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We surface rapidly growing trends in beauty before they take off.

Blooming Gel

12,100 vol/mo
250%
(5y)
62%
(1y)
27%
(3mo)

Blooming Gel is a nail art trend where a translucent gel base is used to cause pigment to 'bloom' or spread outward when colored gel is a...

Azelaic Acid Serum

12,100 vol/mo
248%
(5y)
181%
(1y)
42%
(3mo)

Azelaic Acid Serum refers to cosmetic formulations containing azelaic acid marketed for skincare benefits such as reducing blemishes, red...

Cica Toner

320 vol/mo
245%
(5y)
-6%
(1y)
41%
(3mo)

Cica toner is a skincare product featuring centella asiatica (cica) extract, popular in Korean beauty routines for soothing and skin barr...

Beauty of Joseon

110,000 vol/mo
245%
(5y)
19%
(1y)
15%
(3mo)

Beauty of Joseon is a recognized Korean skincare brand known for its hanbang inspired formulations and visually distinctive packaging, ga...

Seed Oils

60,500 vol/mo
237%
(5y)
-15%
(1y)
30%
(3mo)

Seed Oils refer to oils extracted from seeds such as sunflower, canola, soybean, and other oilseeds. They are widely used in food product...

Illiyoon

6,600 vol/mo
236%
(5y)
66%
(1y)
25%
(3mo)

Illiyoon is a Korean skincare brand known for ceramide rich and barrier supportive products, often positioned as accessible, hydrating sk...

Ulike

18,100 vol/mo
235%
(5y)
-19%
(1y)
5%
(3mo)

Ulike is a consumer electronics brand known for its IPL hair removal devices and related beauty tech products, gaining attention in onlin...

Mucin Serum

140 vol/mo
235%
(5y)
-5%
(1y)
2%
(3mo)

Mucin Serum refers to skincare products that use snail mucin (glycolic rich secretions from snails) as a key soothing and hydrating ingre...

Sud Scrub

8,100 vol/mo
234%
(5y)
-33%
(1y)
16%
(3mo)

Sud Scrub is a eco conscious silicone body scrubber brand known for antimicrobial silver and zinc infused scrubbers that resist bacteria...

OneSkin

27,100 vol/mo
233%
(5y)
70%
(1y)
-18%
(3mo)

OneSkin is an anti aging skincare and biotech company developing peptide based therapeutics and consumer products aimed at skin aging and...

Nano Brows

27,100 vol/mo
230%
(5y)
53%
(1y)
39%
(3mo)

Nano Brows refers to a beauty procedure that uses ultra fine nano needles to deposit pigment for ultra fine, hair like eyebrow strokes, o...

Charm Bar

5,400 vol/mo
229%
(5y)
52%
(1y)
25%
(3mo)

Charms Bar is the historical UI feature from Windows 8 and Windows 8.1 that provided quick access to system commands, apps, search, share...

227%
(5y)
48%
(1y)
39%
(3mo)

Brightening Soap is a consumer goods category focused on skin brightening or whitening via cleansers. It encompasses products using ingre...

Bounce Curl

33,100 vol/mo
227%
(5y)
14%
(1y)
-10%
(3mo)

Bounce Curl is a brand and line of curly hair care products known for sulfate free formulations designed to define, moisturize, and shape...

Man Moisturizer

5,400 vol/mo
222%
(5y)
343%
(1y)
19%
(3mo)

Man moisturizer refers to skincare products formulated for men, reflecting growing adoption of routine facial care and gender inclusive b...

Rowan Piercing

49,500 vol/mo
220%
(5y)
60%
(1y)
6%
(3mo)

Rowan Piercing is a, expanding chain of nurse led ear piercing studios and related jewelry brand experiences across the United States, po...

Bakuchiol Oil

4,400 vol/mo
218%
(5y)
-3%
(1y)
33%
(3mo)

Bakuchiol oil is trending as a natural, plant based alternative to retinol in skincare, offering anti aging and anti inflammatory benefit...

Mediheal

12,100 vol/mo
218%
(5y)
4%
(1y)
10%
(3mo)

Mediheal is a South Korean skincare brand best known for its innovative sheet masks and accessible, dermatologist friendly products, repr...

Kojic Acid Serum

5,400 vol/mo
218%
(5y)
84%
(1y)
42%
(3mo)

Kojic Acid Serum is a skincare product used for skin brightening and reducing hyperpigmentation by inhibiting melanin production. It has ...

Purplle

1,600 vol/mo
218%
(5y)
85%
(1y)
11%
(3mo)

Purplle is an established Indian online beauty retailer and marketplace focusing on cosmetics, skincare, haircare, and wellness products,...

Snail Mucin Serum

22,200 vol/mo
217%
(5y)
-23%
(1y)
0%
(3mo)

Snail Mucin Serum is a skincare trend centered on serums formulated with snail secretion filtrate, touted for hydration, barrier repair, ...

Haus Labs

74,000 vol/mo
213%
(5y)
25%
(1y)
-5%
(3mo)

Haus Labs is a cosmetics brand founded by Lady Gaga, known for its performance driven makeup products and bold branding. The topic center...

Jet Lag Mask

3,600 vol/mo
210%
(5y)
56%
(1y)
-21%
(3mo)

Jet Lag Mask is a renowned overnight hydrating facial mask popularized by Summer Fridays, marketed as a restorative treatment to revive s...

210%
(5y)
-26%
(1y)
7%
(3mo)

Silicone based primers are cosmetic products that use silicones (notably dimethicone) to create a smooth, blurring base, fill pores, cont...

Rice Toner

6,600 vol/mo
209%
(5y)
28%
(1y)
26%
(3mo)

Rice Toner is a skincare trend centered on toners formulated with rice derived extracts, including rice water, rice bran, or fermented ri...

Peptide

2,900 vol/mo
209%
(5y)
180%
(1y)
69%
(3mo)

Peptide technology represents a sustained area of interest in biotechnology and pharmaceuticals, encompassing synthetic peptides, peptide...

Saie

60,500 vol/mo
209%
(5y)
8%
(1y)
-15%
(3mo)

Saie is a recognized clean beauty cosmetics brand that has gained prominence for its lightweight, glow friendly makeup with minimalist in...

208%
(5y)
127%
(1y)
29%
(3mo)

Alpha arbutin serum is a skin brightening product that uses alpha arbutin to reduce hyperpigmentation and even skin tone. It has gained t...

205%
(5y)
283%
(1y)
29%
(3mo)

Good Skin Days refers to the skincare brand Good (Skin) Days created by Soko Glam as an affordable, entry level K beauty line, illustrati...

205%
(5y)
97%
(1y)
0%
(3mo)

Hair thickening serum is a consumer product segment focused on giving the appearance of fuller, thicker hair by leveraging lightweight po...