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We surface rapidly growing trends in beauty before they take off.

340%
(5y)
97%
(1y)
24%
(3mo)

Metal Detox Shampoo is a haircare trend centered on chelating and removing metal/mineral buildup from hair, popularized by L'Oréal Profe...

Tocobo

6,600 vol/mo
337%
(5y)
26%
(1y)
6%
(3mo)

Aura Nails

40,500 vol/mo
331%
(5y)
3%
(1y)
20%
(3mo)

Aura Nails refers to a soft, iridescent or halo like gradient manicure trend characterized by ethereal, glowing color effects often cente...

Skincare Wand

390 vol/mo
331%
(5y)
103%
(1y)
47%
(3mo)

Skincare Wand is a consumer electronics device category focused on facial care, using technologies such as sonic vibrations, LED light th...

330%
(5y)
78%
(1y)
1%
(3mo)

Microcurrent facial devices are at home skincare tools that deliver low level electrical currents to facial muscles and skin to promote t...

Bio Retinol

10 vol/mo
316%
(5y)
204%
(1y)
10%
(3mo)

Bio Retinol is a marketed skincare term describing botanically derived or bioengineered retinol like actives positioned as natural or gen...

Boho Braids

165,000 vol/mo
316%
(5y)
0%
(1y)
13%
(3mo)

Boho Braids is a hairstyle trend featuring loose, textured braids with a carefree, bohemian aesthetic often incorporating wrapping, ribbo...

313%
(5y)
13%
(1y)
-5%
(3mo)

Peptide lip treatments are cosmetic products that use peptide compounds to support lip hydration, smoothness, and minor plumpness, often ...

Medik8

40,500 vol/mo
307%
(5y)
129%
(1y)
34%
(3mo)

Medik8 is a premium skincare brand recognized for science led formulations and innovative antioxidant and vitamin based products, with gr...

306%
(5y)
156%
(1y)
76%
(3mo)

Copper peptide serum is a skincare trend centered on formulations containing copper peptides (often copper tripeptide 1) touted for suppo...

Thermal Brush

27,100 vol/mo
306%
(5y)
33%
(1y)
-11%
(3mo)

A heat enabled hair styling tool known as a thermal brush, which combines a heated styling element with a brush to add volume, smoothness...

Onion Shampoo

4,400 vol/mo
303%
(5y)
33%
(1y)
53%
(3mo)

Onion Shampoo is a consumer product category featuring shampoos infused with onion extracts or derived from onion based formulations, pro...

303%
(5y)
426%
(1y)
61%
(3mo)

Natural skincare products are skincare items formulated with fewer synthetic chemicals and more plant based, ethically sourced ingredient...

Argireline Serum

4,400 vol/mo
302%
(5y)
-4%
(1y)
41%
(3mo)

Argireline Serum is a cosmetic trend centered on using serums that contain the acetyl hexapeptide 8 (Argireline) peptide as a less invasi...

Peptide Skincare

40,500 vol/mo
296%
(5y)
199%
(1y)
69%
(3mo)

Peptide skincare is a and established approach in cosmetics that uses signaling peptides and peptide complexes to support skin functions ...

Copper Peptide

14,800 vol/mo
294%
(5y)
180%
(1y)
92%
(3mo)

Copper peptide (GHK Cu) is a well established skincare ingredient touted for signaling collagen synthesis, wound healing, and anti inflam...

Cos De Baha

1,600 vol/mo
293%
(5y)
62%
(1y)
2%
(3mo)

Cos De Baha is a Korean skincare brand known for high potency serums such as 10% Niacinamide with Zinc PCA and Tranexamic Acid formulatio...

Gopure

22,200 vol/mo
291%
(5y)
54%
(1y)
33%
(3mo)

GoPure is a brand/story lineage spanning skincare (GoPure Beauty), water purification (GOpure Pod), and other verticals; it represents co...

291%
(5y)
119%
(1y)
47%
(3mo)

Tranexamic Acid Serum is a skincare product that uses tranexamic acid to address hyperpigmentation and uneven skin tone by inhibiting mel...

Rhode Skin

12,100 vol/mo
289%
(5y)
21%
(1y)
-6%
(3mo)

Rhode Skin is a celebrity founded skincare brand launched by Hailey Bieber that grew rapidly through direct to consumer and retail channe...

289%
(5y)
179%
(1y)
57%
(3mo)

Hair Peptide Serum is a beauty product category that uses peptide molecules to support hair health, aiming to improve density, strength, ...

Bubble Skincare

90,500 vol/mo
289%
(5y)
-44%
(1y)
-24%
(3mo)

Bubble Skincare is a Gen Z–leaning skincare brand and movement that emphasizes approachable, transparent, ingredient conscious products...

Sol De Janeiro

673,000 vol/mo
285%
(5y)
-23%
(1y)
-46%
(3mo)

Sol de Janeiro is a Brazilian inspired beauty brand best known for its body care products, particularly butters and scented creams that e...

Rice Serum

880 vol/mo
285%
(5y)
81%
(1y)
52%
(3mo)

Rice serum is a skincare serum that leverages rice derived ingredients (such as rice bran or rice extract) to target hydration, brighteni...

Bronzing Stick

1,300 vol/mo
284%
(5y)
25%
(1y)
-7%
(3mo)

Bronzing Stick is a cosmetic product category consisting of cream to powder or cream based bronzers in a stick format designed for quick,...

Face Taping

12,100 vol/mo
284%
(5y)
-30%
(1y)
17%
(3mo)

Face Taping is a consumer trend where individuals apply specialized facial tapes to lift, slim, or reduce the appearance of features temp...

Carroten

165,000 vol/mo
284%
(5y)
-10%
(1y)
1200%
(3mo)

Carroten is a sunscreen brand known for sun care products. The topic centers on consumer interest around sun protection, SPF formulations...

Glutathione Cream

1,600 vol/mo
275%
(5y)
123%
(1y)
24%
(3mo)

Glutathione Cream is a skincare product popular for purported skin brightening and antioxidant benefits, widely discussed in beauty circl...

Cluster Lashes

110,000 vol/mo
275%
(5y)
26%
(1y)
17%
(3mo)

Cluster lashes refer to pre made lash clusters used in eyelash extensions, offering an alternative to single strand lashes and popular in...

Mugwort Essence

2,900 vol/mo
271%
(5y)
245%
(1y)
22%
(3mo)

Mugwort Essence is a skincare trend centered on products that use mugwort (Artemisia) extract as the primary ingredient to calm irritated...