1,600 vol/mo
24%
(5y)
44%
(1y)
29%
(3mo)

Aerosol deodorant is a longstanding personal care category featuring spray on antiperspirants and fragrances, experiencing ongoing brand ...

24%
(5y)
23%
(1y)
10%
(3mo)

Base Coat Nail Polish is a foundational manicure product used to protect nails, improve polish adhesion, and extend wear. The trend empha...

Micellar Water

90,500 vol/mo
24%
(5y)
9%
(1y)
8%
(3mo)

Micellar water is a gentle, multitask cleansing product consisting of micelles in a water based solution that attract oils and dirt. It h...