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We surface rapidly growing trends in beauty before they take off.

Melting Balm

390 vol/mo
134%
(5y)
71%
(1y)
0%
(3mo)

Melting Balm refers to a category of balms that emulsify or transform into a melt on cleanse or moisturizing balm, widely used in skincar...

Exfoliating Toner

12,100 vol/mo
134%
(5y)
20%
(1y)
29%
(3mo)

Exfoliating toner is a skincare product category that uses alpha hydroxy acids (AHAs) or beta hydroxy acids (BHAs) in a toner format to c...

Magnesium Lotion

18,100 vol/mo
133%
(5y)
19%
(1y)
15%
(3mo)

Magnesium lotion is a topical magnesium product used for relaxation, muscle comfort, and skincare, which has gained traction in wellness ...

133%
(5y)
44%
(1y)
22%
(3mo)

Waterproof Setting Spray is a makeup setting spray designed to lock in makeup for extended wear and resistance to sweat, humidity, and wa...

132%
(5y)
-26%
(1y)
5%
(3mo)

Water based foundation is a lightweight, hydrating makeup formula designed to provide a natural, breathable finish with a focus on skin c...

Blush Balm

880 vol/mo
130%
(5y)
17%
(1y)
12%
(3mo)

Blush Balm is a makeup trend centered on balm like cream blush formulas that deliver a sheer to buildable flush, prioritizing skin care b...

Panthenol

14,800 vol/mo
130%
(5y)
96%
(1y)
31%
(3mo)

Panthenol (pro vitamin B5) is a well established cosmetic ingredient valued for its moisturizing and soothing properties, with renewed in...

Masseter Botox

74,000 vol/mo
129%
(5y)
16%
(1y)
31%
(3mo)

Masseter Botox is a cosmetic procedure involving injection of botulinum toxin into the masseter muscle to slim the jawline, reduce teeth ...

Hair Repair Mask

1,600 vol/mo
129%
(5y)
79%
(1y)
33%
(3mo)

Hair Repair Mask is a, established product category in hair care focused on repairing damage, restoring moisture, and strengthening hair ...

Tower 28 Beauty

1,900 vol/mo
129%
(5y)
21%
(1y)
42%
(3mo)

Tower 28 Beauty is a clean, skin first makeup brand recognized for offering simple, skin friendly formulations with inclusive shade range...

Hair Gloss

40,500 vol/mo
128%
(5y)
19%
(1y)
5%
(3mo)

Hair gloss is a hair care trend focused on gloss enhancing products and treatments that impart high shine, mirror like finishes, improve ...

Bakuchiol Serum

12,100 vol/mo
125%
(5y)
0%
(1y)
13%
(3mo)

Bakuchiol serum is a plant derived skincare product that acts as a natural alternative to retinol, offering anti aging and skin renewing ...

124%
(5y)
81%
(1y)
18%
(3mo)

Hypoallergenic Body Wash is a and established category focused on gentle, irritant free cleansers designed for sensitive or reactive skin...

Freckle Pen

18,100 vol/mo
123%
(5y)
74%
(1y)
6%
(3mo)

Freckle Pen is a cosmetic product used to manually apply faux freckles for a natural looking, sun kissed facial aesthetic, reflecting a b...

Glass Skin Serum

1,000 vol/mo
123%
(5y)
106%
(1y)
51%
(3mo)

Glass Skin Serum is a skincare trend focused on achieving luminous, poreless, and almost translucent skin texture often associated with K...

Hydrocolloid Patch

40,500 vol/mo
123%
(5y)
91%
(1y)
25%
(3mo)

Hydrocolloid patches are medicated skin patches that use hydrocolloid materials to absorb exudate and protect wounds or acne, widely popu...

123%
(5y)
59%
(1y)
37%
(3mo)

Hyaluronic Acid Shampoo is a haircare trend centered on shampoos formulated with hyaluronic acid to boost hydration, moisture retention, ...

Lip Glaze

880 vol/mo
122%
(5y)
82%
(1y)
11%
(3mo)
122%
(5y)
-29%
(1y)
16%
(3mo)

Snail mucin toner is a skincare product that uses snail secretion filtrate as a key ingredient to hydrate, soothe, and renew the skin; it...

Lip Tint Gloss

2,400 vol/mo
120%
(5y)
24%
(1y)
6%
(3mo)

Lip Tint Gloss is a beauty trend combining long lasting lip tint performance with the shine and moisture of gloss, leading to hybrid prod...

Cliganic

3,600 vol/mo
120%
(5y)
37%
(1y)
28%
(3mo)

Cliganic is a brand known for essential oils and aromatherapy products, widely sold online (notably on Amazon) and via its own website, r...

Hair Glossing

40,500 vol/mo
120%
(5y)
27%
(1y)
20%
(3mo)

Hair glossing is a salon treatment and at home product trend that adds depth, shine, and tone to hair, often using clear or pigmented glo...

Skin Barrier

4,400 vol/mo
119%
(5y)
64%
(1y)
48%
(3mo)

Skin barrier refers to the protective outer layer of the skin and has become a trending focus in beauty and dermatology as consumers seek...

High Frequency Wand

14,800 vol/mo
119%
(5y)
-19%
(1y)
-6%
(3mo)

Lyma Laser

9,900 vol/mo
119%
(5y)
11%
(1y)
-10%
(3mo)

Lyma Laser is a consumer grade laser/light therapy device marketed for skin rejuvenation and anti aging, trending as a premium home use t...

Butter Balm

590 vol/mo
118%
(5y)
19%
(1y)
-9%
(3mo)

Butter Balm is an emergent, multi use skincare product category centered on nourishing balms made from natural butters (shea, mango, coco...

Moerie

9,900 vol/mo
115%
(5y)
-18%
(1y)
3%
(3mo)

Moerie is a haircare brand focused on scalp and hair health, leveraging nutrient rich formulations and marketing around natural ingredien...

Jones Road Beauty

135,000 vol/mo
114%
(5y)
2%
(1y)
-15%
(3mo)

Jones Road Beauty is a cosmetics brand launched by Bobbi Brown in 2020, known for its minimal, multi use makeup products and clean, easy ...

113%
(5y)
21%
(1y)
61%
(3mo)

Glycolic Acid Lotion is a skincare product category that leverages glycolic acid, an alpha hydroxy acid (AHA), to exfoliate the skin and ...

112%
(5y)
-26%
(1y)
48%
(3mo)

Snail mucin cleanser refers to facial cleansers formulated with snail mucin (snail secretion filtrate) aimed at hydrating, soothing, and ...

Kojic Acid

33,100 vol/mo
112%
(5y)
11%
(1y)
44%
(3mo)

Kojic Acid is a widely used cosmetic ingredient for skin lightening and brightening, prominent in serums, creams, and soaps as an alterna...

Body Glow Oil

1,000 vol/mo
112%
(5y)
35%
(1y)
37%
(3mo)

Body Glow Oil is a skincare product category featuring lightweight oils designed to hydrate the skin and impart a radiant, dewy finish. I...

MZ SKIN

1,000 vol/mo
111%
(5y)
4%
(1y)
-15%
(3mo)

MZ SKIN is a luxury skincare brand known for dermal formulations and high end anti aging products, founded by Dr. Maryam Zamani; it has b...

Sulfur Mask

3,600 vol/mo
110%
(5y)
24%
(1y)
26%
(3mo)

Sulfur mask is a skincare treatment that uses sulfur to help manage acne prone skin, reduce excess oil, and support pore clearing, with c...

Drmtlgy

110,000 vol/mo
110%
(5y)
-1%
(1y)
29%
(3mo)

DRMTLGY is a dermatologist developed, medical grade skincare brand focusing on evidence based actives and accessible pricing, gaining tra...

Skin Type

10 vol/mo
110%
(5y)
41%
(1y)
33%
(3mo)

Skin Type is a recognized focus in the skincare and dermatology space, driven by demand for personalized products and routines tailored t...

Lip Butter

2,900 vol/mo
109%
(5y)
20%
(1y)
-8%
(3mo)

Lip Butter is a cosmetic product category focusing on creamy, often richly hydrating lip care products marketed as indulgent or premium l...

Hume Deodorant

5,400 vol/mo
108%
(5y)
-27%
(1y)
18%
(3mo)

Hume Deodorant is a recognized natural, aluminum free deodorant brand that has gained attention as consumers seek cleaner personal care p...

Jelly Nail Polish

12,100 vol/mo
108%
(5y)
8%
(1y)
30%
(3mo)

Jelly nail polish refers to a translucent, gel like nail enamel finish that creates a glassy, jelly like look. It emphasizes sheer to sem...

Purito

6,600 vol/mo
108%
(5y)
71%
(1y)
16%
(3mo)

Purito is a recognized Korean skincare brand known for affordable, clean formulations and cult favorite products such as Centella based s...

108%
(5y)
57%
(1y)
48%
(3mo)

Skin Tint Serum is a lightweight, skincare infused makeup product that combines sheer coverage with nourishing formulas, aimed at deliver...

108%
(5y)
16%
(1y)
26%
(3mo)

Rosemary Conditioner is a product category in hair care, leveraging rosemary as an herb for fragrance, scalp benefits, and perceived revi...

Caffeine Serum

1,300 vol/mo
107%
(5y)
76%
(1y)
43%
(3mo)

Caffeine Serum is a skincare product category focused on serums containing caffeine, marketed primarily for puffiness reduction, antioxid...

Barrier Cream

12,100 vol/mo
107%
(5y)
66%
(1y)
33%
(3mo)

Barrier Cream is a skincare category focused on forming a protective film on the skin to shield against irritants, moisture loss, and env...

Hair Oiling

60,500 vol/mo
106%
(5y)
-15%
(1y)
22%
(3mo)

Hair oiling is a long standing grooming practice involving applying oils to the scalp and hair to improve moisture, shine, and scalp heal...

105%
(5y)
-7%
(1y)
133%
(3mo)

Rice Water Shampoo Bar is a haircare trend that leverages the purported benefits of rice water for hair health, packaged in solid shampoo...

Mandelic Acid

33,100 vol/mo
105%
(5y)
61%
(1y)
12%
(3mo)

Mandelic Acid is a trending alpha hydroxy acid skincare ingredient recognized for its gentle exfoliation and suitability for sensitive sk...

Gloss Genius

27,100 vol/mo
104%
(5y)
39%
(1y)
21%
(3mo)

GlossGenius is a cloud based booking and business management platform targeted at beauty and wellness professionals, enabling appointment...

Niacinamide Serum

74,000 vol/mo
104%
(5y)
58%
(1y)
24%
(3mo)

Niacinamide serum is a widely recognized skincare trend centered on using formulations containing niacinamide (vitamin B3) to target issu...

Brown Mascara

12,100 vol/mo
104%
(5y)
9%
(1y)
17%
(3mo)

Brown mascara is a beauty product category experiencing renewed attention as consumers seek softer, natural lash definitions and versatil...

Tazarotene

27,100 vol/mo
103%
(5y)
38%
(1y)
43%
(3mo)

Tazarotene is a topical retinoid acne and skin condition treatment, historically marketed under the Tazorac brand and now available in ge...

103%
(5y)
60%
(1y)
25%
(3mo)

Anti dandruff shampoo is a long standing personal care category focusing on scalp micriobiome control and flake reduction, with ongoing e...

Exfoliating Pads

4,400 vol/mo
103%
(5y)
36%
(1y)
39%
(3mo)

Exfoliating pads are skincare products that combine exfoliating acids with a pre soaked pad format, offering convenient, single step exfo...

Rosemary Shampoo

14,800 vol/mo
102%
(5y)
21%
(1y)
40%
(3mo)

Rosemary Shampoo is a hair care product category featuring shampoos infused with rosemary essential oil or rosemary extract, marketed for...

Unisex Perfume

27,100 vol/mo
101%
(5y)
44%
(1y)
10%
(3mo)

Unisex Perfume is a, established segment in the fragrance industry where perfumes are marketed and designed to be worn by any gender, ref...

Skin Hunger

1,000 vol/mo
100%
(5y)
65%
(1y)
35%
(3mo)

Skin hunger is a rising awareness of the human need for physical touch and close contact, driven by social isolation and increased digita...

Naturium

74,000 vol/mo
100%
(5y)
23%
(1y)
21%
(3mo)

Naturium is a skincare brand known for affordable, vegan, and clean formulation products that emphasize transparency and active ingredients.

Hair Loss Serum

2,900 vol/mo
100%
(5y)
99%
(1y)
21%
(3mo)

Hair Loss Serum is a and established category of topical hair restoration products, including minoxidil based serums and botanical blends...

Forest Essentials

8,100 vol/mo
99%
(5y)
44%
(1y)
20%
(3mo)

Forest Essentials is a recognized Indian premium Ayurvedic skincare brand and category within natural beauty that has established a stron...

Powder Blush

12,100 vol/mo
99%
(5y)
29%
(1y)
10%
(3mo)

Powder blush is a long standing cosmetic product that has regained prominence as part of a broader revival of classic makeup techniques a...